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7 value logic on best seller products for Shopify dropshipping

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The best seller products usually occupy at least 60% sales and 80% profits on the Shopify store. Each Shopify seller wants to select the best seller products to make profits, but how to find the best seller products for Shopify dropshipping business? Here we list 7 value logic for Shopify product selection.

Visual Value

Practical Value

Percieved Value

Emotion Value

Niche Value

Trend Value

Hotspot Value

Visual Value

The visual value isnt means beautiful, because aesthetics is a matter of opinion, but a sense of surprise that makes the user shine. Each Shopify seller knows that a product can be hot sale or not the “Aha! moment” is very important. It determines whether you can keep users.

The same word as the novel, and the novelty is like a story. This kind of product that can be surprisingly visually has at least two advantages in marketing:

Easy to create impact video ads

According to Tubular insights data research shows, products that use video ads grow 49% faster than products that don’t use video ads. After watching video ads, customers who place orders are 64% more likely than those without video ads.

Free influencer marketing opportunity

There are many pet influencers on instagram and Facebook. For small and medium-sized bloggers, as long as your product is interesting enough and gives a sample to them, you will be happy to advertise for you without paying extra marketing fees. The reason is that small and medium-sized vloggers also need traffic, and evaluating some novelty and fun things will also increase their own exposure.

For example, this eye-catching cat is also an influence, and received nearly 6000 likes.

Practical Value

Different subdivisions, different types of practical value are different, here I only select the mobile phone accessories field to give a few examples based on practical and hot sale.

This case appeared in Oberlo’s official tutorial video, which sold for $160,000. Oberlo is a widely used dropshipping plugin, and its official endorsement is still somewhat credible.

The car phone holder is not really a new product, but according to a recent product sourcing report, it was still one of the most consulted products until 2019.

This product is very practical, especially for the current mobile addicts.

When people living in the North, switching songs in the middle of the morning was very convenient, instead of always removing the gloves and using the phone.

Percieved Value

The best seller products mentioned above are really useful and practical, and it is understandable that such products become hot sale product. But in real life, such innovation product sometimes does not have that much. After all, PMF (Product market fit) is not so well grasped, a popular acceptance of innovation explosions, there are still ten unsuccessful products that fail to innovate.

More companies and Shopify sellers are another set of logic in product development – sales oriented, results oriented. Whether the products really have any adverse effects, this is not what they are entangled, they are concerned about the value of this product in consumer perception.

There are two core elements here.

A user seems to feel valuable

B The value promoted by the product is difficult to quantify in the short term.

In this case, the beauty seller Tatiana (the first model that is the model, yes, both the model and the seller), she ran this website at 23, and had already earned more than 40,000 usd at that time (Shopify + Amazon FBA)

The main product is this thin waist artifact, look at the video click rate of her own youtube channel, you know that this is not an exercise~

Fitness people know that to lose weight, relying on a healthy diet, persistent exercise, good regular sleep, etc. Is it related to a piece of cloth on the waist? But the promotion point of this product is not as simple as “waist”, but “Waist trainer”. Tatiana has made herself a slimming influencer and she has done influencer marketing, which saves huge marketing costs.

Emotion Value

The website focuses on father and son T-shirts, and a thick father and son came to the fore once we opened it. The expressions, postures and postures of adults and children are very tacit, the picture is very infectious, and it is easy to resonate with the users. Not only the seller’s own model show is very good, but after creating such a shop atmosphere, the customer feedback buyer The show is also full of warm positive energy.

This model is slightly different from the previous ones: they are the “Print on demond” model, which provides manufacturers with design styles (possibly designed by themselves or crowd sourced website design), but only one sample is used for Shoot the product display and add additional production according to the customer’s order.

Niche Value

The pet vest is not new, but the vest has sold over 3,000 in the past December 2018.

At first glance, nothing special, but this vest offers 8 different sizes from ultra-small to oversized, while the average store has only 4 to 5 sizes.

Therefore, when the webmaster was marketing, he avoided the super-competitive ordinary size, but aimed at the ultra-small size of the Chihuahua and the giant Great Dane.

In the case of emotional resonance case above, the niche strategy was also used, and the mother and child T-shirts were not used, but the whole station was focused on only the father and son T-shirts.

When to expand the upsell category, when to put a niche through, this is also very particular knowledge.

