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What kind of products are the best for private label dropshipping on Shopify?

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Private label is very hot between the Shopify sellers in 2019, we got many inquiries about how to private label products and dropshipping business, how to brand the packaging then ship from China to clients directly. Although private label and dropshipping are totally different mode, along with the crossborder eCommerce developed fastly, more and more Shopify seller starts to find the possibilities of private label dropshipping. Honestly, private label and brand packaging have lots benefits in the long term marketing operation on the Shopify store but they are doesnt suitable for all kinds of products dropshipping from China.

Advantages and disadvantages of private label dropshipping

As a Shopify seller we should know the pros and cons based on our own Shopify ecommerce business instead of follow other stores.

Pros of private label

The private labeled products usually have a higher profit margin than similar none brands products on Shopify stores;

Shopify sellers can control the pricing and inventories based on store sales;

Brands could bring free traffics in the long term running and better for store marketing;

Quality control and brand label packaging as well as short time delivery on Shopify provides better user experience;

Cons of private label

Designing your own logo and packaging can be difficult and expensive, if you do not have stable sales on Shopify store it can be risky;

Highly depended on manufacturers in terms of the quality as well as production, if they are located in different countries, it takes time and efforts;

It will take time to create the brand name and brand awareness on Shopify;

Compared to traditional dropshipping, the private label startups cost more on Shopify which will occupy the money and has potential stock risk;

From the pros and cons of private label eCommerce as a Shopify seller we should evaluate firstly is that my Shopify store is suitable for private label or not currently because you will need to consider fully risks when you private label the Shopify store products. Based on our opinion as an order fulfillment agent when you planning to private label products on Shopify your Shopify store should at least consider the following aspects.

Sales quantity. Before private labeling products your Shopify stores should have stable sales quantity each day or each month, it supports the profits for private label products and reduces the stock risks; If you are focus on the right product niche, the daily or monthly sale quantity do not have to be big, daily 10 to 20 orders or monthly 300 to 500 orders on the Shopify store would be a great foundation for you to private label products;

Average order value. When you planning to private label Shopify store products, you should check the average order value in the past, if the order value is less than $15 in the store then it is not suitable for private label as the private labels, thank you card, packaging cost extra money and they will reduce the profits, in another way the lower price products the more competitors which the clients are hardly to pay extra money while there are plenty products at lower price. Based on recently research, the average order value on Shopify store in the USA and EU countries are between 30 USD to 60 USD, products in this price range have enough profits deduct the private labels and packagings cost etc.

User experience. It is the most important factors when clients pay on your Shopify store. In addition to store design and other store factors, the product quality, delivery time, after sale policy, packaging design all affect the user experience for the private label products. Once you start to plan private label, the user experience on your store should be concerned firstly;

Store marketing. One of the most important role the private label made is to assist the store marketing to viral spread the brand Shopify store. If you do not have a complete store marketing strategy or plan and a marketing execution team then hurry into private label products will be not good enough for your currently Shopify business.

Of course there might be other factors you will also need to consider based on your real situation, after that it comes to the topics what kind of products are the best for private label dropshipping on Shopify.

Product category best for private label

If you are not sure if your products category suitable for private label or not, we suggest you came to the kickstart sites to take a look the products there you will have general ideas. The following are some product categories for private label for you as a reference.

Fashion apperal

The fashion clothing is the most popular product category for private label on Shopify, no matter men clothing, women clothing or children clothing.

Bags and backpack

Water bottles

Phone accessories

Yoga Accessories

Beauty products

Electronic products

for example, the juicer and blender, those small electronic products are good for private label. There are also many other eletronic products like blue tooth speaker, USB LED lights etc.

Children toys


No matter which kind of products you choose to private label on Shopify, they need to be light weight and the price should be arrange from $20 to $100. And there are many private label dropshipping suppliers on 1688 to serve cross border eCommerce business.

How to private label dropshipping on Shopify

Based on our experience it usually takes 5 steps to start private label dropshipping business on Shopify.

Register a brand domain

When you start Shopify business, an unique domain will make your business outstanding and easily have an impression for the first time visit.

Test products and marketing

As we said above you need to have stable sales on your store before private label the products, that’s less risky for mostly Shopify sellers. The 2nd step is to doing the product research and select product for testing with your marketing skills. Influencers, facebook & Instagram ads, no matter which you choose, you can fasterly test best seller products and get stable sales on daily and monthly basis.

Private label products

Once you have 2 to 3 best seller products in your Shopify store and the daily sales exceed 10 orders and monthly orders between 300 to 400, then you can think about private label.

You can talk to the supplier to negotiate MOQ for the best seller products on Shopify.

New private label marketing strategy

Before you plan the private label on Shopify store, you should start on its marketing stategy to max its functions. If you plan the strategy and execute it well, the private label products could bring you hundreds orders per day in the future, else it might cause lots of stock pressure.

Focus on product selection and marketing

As a Shopify seller we have very restricted time and resources operate the Shopify store, thus we need to focus on the product selection and store marketing to improve user experience and sales after we private label the store products. The order fulfillment jobs can be outsourced to order fulfillment companies like 86Deal in China as they can help you improve the order fulfillment efficiency while lower down the human resource cost.

