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12 product selection skills to find the best seller product for Shopify dropshipping

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There are many ambitious Shopify sellers face a big challenge in the process of starting dropshipping business, which is looking for products that are profitable and sell well, whether it is a product or an entire product line, as long as it has a niche market. To be frank, the products selection sometimes makes people unable to start, and the high requirements for product demand in the product selection often makes many Shopify sellers fall into the dilemma of analysis. In many cases, you will feel that the products you want to sell are already being sold in the market, not to mention the enormous competitive pressures that may be brought about by the popular product categories in the market. Fortunately, time is always to pay attention to those who work tirelessly, because there will always be new products on the market. To help you get started better, we have summarized 12 product selection ways to find the best seller product for Shopify dropshipping.

Shopify product selection methods:

  1. Solve the consumer pain points
  2. Meet the needs of fanatic amateurs
  3. Choose products according to your hobbies
  4. Consider your professional strengths
  5. Take advantage of trends
  6. Read customer reviews of existing products
  7. Find product opportunities in keywords
  8. Do front-end JS performance test before product release
  9. Browse trends on third-party shopping platforms
  10. Research products with higher profits
  11. Start with related products searching
  12. Always keep an open mind

Solve the consumer pain points

Solving consumer pain points has always been an effective ways of developing best-selling products. If people don’t have headaches, then Tylenol has no business at all. The pain point of consumers in the abstract sense is usually to find out the bad or upset places in the existing products.

The Active Hound brand is a good example of a pain point in the market. Founders Lucy and Zak chatted with other dog owners in the local park and found that many dog owners were very depressed about the fact that expensive pet toys could not withstand dog tossing. After learning this, they decided Developed a range of ultra-durable pet dog toys. Now, they have expanded their business to sell toys, snacks and other pet products.

When you learn about the general problems that exist in some of the products on the market, you may want to spend more time thinking about these products. Seriously pay attention to some of the pain points encountered in daily life and those trivial annoyances may bring some favorable good ideas in your next product selection.

Meet the needs of fanatic amateurs

When some consumers show a particular interest in an industry or hobby, they are usually willing to invest a lot of money for the specific product they want. When evaluating the potential market for a product or product line, a willingness to pay will be a critical factor.

Additional benefits include higher brand engagement and customer loyalty levels, as avid customers are generally more actively involved in the industry and will get more value from the products they buy.

Hand Band Pro sells products to people who love fitness and want to maintain high-intensity workouts without wanting to hurt their hands or worry that their hands will get rough.

Choose product according to your hobbies

When you choose a market niche based on your personal interests, there are some risks in itself, but it is not necessarily a disaster. If you can make the most of your expertise to develop and position a unique product, it is likely to bring you many benefits.

The match between the founder and the market is important because entrepreneurship requires a lot of unremitting efforts. If you have confidence in the products you sell, you will have a lot of motivation to overcome the difficulties you may encounter on the road to entrepreneurship.

The Beardbrand blog explores business and sales strategies. Gradually, his passion for beards is revealed in blogs. After a period of time, he successfully transformed his passion for beard styling into an independent e-commerce brand that sells beard products.

Moorea Seal is another example of turning a personal hobby into a successful e-commerce brand. In 2010, Moorea, a full-time artist living in Seattle, became a freelancer with the following ideas: blogging, own jewelry brands, amateur illustrations and graphic design.

At the end of 2012, she gradually withdrew from the design circle and decided to spend more time on what she loved and narrowed her interest. In 2013, Moorea opened a store on Shopify.

The Moorea Seal store includes a collection of exquisite jewellery handcrafted by American artists who have been carefully selected by Moorea and who donated 7% of all income to their favorite charity. Moorea Seal has been a huge success and has been featured in many blogs and publications, including the Huffington Post, Design Sponge and Babble.

Consider your professional strengths

Have you mastered some of these tips after working in a certain industry for a while? Maybe you will get a special skill or a bunch of experience that will make you more familiar with certain topics than the average person. Turning your profession into an online business is also a good option, and you may be better off at the starting line because of the advantages that others can’t replicate.

The Retro Supply brand has been inspired by history to sell digital resources to graphic designers and illustrators. Founder Dustin Lee’s career is a designer. He started the free website design store and later gained more passive income through a series of digital products from Retro Supply.

Take advantage of trends

Identifying trends early is a great advantage for new Shopify stores. It gives you a share of the market and becomes a leader before others start. Thanks to digital marketing, your investment in advertising may decrease, and opportunities to build long-term SEO traffic will increase.

