Shopify Dropshipping

Shopify Dropshipping blog from China 1688 Taobao

China 1688 Pick and Pack Order Fulfillment Procedure for Shopify Dropshipping

86deal-admin 12 comments

In order to provide better user experience as well as improve order fulfillment efficiency and lower down order fulfillment cost, more and more Shopify sellers outsource the order processing works to Chinese pick and pack fulfillment company to pack and ship orders from China to clients directly. Let’s explain the procedure of the pick and pack fulfillment service and its advantages for the Shopify dropshipping business.

Pick and Pack fulfillment procedure

Shopify integration

Once Shopify seller choose 86Deal pick and pack fulfillment service, the seller need to invite us create an admin account to authorize us login Shopify dashboard to check the orders integrate Shopify with our warehousing system to update Shopify orders day by day for order fulfillment.

The integration is very simple and it doesnt need to modify anything on the dashboard, it is very safe, we just need the authorization to install an Shopify ERP app to update the daily orders to prepare order fulfillment.

Shopify orders

The shopify orders here indicate that orders paid by clients, due to Shopify has some interface issue on certain payment gateway, some clients paid orders still showing suspending status or unpaid status will be not shown in our warehouse system, thus we also need the shopify seller to check daily paid orders and update us manually those paid order but shown as suspending or unpaid in case we delayed the order fulfillment.

Sourcing

In addition to the suppliers provided by shopify seller, we also provide sourcing service to new products at high quality with affordable price. Once we started sourcing, we will help Shopify seller confirm the supplier credits, product price, stock, color and size as well as other product details, and source 3 to 4 alternative suppliers with similar price to compare, and give suggestions to help Shopify sellers make decision.

Sample/Purchasing

When the Shopify store list new product on Facebook ads, we usually inquire different suppliers and if the suppliers are located in Guangzhou or near Guangzhou, such as Foshan or Dongguan city, we usually contact the supplier and make an appointment to visit the factory then confirm the goods wholesale price with supplier and confirm stock as well as goods delivery time before order them.

If the suppliers are far away from us or we do not know the supplier well, we will suggest Shopify seller to make sample at the beginning, once the product arrived our warehouse we will take photos and videos on each part of the products to confirm with Shopify seller. After that we will order products in bulk based on the Shopify store orders.

Quality inspect

86Deal warehouse receive many packages from different suppliers in China, the warehouse people will match the tracking with each Shopify store order then check the goods quality such as product packaging, damages, flaws, stain, color, size, quantity etc. Sometimes we will need to measure the clothes size match EU or USA size or not.

In the quality inspect step we will also need to help Shopify sellers to remove labels, remove Chinese words and supplier advertising booklet, replace packaging if necessary. After that 86Deal warehouse will repack the products.

However, Quality inspect doesnt equal test service, for example, some Shopify sellers sale earphone, Bluetooth speaker as well as other 3C digit goods, once they arrived our warehouse, we can only check the packaging and its surface, thus we do not know if all of them work normally or not.

The quality inspect is very important for shopify dropshipping business, many shopify sellers chose order fulfillment service instead of Aliexpress due to it could greatly improve customer experience and lower down the after sale argument due to the quality issue and branding purpose.

Return exchange

If the products we received has any brokens, flaws, stains we cannot remove, or in wrong color size we will notice the Shopify seller and contact the supplier with photos or videos to show them the spot to negotiate the return or exchange procedure, get the product returning information and pack the goods to ship to the suppliers and upload tracking to 1688 Taobao platform. Although the goods returning procedure usually takes more than 1 week, it saves trouble after clients received them.

Warehousing

Once the warehouse staff checked the goods if they are in good quality condition, they will repack them (use branding or blank packaging) and stick labels to put them on the shelf ready to ship.

Currently 86Deal warehouse offers 180 days free warehousing service, we will show Shopify seller the product ID and stock in our warehouse, after 180 days we will notice them, if shopify seller do not need them anymore we will help them donate or destroy the abandoned products.

Order printing

After warehouse staff upload the products on the shelf and scan the product label, the related product quantity size and color will be uploaded to warehouse system as product stock, then warehouse people in charge of the order printing will check orders and stock respectively and print the orders for shipping.

Pick and Pack

Warehouse staff pick up the products on the shelf base on the printing orders, after the product label being scanned, the product stock will be deducted automatically.

The next step is consolidate packing. One of the biggest advantage to apply an order fulfillment agent is the consolidate services for orders from different suppliers, if you dropship from aliexpress you can hardly launch the cross promotion in the Shopify store as people need to receive many packages in one order, which will not only waste time and shipping but also affect the user experience.

86Deal consolidate packing service allows Shopify sellers launch cross promotion during holidays to increase store sales, the warehouse will pick up different products from different suppliers and pack them in one package(packaging and label also can be customized) to ship to the clients.

International shipping

Currently mostly dropshipping business use ePacket shipping from China to overseas countries. However, ePacket only supports 37 countries and regions shipping from China, it mainly covers Southeast Asia, Middle East, EU and North America countries.

You can check ePacket shipping rates and its restrictions. In order to facilitate dropshippers overseas, 86Deal also cooperated with native courier companies for general goods small packages shipping from China directly to USA, UK, Germany as well as other countries, we can also help Shopify sellers dropship cosmetics, built-in battery, cream products from China, please inquire if you are interested.

Tracking upload

After our warehouse printed orders, each order will be assign a China post ePacket tracking number, once the warehouse finished packing, we will click shipping and upload the tracking to Shopify store, then the orders will be marked as fulfilled. Usually the second day the package can be tracked.

The Shopify order fulfillment ended here, but did 86Deal after sale service end here? Of course no, we will need to continually track the package status if the clients haven’t receive in long time. Meanwhile, we also help Shopify sellers handle the package return works.

Package return

Since Shopify usually do not need clients fill in phone number and ePacket usually leave phone as an optional option, thus most orders do not have phone contact, during the package delivery the courier may not reach the clients on time, thus they will return the package to our warehouse.

Another situation is the clients do not satisfy the products they ordered, they want to return them and refund. In this case Shopify seller could tell them 86Deal warehouse address in English format and ask them to mail back, please be sure

not to declare the goods actual value as they may have tax in China customs, for example, a client ordered $100 product and he wants to return and refund, be sure to confirm with him the declare value should be under $30,else we may receive tax bill from China customs and we maybe forced to abandon the packages;

not to forget to ship all the items in the order. Some people ask for refund all money while they only ship part of them, so Shopify seller need to confirm what item they want to refund and negotiate with them for the best result for both of them.

After we received the package returned from clients, we will recheck the product and pack to upload to shelf for shipping.

That’s 86Deal dropshipping order fulfillment procedure for shopify sellers, in addition to the services mentioned above, we also provide some add on services to help Shopify sellers improve the order fulfillment efficiency and
focus on store marketing.

86Deal Shopify Pick and Pack Fulfillment FAQ

How long time is the processing time and delivery time shipping from China to USA and EU countries?

86Deal warehouse order fulfillment processing usually takes 24 hours once the goods received from suppliers. During holidays it may delay 1 day. If the products being checked there has flaws, stains, broken or incorrect size color, it may delay around one week to return and exchange.

As for delivery time, usually the package can be tracked the 2nd day after we shipped, ePacket usually takes 5 to 12 days to EU countries, 7 to 20 days from China to USA, please inquire if you need ePacket alternatives for small packages shipping from China.

If you need more faster and stable shipping please check the China usa direct line and EU direct line on 86deal.

How much you charge for dropshipping order fulfillment service?

86Deal offers one stop dropshipping order fulfillment service include sourcing, sample/purchasing, quality inspecting, warehousing, order printing, pick and pack, ship and tracking upload services as well as other add on services, unlike other order fulfillment companies charge fees on each services the order applied, 86Deal charge one time fee per package include all the services, which could greatly decrease the order fulfillment cost for Shopify sellers.

Due to different dropshippers have different service requirements, our service fee is different based on the product category, sku quantities, service requirements as well as add on services like private label, gift cards, customized packaging etc.

We do not have MOQ order quantities for small business dropshippers, just the order fulfillment service fee would be higher as our warehouse and human cost cannot be decreased. We would like to help small business grow bigger and bigger. Once the order quantity grows, our service fee will be decreased gradually. For example, if you have 5 orders or below per day, the service fee would be higher, if you have 10 orders daily, 50 orders daily, 100 orders daily or more the service fee will be more and more cheaper.