Trend Value

Usually there are two routes for the hot sale products:

Product test strategy

Prepare before a product hit viral status, If the product has the five-point gene described above: there are novel visual effects, super-practical value, user cognitive value, easy to form emotional resonance, subdivided niche field is not thoroughly understood, have certain potential to test.

Trend and selling strategy

But a product is already being hot sale, and it may not be able to follow up because the market may not be so saturated as long as the overall trend is going up.

In fact, it is a quartz stone placed in a common water bottle, which is said to have various effects on health (see the third product percieved value above). This product is not a new product, it was a few years ago, but in 2018, I don’t know what caused the trending sale, and the search index began to rise. Some people observed this trend and took the opportunity to get involved.

Stainless steel straws are also not new, but according to research companies, stainless steel straws are still repurchasing high products in December 2018. A Shopify seller who observed the growth of this product through Google Trend Analysis Tool, and then look at Aliexpress, has been very competitive (has sold 15,000).

At this time, he still did not give up, continue to investigate the reasons behind this growth, and found a shocking news – some states in the United States began to ban the use of disposable straws.

So even if it is already hot sale, he can still earn a lot of money.

The Shopify seller first observed the data and then found the factual support. This multi-dimensional mutual verification method improved the accuracy of the decision.

Hotspot Value

Selling products is just like writing an article. If you can put on a hotspot, you can naturally bring a lot of free traffic to yourself, resulting in a miracle effects. However, there are still differences between e-commerce and self-media. For e-commerce, hotspots are divided into three levels. The average person only uses the first layer:

Single hot spot

They will follow a phenomenon-level IP hotspot and provide the corresponding peripheral products. In the pursuit of film and television hotspots, I am convinced of the brain of the big seller: “Speed and Passion” is on fire, and some people are selling Van Diesel window stickers and have pretty good sales.

Of course, I don’t recommend that shopify beginners are too keen to chase a single IP hotspot for three reasons:

No precipitation

High requirements for rapid response to operations

You don’t know how long this gust is blowing. If your shop is set, but the wind is scraped or turned, it is very embarrassing.

Comprehensive hotspot

The systemic thinking Shopify seller could come to the second layer:

Bring together all the hotspots to create a comprehensive website with a wider coverage, they also know how to use people’s pursuit of video star IP, but not only stick to a hot spot, but put all these hot spots together to make a systematic website. The advantage of this is that it will not be killed by a single hot spot, nor by the change of hotspots, but more inclusive, and can continue to evolve according to market changes.

Platform hotspot

Not only systematic thinking, but also long-term strategic thinking ability, overall vision, people who have deep insight into the development of the industry, they are looking for platform hotspots. After all, a film and television IP always has its life cycle. When a popular star is always angry, when a platform is fired, its vitality is very tenacious.

The earliest players who laid out Facebook, Twitter, Youtube, Ins, Pinterest are very successful now. Of course, it is not necessary to rush into the new platform when it comes out. This kind of discerning vision is not necessarily the case for professional venture capitalists. It requires a little luck.

The above are the 7 value logic on best seller products for Shopify dropshipping. For this business logic in the Shopify dropshipping business, this article only talks about a very superficial fur. But you can take advantage of the 7 value logic when you select products for Shopify business. You are welcome to leave your opinions below.

Shopify product selection|39 Amazon winning products with 2000+ reviews 2019

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When we select products for Shopify store, the consumer preferences must be a priority factor to consider. In order to help Shopify sellers better understand the consumer’s mind, the following we will list 39 best selling products on Amazon’s 2000+ products reviews for you as a reference on Shopify product selection.

Coffee machine

This product uses a permanent filter that eliminates the need to waste filter paper, demonstrating its environmentally friendly design philosophy. Its matching stainless steel travel mug is designed to fit in most cup holders. Plus, it’s perfect for small offices or small kitchens, and it takes less than 4 minutes to brew coffee.

Vogek Desktop USB Extender

This product has a total of 6 USB ports, and its smart charging technology will automatically identify any devices connected, and adapt to the optimal charging speed, and its LED indicator will show whether it is connected correctly.

Physix Gear Sport Socks

The product is a mixture of nylon and spandex that helps the user’s foot stay comfortable during the day’s activities, and it also has the function of venting, moisture wicking, and does not make the user feel overheated. The product can also help relieve inflammation and even help treat other foot problems such as heel tingling.

