Tag Archives Shopify conversion rates

8 tricks to quickly increase Shopify convertion rates

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Every dropshipper knows that shopify doesn’t have the natural traffics like other online shopping platform. The traffics needs to be acquired by Shopify sellers themselves. After a long time, it will gradually generate organic traffic to the Shopify store. In this point of view, let’s look at the world’s first sources of traffic, among which the first source is organic traffics.

As you can see the Shopify store Fashionnova which already has great organic traffics. There are many Shopify sellers complaint that the traffic is really expensive. Actually, it’s not the case if you can make some good content on YouTube/Instagram/Pinterest, etc., I don’t think it’s possible to do some paid traffic, more importantly, multi-channel traffic acquisition, which is also a long-term branding procedure which will became a trend that has already formed! Every channel should have your brand name.

So in this article we want to explain today is how to achieve a high conversion rate of traffics. First of all, we must make a clear statement: the conversion rate is high, clients buy, not they decide to buy or not, but you let him decide.

Many people may not understand, why do clients buy or not controlled by Shopify sellers?

First of all, the traffic comes in, most of them are keyword search, why should someone search for this keyword? It is because there has demand, otherwise it should be meaningless for them to search.

Secondly, it is a matter for customers to enter store or not. Buying or not buying is also their business. So what can we do? The answer is, let them have no reason to leave, let them not be willing to leave, sorry to leave!

For example, if you go to the barbershop to cut your hair, the service can be said to be from the first foot into the door and you will be treated like a god. When you finally leave, you will feel I am embarrassed to go without buying something. This experience does not require me to multi-render. Generally, some barbershops should have the same feelings.

Thirdly, the reason that customer buyers enter our Shopify store is the same as entering our physical store, so you have to wait for them, as a Shopify seller we need pay attention from the home page to the footer of the store. The following are 8 tricks to quickly increase Shopify convention rates.

Determine the store theme color and direction

The correct color can improve the conversion rates of the landing page, what direction your store focuses, what series is the main series, etc. After you have the direction, you can go down with the line.

For example, Blue color is the main color of PayPal and Facebook, determine the main series of your Shopify store, the color of the entire website, etc. It is recommended that the European and American styles / free and unrestrained / exaggerated style, more suitable for EU and USA clients.

Landing page color matching and panel design

This is also a prerequisite for your template. Generally, the headline below is the product, then various modules and small product categories.

Yes, it is to put the big discount directly in the most eye-catching place. For example, fashion nova use the main black and colorful, and their products are also a kind of EU USA women who are more unrestrained.

Discounts and promotional offers placed on the sliders, capturing traffic instantly

This is one of the best ways to keep clients in your store. When you enter the door, a free coupon will be available, then it shown you that there are discounts everywhere. You will not be tempted for the search purpose?

This is not an accident. The discounts are very common in Shopify store we seen. As long as the Shopify stores have better marketing strategy, they are all kinds of promotional activities every day. Because the Shopify stores are not like the B2C platform. Shopify stores are always available to receive coupons, discounts at any time, because the it is yours, you have the final rights.

Create a countdown promotion plugin

Without a sense of urgency, our buyers are easy to forget, we must always remind him to complete the order, so there must be a sense of time and urgency. At this time a good Shopify store, you have to set a countdown on sales! In addition, there is also a shopping cart that does not buy, we have a shopping cart offer supervised button, supervised payment to complete the order!

Discount coupon is everywhere

Buyers have to be heart-warming and feel that I have earned. The smart Shopify sellers will always be in the square where the peak of traffics, the audience will get 50% discounts, buy one get one free, the discount is definitely a good strategy, but I think more it is a compromise between the buyer and seller, a completed transaction. Letting our buyers calm down in a discounted shopping environment is one way to increase conversion rates.

Give priority to products that customers have purchased and reviewed

The front row display typesetting is also very particular. In the middle or the end position, give the buyer a reference for others to buy, so many people have chosen, I also want to see is the psychology. This is why many platforms such as the platform will be ranked according to sales volume and product heat.

Of course, some better product reviews will also increase the trust of customers, so that your buyers are 100% convinced.

Build membership system to improve repurchase rate

The membership model is not only mutually beneficial, but in the end it benefits the seller, because the customer has become your fans. At the footer of the store, you can invite people subscribe to become a member. Then You can send them an e-mail reminder that there are discounts, free shipping, new arrives, etc., they will eventually place order on your store.

With so many tricks, what if the customer still doesn’t buy?