Can you suggest the best selling product of your clients?

Sorry we can’t. We respect each clients business we served, the best selling product belongs to their secret. However, we can give you suggestions when sourcing the product niche and tell you the best selling product in your niche on 1688 wholesale platform.

What goods is the best to dropship from China 1688?

We suggest you find trending goods via different platforms like amazon, Aliexpress and google trend. Once you decided the goods niche then we can help you source the products on 1688 via the following rules:

Light weight and volume. It means less international shipping cost via ePacket, no matter you offer free shipping service or user pay for shipping, free or less shipping fee means higher conversion rates in your Shopify store.

Lower wholesale price with good profit margin. Once you decide the goods niche, you can check the wholesale price on 1688, check the product price on different platform to calculate cost then select the one with good profit margin.

With your order fulfillment service can I customize private label or packaging for my business?

Of course you can customize the label and packaging. You just need to send us the label and packaging design file for us to inquire the printing factory, then pay for the printing fee and shipping fee to our warehouse. We charge fees to stick the label, it depends on how much time we spent to replace the label.

In addition to Shopify which platforms you also supported for pick and pack order fulfillment?

Besides Shopify, we can also help dropshippers fulfill orders on eBay, Amazon, Woocommerce, Magento, Lazada, Shopee etc. We just need you authorize us login the platform dashboard to check and update daily orders, please inquire 86Deal for more details.

How to start to apply 86Deal order fulfillment service dropshipping from China?

There are basically two ways for order fulfillment. CSV order files and Shopify integration.

To start fulfill orders for Shopify store, we will need admin access to login Shopify Dashboard to authorize app update daily orders from Shopify to start the dropshipping order fulfillment work. Which is very simple, fast, accurate for the order fulfillment. If your daily orders above 30, we strongly suggest you integrate with our system for us to update daily orders to ensure order fulfillment efficiency and accuracy.

However, if you are worry about the security, you can also export orders from your store to send us via email, we will the goods photos on each order and the shipping information so that we can start fulfill orders and return tracking number. If you choose the second method, be sure to inquire am order fulfillment xls files from 86Deal with all the information in details.

What platforms you support for order fulfillment from China in addition to Shopify?

In addition to Shopify, 86Deal also could fulfill orders from Woocommerce, eBay, Amazon, Lazada, Magento, Shopee, Shopyy as well as other platforms, you are welcome to send email inquiry.

How to find trending products for shopify dropshipping via Google Trends

86deal-admin No Comments

At 10:00 am local time on September 10, Apple held an autumn product launch conference at the US headquarters in California. The new iPhone finally unveiled in the rumors of boiling, causing global apple fans attention. So how do you know which country’s Apple fans is most concerned about the new iPhone? Or, when the new product is released, how does the seller know that his product is in the US? What is the reaction of each area to the new product at each time? Google Trends is a very helpful tool for ecommerce sellers and product developers, as you get timely access to popular content, including seasonal trends. For example, the keyword “Christmas gift for mom” is on the rise in US searches in November and December. So how do you use such a free and professional tool?

How to search product keyword via Google Trends?

Firstly, go to https://trends.google.com and type in the search term you want to view on the Google Trends homepage.

Secondly, identify your search terms. If your company or product has a wide or ambiguous name (such as Apple), be sure to specify “Apple Technology” instead of the “Apple” in the fruit category. Then Google Trends will generate a series of charts based on your search terms.

How to customize the Google Trend product search related data chart?

To customize the data for Google Trends Search, first search for product eywords or topics. Here is an example of “Apple”

If you want to customize the “Interests over time” chart for a search term, use the four drop-down menus to see more specific areas, time periods, categories, and search types (including webpages, images, news, Google Shopping, and YouTube searches).

In this example, suppose you want to see how often Apple has been searched across Google for the past 30 days. Custom charts change every time you choose a different variant.

The above picture shows that the search term peaked on August 18. It can be speculated that this is because Apple CEO Cook and President Trump met during the period to discuss the tariff map.

Below the “Interests of Interest vs. Time” chart is a “Dividing Interest by Sub-Region” chart where you can find out which country (or metropolis, city or subdivision) the search term is most popular.

How to interpret the meaning of each chart in Google Trends?

After you search for a product keyword or topic and customize the relevant chart, you may be confused by the peak of its search (shown as 100 on the graph) and the stagnation period. The explanation given by Google is:

• The total search volume for each data point/the geographical location and time range it represents gives its relative popularity for comparison. Otherwise, the places with the most searches are always ranked highest.

• Based on the proportion of a topic’s search for all topics, the numerical results will be scaled from 0 to 100.

• The search volume is not necessarily the same for different areas where the same search interest index is displayed for a search term.

For Apple’s example above, this means that on August 18th, for American users searching on Google News, “Apple” is one of the most popular search terms compared to other topics.

In addition, a value of “0” does not mean that there is no search volume, but the number of searchers is small compared to the peak value.

How to compare search terms on Google Trends?

To compare search terms, click on “Compare” and enter your keyword or topic.

Following Apple’s example, we compare Apple to Facebook and Samsung and add these search terms one by one by clicking the “+” icon.

This will generate a series of charts, which you can then customize based on time range, category, region, and search type.

After comparing the search volume of Apple, Facebook and Samsung in all categories of Google News in the US in the past 30 days, you can see that Facebook has won the overall search frequency and quantity.

How do I use “related queries” on Google Trends?

At the bottom of the Google Trends search results is a box titled “Related queries,” where you can find popular search terms that often appear with a search term. For example, a person searching for “Apple” is also searching for “Apple card.”

In the Related Queries box, you can click on a related search term, such as “Apple card,” to see how popular the search term is and compare it to other search terms.

It is the same way for Shopify sellers take advantage of Google trends to find the product search volume trend then compare with related niche products to find a hot sale trending product from Shopify dropshipping.

1688 cross border suppliers trending products for dropshipping and wholesale

86deal-admin 4 comments

The traditional hotsale season comes soon, professional Shopify sellers already worked on the hotsale season trending products and sourcing dropshipping suppliers to make big money in the next 3 months. Here we listed the trending products include clothing, accessories, bags, sports and outdoors, 3C digitals, children’s wear,toys, men’s clothing, shoes, cosmetics, home textile decoration, car accessories, stationary supplies, household appliances, home decor, pets supplies, hardware tools, baby products, Crafts&gifts as well as lighting dropshipping suppliers on 1688 cross border eCommerce market.

Before that you can take a look Tutorials how to dropship wholesale from China 1688 cross border market if you are new to 1688 dropshipping and wholesale. 86Deal provides one step 1688 dropshipping order fulfillment service to help you dropshipping from China to overseas countries.

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32 recommended Halloween best seller products for Shopify dropshipping

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The Halloween is coming, people in Europe and America are starting to prepare for the Halloween party. Halloween ornaments are naturally indispensable items. If you are dropship via Shopify, the following 32 recommended Halloween best seller products can be for you as a reference.

Pumpkin lantern

This pumpkin lamp has a classic shape and is a symbol of Halloween. It is 5 inches high and can help buyers save the trouble of carving pumpkins.

Pumpkin lamp decoration

This pumpkin light can not only be illuminated, it also makes a scary sound when the lamp is activated.

Pumpkin lamp Halloween

LED skull light

This steam punk-style skull is perfect for creating a gloomy atmosphere for buyers, and by placing your hands on the skull you can see the wire swimming on the skull surface.

skull light Halloween

Witch pendant

This quirky witch pendant adds a touch of scent to your Halloween decorations, 9 inches high, and can be hung on the door or on indoor or outdoor pillars.

witch pendant Halloween

Lifesize skeleton

This skeleton is 5 feet high and can be used to pose in a variety of positions, and the eyes can glow green light.

Lifesize skeleton Halloween

Werewolf skeleton

Werewolf skeleton Halloween

Animated spooky telephone

The phone is retro in style and will make a loud noise when you touch it. After picking up the phone, you will hear a creepy laugh.

spooky telephone Halloween

Eyeball wreath

This wreath is made of eyeballs. Not only that, these eyeballs have orange LED lights that can make a strange glow.

Eyeball wreath Halloween

Animated opera singer tombstone

This Halloween accessory can make an opera singer sound, and its motion sensor will make a terrible song when it detects someone passing by.

Animated opera singer tombstone Halloween

Pumpkin string

Pumpkin string Halloween

Tree face& arm decoration

The tree face and arm ornament can be placed in the yard outside the door, which can make the buyer’s house camp feel like a haunted house.