Sycees Smart Night Light

Unlike other night lights, this product has a built-in sensor that automatically turns on when the room is dimmed. Its design is very scientific and will not affect the normal use of the second socket in the immediate vicinity. In addition, the product uses LED bulbs, which have a life span of more than 10,000 hours.

Everlasting Comfort Memory Foam Cushion

Use 100% pure memory foam without any added ingredients. It combines ergonomic design to help relieve pain such as sciatica and arthritis. The product features a non-slip rubber sole that holds the seat cushion in place and even adjusts shape to hip temperature and motion. In addition, the product can also be used for machine washing.

Live Infinitely with filter cup

Up to 32 ounces water can be loaded, and the non-slip design on both sides of the bottle prevents the bottle from falling out of the hand. Its built-in filter design allows for a variety of fruit or tea, and it also features a leak-proof design.

Sport2People running belt

When people go out for running, the storage of items such as cell phones, keys, wallets, cash, and headphones becomes a major problem. This product has two pockets for storing all valuable items, which is a good way to eliminate this problem. The zipper on the pocket is specially designed so that it does not penetrate into the interior even if it comes into contact with water.

Cuisinart ice cream machine

A typical ice cream machine can take an hour to make an ice cream, and this product can be completed in 20 minutes or less. Its transparent lid design allows the user to see the progress of ice cream making without having to open it again. In addition, the product has a capacity of 1.5 quarts (about 1.4 liters).

Beckham Luxury Linens Gel Pillow

The inside of the pillow is filled with polyethylene gel fiber for a comfortable feel. It is resistant to dust mites, mold and fading, and is hypoallergenic. An Amazon buyer commented: “I used to spend hundreds of dollars to buy some brand-name memory foam pillows, but those pillows did not alleviate my neck pain, and this pillow did.”

AUKEY touch table lamp

This is a light-adjustable desk lamp with three brightness options. This product automatically switches between different light colors, including red, blue, yellow, green and purple. In addition, the user can turn the console lights on and off and brightness by touching.

Cabales Sports Underwear

Unlike other sports underwear that can cause itchy and inflamed skin, this product is made of smooth nylon and spandex, so that the wearer does not feel the discomfort of rubbing against the skin during exercise. The product is available in sizes ranging from XS-3X.

Rocketbook rewritable notebook

Traditional notebooks are “retired” after all the pages have been written, and this product (32 pages in total) can be wiped clean with a damp cloth or a wet tissue, allowing users to reuse them. More importantly, both the marker and the highlighter can be erased. In addition, users can also send the contents of the notebook to the cloud of Google drive, Dropbox, Evernote and Slack through the accompanying APP.

Chef’n Mini Fruit and Vegetable Machine

Buyers can pull the rope to break up the fruits and vegetables, which can be used to make garlic sauce, hummus, salsa or guacamole. Its small size makes it suitable for smaller spaces such as small kitchens, motor homes and even student residences. If you add fruit and ice, it can even be used to make smoothies.

WateLves wading shoes

This product uses a sleek fabric that allows the user to feel the discomfort of skin friction while walking. In addition, its non-slip rubber sole is soft but thick enough to protect the user from high temperatures, sharp objects or rocks.

Hair Serum Hair Care Serum

Aloe vera and argan oil help moisturize dry and damaged hair, and it also helps to improve bleached and dyed hair. Unlike other hair care products, the product does not feel greasy, and many commentators say it can last for months.

JavaPresse manual coffee grinder

Made of durable stainless steel, the product does not rust over time. Unlike other grinders, the product has a total of 18 different settings, so the user can control the grind of the coffee beans to create different flavors of coffee. In addition, it has almost no noise when used, so it does not disturb others.

Revlon one step hair dryer styler

It not only has the function of combing hair, but also helps to use it as a hair dryer (power 1100 watts). At the same time, it uses ion technology to reduce hair dryness and enhance shine. The product has two heats and speeds, as well as an air-conditioning option to choose from, and hair care style is no exception.

180 Cosmetics Facial Serum

This product is not only rich in nutrient-rich vitamin C, but also contains hyaluronic acid, which helps reduce edema and replenish moisture. The added retinol component also helps to promote the production of collagen in the skin, and a single dose can be used.