Note that in all cases, it is impossible to convert 100%. There will always be some people who will not buy it, then you only need to do it yourself, that is, the sentence we shared with you before: he/she came to your store, buy or not it is his/her business. It is your business to do good service to keep them stay. And clients buy or not depends on your service, and there should be something in your store does not make him feel like to buy. Continue to refuel and perfect every step and process.

Orders = (product +traffics) × conversion rate

The order is assumed to be quantitative, then the variables are two, one is the traffics and the other is the conversion rate. Although the product is a variable in the formula, but the degree of influence itself is not the other two, it can be regarded as one of the quantification, then we increased conversion rate, the next step is to increase the flow of traffic again.

The advantages and disadvantages of Shopify store are very clear. One is that there are few restrictions on the rules and regulations, unlike the platform. The disadvantage is that there is no platform traffic, but he is always a long-term plan. At present, I have heard that many platforms have given up, and the Shopify brand stores that have not done well have given up because the platform has bottlenecks and Shopify brand store only will get bigger and bigger.

8 SEO strategies to improve Shopify store conversion rates

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For Shopify sellers, the traffics isn’t the most important aspect, traffics that has conversions and makes your Shopify dropshipping business profitable is valuable. According to SmartInsights, the average conversion rate for all e-commerce stores in the second quarter of 2018 was around 2%-3%. Does your store on the average level? If not how to improve the conversion rates for Shopify store? In this article we will share 8 SEO strategies to help you improve Shopify store conversion rates.

Improve traffics accuracy

Accurate traffic refers to related traffic, which means that the vast majority of visitors to our Shopify store are our potential customers.

Create correct user portrait

Users are roughly labeled according to geography, age, gender, purchasing power, consumer habits, hobbies, search habits, and social networks to locate user groups. For example, you are a sock seller on Shopify. Suppose now that only the user search habits are used to locate: then, you need to locate the socks keywords such as stockings, boat socks etc.

In other words, if you want to do Google SEO to attract free traffics for Shopify store, you need to focus on these product keywords. why? Because users who search for these keywords are the precise users who want to buy. For example, if you focus on socks wholesale, private label socks etc., even you got very good ranking, it will not be stable, because those traffics are irrelevant, and naturally they jump out. The website is poor, the user experience is poor, the bounce rate is high, the stay time is low, and the keywords ranking will lost later.

In the same way, Facebook ads is also the reason, why some Shopify sellers complaint spend so much money but no sales, it is likely that the ads target wrong people.

How to get right traffics

As the name suggests, traffic is introduced to Shopify store from other platforms. So, first of all, the platform you want to borrow traffic must be the relevant platform for your user community to be active. Otherwise, people are interested in wigs, if you introduce people to a store that sells socks, how can the conversion rate be high? In addition, the high bounce rate will definitely affect your Google rankings.

Secondly, when you attract clients, the promotional words must be true. For example, buy one get one free, don’t play tricks with clients to buy a pair of shoes and gives a shoe box.

Thus when you get traffics to your Shopify store, the potential clients should be relevant and the promotional ads should be true.

Optimize Shopify store user experience

Optimize store loading speed

No one is willing to waste time on a store with a slow loading problem. Here we recommended https://developers.google.com/speed/pagespeed/insights/ and https://tools.pingdom.com/ to test and optimize Shopify loading speed.

Optimize navigation bar

The navigation bar acts as a navigation, and the requirements are simple and clear. The purpose is to let the user quickly find what they want. The product classification should be simple and accurate, in line with the user’s search habits, and is a clickable hierarchy; then place other important information in other free places on the navigation bar. You can take a look at the navigation bar at Apple website.

Optimize product images and descriptions

A good product picture is worth a thousand words, and high-quality product images are the top priority of the Shopify store. High resolution, good lighting, simple background, focus on products, highlight product features, product and white space ratio is appropriate, display product details from multiple angles, display product materials, provide scenes with people, add product videos and beautiful buyer show, etc. These will give you an advantage and give the buyer a reason to click and stay more time.

Of course, the picture is not enough enough to attract people, and the product description should be improved too.

Find out products unique selling points, highlight in the description; logically reasonable, eliminate large sections of text, make good use of segmentation and bullets; solve all concerns of users; write clear product parameters; indicate notes, shipping costs and other expenses as well Payment options, etc.

In short, the product description combined with the picture should be able to hit the user’s pain points, show their unique advantages, dispel all user buying concerns, and increase user trust.

Optimize checkout process

As a Shopify seller you may find that many users have added the shopping cart, but eventually failed to pay. There are many reasons for unpaid orders, the shipping cost is too expensive, the shopping is relatively slow, the website speed is slow, the user trust is low, etc., and the payment process may be problematic.