Tree face& arm decoration Halloween

Foam tombstone

The tombstone has a pun, this product is made to commemorate the dead poor soul Ben a. Live, 36 inches high, the shape is creepy, and a toothy pumpkin lamp hung on the top of the tombstone.

Foam tombstone Halloween

Halloween tray

This tray has a grip on both sides and a Halloween pattern in the middle. At the Halloween party, the buyer may need to provide some food for the guests, so it is necessary to have such a Halloween-themed tray.

Halloween tray

Candy container

On Halloween, candy is indispensable, so you can consider using this product to hold candy. Once someone wants to take the candy out of this container, the lower eye will open and send “I’m watching you!” Look at you)” voice.

Candy container halloween

Halloween Pumpkin Three-Piece Set

This three-piece foam pumpkin, in different sizes and colors, is suitable for use as a decoration, bringing more Halloween.

Halloween pumpkin bundle

Talking skull

This gimmick will start to tell jokes when it detects motion. It is battery powered and can be placed in a place to entertain guests.

Talking skull halloween

Inflatable doll

This inflatable dragon-shaped doll is huge, up to 6 feet, and is ideal for Halloween games with a power-themed theme. It has LED lights so it can be seen clearly at night.

Dragon inflatable halloween decoration

Zombie ornaments

The zombie plays horrific music and cymbals when it detects motion, and turns around when someone passes by, and the eyes are blinking.

Zombie decorative halloween prop

Monster shape speaker

This monster speaker has a sly face and the sound of the songs is scary, perfect for Halloween parties.

Monster boombox halloween

Rotating skull projector

To hold a disco party at Halloween, use this rotating projector to create a light effect for the ball.

Rotating skull projector halloween

Skeleton crossbone decor

The skeleton logo is a classic decoration for Halloween. The buyer will hang it on the wall, and it will shine, which will bring a strong Halloween atmosphere.

Halloween wall decor

Ghost skeleton

This phantom skeleton will make a terrible mourning, and will shake the chain in your hand, which is very suitable for people who are scared to ask for candy.

Skeleton ghoul halloween prop

Spider pendant

This furry spider can be hung indoors or outdoors, it will suddenly fall from the ceiling, scary.

Spider halloween prop

Alarm clock

This novelty alarm clock will ring a scary face from the middle when it rings, suitable for buyers of all ages.

Monster alarm clock Halloween

Cannibal flower decoration

This cannibal flower decoration can be placed on the dining table or on the window sill, giving the room a scary atmosphere.

Blood succulent halloween plant

Fishbowl Halloween decor

The fish tank is battery-powered and the two fish swim around the rafts and tombstones in the fish tank. You can place it on the table to bring a fun atmosphere to the festival.

Fishbowl halloween decor

Crow feet bracket

This scaffold is wicked and creepy, with a bowl for candy.

Halloween serving bowl

LED computer

This prop is a retro-style computer. When you open it, you will jump out of a hoe and warn you to be careful of the mouse in the room.

LED computer halloween prop

Coffin

This coffin is 2 feet high and has a skeleton inside. It glows green when someone passes by and speaks.

Coffin Halloween prop

Cat pumpkin light

This lantern has a cat and pumpkin pattern and is cute. It is battery powered, so buyers don’t have to worry about fire hazards.

cat pumpkin lantern halloween

Black cat sculpture

This black cat statue can be activated by an action and will beep after activation.

Cat statue halloween

Potion tank

This jar can be placed on the bar, adding a strange feeling to the surrounding environment.

Potion Apothecarty jar hallow

If you are prepare the Halloween holiday product selection for Shopify store, the 32 recommended product can be for you as a reference.

12 product selection skills to find the best seller product for Shopify dropshipping

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There are many ambitious Shopify sellers face a big challenge in the process of starting dropshipping business, which is looking for products that are profitable and sell well, whether it is a product or an entire product line, as long as it has a niche market. To be frank, the products selection sometimes makes people unable to start, and the high requirements for product demand in the product selection often makes many Shopify sellers fall into the dilemma of analysis. In many cases, you will feel that the products you want to sell are already being sold in the market, not to mention the enormous competitive pressures that may be brought about by the popular product categories in the market. Fortunately, time is always to pay attention to those who work tirelessly, because there will always be new products on the market. To help you get started better, we have summarized 12 product selection ways to find the best seller product for Shopify dropshipping.

Shopify product selection methods:

  1. Solve the consumer pain points
  2. Meet the needs of fanatic amateurs
  3. Choose products according to your hobbies
  4. Consider your professional strengths
  5. Take advantage of trends
  6. Read customer reviews of existing products
  7. Find product opportunities in keywords
  8. Do front-end JS performance test before product release
  9. Browse trends on third-party shopping platforms
  10. Research products with higher profits
  11. Start with related products searching
  12. Always keep an open mind

Solve the consumer pain points

Solving consumer pain points has always been an effective ways of developing best-selling products. If people don’t have headaches, then Tylenol has no business at all. The pain point of consumers in the abstract sense is usually to find out the bad or upset places in the existing products.

The Active Hound brand is a good example of a pain point in the market. Founders Lucy and Zak chatted with other dog owners in the local park and found that many dog owners were very depressed about the fact that expensive pet toys could not withstand dog tossing. After learning this, they decided Developed a range of ultra-durable pet dog toys. Now, they have expanded their business to sell toys, snacks and other pet products.

When you learn about the general problems that exist in some of the products on the market, you may want to spend more time thinking about these products. Seriously pay attention to some of the pain points encountered in daily life and those trivial annoyances may bring some favorable good ideas in your next product selection.

Meet the needs of fanatic amateurs

When some consumers show a particular interest in an industry or hobby, they are usually willing to invest a lot of money for the specific product they want. When evaluating the potential market for a product or product line, a willingness to pay will be a critical factor.

Additional benefits include higher brand engagement and customer loyalty levels, as avid customers are generally more actively involved in the industry and will get more value from the products they buy.

Hand Band Pro sells products to people who love fitness and want to maintain high-intensity workouts without wanting to hurt their hands or worry that their hands will get rough.

Choose product according to your hobbies

When you choose a market niche based on your personal interests, there are some risks in itself, but it is not necessarily a disaster. If you can make the most of your expertise to develop and position a unique product, it is likely to bring you many benefits.

The match between the founder and the market is important because entrepreneurship requires a lot of unremitting efforts. If you have confidence in the products you sell, you will have a lot of motivation to overcome the difficulties you may encounter on the road to entrepreneurship.

The Beardbrand blog explores business and sales strategies. Gradually, his passion for beards is revealed in blogs. After a period of time, he successfully transformed his passion for beard styling into an independent e-commerce brand that sells beard products.

Moorea Seal is another example of turning a personal hobby into a successful e-commerce brand. In 2010, Moorea, a full-time artist living in Seattle, became a freelancer with the following ideas: blogging, own jewelry brands, amateur illustrations and graphic design.

At the end of 2012, she gradually withdrew from the design circle and decided to spend more time on what she loved and narrowed her interest. In 2013, Moorea opened a store on Shopify.

The Moorea Seal store includes a collection of exquisite jewellery handcrafted by American artists who have been carefully selected by Moorea and who donated 7% of all income to their favorite charity. Moorea Seal has been a huge success and has been featured in many blogs and publications, including the Huffington Post, Design Sponge and Babble.

Consider your professional strengths

Have you mastered some of these tips after working in a certain industry for a while? Maybe you will get a special skill or a bunch of experience that will make you more familiar with certain topics than the average person. Turning your profession into an online business is also a good option, and you may be better off at the starting line because of the advantages that others can’t replicate.

The Retro Supply brand has been inspired by history to sell digital resources to graphic designers and illustrators. Founder Dustin Lee’s career is a designer. He started the free website design store and later gained more passive income through a series of digital products from Retro Supply.

Take advantage of trends

Identifying trends early is a great advantage for new Shopify stores. It gives you a share of the market and becomes a leader before others start. Thanks to digital marketing, your investment in advertising may decrease, and opportunities to build long-term SEO traffic will increase.

The key to this technique is that you can’t confuse “one-time fashion” with “trend.” “One-time fashion” makes products enter the public’s field of view because of the characteristics of novelty or gimmicks. Sometimes they may bring good marketing opportunities, but if your whole business is carried out around it, then you will be sooner or later Extrude the historical stage. And “trend” is a new way to meet existing needs, so it generally lasts longer.