The key to this technique is that you can’t confuse “one-time fashion” with “trend.” “One-time fashion” makes products enter the public’s field of view because of the characteristics of novelty or gimmicks. Sometimes they may bring good marketing opportunities, but if your whole business is carried out around it, then you will be sooner or later Extrude the historical stage. And “trend” is a new way to meet existing needs, so it generally lasts longer.

Knox Lab is the brand that has started to make cardboard VR headsets on the market. Founder Taron Lizagub used a less fluent startup page to test his initial thoughts. As a result, he quickly pre-sold about 500 sets of headphones. In 2015, the brand’s sales reached Nearly 3 million dollars.

Here are tips on how to focus on trends so you can get to the potential market more quickly:

Listen to the voice of social: It’s as simple as just looking at the trend topic on Twitter or the topic on Facebook, or more advanced, you can use social listening tools to identify and monitor trends.

Google Trends (trends.google.com): Watch the topic’s attention and see which interest has suddenly increased.

Trend Hunter (trendhunter.com): It is “a popular global trend community” that uses data, artificial intelligence and real people to identify consumer insights and new niches.

Reddit (reddit.com): As the “homepage of the Internet”, it covers almost all the topics on the planet, you can click on their “popular pages” to see what everyone is talking about.

Read customer reviews of existing products

Regardless of whether you already sell products online, you can always get a lot of insight from customer reviews.

If you already have a more mature e-commerce website, you can look at the customer’s evaluation of the existing product. Are there any trends or interesting elements in the content of customer feedback that will inspire you to develop the next product? For the product shortcomings or complaints shared by customers, you need to pay more attention to it.

If you don’t currently have an e-commerce website, you may want to check out the customer reviews of the brands and products you already have in the industry you want to explore. For those products that have been sold very successfully, what are the “wish list” recommendations for product improvement? Do users often mention which plugins or add-on products?

If you don’t know which industry or product category to explore, consider a specific group of people and focus on some of the brands and products that this group might favor.

Find product opportunities in keywords

Today, access to natural traffic through search engines is already an open and very important marketing channel. Searching for keywords means strategically selecting a product based on the search queries people use, the number of monthly searches, and the overall competitiveness of those searches.

This approach may be more technical and requires a certain degree of understanding of keyword research and SEO. But its advantage is that it combines product requirements with existing keywords, which is very effective in getting natural traffic from Google, but it also has certain risks. For example, if you rely too much on search engine traffic, you will be overexposed. Under the changes of Google’s algorithm.

After the start of the gain, real product verification takes place.

When Andrew Youderian first contacted e-commerce, he knew that the viability of the business was more important than his own enthusiasm for the products he sold. So when he explored the product niche, he chose a technical approach to select products through careful keyword research. Andrew has successfully ranked in the search for the fishing gear industry and radio walkie-talkies.

Remember, Google is not the only search tool people use, so it’s not necessarily the only platform where you can explore keywords. In fact, third-party shopping platforms also have their own search capabilities, which means that there will be a lot of keyword data. Here are some tools you can use to mine popular search terms, which may help you find the next hot product:

· Keywords Everywhere(keywordseverywhere.com)

· Keyword Tool(keywordtool.io/amazon)

· KeywordInspector(keywordinspector.com)

· Helium 10(helium10.com)

· Sonar(sonar-tool.com/us)

· EtsyRank(erank.com)

· Alibaba popular keywords and industry keywords

Do front-end JS performance test before product release

As mentioned before, true product verification happens after the start of the gain, so you can’t be sure if your product decision is right before people pay with their credit card.

However, it is undoubtedly important to know a certain level of interest and attention from potential customers. If there is no right-to-face crowd release, even a great product will not help. If you already have a good idea, but you are not sure if you want to invest big money, then you can lower your front-end investment and promote your potential products by creating a landing page – try to make those interested The user leaves the message – at the same time, through some paid advertisements to drain.

Of course, the factors that determine the success of an event are varied, but any initial traction has its meaning. You will at least be more positive about your initial investment.