Perfect Curve baseball cap storage rack

Supports the use of the product behind the door without the need to take up valuable storage space in the cabinet. Its main frame is an adjustable belt, so it can be adjusted according to the door of various sizes, plus the belt and each hook are double-needle sewing, and the durability is also increased. The product can hold up to 18 caps at the same time and does not require any tools for installation.

Dental Expert Bamboo Charcoal Toothbrush

Made from mild bamboo charcoal bristles, this product does not irritate the gums. In addition, it can penetrate deep into the gaps that are not accessible to ordinary bristles and remove up to 99% of plaque.

Cooluli mini fridge

It’s small enough to fit on any tabletop. It’s only 4 pounds, but it’s not too small, so it’s easy to load canned soda and beer. It can also be placed on the dresser for storing skin care products such as lotions and masks, and its motor is quiet and energy efficient.

Takeya coffee maker

It has a capacity of 1 quart (about 0.946 liters) and can be used to make cold extract coffee. Its built-in compartment has a very high density to prevent powder leakage. More importantly, the product does not contain bisphenol A and is very environmentally friendly.

SIPWELL silk eye mask

It is breathable and has low allergenicity and does not irritate sensitive skin. The design and fabric used in it minimizes the friction between the face and the eye mask, eliminating the user’s discomfort during sleep.

In addition, the strap of the product is adjustable so that the user can adjust it according to his or her face.

Vont camping light

The built-in LED bulb has a lifespan of up to 10,000 hours, and the product itself is aircraft grade material with excellent durability and water resistance. The battery life of the product can be more than 30 hours, and the loop can be folded down for easy storage.

Flux Phenom magnetic mosquito screen door

This product comes with an assembly kit for easy installation. By using a magnetic design, one can turn it on and off without using a hand, and such a design is friendly to pets.

Super Natural Goods Natural Organic Deodorant

Traditional deodorant products may contain potentially harmful ingredients like aluminum, but this product does not contain any aluminum ingredients or synthetic fragrances. The formula is formulated with essential oils, so it has a hint of lavender and eucalyptus.

Cuisinart burger pressing mould

It can be used to suppress hamburgers and pies, can hold 3/4 pounds, and has a non-stick coating. In addition, it can be washed in the dishwasher.

LoveHome Waist Cushion

The curved back of the waist is designed to relieve low back pain. The inside is filled with breathable memory foam, which can be adjusted according to the shape of the body. In addition, there are two adjustable straps on the back of the product, which are tied to the seat back, chair, sofa cushion and wheelchair.

Roam bicycle phone holder

By attaching the product to the handlebar, the rider can easily use the GPS while riding. This product is suitable for most smartphones, and the silicone anti-slip pad inside the clip can effectively prevent the bracket from sliding or scratching the handlebar.

PowerLix handheld milk bubbler

This product can make milk into a delicate foam in 20 seconds or less, and the mixing head is made of durable stainless steel, no need to worry about rust. The handle design of the product is ergonomically designed to give a soft and comfortable feel when held.

Pumie pumice toilet brush

Made from pure natural pumice, it is effective in removing stubborn stains and cleaning dead corners that are difficult to clean.

Eve Hansen Vitamin C Facial Essence

Rich in vitamin C, it helps to eliminate dark circles, eye bags or acne scars and brighten skin tone. In addition, it also helps to shrink pores and firm the skin. More importantly, the product is formulated without any Paraben preservatives or sulfates and is not irritating to the skin.

Luxe Bidet toilet flusher

It is worth noting that the installation process of this product is relatively simple, and the water can be supplied to the flusher by connecting with the toilet tank. The user can open the switch after the user to rinse the private part. Its pressure control knob also adjusts the strength of the water flow, and its water pipe is a stainless steel braided hose instead of a plastic water pipe.

Handy Laundry clothing wool drying ball

The highlight is that it can speed up the drying time of the clothes, effectively absorb the batt and thread on the clothes, and fluffy clothes to reduce wrinkles. More importantly, it is reusable.

Deco Brothers kitchen storage rack

Through this product, users can effectively store kitchen items and bid farewell to the chaotic state. The highlight of the product is the stackable and stretchable design, so users can not only stack the shelves upside down, but also extend the expansion space laterally.