Knox Lab is the brand that has started to make cardboard VR headsets on the market. Founder Taron Lizagub used a less fluent startup page to test his initial thoughts. As a result, he quickly pre-sold about 500 sets of headphones. In 2015, the brand’s sales reached Nearly 3 million dollars.

Here are tips on how to focus on trends so you can get to the potential market more quickly:

Listen to the voice of social: It’s as simple as just looking at the trend topic on Twitter or the topic on Facebook, or more advanced, you can use social listening tools to identify and monitor trends.

Google Trends (trends.google.com): Watch the topic’s attention and see which interest has suddenly increased.

Trend Hunter (trendhunter.com): It is “a popular global trend community” that uses data, artificial intelligence and real people to identify consumer insights and new niches.

Reddit (reddit.com): As the “homepage of the Internet”, it covers almost all the topics on the planet, you can click on their “popular pages” to see what everyone is talking about.

Read customer reviews of existing products

Regardless of whether you already sell products online, you can always get a lot of insight from customer reviews.

If you already have a more mature e-commerce website, you can look at the customer’s evaluation of the existing product. Are there any trends or interesting elements in the content of customer feedback that will inspire you to develop the next product? For the product shortcomings or complaints shared by customers, you need to pay more attention to it.

If you don’t currently have an e-commerce website, you may want to check out the customer reviews of the brands and products you already have in the industry you want to explore. For those products that have been sold very successfully, what are the “wish list” recommendations for product improvement? Do users often mention which plugins or add-on products?

If you don’t know which industry or product category to explore, consider a specific group of people and focus on some of the brands and products that this group might favor.

Find product opportunities in keywords

Today, access to natural traffic through search engines is already an open and very important marketing channel. Searching for keywords means strategically selecting a product based on the search queries people use, the number of monthly searches, and the overall competitiveness of those searches.

This approach may be more technical and requires a certain degree of understanding of keyword research and SEO. But its advantage is that it combines product requirements with existing keywords, which is very effective in getting natural traffic from Google, but it also has certain risks. For example, if you rely too much on search engine traffic, you will be overexposed. Under the changes of Google’s algorithm.

After the start of the gain, real product verification takes place.

When Andrew Youderian first contacted e-commerce, he knew that the viability of the business was more important than his own enthusiasm for the products he sold. So when he explored the product niche, he chose a technical approach to select products through careful keyword research. Andrew has successfully ranked in the search for the fishing gear industry and radio walkie-talkies.

Remember, Google is not the only search tool people use, so it’s not necessarily the only platform where you can explore keywords. In fact, third-party shopping platforms also have their own search capabilities, which means that there will be a lot of keyword data. Here are some tools you can use to mine popular search terms, which may help you find the next hot product:

· Keywords Everywhere(keywordseverywhere.com)

· Keyword Tool(keywordtool.io/amazon)

· KeywordInspector(keywordinspector.com)

· Helium 10(helium10.com)

· Sonar(sonar-tool.com/us)

· EtsyRank(erank.com)

· Alibaba popular keywords and industry keywords

Do front-end JS performance test before product release

As mentioned before, true product verification happens after the start of the gain, so you can’t be sure if your product decision is right before people pay with their credit card.

However, it is undoubtedly important to know a certain level of interest and attention from potential customers. If there is no right-to-face crowd release, even a great product will not help. If you already have a good idea, but you are not sure if you want to invest big money, then you can lower your front-end investment and promote your potential products by creating a landing page – try to make those interested The user leaves the message – at the same time, through some paid advertisements to drain.

Of course, the factors that determine the success of an event are varied, but any initial traction has its meaning. You will at least be more positive about your initial investment.

Browse trends on third-party shopping platforms

If you prefer to sell products on your shopify store, you can still get inspiration from some of the hottest or trending products on third-party shopping platforms. You can browse sites like Aliexpress, Amazon, Etsy, and eBay to see which categories are “hot products,” “popular products,” and other categories that reflect the needs of today’s customers. I suggest you start with the following links:

· Amazon Best Sellers(amazon.com/Best-Sellers)

· Amazon Most Wished For(amazon.com/gp/most-wished-for)

· Amazon Movers & Shakers(amazon.com/gp/movers-and-shakers)

· Etsy Most Wanted(etsy.com/market/most_wanted)

· Etsy Best selling items(etsy.com/market/best_selling_items)

· Etsy Most popular item(etsy.com/market/most_popular_item)

· Trending on eBay(ebay.com/trending)

· Popular on Kickstarter(kickstarter.com/discover/popular)

On the separate product page of Amazon.com, you can refer to the “Best Selling List” to learn about the popularity of a product in certain categories.

To dig deeper, consider using a tool like Jungle Scout that allows you to identify hot items and filters by category, price, sales, and other attributes. Hot sellers.

Research products with higher profits

For those who are just starting a business, products that generate almost no intermediate costs are less risky because they are more likely to give you higher profits than those with higher production costs. When pricing a product, you need to consider all aspects of the production of the product or your cost of goods sold.

Not only do you need to consider the cost of production, but also the cost of product promotion, storage, and even transportation. You can look for a low-cost product that delivers a high return on investment. Remember, lighter products produce relatively lower shipping costs. But because the wholesale price of a product is not expensive, it is considered to have a high return on investment.

Start with related products searching

Are you already interested in a particular industry or product category? You can try to find some products that consumers often buy in the market. Amazon is a very good resource because there are many places on its website that indicate product affinity.

· Products that customers often purchase together

· Other products that customers often purchase

· Other similar products recommended by Amazon

· Related advertising products

Always keep an open mind

One of the most direct strategies for selecting products is to maintain an open mind.

People always have new ideas, but you have to remember that you can’t ignore the occasional thoughts that may arise. When you need to research the market to get a possible product idea, you can consider listing a list on your phone or recording it on paper for later use.

What product opportunities do you find?

Choosing the right product or product category is critical to your success, and the selection will affect the entire brand’s operations, from marketing to product transportation, to price, and even to product expansion.

One of the last things I want to share is not to easily ignore smaller product categories or niche categories, although niche products are a small sub-category under a larger category, and their overall customer base is relatively small. Less, but it usually compensates for some shortcomings in the market because of its small competitors and a more accurate customer base. Competing is naturally a good thing because it proves the current needs of a product, but the right amount of competition will take it to the next level, because you will have the opportunity to fill a unique gap in demand, and it can save costs and effectively reach users.

The above are the 12 product selection skills to find the best seller product for Shopify dropshipping, we hope these suggestions will help you get started and find the best seller product for your Shopify store.

9 operational skills Shopify seller should know for dropshipping

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Running a Shopify store was a very interesting experience. If you don’t know the shopping skills that will allow you to create a better online store, it may make you a little nervous. One of the fatal mistakes made by Shopify seller is to over-optimize the wrong things and forget some basic things. In this article, we’ll break down Shopify’s 9 operational skills that will help you master the basics Shopify marketing while ensuring that you are following the right things.

9 basic skills Shopify seller should know for dropshipping

Remove the watermark with drawing tool

As a Shopify seller, you can now draw on product photos. A convenient way to use this feature is to remove the watermark from the photo. As the red stamp in the image below, you can clearly see that this line is covered, which is done by using a white brush overlay. If you have a watermark on a white background photo, use a white brush to easily remove it.

However, not all photos have a pure white background, and sometimes the watermark is placed on the product. Fortunately, the color picker allows you to add any color code to match and draw accurate colors.

The easy way to know the exact color code is to use a Chrome extension tool like ColorZilla. It allows you to hover your mouse over the colors in the image and capture the exact color code. Then use this color code to place it in the “Color picker” box, where you can see the letter “#ffffff”, which allows you to delete the watermark on the photo with a colored background.

Bulk modification price changed from 26.99 to 27

Most online retailers want their product prices to look good for buyers. Wal-Mart tends to end with “97”, while online retailers end with an average of “99”. If you want to position your brand as a bargain price, adding a cent may make your brand look more affordable. However, not all dropshipping brands need to play this price game. You can position your brand and make it look more reputable, just like Nike, give it a real price.

Fortunately, you don’t need to manually create a price end for the product on Shopify. If you want all your prices to end at $0.97, such as Wal-Mart, ending at $0.99, or a seemingly more professional fixed number, you can use the Shopify settings to automate it.

Then you can set it by Settings > General > Store Currency > Change Formatting.

