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How to SEO shopify store to get hundreds of free traffics

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Lots of Shopify sellers worried about the traffics along with the ads cost became more and more expensive. In addition to the paid traffics, as a Shopify seller you should also pay attention on the free traffics. Using search engine optimization can improve your store’s search engine rankings and help customers find your products, which means you can take some steps to help search engines understand your store and trust your pages to increase potential customers’ search Your store has an opportunity to appear in front of them. The following are the Shopify SEO tutorial tips for the beginners to get hundreds of free traffics.

Product keywords

You need to add product keywords to the Shopify store, and the keywords should match the typical search queries people enter in search engines. For example, someone would search for “Canada Blue Shoes” and the keywords in this search are “Blue Shoes” and “Canada.”

In order to get a higher ranking in search results for Shopify store, you should try to find out which keywords your customers might use to search products, and then make sure to use them when writing product descriptions and other content in Shopify store.

Use product keywords in the following 4 places:

page title

ALT text of the picture

Meta description

Page content

Here’s how to add product keywords to the Shopify store.

Page title: The search engine compares the title tag to the page content to determine if the page title matches the page content.

Meta description: The text displayed after the title tag in the search result is the meta description. You can set the meta description of the web page, product page, favorite page and blog post in Shopify.

ALT text: Search engines can read text in your content, but can’t read images, so you can use descriptive text to help search engines find your content. Alt text is also an important adjunct to people with visual impairments.

The body of the page: When you write content for a product or collection description, web page, or blog post, use an expression that is easy to understand and unique with certain keywords.

Optimize store structure

Another SEO strategy is to optimize the online store’s website structure. In general, if you are selling goods in the Shopify online store, you don’t need to worry about your site structure, because Shopify has built-in SEO optimization. But you can also try to optimize the search engine’s website structure.

Use a descriptive filename for the image: Before uploading the image to Shopify, you will rename the file to the filename that describes the content of the image. Unless the content of the image is explained, the search engine cannot understand the content of the image, so be sure to edit the file name of the image before uploading it to Shopify.

Use descriptive link text for internal links: When writing body content for a page, you can link to different parts of the site. The text in the link should describe the page you want to link because the search engine will try to match the link to the page.

For example, if you want to link this article to a yoga mat product, it is recommended not to highlight the entire sentence to be linked, but to highlight the “yoga mat” because the “yoga mat” describes the content on the product page.

Submit the site map of the store to Google

Another SEO strategy is to submit the site map of the store to Google. A site map is a list of all the pages on your site, and customers can navigate from your home page.

Submitting a store’s Sitemap to Google Search Console helps Google find and index valuable pages on your site, which means your store will appear in Google search results, which may attract more client. Before submitting your sitemap, you need to authenticate your site with Google to make sure you are the owner.

Hide page

Search engines such as Google will continue to crawl the Internet to search for new data. There is a text file called robots.txt that tells the search engine which pages of your site to index, but it also blocks page content that might reduce the effectiveness of SEO optimization. Although you can’t edit the contents of the robots.txt file, you can still hide pages that are not included in the file.

How to verify your Shopify store on Google

If you want to expand the reach of your Shopify online store, consider submitting a sitemap.

First, you need to disable the password for the online store. Using a password means that the user cannot enter the online store and needs to enter a password to enter the website. After the password protection is disabled, the user can see the online store. If you are not ready to go online, please make sure to cancel your password after verifying the website.

In Shopify Management, click “Online Store” and click “Disable Password”.

Alternatively, click Preferences, in the Password Protection section, uncheck the Enable Password box and click Save to complete.

Next, open the Google webmaster and click Search Console. You can choose between two attribute types.

If you want to use DNS records for authentication, use the Domain Name option. This option can be used if your third-party domain has not been transferred to Shopify.

This article demonstrates the process of verifying using the URL prefix option.

With this option, you can use the purchased custom domain name or the .myshopify.com domain name for verification. If you use the .myshopify.com domain name for verification and switch to a custom domain name for replacement verification in the future, you will need to re-verify the site using the steps in this article.

After entering the URL of the domain name, enter the full URL containing the SSL certificate, ie https, and click Continue.

After checking the verification, you will see several ways to verify the Shopify store.

While Google Search Console recommends using HTML files for verification, this article will demonstrate how to use HTML tags. Click the arrow to open the HTML tag verification method, where you can see a line of code that shows the “meta tag”, highlighting and copying the entire code.

Going back to Shopify management, you need to paste the meta tag into the theme code, first click on the online store, find the topic you want to edit, and click on “Actions”.

There are two things to note when pasting a meta tag.

Google only indexes the current topic. This means you need to paste the meta tag into the theme you want to post in the future, or paste it into the current theme.

Google only indexes valid topics. This means that Google will only begin indexing if the meta tag is pasted in the current theme code and the site is not password protected.

When you are ready, click Edit Code. In the Layout section, click theme.liquid, open the file in the online code editor, find the label head near the top of the page, click the Enter key on the keyboard to create a new line, and copy the meta tag Paste directly below the head tag.

Click “Save” to complete, return to Google Search Console, and click Verify under HTML Labels.

If the operation is successful, you will see a pop-up window stating that Shopify store ownership has been verified.

Click View Properties to see an overview of the Google Search Console dashboard.

After verifying the site, be sure not to delete the meta tag or delete the pasted theme. If you have lost your site verification, you will need to repeat the steps outlined in this article.

You can also add additional verification methods to ensure that site verification is never lost. In the Google Search Console, click the domain name in the top left corner, click Add Properties, and follow the steps to verify the domain name using other methods. Once the site verification is complete, you can enable password protection on your site again, or submit your sitemap immediately.

How to submit Shopify Sitemap to Google Search Console

Each Shopify store automatically generates a sitemap.xml file with links to all your products, product images, pages, collections, and blog posts.

After verifying your site, open the Google webmaster, then click Search Console, in the panel, click Sitemap, and under the Add New Sitemap section, enter sitemap.xml.

Be careful not to enter any other variations of the XML file name, anything outside of sitemap.xml will cause Google to display errors. Click “Submit” and you will see a pop-up window stating that your Sitemap has been successfully submitted.

If you see any errors under Status, you can click to find more details about the error. This example shows that Google has read the sitemap but has a regular HTTP error.

Click the arrow to see more details about this error, which occurs because the online store also has password protection when you submit your sitemap. Once the bug is fixed, you can either resubmit the Sitemap by using the same steps, or you can delete the Sitemap and start over.

To delete a sitemap, click the three dots in the upper right corner and click Remove Sitemap.

Submit your sitemap again by following the same steps as before.

If the status of the site map shows green success, there is no error when submitting. After submitting your sitemap, Google will use it to crawl and index your site. It’s important to note that Google only indexes valid websites, which means that the indexing process begins after password protection is removed from your site.

Don’t worry if every page in your online store is not crawled or indexed. Google has said: “Not every page in the website store is indexed, which is normal.” In addition, any hidden pages in the store will not be indexed and will not be displayed in the search results. . The indexing process takes time, and Google is not sure how long it will take to crawl your site.

The paid traffics could get instant sales to the Shopify store, however, you should also pay attention to Shopify store insite SEO to get hundreds of free traffics in the long term marketing strategy.

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