Squatty Potty Toilet Aromatic Spray

Made from nano-mineral crystals, this product also contains essential oils without any toxic ingredients. Each bottle can be used up to 200 times, and the user only needs to spray some after the toilet to eliminate the bad smell.

QIAYA selfie light ring

This product can help fill light when the user takes a selfie, and take the selfie effect to a new level. The product is also available in three brightness levels, which can be selected by the user. It can be charged via USB, so don’t worry about the need to replace the battery. In addition, the product uses LED bulbs and has a lighting life of up to 10,000 hours.

Simply Fit Board Sports Twist Balance Board

ABS plastic can withstand up to 400 pounds, but the balance board itself weighs less than 5 pounds, so it’s very easy to carry while traveling. All the user has to do is to stand on the waist and twist the waist and tighten the abdomen to achieve fitness.

Hamilton Beach Breakfast Sandwich Machine

This product can be said to be a “lazy artifact”. Users only need to put the ingredients in order, it can make two delicious sandwiches in a few minutes. The product has a built-in timer so you don’t have to worry about overcooking. All of its components are detachable, so it is easy to clean.

The above are the top 39 Amazon winning products with 2000+ reviews in 2019, it might be different with your niche, but it can be a good reference for Shopify product selection, as a Shopify seller, you may half successful once you selected the right products.

Trending product selection websites and tools for Shopify dropshipping

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The tips we want to share today is how to select trending products for Shopify dropshipping business. In fact, regarding to the Shopify product selection, I think it is the most extensive and operability sales channel, but lots of dropshipping clients still do not understand how to choose product for dropshipping, they always think that the product selection is too difficult for them.

Why we need choose product for Shopify dropshipping? Just to find the demand, because the demand can find the market, so the final trend of the product selection is to find the demand! Thus we can’t go to the people to ask, but it can be summarized through many other channels, what our customers need, what we offer on Shopify.

Actually the product selection on Shopify is simpler than the other platforms like Amazon, eBay, Wish etc. as they usually refer to the platform rules. Compared to those platforms, there are few rules on Shopify. Therefore, there are many options on goods category for the product selection. No matter what, you still need to research and discover the customer needs, and then choose the right product for dropshipping business.

As we know that it is always difficult to choose products for shopify shop. If you do seo, you should determine it according to the product keywords and competitor strength, but if I don’t want to be so complicated, then how to choose products? Especially if you are doing dropshipping business, There are many trending product websites and tools are very important for you as a reference during product selection.

Trending products on Aliexpress

Aliexpress is a powerful cross border eCommerce platform and mostly small business overseas dropshipping from Aliexpress directly. You can take a look at the Flash Deals channel, there are lots of weird, creative little things are especially cheap. So does the weekly and monthly best selling goods.

Trending product on Amazon best sellers

You can also go to Amazon best sellers, amazon is still dominant in Europe and America market, of course, the price above amazon is more expensive, so when you see trending products on Amazon, you can go to Aliexpress or 1688 to find the same product, the price will definitely a lot cheaper for dropshipping.

Trending products searching by Buzzsumo tool

Buzzsumo allows you to query which hottest posts on the social platform are currently available, and you can also enter the product keywords to find the hottest posts, for example, If you find a post about pet clothes is very popular, click to see this product is still rarely sold in the market, then congratulations, you can immediately find the source of goods on Aliexpress or 1688 and then advertise on Facebook and other social platforms to test the goods. However, Buzzsumo is a paid tool.

Oberlo trending product

Oberlo shouldn’t be strange to Shopify seller. You can collect the AliExpress products to the shopify store with one click on Oberlo. It was paid before. Now it is all free, but what is the relationship between Oberlo and the Shopify product selection?

apps.shopify.com/oberlo, enter the app download page, you can see thousands of comments, in fact, each comment is the URL of the commentator store, you can click on the arrow below to look at the places and see what products they are selling on Shopify and take as a reference.

Currently there is no separate product selection tool for Shopify, but we can also take advantage of the trending product websites to understand user preferences, follow product trends, and understand user preferences to select some of the less competitive Niche products for Shopify dropshipping.