Add all store policies to the footer

One of the important things that Shopify beginners forget to do is to add policies to their website. Often, when customers browse the site, they want to check the return policy to ensure a refund if the product is defective. The policy also adds a legitimacy element to your website to help build trust with consumers before.

You don’t need to manually create your own policies from scratch. You can create or modify it in your Shopify management. However, please remember that you will be required to follow the policies on the website. If you indicate a refund in the policy, you will also need to receive a refund when the customer requests a refund.

Update product inventory every month

Mostly Shopify sellers tend to be a bit eager, usually using Oberlo’s one-button product introduction, adding hundreds of products at the beginning. Even the old sellers often make this mistake. He added 423 products to the store, but the result was overwhelmed by this process.

Novices should be controlled below 25 items when adding products. Although adding a lot of products may seem tempting, if you focus on a small part first, you are more likely to succeed.

Then, you can add some new products on a weekly or monthly basis depending on how long you have worked in the store.

Because the signal you need to send to Google is that you will regularly update your Shopify store. If you release all the products on the first day and have never released other products, Google will think they don’t have to crawl your website. When you add new products, blog posts, or pages on a regular basis, Google’s crawler will notice it.

The more products you update, the more active your site will be, so you’ll get more traffic.

So, as an online retailer, you need to create a timeline to manage the frequency of adding new products. You need to maintain or maintain a timeline for product updates as much as possible to benefit from the increase in organic search traffic.

If you don’t have ads budget, you can promote store in free channels

Most people who opened their first online store wanted to make a profit as soon as possible, so they turned to Facebook ads. But if you have never advertised on Facebook, your first ad is likely to fail.

In order for your profits to grow, you need to invest in advertising carefully.

First, add your Facebook account information to your website. Then, create a redirect ad on your website, which can be a redirect ad added to the shopping cart.

To avoid spending too much, you can focus all your efforts on driving free traffic to your website. If you post a large number of products on your Pinterest account, be sure to lock in other images so you don’t trigger your account as spam. Although you want to work hard to promote the product, you still follow the terms of service.

Then you can post your product on Instagram. If you have already gained fans on Instagram, you can share your product links on Instagram Stories. If you don’t have fans, go to the niche fan page like “ashion lovers” and ask if they can share an ad story on their account. Fan pages tend to have lower advertising rates than influencers.

If you have already created blog content for your website, you can share it on Twitter. You can run redirect ads specifically for blog content in case people don’t realize what you have online business.

By repositioning your ads and focusing on driving free traffic, you can keep advertising costs low during the first few months of learning how to promote your online store, which will prevent you from overspending costs. At the same time, this is also the basic marketing skills that ensure you develop long-term success without losing money.

Always test the store’s mobile settings

Before running the first ad campaign, you need to check again to see what your site looks like on the mobile side. For example, when you create an ad, not everyone will browse the site on their laptop, and some people may see ads on their phones or tablets.

For example, when you browse your site on a different device, you may notice that the size of the image has not been adjusted. By understanding the problem with the image model, you can choose to crop the image in a different way to make it appear in the same format as the desktop version.

Mobile testing is especially important if your primary source of traffic is advertising, online marketing, or applications such as Instagram or Pinterest.

To test on your phone, you only need to access your website on your phone or tablet. Browse through every page of your site, view problematic images or hidden CTAs, and monitor the number and timing of scrolls you need to scroll through each page.

Add hot sale products to Shopify store

If you have just signed up for Shopify or are considering signing up for Shopify, you may not know what to sell. Some Shopify sellers may consider selling unique products that they create themselves, and other online retailers may purchase large quantities of inventory at wholesale prices. In addition, you can create on-demand products to customize your product.

The quick way to do online business is to sell proven products. You can view the product volume by Oberlo to see the popularity of the product. You can also view popular products to find current bestsellers. By selling proven products instead of trying to create your own products.

Customize Shopify theme as little as possible

Shopify allows you to customize the theme as needed. If you are a new seller, one of the shopping tips you are advised to follow is to customize the store as little as possible.

The professional designer created the theme you installed in the store, and if it works well enough, you can install it so that it can work better on converting customers.

When it comes to theme design, you need to focus on changing the picture to make them relevant to your brand. If your theme is suitable for a certain number of products, then consider optimizing your store or changing your theme.

If you lack design skills, you can rely on the theme designer. Try to keep most of the theme design, the image changes slightly, and the home page layout needs to be modified, but the overall look of Google fonts, color palettes, and the store will remain the same.

Create a text logo

Most new Shopify sellers lack logo design skills, so you can use the logo maker, which helps you design your logo without design skills.

However, one of the common mistakes is that when you have a colored store background and your logo is in .jpg format instead of .png format, a sly white box will appear around the logo. This exposes you to being a complete novice.

You can use a text-based logo, that is, the logo does not need to be an image mode at all.

For example, the logos of brands such as Lulus or MVMT Watches are very simple.

As a Shopify seller, you will have several roles. If you want to build an on-demand production store, design skills are one of them.

In addition, you also need to pay attention to the image resolution. Each theme has its own size, you need to optimize the logo for it, you can contact the theme designer to get the correct logo size.

The above are the 9 basic skills Shopify seller should know for dropshipping.

10 tips for Shopify store video marketing

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Video traffic is expected to account for 82% of all Internet traffic by 2022. At the same time, video production and releases are increasing in all industries. As a Shopify seller the video marketing is essential to help us get traffics to store and increase conversion rates. But the problem is: in an oversaturated modern world, social media users are also increasing, and sellers may only have two seconds to attract the attention of potential customers. That’s why creating “thumb pauses” is so important for video marketing. The upgrade from a product seller to a brand creator is the ultimate goal. Every Amazon product seller who wants to succeed in the long run should figure out how to achieve this powerful transformation.

10 tips for Shopify store video marketing

The goal of video is to create emotional connections between consumers and brands, and then use this video to create sales opportunities, build emotional connections with brands through multiple channels, and promote high-speed growth.

Video marketing begins with building emotional connections, but it is not easy to do. To understand which video content is effective and what can resonate with people, the first thing to do is to test the creativity of the video. How can I stop the viewer from scrolling and continue watching? Here are 10 tips for video marketing to help you create video ads and increase conversion rates for Shopify store.

Embed logo

The logo should be part of the video content, embedding it and making it stand out without diverting the viewer’s attention to the video itself, and the user will associate your logo with the video content.

Close-up every 10 seconds

Taking close-up shots every 10 seconds ensures that the viewer is aware of the focus of the video, which is a major factor in selling products in Amazon or any other e-commerce environment. The user’s attention duration is short, so make sure your video is lively and interesting.

Call to action (CTA)

After successfully attracting viewers to watch the full video, the importance of the call to action will be reflected here. Usually you will want the viewer to want more information after the end.

5 alternative introductions

Creating 5 alternative presentations for each video adds diversity to each content and ensures that it is not oversaturated on the platform. Once a video becomes popular, the user’s favorite segment will be known as your symbolic marketing asset.

Background music is an enhancer, not an interferer

While music can make video content more vivid, it shouldn’t be the main focus because it distracts the viewer. Also before using the music for any video, you are sure to have the license for that music.

Shooting modularity

Your video marketing material should not contain slender single clips, but instead edit multiple clips in succession. It can place different aspects of a marketing campaign in a single piece of content.

Fast cut

To further emphasize the importance of video design, you can take advantage of fast cuts, including clipping into this editing technique, which is important to keep the audience’s attention.

Speed up playback

Many people recommend increasing the video speed by 1% to 12%. It may be cleverly stylizing the video, which is very subtle for the viewer, making the viewer interested in watching the entire video playback without noticeable.

Comparison and demonstration

Product comparisons and demos are recommended for video content because users are more likely to have emotional attachment to something and compare it to other things. In addition, the demo also allows viewers to imagine themselves in the same scene, which helps to stimulate the brand’s memories and development.

Including social proof

Trust is an important factor for consumers, and video marketing should follow this theme. To build trust through video, you can include social proof that the evidence can be anything, such as news features and testimony, but it must be credible and instill confidence in the audience.

Following the 10 video marketing tips will undoubtedly create a video that goes beyond the competition. What makes modern video marketing stand out is that it doesn’t need to be expensive, in fact, by using your own team and resources, you can save lots of money.