Browse trends on third-party shopping platforms

If you prefer to sell products on your shopify store, you can still get inspiration from some of the hottest or trending products on third-party shopping platforms. You can browse sites like Aliexpress, Amazon, Etsy, and eBay to see which categories are “hot products,” “popular products,” and other categories that reflect the needs of today’s customers. I suggest you start with the following links:

· Amazon Best Sellers(amazon.com/Best-Sellers)

· Amazon Most Wished For(amazon.com/gp/most-wished-for)

· Amazon Movers & Shakers(amazon.com/gp/movers-and-shakers)

· Etsy Most Wanted(etsy.com/market/most_wanted)

· Etsy Best selling items(etsy.com/market/best_selling_items)

· Etsy Most popular item(etsy.com/market/most_popular_item)

· Trending on eBay(ebay.com/trending)

· Popular on Kickstarter(kickstarter.com/discover/popular)

On the separate product page of Amazon.com, you can refer to the “Best Selling List” to learn about the popularity of a product in certain categories.

To dig deeper, consider using a tool like Jungle Scout that allows you to identify hot items and filters by category, price, sales, and other attributes. Hot sellers.

Research products with higher profits

For those who are just starting a business, products that generate almost no intermediate costs are less risky because they are more likely to give you higher profits than those with higher production costs. When pricing a product, you need to consider all aspects of the production of the product or your cost of goods sold.

Not only do you need to consider the cost of production, but also the cost of product promotion, storage, and even transportation. You can look for a low-cost product that delivers a high return on investment. Remember, lighter products produce relatively lower shipping costs. But because the wholesale price of a product is not expensive, it is considered to have a high return on investment.

Start with related products searching

Are you already interested in a particular industry or product category? You can try to find some products that consumers often buy in the market. Amazon is a very good resource because there are many places on its website that indicate product affinity.

· Products that customers often purchase together

· Other products that customers often purchase

· Other similar products recommended by Amazon

· Related advertising products

Always keep an open mind

One of the most direct strategies for selecting products is to maintain an open mind.

People always have new ideas, but you have to remember that you can’t ignore the occasional thoughts that may arise. When you need to research the market to get a possible product idea, you can consider listing a list on your phone or recording it on paper for later use.

What product opportunities do you find?

Choosing the right product or product category is critical to your success, and the selection will affect the entire brand’s operations, from marketing to product transportation, to price, and even to product expansion.

One of the last things I want to share is not to easily ignore smaller product categories or niche categories, although niche products are a small sub-category under a larger category, and their overall customer base is relatively small. Less, but it usually compensates for some shortcomings in the market because of its small competitors and a more accurate customer base. Competing is naturally a good thing because it proves the current needs of a product, but the right amount of competition will take it to the next level, because you will have the opportunity to fill a unique gap in demand, and it can save costs and effectively reach users.

The above are the 12 product selection skills to find the best seller product for Shopify dropshipping, we hope these suggestions will help you get started and find the best seller product for your Shopify store.

4 Product Selection Strategies and Skills for Cross-border Dropshipping

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The favor of foreign online shoppers for “Made in China” goods has led many small and medium-sized sellers as well as individuals seek business opportunities and invest in cross-border e-commerce industries. As the saying goes, “70% of the cross border dropshipping success based on product selection and 30% on marketing operation.” Product selection is a very important part of cross-border e-commerce business. Good product means half of the dropshipping business being succeeded. In contrary, if the products are not good, it will waste a lot of manpower and resources, not only do not operate well, but also easily punch the enthusiasm of the dropshipper. The right direction is often more important than the method, and the choice determines the direction of cross-border e-commerce, just like the helm, only the right direction, it is possible to reach the other side. Successful product selection of cross-border e-commerce sellers requires strategic skills. In this artical we will share 4 product selection strategies and skills for cross-border dropshipping.

Find trending products via big data from cross-border e-commerce platforms

The purpose of the product selection is from the perspective of consumers, while the cross-border e-commerce platform provides a lot of data about consumers. Through the analysis and mining of these data, we can find products that consumers need, the product selection skills listed as follow:

Take advantage of platform information to understand foreign market demand. Take the DHgate as an example. There are industry dynamic columns on the seller channel page. This column has detailed introductions and trending product analysis of an industry. For example, when choosing the maternal and child toy industry, the first thing to see is the latest products. It is a new product release platform created by DHgate. The industry manager carefully selects the hot products that are urgently needed by overseas market. Followed by industry information, it includes cross-border e-commerce maternal and child toy industry buyers structure and appeal analysis, the female roleplay toy in the industry increase year by year, and entity + virtual leads the United States New York Toy Fair guide children to play with AI. Next is the industry report, you can see 2019 maternal and child industry category planning, toy industry products and categories as well as the toy industry report”, through the analysis, you can find new exotic toys and female character toy demand has great potential.