Trending product websites

Check out the latest trends on the site to help you better understand your potential users.

http://www.trendhunter.com

http://www.springwise.com

http://trendwachting.com

http://ubercool.com

http://thecoolhunter.net

http://coolhunting.com

http://www.psfk.com

https://www.kickstarter.com/discover/

Product review sites generally know more about users, and it’s a good idea to focus on the product topics that people are passionate to discuss.

http://uncrate.com

http://www.acquiremag.com

http://www.outblush.com

http://www.blessthisstuff.com

http://gearpatrol.com

http://coolmaterial.com

http://gearmoose.com

http://www.werd.com

http://hiconsumption.com

http://www.firbox.com

And these sites also update very cool products regularly:

http://www.dudeiwantthat.com/

https://www.touchofmodern.com/

https://odditymall.com/

http://www.perpetualkid.com

http://www.thisiswhyimbroke.com

http://shutupandtakemymoney.com

In short, the Shopify product selection is always a method and thinking, this article not telling you what to sell, but telling you how to find a good way to sell, that is, to teach you how to fishing. So, I hope everyone can find the best selling products for your Shopify dropshipping business.

5 useful product selection skills for Shopify cross border eCommerce

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Do you know What kind of products are suitable for Shopify cross-border e-commerce? Somebody says operating the cross border eCommerce is just like playing card games, 30% on your skills, 70% on the luck. To some extent it makes sense. After all, successful people are a minority. How those successful people select the best selling products for cross border eCommerce?

What kind of product is suitable for cross-border e-commerce?

It is a very popular questions on quora and the eCommerce groups, I think the following tips can be used as a reference:

(1) The product market potential is huge and the profit point is relatively high. The profit margin of products for cross-border e-commerce is basically 50% or even 100%.

(2) Suitable for international logistics, the product is relatively small in size, light in weight and not easily broken.

(3) Simple operation. Those products that need to be guided for installation do not suitable for cross border e-commerce, as subsequent complaints and customer service costs are very high.

(4) Simple after-sales, basically do not need any after-sales products.

(5) Have their own independent product design, including product research and development capabilities, packaging design capabilities.

When you launch the cross border eCommerce business, you should pay more attention to market feedback, and customer experience on your products. You need to pay attention to the situation of users using products, and do more user research and surveys. Only in this way we can accurately grasp the user’s thinking and know the user’s needs. This is an indispensable step in your product selection procedure. Secondly, your thinking can’t be limited to the platform. Like the fingertip gyro and fingertip monkeys, the platform can’t sell because of the infringement, but you can consider turning to Shopify to earn the maximum profit in a short time.

Shopify product selection idea

Let’s see a story first. There are three hopeless students in a class, which occupy the last three counts. For each exam, the teacher will ask the three of them to sit together so as not to interfere with other students. In one exam, the third-ranked student from last compared the test papers of the other two students, The two students are very disdainful. We are worse than you, can you still copy us? Once the exam result came out, the third-to-last score student was actually a reversal and suddenly ran a big chunk. The other two students are very surprised and dont know why this happened. The third-to-last student answer was very simple. All of our test was so bad that our answer was basically wrong. I ruled out the answers of the three of us. The rest is the correct one.

Actually it is the product selection idea for cross border eCommerce.

During the cross border eCommerce procedure, we must find a reference from a good example, and learn useful information from bad reviews. Only in this way can we break through.

Shopify product selection skills

Determine the product line

When we creating a product line, we can simply refer to such a ratio, 20% of them are traffic products, 20% of them are high profit margin goods, that is, the core goods combined with other normal goods (supplementary SKUs).

(1) Traffic products: refers to the goods that bring traffic to the Shopify stores with no profits(the profit is expected to be 0% to 1%). The discount space can be set at 30% to 50%, for example, “Black Friday” A festival can bring huge traffic to your store.

(2) Profit products: As the name suggests, it refers to profitable goods from the source of profits. The flow of such goods is not much, but its profit is high, and the discount space can be reserved 5%-20%.

According to the sales constantly adjust and optimize, you should understand the dynamics of competitors in these categories, and pay attention to the changes of competitors’ SKUs, price changes, and keep the competition at any time.

Product selection Starts with the brands

Brand is a key factor. A good brand can bring more sales and attention, and even drive sales of other brands and items in the store. Therefore, the brand cannot be ignored. If you focus on sales, it is definitely keeping a close eye on popular categories and items. To stabilize the money and profit, you can pay more attention to some unpopular categories and long tail non-standard items.