Niche multi-channel, help marketing upgrade

One of the main pillars of video marketing is multi-channel marketing. If you only focus on Shopify or Amazon, it is a big mistake. According to the survey, 80% of young people between the ages of 18 and 29 are active on YouTube, and 70% use YouTube to help them make purchase decisions, but only 9% of US companies use YouTube to advertise. From such an unsaturated space, this is a huge opportunity for marketers. So you have to make sure your own brand and products are posted on YouTube, Facebook, Display and other websites like Tiktok.

Video ads should promote brands through website sales, retail sales, and Shopify sales, and focus on your brand through multiple channels, not just Amazon. Tracking engagement metrics such as comments, likes, and sharing can tell if people really like this video, and turning video into actual product sales is the key to brand growth.

Often consumers will choose brands rather than products. Imagine that consumers do not look for cottage brands when they shop online, but instead look for products that represent one of their brands.

If you can make yourself one of these brands, it has laid the foundation for the future success of e-commerce. Once you start to think of Shopify as a partner and platform, not a facilitator, you will start asking for it. Brands give some respect, which promotes long-term growth and return on investment.

All of this is not to create a one-off video to drive sales to Shopify store. Effective video marketing is about building brands, not creating one-off sales. Restricting yourself to a product seller on Amazon violates this philosophy. While Amazon is an effective and powerful e-commerce tool, a useful way to achieve and sustain long-term success is to create a valuable, trustworthy, and high-quality brand through multiple channels.

How to Instagram marketing for free and paid traffics to Shopify store

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When it comes to Instagram, as a Shopify seller you may not be unfamiliar. It is also one of the best social platforms with huge traffics need to be tapped. In addition to advertising on Facebook, there are still a lot of fan economy (fan marketing) traffic acquisition methods, then we have done such a long time works to get traffics, what are the methods or skills to get huge Instagram traffics to Shopify store?

About Instagram

When we sell goods on Shopify, we must know how to get traffics to our stores. Usually we know to pay google or Facebook to advertise, but the expensive advertising costs will scare you after a few days of display in your ad group, we must find a kind of the method of free traffic, many people do e-commerce traffic always want to get the shortest time to get the benefits, and in the process he is just lazy, want to just advertise to complete. But in fact, no matter what method is used, it must be refined. Here we will introduce you to how to get huge traffics from Instagram, which will help you.

4 rules to get free Instagram traffics

(1) Take a beautiful picture of the product and let the picture speak for you

Instagram users are looking forward to beautiful pictures that are eye-catching, rather than ordinary products. You can take pictures of the product’s usage scene, product details, behind-the-scenes footage, and add elements to the story and life.

(2) Using Hashtag for user search

The Instagram tag is very important. Every time we post, we must try to have a hot topic tag. This allows people to find our images in the crowd. The keywords of the tags try to use hot topic keywords. Whoever masters the basis of these traffic sources has mastered the premise of large traffic. You can use 30 tags per post. Of course, we sometimes use 10 hot ones, and if you are brand-operating, you can create your own labels to increase your brand exposure.

(3) Schedule posting time, and it is not allowed to post when most users sleep.

So how do you calculate the best time to post? The best moment I can sum up for you: Take the US user as an example: China time: 5:30 am to 7:30 am (except weekends). From midnight to 3 am. These are for American customers. It is not difficult for us to find these times. It is usually the morning to work, the noon break, and the time after dinner. We can find out the timetables of each country.

(4) Increase interaction and increase user attention

The biggest highlight of Instagram is the high level of user engagement. Want more people to pay attention to you, the title should be interesting, the content should be in line with the popular taste; often interact with the fans, if the fans reply more, then pick a few responses, the fans reply less, just reply, so the people who interact with you will come more.

7 skills to learn instagram marketing

(1) Connect Instagram to other social media accounts

If you connect Instagram to your Twitter and Facebook accounts, any images you share on Instagram will be automatically posted to your other social media accounts.

(2) Pay attention to Instagram video uploading

Instagram allows users to upload videos, and of course you need to make sure your videos are short and interesting, as the viewer’s attention will not last more than a minute.

(3) Re-emphasize the use of # label

Since people sort images by #tag, you can use this feature to tag your images for more new attention. There can be no spaces between the keywords after the #tag, such as #weddingdress, can not be written as #wedding dress.

(4) Responding to comments

Your followers like you to respond to their comments and opinions, so after you come up with a point of view, you need to check and respond regularly within one day. After someone else follows you, you can follow them and try to connect with them on other social media.

(5) Shape your brand connotation

For example, your company’s business is about wedding dresses, then uploading happy and happy wedding photo photos and showing others’ love for them, compared to uploading some product photos, telling the company’s story will make you gain more attention.

(6) Satistic the number of favorite pictures

If you focus on the “like” (small heart) buttons that people click on, you can better understand your fans’ preferences. This will not only help you decide the type of image to be released in the future, but also make a small market research for your product.

(7) Regularly updates post

Like all social media sites, insisting on regular updates is the key to success. This will let your audience know when to expect your new content.

5 tips for improving Instagram marketing

(1) Clear market positioning

In terms of the number of young users, Instagram has surpassed Facebook and Twitter. 53% of Internet users aged 18-29 use Instagram, and 25% of those ages 30-49 use it. Before using it, make sure your target customers are active on this platform.

(2) Edit wonderful pictures

In fact, you don’t need to think about how to make some rich and interesting photos, even you don’t need to prepare a professional camera, because Instagram itself supports photo editing, and there are many options to choose from, you can use it directly. Take a photo and upload it, then edit it.

(3) Thanks fans

Share your growth and achievements with your fans. When fans reach a groundbreaking number, they can do content with a thank-you fan theme.

(4) Create a unique brand image

When you manage your homepage, all your social needs need to match your brand image. The style of the title and the tone of the response, and whether or not to use emoji and which type of emoji to use, will help you shape the brand image you want to show to your customers.

(5) Homepage design

If you look at it from a mobile device, this usually depends on the last 6 photos you uploaded. The effect of this interface determines whether the user will continue to browse the next content.

Tips for Instagram ads

(1) Rethinking the playback environment

While it’s important to create ad content that is suitable for both sound and mute playback, it’s worth noting that more users will turn on the sound when watching an Instagram snapshot than silent playback.

(2) Time-use effect

Since the posts shared to the dynamic will be saved forever, the dynamic content created by the user should not only reflect the value and personality of the brand, but also stand the test of time. Instagram Snapshots capture audiences in a completely different way, by displaying ad content for a limited time (photos last 5 seconds, video plays 15 seconds).

(3) Designing ideas for vertical screen mode

Mobile video is a powerful marketing tool. Video Ads is especially suitable for display on mobile phones. It not only fills the entire screen after maximizing, but also does not require the viewer to actively adjust the orientation of the phone.

(4) Design according to space

There are three formats to choose from when posting: square, landscape or portrait. Instagram ads support a variety of ad formats, such as Carousel Ads, which add up to 10 cards to tell a brand story.

8 useful tools for Instagram marketing

(1)Instagram Shoppable Posts

Instagram launched Shoppable Posts, which allows users to easily tag and purchase products from Instagram. To sell items on Instagram, Instagram accounts must be converted to corporate profiles and connected to the Facebook directory to be created and managed on Business Manager.

(2)Instagram Stories Shoppable Stickers

Shoppable Stickers is a tool that makes it easier for Shopify seller to sell products through Instagram Stories. Companies can apply stickers to physical products or to images and videos.

(3)Curalate Like2Buy

Like2Buy is a tool from Curate that is implemented by generating links in the user’s resume. When fans click on it, they will be taken to Like2Buy to buy products, read stories and more.

(4)Shop Social

Shop Social helps fans find your product in Instagram photos and click to buy. Mark multiple products to your post, direct all of your visitors on Instagram to your Shopify store or integrate your Instagram feed into your website.

(5)Postcart

With Postcart, you can convert any Instagram post into a purchaseable product or convert an Instagram feed into a purchaseable store.

(6)InstaOrders

InstaOrders is an easy-to-use tool that quickly converts Instagram feeds into purchaseable stores. Sign in to your Instagram account, upload photos, and your Shopify store will sync with Instagram.

(7)Inselly

Inselly is a platform for Instagram that brings together all of Instagram’s sales offers for search, sorting and buying. Sellers can easily open their own stores and create purchaseable items.

(8)Soldsie

With Soldsie, Shopify seller can sell products to consumers on Instagram in two ways. First, they can upload photos and descriptions to the Soldsie dashboard, post to Instagram or Facebook, and fans can purchase them by typing “sold” in the product’s comments. After the comment is posted, the customer will receive an invoice to complete the purchase.