Analyze buyers’ hot and potential needs with the platform built-in search function. Basically, each cross-border e-commerce platform has a search bar, the demand can be judged through product keyword search volume. Take AliExpress as an example, open the AliExpress buyer page, below the search box will display mechanical keyboard, camera drone, rings for women, cat eye sunglasses, 3d printer and many other product keywords, refresh the page, every time The words will be different. These words are popular product keywords. In addition, enter the product keywords in the search box, such as sandals, the box will automatically pull down a series of hot search words related to the core words and the corresponding search results, such as sandals women, sandals girls, platform sandals, shoes women sandals and gladiator sandals Women and so on. It can be judged that women’s sandals and sandals with waterproof feature are in great demand.

Explore the potential needs of buyers with a variety of data analysis tools. Commonly used tools are in-site data tools and off-site tools. Cross-border e-commerce platforms will have their own on-site data tools, such as eBay plus, Amazon’s four rankings, AliExpress’s data latitude, wish’s cross-border merchant data analysis platform and DHgate data think tank.

A tool commonly used is Google Trend. Google Trend is a Google-based search analytics product that analyzes Google’s billions of search results worldwide and tells users how often a search keyword was searched for Google at various times. In short, see what people are interested in on the web through Google Trends. Take the super-explosive fingertip gyro in the dropshipping industry as an example. Enter the keyword fidget spinner, you can see the trend curve. The curve starts to rise in January 2017, and it starts to soar in March. It peaks at the end of May and then slowly falls back. August It has almost fallen back to the level of March. Through the graph, you can judge whether the product has demand and whether the demand is rising or falling. If it is rising, it must pay attention on time.

In addition, VOTOBO is also a good analytics website that monitors the hot-selling and soaring rankings of eBay, AliExpress, Wish and Amazon in real time, and can be emailed to view hot product data analysis under specified product keywords.

Using the overall concept of the hot sale product to develop its derivative product market

The existing market consists of two oceans, the Blue Ocean and the Red Sea. The Red Sea represents a fierce, brutal and bloody market in which there are many competitors and limited profit margins. The Blue Ocean is a market with little competition and demand and profit potential. For the dropshippers, it is necessary to avoid the Red Sea market and look for the Blue Ocean market.

The overall concept of the product consists of five levels: core product, tangible product, additional product, desired product and potential product. It is recommended that new dropshippers research the expected products and potential product levels of the hot sale products, looking for gaps to seek for profit margin. For example, there is an hotsale Bluetooth headset S530 on the Wish platform, which is sold by many businesses. By analyzing the user evaluation of the product, it was found that many people had insufficient power capacity. From the expected product level analysis, the hot sale product did not meet the customer’s expectations very well. The capacity of the power is a blank, you can fully develop the new upgraded S530 Plus, the capacity is larger, the upgraded Bluetooth headset is more cost-effective, attracting users who originally purchased the S530 but suffer from insufficient capacity, and are uniquely competitive.

Similarly, there is a “Mens Sketeton Mechinial Watch” on the Wish platform, which sells well. The cumulative sales volume is as high as 90,000 pieces, since this watch is so popular, why not continue to dig deep into the demand for this product and explore the potential product level? Each person’s wrist is not the same thickness, the table is not suitable for the size of the watch, naturally there is the need to adjust the length of the strap, then the splitter is a very promising explosion of peripheral products.

The first choice for using this strategy is to find the hot sale product, and then analyze the overall concept of the explosion and look for a blank area. For example, summer is coming, and products such as swimwear and sunglasses are bound to be hot. Using the sunglasses as a keyword in the AliExpress search, find the results of 19907, choose to display by orders, the first order quantity is 35061, and the order quantity ranked tenth is 12561. There is no doubt that the first product is a hot sale product, browse the product details page, the product is priced at $3.06 each, titled “UVLAIK Night Vision Sunglasses Men Women Goggles Glasses UV400 Sun Glasses Driver Night Driving Eyewear”, from the title It can be judged that this product is available in both men’s and women’s models. The product is both eye-catching and suitable for night driving.

From the detailed description of the product, we found the following information: the lens material of the product is resin, the frame material is alloy, the lens has four colors of yellow, red, black and silver, and the frame has four colors of gray, black, gold and silver, frame and lens. There are 8 products in different color combinations, including 5 yellow lens products and 1 color lens product. View customer reviews for a total of 1205 reviews, giving a score of 4.6 out of 5, and browsing 1 to 3 stars for evaluation. Summarize useful information: packaging is too simplistic, of poor quality, color is not correct (not transparent yellow), slow and functions are not as described at night.