86Deal private label dropshipping service

86Deal provides one step order fulfillment service for private label Shopify sellers, our service and order fulillment procedure listed below

You are welcome to inquiry 86Deal if you want to private label dropshipping from China 1688 via Shopify.

How to find 1688 private label suppliers for cross border dropshipping and wholesale

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Private label is a business model widely spread on the online shopping platforms like Amazon, eBay and Shopify, where the online sellers source products from supplier who manufactures with their own materials and formulations but then labels the products with the seller brands. For online sellers there are at least 4 advantages of private label for dropshipping.

Once we started dropshipping business, Aliexpress is no doubt the first choice to start with, however, when you plan to private label the products Aliexpress isnt the best choice due to the cost is too high which will cut the profit margin for the dropshipping business, then 1688 the biggest Chinese B2B website is the best platform for private label suppliers include nearly all products suitable for dropshipping business.

How to find best seller products for private label dropshipping

When you plan the private label dropshipping business, the real challenge is not to find a product that you can label privately, but to find a product that can make money for you. Consumer demand, competition and costs play a role in the profitable program for private labels. Such product research is your first step and how you can begin.

How to choose right dropshipping private label products? When you doing the private label product research, you can filter the trending products on Amazon, Aliexpress platform then check the product keywords trending on google trends. Find the best seller products in sub-category of Kitchen, electronics, sports, cosmetics and skin care, tools, clothing and fashion accessories, bags, shoes, toys, car accessories.

How to find private label suppliers on 1688

Alibaba is one of the most largest wholesales platform, in Alibaba, you can find many different kinds of private label drop ship products. But for Alibaba, you need to contact manufacturer or private label products suppliers.  1688 is Alibaba Chinese platform which is a very good platform for private label suppliers at small orders although it is in Chinese, it reduces your stock risks.

Let’s take women fashion clothes for example. You want to private label a women dress, if you are good at Chinese you can search keywords 女装连衣裙贴牌 on 1688 directly, if you are not good at Chinese then you can use google translator or find a 1688 order fulfillment agent to help you inquire.

Since there are millions of women dress styles with hundreds of thousands suppliers on 1688, you may use photo search to find out suppliers produce the same style dress then you can filter 1688 suppliers with your private label requirements.

The next step is quotes and sample private label products.

After you found the 1688 suppliers for the private label products, it is time to request quotes and samples. These four things should be covered with quotes:

Private label prices for MOQ
Private labeling or packing charges
Shipping fees to your Chinese order fulfillment warehouse
Delivery time and payment terms

After the above things confirmed with 1688 supplier, then you need to provide them logo brand design, label and packaging design files in CDR/PSD/AI format, they will help you contact printing factory to produce them. The private label packaging can range from simple labels to paper sleeves, hanging cards or boxes, which depends on your supplier’s abilities and what your brand wants as well as your budget. Since this is an important element in the process of private labels, it should be part of your initial discussion with the 1688 suppliers.

Once you confirmed the sample of the private label products, the supplier will produce the private label products, meanwhile you can talk to your Chinese agent whether fulfill orders in China warehouse or ship to overseas warehouse which close to clients.

Although we take private label women dress for example, you can also find 1688 cross border suppliers trending products for dropshipping and wholesale , you may also find different product category suppliers which offers private label service at small order volume.

If you are not good at Chinese and not have enough time when communicate with 1688 suppliers you may find a 1688 agent to help you source and communicate with suppliers. Moreover, 86deal also offer private label dropshipping service for small quantity orders at cost effective service fee.

5 tips for private label dropshipping on 1688

If you contact 1688 private label supplier personally for more detailed information about the products and suppliers instead of applying 1688 dropshipping agent, there are a few tips for private label dropshipping on 1688.

Tip 1. work with reliable 1688 suppliers

How to find reliable private label suppliers on 1688? If you are new to 1688 you can follow the following index to judge them, years of experience, qualifications, business license which you can see on the home page and contact page, then product sales, user reviews, respond rates, re-purchase rates which you can check on the product page. Then you can communicate with them with your requirements and questions, a reliable supplier is key to the success of your business.

Tip 2. Sample order before bulk wholesale

No matter how good quality and service the supplier promised, start with samples from 2 to 3 similar suppliers and filter suppliers based their quality and price. Then you can bulk wholesale private label products to reduce the after sale trouble which will not only hurt user experience but also your brands.

Tip 3. Private label logo as well as packaging design by your team

You should design the private label logo package yourself, if you are not good at it then outsource to professional design team, make sure the design simple, clean and impressive. Then send to the private label supplier with PSD/AI/CDR format with label and packaging material.

Tip 4. Payment terms

Since it is the first time you work with 1688 private label supplier, you should negotiate with them about the payment terms after checked sample. Try not to bank transfer directly in case anything wrong could make you loss money.

Tip 5. International shipping

Mostly 1688 suppliers do not ship via international courier, you may need to find shipping agent to help you ship the products in two ways. One is find a fulfillment agent to help you ship products to clients directly, another is to ship via air, sea or train from China to your destination country in one shipment, you can calculate the shipping cost then choose the right shipping agent for international shipping.