Finally, let’s talk about Instagram software analysis tools. These are the fundamentals for us to improve and improve instagram traffic. These tools are very important. You can search for related usage methods yourself. The social account is actually very intuitive, but it is only two points: First: understand what the user wants. Second: constantly overcome their needs to understand what the user wants, it is very important to study what users are paying attention to. What are the characteristics of the user before they can be operated accurately.

Ideas about Instagram/Facebook ads

1. It’s important to conduct competitive research before you start creating your own Instagram ads. The best way to do this is to access the competitor’s website through the Instagram app to get a label with remarketing Facebook pixels.

2. The goal of a campaign is to see what people do when they see an ad. The goals you choose play an important role in how well your ads are optimized, how they are paid, and how they’re tracked.

3. If a user who visits your site serves a conversion goal or a campaign for a remarketing campaign, you must first create and install a Facebook pixel.

Instagram ad targeting is to find the person most likely to perform the actions you specify in your campaign goals.

4. Instagram ads offer the same targeting as Facebook ads. The best ways to target include creating custom audiences and Lookalike audiences, and using Audience Insights and Google Analytics to get the most out of them.

5.When developing your Instagram advertising idea, you should consider what your goals are, who you are trying to reach, and what kind of information and tone will motivate your followers to participate in your advertising.

6. Once your Instagram campaign begins, you need to constantly edit and optimize it. If you are a beginner, then the best tool is Facebook traditional ad manager.

7. Always starts with a small advertising expense. If your Instagram ads are active, please increase your spend every three days. If not, please don’t hesitate to pause it.

13 best seller pet supplies niches for Shopify dropshipping 2019

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With the improvement of people’s living standards and the increase of social pressure, raising a small pet as their own animal companion is becoming a fashionable decompression method in the current era, which also promotes cross-border e-commerce market related to pet supplies categories. At present, pet supplies are one of the fastest growing categories of online retail sales. Because people spend more and more on pets, what are the popular pet products in 2019? What kind of products should I buy when I have a dog or cat? Let’s take a look the 15 best seller pet suppliers niches for Shopify dropshipping 2019. The following list of pet supplies categories can help Shopify sellers quickly find the trending products.

Pets indoor toy ball

The indoor ball is light and soft, preventing damage to the surrounding area and is durable enough. The food can be filled in the ball for the pets to eat while play in the room.

Pet tooth brush

When we try to help our pets clean their teeth, they usually go away, on the top of the brush we can squeeze toothpaste, the pets will chew the brush under the flavor stimulation, during the process the teeth will be cleaned.

Portable pet bowl

A portable pet bowl prevents food or water from escaping. When the pet is finished eating, the pet bowl can be quickly dried, and the user can also fold the pet bowl for convenient storage. It is easy to carry when going out with pets. It can be used to put dog food, can also be filled with water, a bowl with multi-purpose.

Pocket raincoat

In bad weather, pet travel has become a big concern. The waterproof and reflective nature of rain vests just meets the needs. With the raincoat, you can go out with your pets in the rainning days.

Molar chewing snack

It is as hard as a bone, but it cleans the dog’s teeth and gums. The unique shape makes it difficult for a puppy to chew in a few minutes, which helps stimulate the brain.

Smart pet feeder

It is a sad thing that you have to leave the pet at home to work, the smart pet feeder could automatically feed the pet at definite time. In addition, it can be controled by phone app, you can view the pet via the camera on the feeder, play music and talk to the pet via phone.

This is not an ordinary brush, and the squat brush design will be suitable for smoothing the skin of any pup. And the brush surface without scratches, round and gentle touch design, more and more favored by buyers. The double-head design is also particularly prominent, and the buyer can assist in brushing the knotted hair, one side for opening and the other side for combing.

Pet odorant

The air freshener is durable and eliminates any odors that pets bring into the car.

Pet bed

The pet bed is made of egg carton foam, like a comfortable body mattress cover that supports and adjusts the dog’s poor sleeping position.

Waterproof dog boot

Non-slip, 100% biodegradable disposable dog boots, the more hot sale.

Wi-Fi pet camera

The Wi-Fi pet camera can transmit HD video directly to the user’s smartphone via the home’s wireless network, with a viewing angle of 147 degrees. In addition, Wi-Fi pet cameras with automatic night vision are selling better.

Plush flying saucer

Curved design,fly smoothly and easy for dog to bite, the toy made by soft wool and eva foam, water resistant.

Waterproof car seat cover

The waterproof seat cover makes the dog more comfortable and safe while sitting, while keeping the back seat clean. In addition, the arbitrarily adjusted angle design is also a factor that buyers will consider when purchasing a waterproof car seat cover.

How to select small product category with high profits margin for Shopify dropshipping

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As a Shopify seller all of us prefer to choose trending products or best seller products for dropshipping business? What the trending product or best seller product looks like? Mostly Shopify sellers have no idea, from another point of view, the product selection is key to Shopify dropshipping business. when you dropshipping via Shopify, How much effects you paid on product selection and marketing? This sharing is mainly for small and medium-sized Shopify sellers. We are familiar with the Red Sea product category. If small and medium-sized Shopify sellers get involved with the red sea products, they often end in failure. In this article we will see how to select small product category with high profits margin for Shopify dropshipping.

What is a small category of high-margin products

The small categories discussing here are not the product categories that no one sold on Shopify or other platforms, but the subcategories that are subdivided. This market is not big, and there is no satisfactory service. Sometimes the products have a certain demand, it is also known as niche product.

Why choose small category of high product margin products for Shopify dropshipping

Lots of Shopify sellers might have the same doubts, most of the current product selection methods are the following two:

Through 1688 or Aliexpress to select a trending product which might be easy for sell. This kind of product selection method often has problems such as out of stock, goods not in the right version, and weight inconsistency etc.

Follow-up sale, choose the TOP sale sellers with the same product category, follow the hot sale product in the other stores, I think this method is really harmful. Pulling down the profits of the entire category, and at the same time lossing money.

I think that new Shopify seller can start with small categories. Firstly, there are fewer people who do the small categories. We can quickly place orders and even become the category TOP. Secondly the profits of small category products are usually very high, everyone can earn more money. Thirdly small category usually means less risk for beginners.

How to choose small categories of high-margin products

3-step product selection – make sure your direction

As a Shopify seller we should know what kind of product to sell on Shopify, which is what kind of product category you are interested or familiar. Only with directionality to select products you can save more time.

3-step product selection – Product selection skills

There are lots of product selection ways, skills or strategy online. Here I only selected some product selection methods that I think are useful for sharing.

<1> Last level subcategory products

Take the wrench as an example, you can view the last level of subcategories. Tools, hand tools and wrench. It can also be selected through the AliExpress buyer interface, and you can also view the best selling product to select high quality wrench products.

<2> Select products and supplements through customer buying habits and needs

You can open the AliExpress background to see buyers with a relatively high rating. It is recommended to view the above A3 level buyer review.

View the customer’s purchase history and make supplements to your Shopify store.

<3> Select products through Aliexpress official product selection convention

For most Shopify sellers overseas, it might be a little difficult and costly, you can pay attention to the convention in the community or news.

<4>Selecting products by taking advantage of industrial belts and sources of supply

It is more easier for Chinese Shopify seller as there are many industrial belts distributed in China which centralized all the supply chain with the latest products.

<5> Select product based on eBay Amazon and Wish as well as other platforms

in addition to Alibaba and Aliexpress, other C2C or B2C platforms also can be used for product selection.

<6> Observe the fashion trends through social media and forums. Such as YouTube, Facebook, etc., as well as forums for current categories.

It is recommended that FindAForum select TOP FORUMS to observe trending product and select products. There are many ways to choose products, and the one that suits you is the most important to your dropshipping business.

3-step product selection – testing product

For most Shopify sellers the products will be upload to Shopify directly after selection, and they will not be tested at all, and finally bring a series of troubles.

(1) Check whether the selected product is fragile and contraband, and is suitable for transportation or not;

(2) Testing for compliance with platform rules, such as some products that are prohibited from being sold, we must not sell;

(3) Check whether the brand and appearance are infringing;

(4) Check whether the supply chain is complete. I suggest that you first sell products with complete supply chains. The integrity of the supply chain is really important.

(5) Check whether the product is feasible through profit. It is recommended that you calculate with a profit of 20% to 40%, and then compare whether the platform is competitive.

(6) Test by Google Trends

Through Google Trends’ Hot Trends, you can see the hot products and topics in various regions of the country in real time, conduct heat detection, and heat the products to be selected.