How to find the gap for the hot sale products? First, look for blanks from the use of objects, the glasses are for men or women, then can you develop the same product for children or pets? After all, people in the west still like to keep pets. Those who buy this kind of glasses will have an expectation that their children or pets can bring the same glasses. In the AliExpress platform, we found 931 search results, which were displayed in the Orders ranking. The first order volume was 1762, and the tenth order volume was 187. From this, it can be judged that the competition in the market is not intense. In order to determine whether there is demand in the market, look at the first transaction record, only 50 sold on May 30 and 31. In addition, the shape of the lens of the product is a perfect circle, which is different from the explosion of the previous analysis. In the search results of the pet glasses, no glasses like the explosion are found. Therefore, it is a blue ocean market to use pets as a target to develop hot sale products for your dropshipping business.

Secondly, looking for the blanks from the colors and materials. Browse the Sunglasses search results and find that the black, red, yellow and blue colors of the lenses are the mainstream colors, which are popular, but the analyzed hot sale products are not blue. The second and third hot sale sunglasses are the main blue lenses, but the shape and material of the frame are different from the first one. Browse other products and find two popular shapes and borders on the second page. Similar, but the color of the lens is blue, the sales quantity are 5421 and 4599, respectively, the price of each piece is 8.88 US dollars and 11.57 US dollars, the frame material is stainless steel and aluminum. In addition, both products are beautifully packaged. It can be seen that these two products are products developed by other sellers based on the material, color and price on the basis of the first hot sale product, and they are sold very successfully.

Thirdly, think about it. Since sunglasses are so hot, what about the sunglass case market? Searching for the sunglasses case on AliExpress, we found 15564 results, the first sales volume was 3112, and the tenth sales volume was 920. Among the top ten product advertisements, there are five products with similar appearances and small boxes with ropes. Searching for the same keywords in the GHgate, there are only 122 products, the first product sold 17,250 pieces, 500 pieces from the order, is a simple cloth bag. The top 12 were all similar bags, and the thirteenth appeared in the fourth line of AliExpress. The first-ranked product of AliExpress was found on the second page of the Dunhuang website search results, and sales were low. The mainstream of the GHgate glasses box is a style, that is, cloth bags, and this is still to be sold wholesale. Therefore, the glasses case is a blue ocean market.

Follow cross-border e-commerce rules to avoid infringement of selected products

The identification of infringing products on each platform is similar, and the types of infringements that sellers often encounter are mainly divided into several types:

The first is trademark infringement. Did not get the official authorization of the product brand, use the other party’s trademark or LOGO. For example, the more popular Peppa pig infringement incident, the seller only sold a Peppa pig puzzle worth 12 dollars, the account was frozen, the store also has 10,000 dollars in payment. As long as there are pics of the pigs on the product, such as the plush dolls of the pigs, the cake molds, the clothes ornaments printed with the pigs, the toy cars, etc., it is possible to be accused. In addition to the product, the occurrence of the Peppa pig trademark in the attribute and description is also an infringement. Therefore, for a well-known brand of products, unless you have the authorization of the brand, you can not sell, do not appear brand name in the description of the advertisement.

The second is the patent infringement. The invention patent means that the inventor applied for patent protection for the invented product, and the seller could not produce and sell without authorization, that is to say, the imitation product could not be sold. For example, once a very popular balance car involved in patent disputes. The owner of the balance car patent, the American brand olowheel authorized the patent to the local Razor, Razor sent a letter to Amazon, Amazon took the off-the-shelf product, frozen the seller account, hundreds of sellers involved in and suffered losses.

The third is the appearance patent infringement. Appearance patents refer to new designs that are aesthetically pleasing to the shape, pattern, color, or combination of products and are suitable for industrial applications. More than 60% of the appearance patents are considered to be infringing fakes. For example, last year’s hot-selling fingertip monkey, this toy was submitted on April 12, 2017, and was approved on August 22. Brand Wowwee settled in the autumn, and traced the legal responsibility. A large number of sellers’ fund accounts were frozen, and even the stores were closed one after another. Hundreds of sellers received letters from overseas lawyers, with a frozen amount of over 10 million usd.

For dropshippers, you should carefully check whether the products you want to sell are infringing. First, use keywords to search on the platform to see if there are similar or similar products. If so, check the product for trademarks and patents or use Google’s map search to analyze. If you can find many products with LOGO, And similar to the products sold, it is necessary to pay attention to whether the product is infringing. Secondly, search for Baidu or WeChat in China with the Chinese corresponding to the keyword to see if you can find some information about the product and find out whether the product is infringing.