Private label products could help you get higher profit margin, and you can launch exclusive promotion in the holidays to build brands loyalty. on 1688, you can easily find private label suppliers at small orders for dropshipping and wholesale business, you are welcome to inquire 86Deal private label dropshipping service if you are planning to dropship and wholesale from China 1688.

The best private label product categories suitable for Shopify dropshipping

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Along with the dropshipping business growing, more Shopify sellers thinking about build their own brands for marketing and higher profits. Private label is the best way for Shopify sellers to build their brands. To start private label dropshipping business we need to distinguish the concept of different modes first.

White label: This is the white label product we usually say. The specific operation form is that the Shopify seller buy the finished product directly from the supplier/manufacturer and then stick their own label. This means that you directly sell products that are developed, and serviced by third parties.

Private Label: It can also be called its own brand. The specific operation form is that you contract with the supplier/manufacturer to customize the product according to your needs (you can provide specifications, parameters and design style), and then stick your own brand to sell.

These two forms of sales have many similarities and are easily confused, but as a seller, you must be clear about the difference between the two modes. And pay attention to the difference between the Wholesale (wholesale) model, because all three involve suppliers and bulk purchases, in order to obtain cost advantages.

Which product categories are most suitable for Private Label dropshipping

The private label dropshipping related to your product’s sensitivity, creativity and market research capabilities. In fact, anything can be sold as a private label. But if you study it carefully, you will find that many of the most popular private label products can be found in these market segments.

Clothing and accessories

Apparel categories are the most suitable areas for private label dropshipping business. Consumers are keen to discover different products from different apparel brands to create a unique sense. Just open a wardrobe, you can count hundreds of clothing and fashion segmentation products, and even a full set of clothing designed for outdoor play, seaside leisure and so on.

Popular private label products:

Women’s Yoga Pants (63,000 Amazon searches per month)

Ladies’ hiking shoes (26,000 Amazon searches per month)

Tactical backpack (36,000 Amazon searches per month)

Maternity wear (12,000 Amazon searches per month)

Women’s denim shorts (36,000 Amazon searches per month)

Raincoat (30000 Amazon searches per month)

Cosmetics & Skin Care

The cosmetics and skin care category is a big industry. According to statistic data, the market size of the skin care industry will reach 180 billion US dollars by 2020. Moreover, the profit of this industry is quite considerable, especially with the pursuit of health and pure natural products by consumers. This change is a very good opportunity for private label sellers. It is time to make changes to seize business opportunities.

You can develop these products in this category:

Cruelty-free makeup, it refers to cosmetics that are not used for animal experiments. 25,000 Amazon searches per month

Organic sunscreen (11,000 Amazon searches per month)

Natural deodorant (28,000 Amazon searches per month)

Charcoal toothpaste (35,000 Amazon searches per month)

Coffee Scrub (5,000 Amazon searches per month)

Tea tree oil (130,000 Amazon searches per month)

Anti-aging cream (11,000 Amazon searches per month)

Hair care products

Everyone has a unique hair care needs, a huge market with an unlimited customer base. From bald topping to natural curls – there is endless space for application.

Hair care privae label products:

Hair shampoo (12,000 Amazon searches per month)

Beard Care Oil (61,000 Amazon searches per month)

Hair mask (26,000 Amazon searches per month)

Hair band (21,000 Amazon searches per month)

Hair growth vitamins (11,000 Amazon searches per month)

In addition, the electronics product are also suitable for private label dropshipping.

How do I find creative private label products for Shopify dropshipping?

Brainstorming product ideas

Keep an eye on popular new products every time you go out shopping or looking for something in the store offline and online.

Consider specific product attributes

What kind of private label products should you sell on Shopify? If you are just starting out, you can start with products that meet the following qualities/properties: small size, light weight; no seasonality; convenient production and sales, and no regulatory risk; simple and uncomplicated.

Conducting market research

Use keyword analysis to query product popularity on Google trend; analyze Amazon’s top product rankings and products with the most bad reviews; industry analysis.

Research suppliers and factories

With good product ideas, you should start researching suppliers and producers; search for domestic and foreign producers on a large scale; after looking for suitable products, ask suppliers and producers; if possible, choose 3- 5 suitable suppliers, one to compare product quality two to make further choices.

How to source private label suppliers or factories from China?

It might be the most frequently asked questions by many Shopify sellers who want to dropshipping from China with private labels. As the biggest manufacturer country in the world, there are plenty factories and suppliers which you can source via 1688, the biggest B2B platform in China. With the rapid private label requirements on cross border dropshipping business, more and more suppliers and factories provide private label services for certain MOQ.

How 86Deal serve private label dropshipping from China?

86Deal could help small business sourcing private label suppliers or manufactures on 1688, in addition, we can also help to customize logo sticker, label as well as packaging to ship from China to clients overseas directly.

To start private label dropshipping from China, you will need to provide the logo design, label or packaging design in PSD or CDR format together with your requirements in details, then 86Deal will help you source supplier or factory which offer private label service and negotiate the details.


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