As the platform is now more and more limited, it is certain that Amazon’s future branding is an inevitable trend. Now many sellers say that they are branding. In fact, it is just a trademark! Can you imagine that you have a brand without your own official website? That’s the future of Shopify store.

Product selection starts from holiday

(1) Valentine’s Day: jewelry and accessories, watches, bags.

(2) Easter: clothing, beauty makeup products, gardening products, outdoor products.

(3) Mother’s Day: fashion, jewelry, watches, bags, greeting cards, consumer electronics, water sports products.

(4) American Labor Day: clothing, beauty and beautification products.

(5) Halloween: sporting goods, plush toys, pumpkin lights, Cosplay costumes.

(6) Thanksgiving: plush toys, gifts, household appliances, beauty cosmetics, kitchen gadgets.

(7) Christmas: shoes, heating equipment, fashion accessories, jewelry, ski equipment, electronic products.

Product selection starts from habits

Shopify product selection can be based on the lifestyle habits of the target market. For example, in the United States, there are about 200 million adults between the ages of 18 and 65, and 60% of them meet the outdoor consumer group. You can develop swimsuits, goggles, flashlights, tent lights and other products for cross border eCommerce business.

Product selection starts from season

The season also needs to be analyzed. Winter is coming to develop warm products such as hats, gloves and scarves. Prepare cooling products such as mini fans, notebook ice pads, radiators, etc. before the summer. Most of these products will be developed and put on shelves one month in advance. The seller needs to stock up or confirm supplier in advance, the other is to pay attention to the control of logistics time.

In addition to the product selection advice listed above, there are several large social networking sites where you can choose hot spots and topics for product selection.

Trend Watching: A professional team of 30 people in London, Singapore, Sydney and other places, reporting the latest trends in the world.

Springwise: Provide new company ideas, trends and stories every day, and subscribe for free.

Pinterest: A fast-growing social photo sharing site that contains the latest and most interesting and popular products, and if you have a market, you can get first-hand information.

Fancy: A website that combines shops, magazines and wishlists, use Fancy to discover gifts for any occasion and share your findings with your friends.

Wanelo: is a global shopping community that displays products and stores in a similar way to Pinterest.

Reddit: is one of the largest social media news aggregates that cater to a variety of different web needs and themes.

Product selection tools: Topsy、FollowerWonk、LittleBird

These tools can help you discover opinion leaders in a particular industry area.

Will you feel that it is so tired and troublesome to choose a product for cross border eCommerce? This is indeed the case. Compared with work, entrepreneurship and self-employment itself are very hard work. Since you have chosen the cross-border e-commerce, how can you succeed if
you are not tired and work hard?

Ultimate product selection tutorial for shopify dropshipping

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Dropshipping is a very popular ecommerce model currently. If you search for Dropshippig on YouTube, there will be a lot of video tutorials like “How to do Dropshipping via Shopify to make million dollars a month”. What’s dropshipping? It is a kind of e-commerce mode in which the seller opens the store online without having any inventory, and the supplier directly delivers the goods from the warehouse to the buyer after placing the order. For the dropshipper, the cost and risk is low, also the management is free and simple. Without inventory pressure, there is not much need to prepare funds. The most important thing to do Shopify dropshipping is the product selection. Only by choosing the right product can you get profit easily. In this article we will show the ultimate product selection tutorial for shopify dropshipping.

The product selection of Shopify dropshipping is better to meet 3 conditions:

Trending products

High marketing demand

Easy to ship

If the product you selected meets the above three conditions, then it is more suitable for Shopify dropshipping. In general, when you select product you can go to some e-commerce websites such as AliExpress, eBay and Amazon to view hot products, and to social media to see what is popular now. Then, calculate the profit margin and finally choose shopify to start dropshipping.

Product price for shopify dropshipping

The price of the product selected by Shopify Dropshipping is preferably between $15 and $200. Although the two price gaps are quite large, this is also a feature of Dropshipping.

Cheaper products mean small profits but quick turnover. Such products can lead to greater sales. These large sales volume can bring orders and customer evaluations to the store. Helps increase the credibility of the store. But the downside is that the profit is relatively low and there is some pressure on the inventory, the seller must ensure that there is enough inventory.

Products with more than $200 will have difficulty in sales. And, if the customer asks for a refund, it is also very difficult.