With the hand spinner as the column, the hot search is getting lower and lower, so it is not worth to sell.

(7) Detection by free keyword tool

Recommend https://ubersuggest.io/, there are also a lot of tools like Twitter Trending, Clickbank and so on. Taking more time to test will reduce a lot of unnecessary trouble in sales. These are some of the ways to select high-margin small-category products. Here is just a little idea. You can try some of the product selection methods and choose the one that suits you.

At last, there are some dropshipping tips below:

If you are dorpshipping to different countries, it is recommended to select some small and light weight products suitable for transportation.

When selecting products, you can expand by selecting the selected items and select the same type of products and corresponding supplements.

Choose some products that are relatively single after sale, so it is easier to get started.

Choose a product with a relatively high stock so that you can keep the order.

Unless the operation and promotion is strong, it is not recommended that beginners choose products that are not available on the platform for sale.

Large holiday items are not recommended as the main products, as these products will only be available for orders at certain times, so it is recommended as an auxiliary product.

After all the tips mentioned above do you know how to select small product category with high profits margin for Shopify dropshipping? 86Deal offers one step dropshipping fulfillment service to help you save time and money on orders dropshipping from China to overseas countries.

How to SEO shopify store to get hundreds of free traffics

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Lots of Shopify sellers worried about the traffics along with the ads cost became more and more expensive. In addition to the paid traffics, as a Shopify seller you should also pay attention on the free traffics. Using search engine optimization can improve your store’s search engine rankings and help customers find your products, which means you can take some steps to help search engines understand your store and trust your pages to increase potential customers’ search Your store has an opportunity to appear in front of them. The following are the Shopify SEO tutorial tips for the beginners to get hundreds of free traffics.

Product keywords

You need to add product keywords to the Shopify store, and the keywords should match the typical search queries people enter in search engines. For example, someone would search for “Canada Blue Shoes” and the keywords in this search are “Blue Shoes” and “Canada.”

In order to get a higher ranking in search results for Shopify store, you should try to find out which keywords your customers might use to search products, and then make sure to use them when writing product descriptions and other content in Shopify store.

Use product keywords in the following 4 places:

page title

ALT text of the picture

Meta description

Page content

Here’s how to add product keywords to the Shopify store.

Page title: The search engine compares the title tag to the page content to determine if the page title matches the page content.

Meta description: The text displayed after the title tag in the search result is the meta description. You can set the meta description of the web page, product page, favorite page and blog post in Shopify.

ALT text: Search engines can read text in your content, but can’t read images, so you can use descriptive text to help search engines find your content. Alt text is also an important adjunct to people with visual impairments.

The body of the page: When you write content for a product or collection description, web page, or blog post, use an expression that is easy to understand and unique with certain keywords.

Optimize store structure

Another SEO strategy is to optimize the online store’s website structure. In general, if you are selling goods in the Shopify online store, you don’t need to worry about your site structure, because Shopify has built-in SEO optimization. But you can also try to optimize the search engine’s website structure.

Use a descriptive filename for the image: Before uploading the image to Shopify, you will rename the file to the filename that describes the content of the image. Unless the content of the image is explained, the search engine cannot understand the content of the image, so be sure to edit the file name of the image before uploading it to Shopify.

Use descriptive link text for internal links: When writing body content for a page, you can link to different parts of the site. The text in the link should describe the page you want to link because the search engine will try to match the link to the page.

For example, if you want to link this article to a yoga mat product, it is recommended not to highlight the entire sentence to be linked, but to highlight the “yoga mat” because the “yoga mat” describes the content on the product page.

Submit the site map of the store to Google

Another SEO strategy is to submit the site map of the store to Google. A site map is a list of all the pages on your site, and customers can navigate from your home page.

Submitting a store’s Sitemap to Google Search Console helps Google find and index valuable pages on your site, which means your store will appear in Google search results, which may attract more client. Before submitting your sitemap, you need to authenticate your site with Google to make sure you are the owner.

Hide page

Search engines such as Google will continue to crawl the Internet to search for new data. There is a text file called robots.txt that tells the search engine which pages of your site to index, but it also blocks page content that might reduce the effectiveness of SEO optimization. Although you can’t edit the contents of the robots.txt file, you can still hide pages that are not included in the file.

How to verify your Shopify store on Google

If you want to expand the reach of your Shopify online store, consider submitting a sitemap.

First, you need to disable the password for the online store. Using a password means that the user cannot enter the online store and needs to enter a password to enter the website. After the password protection is disabled, the user can see the online store. If you are not ready to go online, please make sure to cancel your password after verifying the website.

In Shopify Management, click “Online Store” and click “Disable Password”.

Alternatively, click Preferences, in the Password Protection section, uncheck the Enable Password box and click Save to complete.

Next, open the Google webmaster and click Search Console. You can choose between two attribute types.

If you want to use DNS records for authentication, use the Domain Name option. This option can be used if your third-party domain has not been transferred to Shopify.

This article demonstrates the process of verifying using the URL prefix option.

With this option, you can use the purchased custom domain name or the .myshopify.com domain name for verification. If you use the .myshopify.com domain name for verification and switch to a custom domain name for replacement verification in the future, you will need to re-verify the site using the steps in this article.

After entering the URL of the domain name, enter the full URL containing the SSL certificate, ie https, and click Continue.

After checking the verification, you will see several ways to verify the Shopify store.

While Google Search Console recommends using HTML files for verification, this article will demonstrate how to use HTML tags. Click the arrow to open the HTML tag verification method, where you can see a line of code that shows the “meta tag”, highlighting and copying the entire code.

Going back to Shopify management, you need to paste the meta tag into the theme code, first click on the online store, find the topic you want to edit, and click on “Actions”.

There are two things to note when pasting a meta tag.

Google only indexes the current topic. This means you need to paste the meta tag into the theme you want to post in the future, or paste it into the current theme.

Google only indexes valid topics. This means that Google will only begin indexing if the meta tag is pasted in the current theme code and the site is not password protected.

When you are ready, click Edit Code. In the Layout section, click theme.liquid, open the file in the online code editor, find the label head near the top of the page, click the Enter key on the keyboard to create a new line, and copy the meta tag Paste directly below the head tag.

Click “Save” to complete, return to Google Search Console, and click Verify under HTML Labels.

If the operation is successful, you will see a pop-up window stating that Shopify store ownership has been verified.

Click View Properties to see an overview of the Google Search Console dashboard.

After verifying the site, be sure not to delete the meta tag or delete the pasted theme. If you have lost your site verification, you will need to repeat the steps outlined in this article.

You can also add additional verification methods to ensure that site verification is never lost. In the Google Search Console, click the domain name in the top left corner, click Add Properties, and follow the steps to verify the domain name using other methods. Once the site verification is complete, you can enable password protection on your site again, or submit your sitemap immediately.

How to submit Shopify Sitemap to Google Search Console

Each Shopify store automatically generates a sitemap.xml file with links to all your products, product images, pages, collections, and blog posts.

After verifying your site, open the Google webmaster, then click Search Console, in the panel, click Sitemap, and under the Add New Sitemap section, enter sitemap.xml.

Be careful not to enter any other variations of the XML file name, anything outside of sitemap.xml will cause Google to display errors. Click “Submit” and you will see a pop-up window stating that your Sitemap has been successfully submitted.

If you see any errors under Status, you can click to find more details about the error. This example shows that Google has read the sitemap but has a regular HTTP error.

Click the arrow to see more details about this error, which occurs because the online store also has password protection when you submit your sitemap. Once the bug is fixed, you can either resubmit the Sitemap by using the same steps, or you can delete the Sitemap and start over.

To delete a sitemap, click the three dots in the upper right corner and click Remove Sitemap.

Submit your sitemap again by following the same steps as before.

If the status of the site map shows green success, there is no error when submitting. After submitting your sitemap, Google will use it to crawl and index your site. It’s important to note that Google only indexes valid websites, which means that the indexing process begins after password protection is removed from your site.

Don’t worry if every page in your online store is not crawled or indexed. Google has said: “Not every page in the website store is indexed, which is normal.” In addition, any hidden pages in the store will not be indexed and will not be displayed in the search results. . The indexing process takes time, and Google is not sure how long it will take to crawl your site.

The paid traffics could get instant sales to the Shopify store, however, you should also pay attention to Shopify store insite SEO to get hundreds of free traffics in the long term marketing strategy.

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