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12 social media marketing trend for dropshipping 2020

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Over the past decade, social media has evolved into a thriving multifaceted community where more than 3.2 billion people are active every day around the world. More than 90% of millennials regularly use at least one of these platforms, and more than 85% of Gen Z learn about new products through social media. It’s not hard to see why nearly three-quarters of ecommerce marketers consider social media to be an effective part of their business. With the end of this decade, there is no doubt that social media will play an increasingly important role in our lives for the foreseeable future. So, how should companies, brands and even ordinary users look forward to the future of social platforms? Here is a breakdown of some of the social media marketing trends we will see in 2020.

The disappearance of the Instagram Like button

It’s no secret that brands and ordinary users often follow the number of likes, comments and followers on social media to measure popularity and brand awareness. But this has actually had a negative effect and hindered the free flow of participation. Instagram is the latest of many social media sites trying to weaken the importance of likes. Users will not be able to see the number of likes received by other Instagram posts, but will still be able to see the number of likes of their posts.

This idea is called “Instagram Decompression” as a way to also help combat fake likes and followers. These false likes and fan numbers can make brands and influencers look more influential than they really are. However, if the likes really disappear, marketers, brands and influencers will need to find ways to adapt to these changes.

Less emphasis on “vanity indicators”

Canceling the Like button on Instagram is part of a broader trend that downplays the use of “vanity indicators” on social media.

For social media marketers and influencers, this should mean it’s time to start digging into actionable metrics, such as the ratio and quality of social media user engagement. Smart marketers will notice this and start researching user statistics and related user data to better understand how to target potential customers.

Video story content becomes hot

Video content remains one of the most important trends in the social media world. In fact, according to social media reports, video will account for 82% of all Internet traffic by 2020. As social media platforms look for ways to further optimize video content, marketers will increasingly use video as part of their overall strategy for specific markets.

Pay close attention to how this format reshapes marketing strategies. It will emphasize creative, engaging stories that grab users’ attention in seconds. Brands need to have a keen eye for how video stories appeal to users (especially on platforms that don’t have a Like button).

TikTok is more popular

The emphasis on video means that video-driven platforms such as TikTok, Lasso, and byte will continue to be welcomed. Among these platforms, TikTok is currently the leader in the field of social media, especially in the Gen Z community.

TikTok has shaped this trend well because it provides fertile soil for influencers, including micro influencers.

TikTok is increasing user engagement with its engaging, fresh, and interesting content that doesn’t focus too much on hard sales. In short, TikTok is the opposite of Instagram because it eschews Instagram’s well-known over-planned and filtered outlook on life.

Social Media Audience Segmentation

Whether we’re marketing a product or building a brand for ourselves, we focus on audiences to post social media posts. The problem is that we do n’t always have a good grasp of positioning and we do n’t adapt information to specific audiences. This one-size-fits-all approach misses the opportunity for audience segmentation.

Segmentation means strategically dividing audiences into different groups based on personal preferences. Segmentation goes beyond basic demographics, allowing you to target and build harmonious community awareness with specific audience members. In the years to come, market segmentation will be the dividing line between the smartest social media strategy and those that are only temporary.

Personal video marketing has strong momentum

Audience segmentation is closely related to the growing personalization of social media marketing. It makes sense to combine market segmentation with marketers’ love for video, which will lead to personalized video marketing.

Social media platforms, including Facebook, Instagram, and Snapchat, have pushed brands to produce video content through advertising stories, in part because these ads often get higher click-through rates than traditional news ads. Twitter also entered the competition with a 6-second video ad. Personalized content will take this trend to the next level.

Social shopping seamless integrated into social platforms

In the past 10 years, social platforms have played an important role in developing e-commerce into a multi-billion dollar industry in the United States. In fact, social shopping is now an important part of social media.

Users want to reach brands and products through social platforms, the trick is to create high levels of interest through creative and engaging storytelling (often relying on video and influencer marketing). Another thing that must be done is to create a frictionless shopping experience so that customers don’t have to leave social media sites to buy products.

There is no doubt that this trend will continue to expand in the new year. Find more and more browseable posts, stories and links on all social media sites. Although TikTok hasn’t been used in this way, the platform may soon develop and retailers will begin to find ways to make this platform a shopping platform.

Fewer public interactions, more private interactions

As our social media buddy list becomes more and more inconvenient and concerns about information privacy grow, more and more users are turning to private groups and messaging programs to connect with others. Communication programs like Facebook Messenger, WhatsApp and Instagram allow us to create more intimate groups where users can safely share private and detailed information with others.

This trend is actually a return to direct communication and has great potential. In fact, instant messaging software has surpassed social networks as the connection tool of choice for many users. Currently, the most popular instant messaging app has close to 5 billion monthly active users. This is more than the global users of traditional social networks.

Audiences want more valuable connections

As people become more cautious about posting in public social media, and interactions are moving away from the public eye, marketing needs to change.

Brands must find ways to build a more private and intimate connection with their audience without excessive harassment. It’s likely to boil down to building a brand community or a group that is related to your brand message, but also easy to accept direct messaging.

For example, in a 2018 Facebook survey of 8,000 people, 69% of those surveyed said that direct communication with the company helps them have more confidence in the brand. Other platforms, such as Instagram, provide a “List” feature that allows users to share posts and stories with a selected group of friends. Marketers should give audiences more valuable connections and feel like they are in a unique and intimate environment.

Real content is key to social sales

Users are more skeptical than ever before in attracting potential consumers to e-commerce social shopping. Before they close the deal, they want to hear the insights of real people. This is the key to user-generated and enterprise-generated content. The key is that the content must be authentic.

User-generated content, such as customer reviews, provides some evidence that the product may be worth trying. Business-generated content is broader and can include videos, pictures, or blog posts that may hint at the company’s mission and values, and the overall benefits of the product or service.

The marketing power of micro influencers cannot be underestimated

When it comes to internet influencer marketing, it’s time to go beyond that old adage “either grow bigger or give up”. For the impact on social media, brands should consider the influence of micro influencers.

Although it is likely that there will always be a market that serves big-name influencers, don’t underestimate the influence of micro influencers. They have a smaller and clearer audience. Internet celebrities at this level provide greater personalization and stronger audience engagement. Not only that, but users are more likely to focus on influencers they think they can connect with, rather than brands without personality.

Social media is a channel to build trust

Shopify sellers should keep in mind that social media is more than a marketing and advertising platform. It is a great place to build trust and build relationships with your audience. Social media provides a great opportunity to communicate brand value and interact with potential customers.

To do this, Shopify sellers must find a way to talk freely, show the human side of the brand, increase transparency, and build confidence in the audience. Focus on fun, simple engagement, respond to customer communication, and find meaningful ways to show social responsibility and deeper social interaction. Doing this can help you stay ahead of the game on social media.

The above are the social media marketing trend in 2020, read and apply into your marketing strategy if you are planning to take advantages of the social media marketing for your dropshipping business.


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