If you have daily 30 or above orders, the daily order fulfillment takes lots of time, you can start to outsource the order fulfillment works, thus you can focus on store marketing. You can take a look at China 1688 Pick and Pack Order Fulfillment Procedure for Shopify Dropshipping

If you choose order fulfillment agent to help you fulfill the orders, the product price would be better high than 20 usd, else your profits might be cut down. We suggest the product price above 25 usd.

Profit margin for shopify dropshipping

Dropshipping product margin must be at least between 20% and 40%. Ideally, the profit should be higher than 60%.

If your Dropship product retails for $200, then your profit margin may be 30%, so you can get a profit of $60, but if your product retails for $20, then the profit margin should be higher. Since profit margins need to take into account transportation, packaging, marketing and other costs, it is safer to choose a high-margin product.

Product Weight and size for Shopify dropshipping

The best choice for Shopify dropshipping is a product that fits into the size of the shoebox. Any product that exceeds this standard is likely to cause shipping costs to be too high. For those who want to do dropshipping, pay attention to the lighter and smaller the better the product, and avoid those fragile products. This product is prone to a large number of refunds and complaints.

Potential repeat purchase rate

This is a problem that many new e-commerce companies will ignore. Good products will bring repeat purchase customers. In the past few years, the subscription model has become more and more popular. From basic household items to luxury goods. The subscription model is a way or means for a company to obtain a stable income stream. As the traffics cost increase higher and higher, the product selection strategy also should be considered to help you increase potential repeat purchase rates.

Quality supplier

Product selection is just half of the Shopify dropshipping work, another challenge is to find quality suppliers. This is especially important for Dropshipping, because a trusted supplier is the one that ships the item to the customer after the order is placed.

The ideal dropshipping product needs to be a product that can be stably produced for a long time. In this way, the cost of the product will be reduced. Frequent replacement of products requires constant updating of the listing of the Shopify store, which is very time consuming and labor intensive.

What are the common mistakes made in the Shopify dropshipping product selection?

Mistake 1. Choose big brands and well-known design products for shopify dropshipping

Many people may feel that well-known brands have their own visibility, so there will be sales. Because of his fame, the demand is large and expensive.

But the truth is that it is difficult to profit from the products of these brands, because big brands are very cheap, and the profits of the products are extremely low. Unless your purchasing power can keep up with big stores, it’s best not to choose these brands.

Mistake 2. Select counterfeit products for Shopify dropshipping

Selling fakes can be very attractive because they are very marketable. However, this will lead you into legal disputes, which is not conducive to the long-term development of the store. Therefore, in the selection of products, we must be cautious of those products with unusual price advantages.

Mistake 3. Select a highly competitive product for shopify dropshipping

This is a common mistake made by many new Dropshipping novices. Because we may feel that selling well, competition and fierceness indicates that it has a market. But the truth is that the market share we can get from this product is small! It will force sellers into vicious competition.

So, how do you choose a good product for shopify dropshipping?

The product selection is a matter that needs to be studied and planned. Let’s take a look at the perspectives from which the selection can be made!

First, familiarize yourself with the best-selling products on Amazon, Ebay, AliExpress and other people platforms. This allows us to understand the market trends. Here we suggest a tool called SaleHoo. This website was previously used by “small business who are looking for Chinese suppliers on Alibaba?” This article also shared, is a website for dropshippers looking for suppliers.

SaleHoo Market Research Lab

SaleHoo has tens of thousands of products in more than 25 categories you can view:

The degree of competition between each product on Amazon and ebay

What is the average retail price of each product on the Internet?

Sales volume of each product

This makes it easy for users to research product competition on the market and help with the selection.

Social shopping sites

The social shopping site is an online market generated by the user’s evaluators, so what is popular now, you can basically find out here.

These sites can save dropshipper a lot of time to filter millions of items compared to Amazon and Ebay.

Study successful stores for inspiration

Study what those good shops are doing. How they select products, how they write listing, and store style and so on. Try to look at the online stores of big brands and small outlet stores so that you can see the different approaches companies take.

Finally, do a good job in the price market research of the product, as well as the degree of competition. Check prices for similar products on ebay and Amazon, it’s best to choose products that cost between $15 and $200. Research competitor products and product prices. If the same product is sold in more than 15 fairly mature stores, you may need to change one.

In addition to the Ultimate product selection tutorial for shopify dropshipping, 86Deal also listed other articals for product selection:

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