For the payment process, if the market is diversified, we have to provide a variety of payment methods, and the checkout process is not too long and complicated. It is best to check with friends and ask their opinions to make sure that each payment method works.

Provide durable shopping cart

Many online customers don’t immediately decide to buy, but instead choose to put these items in their shopping carts. And some studies have found that about 35% of e-commerce customers use at least two devices during the conversion process.

With this in mind, it’s critical to provide users with a durable shopping cart to streamline their buying process. Regardless of the device used by the user, the persistent shopping cart will update the shopping cart with the user ID, which is convenient for the user to perform unfinished checkouts to increase the conversion rate.

Product page AB test

Conduct an AB test on the page to find the page that best fits your conversion.

Online chat support

In the digital world, speed is the king. Studies have shown that the average response time for customer service requests on social media is 10 hours, even worse, the average response time for emails is more than 12 hours!

Undoubtedly, such delays will inevitably lead to the loss of most customers.

So how do you respond quickly to customers? Very simple – use live chat.

Users generally prefer online chat, fast, convenient and easy to place order.

Add online live chat to talk to users in real time in your Shopify store, solve user purchase concerns and increase conversion rate in a timely manner.

Optimize CTA

The purpose of Call To Action is to encourage users to take purchase action. One way to increase conversion rates is to try different CTA methods. You can change the position of the CTA button on the store page, or you can replace the new text or icon on the button.

In one experiment, the researchers changed the CTA button text from “Get Started” to “Test It Out” and successfully increased the conversion rate by 27%. What an amazing number! So, you can find out the most suitable form of Call To Action for conversion by testing the CTA on the store page.

Optimize user trust

User trust is not blown out. Many Shopify stores have self-proclaimed phenomena. For example, the best selling products sold 10000 pcs in one day, our products are the best, Bluh bluh bluh … For the amount, please show some evidence, ok?

Facts speak louder than words. If you have a variety of certificates, please show them; if you have an industry influencer’s rating, please show it; if your social platform has a major fan base, please show it. These invisibles will increase the user’s trust in you.

Show product reviews

The Shopify store should have a product review module that encourages users to leave comments for later reference and for their own knowledge and adjustment of products and services.

Provide free trial or no reason to return

Many high-value goods or online learning courses will provide free trial days, or free returns within a few days.

This will reduce the user’s purchase doubts to a certain extent, users will feel that you are more trustworthy, the product is definitely great, and therefore more willing to choose you.

Only update quality articles

Nowadays, basically every store has a blog feature, but your blog is beneficial or not to your store, have you thought about it?

I have received an optimization project for Google Ads, and there are no problems with advertising words and slogans.

The landing page also conducted multiple AB tests, but there were still clicks and no inquiry. When we examined the issues affecting trust one by one on the website, we found that the articles in the blog of the website were very bad, and it can be said that there is no such thing as it does not exist. So, we immediately blocked the blog, and then we came to the inquiry on the same day.

Later, after we updated the high-quality articles and the inquiry is increasing. So, don’t overwhelm the website articles, always remember that quality is more important than quantity.

Offer discounts, set promotion thresholds

Offering discounts and coupons can help companies attract new customers, speed up existing users’ buying decisions and stimulate old customers’ repurchase.

In addition, you also take the way to set the promotion threshold, such as free shipping when the order value exceed $68, 10% off for $100 order etc., The Shopify store will have more sales and higher convention rates.

Take advantage of limited time and limited quantity promotions

When implementing time-limited promotions, when deadlines are spiked, specific deadlines should be displayed to highlight the sense of urgency, thereby increasing consumer buying pressure and prompting them to take action. Of course, it would be better if the percentage of sold quantities was displayed at the same time. Amazon’s limited time promotion is a good example.

Limited quantity promotion, only a certain number of products for promotion, more than the number of places will be restored to the original price. In fact, this is also a kind of hunger marketing. The seller wants to sway, by regulating the supply and demand of products, triggering the illusion of short supply.

It takes advantage of people’s psychology. The more difficult it is to get something, the more valuable it is. The more difficult it is to grab something, the more challenging it is. This explains why there are so many limited edition products on the market.

Implement remarketing

For past visitors to the Shopify store, users who add shopping carts, or users who have purchased them, can appropriately implement email marketing, telemarketing or advertising coverage to evoke their desire to purchase. This group of people, at least for the product needs and know us, the conversion rate will be higher.

The above are the 8 SEO strategies to improve Shopify store conversion rates, you are welcome to share your ideas.

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