Once again, consult a few suppliers to see if their products are developed independently, whether there are patents, and the legitimacy of the supply channels. Finally, you can go to the patent website of the market country to inquire, take the US appearance patent inquiry as an example, enter the US Patent Office website https://www.uspto.gov/patent; in the open webpage, select Quick Search or Advanced Search; After the page, select Application Type to 4 (design) and then retrieve it with other information.

Improve the profit margin by utilizing the characteristics of the product portfolio

It is impossible for every seller to sell only one product. When selecting a product, it must have a product portfolio thinking, rather than selling what it is. There are two main ways to use the product portfolio strategy: the first product portfolio is to determine the store’s traffics and profit products. The so-called drainage model, which is a product that provides traffic to the store, has high exposure, high click-through rate, and low general profit, and is not a major source of profit. It is recommended to set about 5 pieces per store, and the profit margin expectation should be set at 0 to 1%. The discount space for the drainage product is set at around 30% to 50%. The profit is a product that can provide profit for the store. The sales volume is driven by the drainage, and the flow is not much, but the profit of the product is high, and the reserved discount space is set at 5% to 20%. In this combination, it is necessary to make the associated sales of the traffic products and profit products.

The second product portfolio is bundle sales. Take the popular sports camera on the Wish platform. The price of this sports camera is between $10 and $20. Given that many people do not have the supply chain advantage or the patience to find cumbersome accessories and combine them, As well as big sellers who often specialize in their own superior categories, they are not interested in such a combination of products that require a lot of energy but whose profits may not be as good as their own. This gives many small and medium sellers a chance to take advantage of them. The accessories of the explosive sports camera (including charger, bracket, lens, etc.) are sold together. After the combination of low-priced accessories, the unit price has reached $43. With the advantages of convenience and affordability, it is often able to attract a large number of users, so small and medium-sized businesses selling such combination products can usually earn considerable profits.

Take the children’s toy alloy car as an example to illustrate the specific application of the product mix strategy. The product has the characteristics of low unit price, many styles and light weight. The average selling price in Aliexpress is about 5 dollars per piece. If a single item is free of shipping, the net profit will be close to zero. In order to increase the profit of the business, there are the following practices. The first quantity is matched, and the minimum order quantity for free shipping is set. The minimum order quantity is set to 4, and the buyer can freely choose the style of the alloy car, and the profit is greatly improved. The second type is a combination of similar products. Four alloy cars are selected as a set of toys and packaged for sale. The third type is a heterogeneous product portfolio, which sells products in the form of a blessing bag, and puts the toy car together with a lightweight toy product such as a ball or a small doll into a blessing bag. From the psychology of consumer psychology, parents are more willing to spend money for their children. When buying toys, they often don’t just buy a toy. Reducing the unit price of each toy and selling the toy combination can constitute a competitive advantage and increase the profit of the business.

In addition to the 4 product selection strategies mentioned above, it also needs to take into account the product life cycle. It is generally recommended that sellers enter the market in the growth period of the product. It is not recommended in other time periods. Because of the investment period, customers do not know much about the products, and the sales volume is low. In order to expand sales, a large amount of promotion expenses are required. During the saturation period and the recession period, the sales growth was slow until the decline, the competition was fierce, and the profit margin was limited. The life cycle of a cross-border e-commerce normal product is 1 year, and the product life cycle with less competition may be 2-3 years. If a product cycle is 1 year, it has been sold for 8 months. At this time, it is not recommended.

For seasonal and festive items such as swimwear, sandals, Christmas trees and string lights, the product life cycle is shorter, and the sales season is only 2-4 months, which means sellers need to come in the peak season. Enter before, layout three months in advance. The life cycle of a product can be obtained through sales history, price trends, and ranking trends. If a product, its price is getting lower and lower, the ranking is getting lower and lower, the sales history shows that there is a transaction record in the previous year, then the product is coming to an end.

At the same time, the product selection needs to be suitable for its own situation, choose the products and industries that are familiar with them, and avoid products with potential safety hazards. In addition to the infringement, the balance car and the fingertip gyro are also concerned about the safety hazards. Once the platform is identified as a safety hazard, it may be removed from the shelves, and even severely. In the selection of toys and 3C and other safety incidents, it is best to carefully check whether the supplier has obtained the relevant certification. You can also check the Ultimate product selection tutorial for shopify dropshipping.

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