Shopify dropshipping

How to get free&paid traffics from Quora to Shopify store

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What’s Quora? Maybe some shopify sellers are a little strange. Quora is a question and answer SNS website, a high quality knowledge question and answer community. In addition to being a knowledge quiz community, Quora is an incredible marketing platform and an ideal marketing channel for brand building. In addition to the simple question and answer settings, there are some advanced parts of Quora, you can find out.

· You can target your questions to specific Quora users and ask them to answer questions with others in the community;

· You can post content on Quora, just like LinkedIn’s publishing platform;

· You can search for specific questions or topics related to your business and receive notifications of new issues in accordance with them;

· You can spend points to submit questions to more people.

Why consider Quora as free traffics source for Shopify store?

Quora’s mission is to share and grow knowledge online. Knowledge exists in many places, such as books, magazines, podcasts, and the entire Internet. Much of the knowledge is actually empirical, subjective, and consists of many opinions that are correct.

Quora uses advanced machine learning and artificial intelligence to connect knowledgeable people with people who need knowledge in a question and answer format. It can provide users with the right questions and the right answers at the right time. You can even write a question and clearly answer it to the right person.

When you use the platform, Quora will learn more about your expertise and experience and send you questions that you may be able to answer directly. It then presents the conversation to other experts who can improve and support your answers. As a result, each user gets a highly personalized feed, and as you use the site more often, the feed becomes more granular.

From an advertising perspective, Quora offers an opportunity to engage and influence users at the moment they are interested in researching and evaluating products. They have the right mindset to listen to different opinions to consider.

Shopify pointed out that the platform is different from Facebook and other social media platforms. Quora is built around demand-driven questions and answers. Users access these platforms to pass the time or contact friends. Your potential customer asks Quora about your business information, your competitors or your product or service. The platform talks about your brand in front of them in a simple way by simply answering questions.

How to get free traffics from Quora to Shopify store?

Quora has more than 300 million unique visitors per month, and half of them are in the US, which means that nearly 40% of US users use Quora every month.

There are many ways to access Quora. The platform is available as a website and mobile app that anyone can access. Queries on Quora also match well with Bing and Google, so many people discovered Quora through natural search. Quora users can also subscribe to personalized email summaries at selected intervals, including selected questions and answers.

Questions about Quora are usually answered within 24 hours, especially if you ask someone for an answer or use the “Ask to Answer” option. Since a variety of issues are constantly posted on the site, problems without these metrics can last for days or weeks and may even be completely ignored.

Quora covers a wide range of topics and industries in B2C and B2B. In 2018, Quora released an infographic of followers and questions about a particular topic. In 2018, 16 million people focused on the topic of “higher education” and raised more than 600,000 related issues. There are 7 million fans on topics related to “cars,” and 83 million fans on “entertainment” related topics. There are more than one million questions in each session. The “commercial” category alone had 59 million fans and 1.4 million questions during the year.

Quora offers almost all the categories you can think of, allowing you to focus on specific topics so that you can see any conversations about them. You can also focus on specific issues privately or publicly. When you follow and answer more questions about a topic, your Quora feeds and notifications will adjust to your specific interests and specials.

No matter which industry product you sell or if you are interested in learning more about this industry, Quora will let you speak out in front of users.

Three key elements of Quora marketing

Quora has three key elements: building thought leadership, using content marketing, attracting and influencing potential customers through advertising.

Building thought leadership

Quora’s question and answer format is an ideal choice to build a reputation as an industry thought leader in order to gain credibility. Seeking questions and providing the best answers is the best way to provide value and position your thought leaders on Quora, some of which have reached 60 million answer views. Below each question, the answers are sorted by the most relevant or best answer, similar to Google’s search results.

Be the first to answer questions, not only for rankings but also for getting exposure to you and your brand. Quora also presents the “Most Concerned Writers” badge on a monthly basis and awards the “Best Writer” award each year to highlight its most active contributors.

As the first or second person to answer the question and give the best answer to any question, you can almost guarantee that your answer is at the top.

Once you have answered 20 or 30 questions about the same topic, you will appear as an expert and be invited to answer. This creates a snowball effect, and you actually meet users who are actively looking to know your company or product, and these users are looking for the best answer.

Active participation in Quora’s most popular questions will bring benefits and allow you to get more exposure outside of the site.

Content marketing

Quora provides you with a platform to post and zoom in on your blog or other content that may not get the exposure you want. Unlike social media posts, content on Quora is indexed by Google. The content you post on Quora will appear one year later, two years later, or even 20 years later.

Shopify sellers can write an original reply or copy and paste the information from your website. Then add a link to bring traffic to your Shopify store. It is recommended to use a 100 or 200 word segment and guide the user to “If they want to read more information” or “Get more information”, please visit XXX.com.

If you wish to reuse or enlarge an existing copy or text, refill or reference any copy-and-paste material with quotes or parentheses. This helps Quora’s AI system to identify content quality from the duplicates, the original answer, which is usually tagged and deleted.

Quora advertising influence

Once you’ve built your Shopify store on Quora and created the content, you can pay to promote your answer. You can choose to increase the answer you or someone else writes and set the scope of the ad around it.

Promoting answers on Quora is a great way to expand your Shopify store influence. You can use it to generate an immediacy, generate leads, bring traffic to your own website, and more. In order to promote an answer, you must create an advertising account on Quora, just like you create an account on Facebook to promote a post. You can define your target budget and promotion period, and you can also build your target audience and location.

Quora offers different types of targeting. It allows advertisers to serve content context-based ad placements that target everyone interested in a particular topic. There are also behavioral targeting and keyword-based targeting based on what the user has participated in in the past. You can’t use keywords in your answers, you can only use keywords in your questions.

When you ask for an answer, the attached question is also highlighted. Questions and answers will appear in pairs and appear as an organic post in the feed. The only difference is that it will be marked as “sponsor”, followed by the brand name or company, and only the promotional answer will appear, with no other answers.

Promoted Answers is just an ad unit provided by Quora. In addition, advertisers can create image and text ads. Creative advertisers turn their title into a question that more naturally matches the text-based format of the Shopify store.

Quora is primarily text based, but supports ad thumbnails. The platform does not currently support native video. However, you can upload or link to a YouTube or Vimeo video in the answer or recommended answer.

How to promote Shopify store on Quora?

1> Create personal profile

Quora certifications are basically real names, so you can’t name yourself a brand name. Improve the basic information, try to be as real as possible, and write in your most specialized areas.

2>Don’t answer too many questions

Some Shopify sellers just started creating their own accounts, they started searching for their own industry keywords, and then they saw questions about the keywords, they immediately answered the questions, and then gave their own Shopify store URL. This kind of practice has no effect at all, because many of these answers will be deleted.

The quality and quantity of answers on Quora is important. The average active user has to answer 3-7 questions per week. Anyone who exceeds this number will be reviewed for violation of the Quora policy, which will result in your answer being deleted and the account suspended.

Even if the account is suspended, the user can view the historical answer record of the blocked account. Shopify sellers operate for a period of time after opening an account. Don’t just register for an account and be considered as marketing purpose.

3>Enrich answer content

On Quora, creating unique answers is necessary to increase your exposure. Shopify seller can ensure that all the tools provided by Quora are used. The answered questions that can be added: hyperlinks, photos and special text (bold, italic and underline), plus quotes and coupon codes!

Some users simply answer a question and quote a blog post they wrote earlier, which Quora allows. But it’s worth noting that Quora’s answer must contain 50% of the original content.

5 tips to take advantage of Quora get traffics to Shopify store

1> Create a Quora document

Every time you leave an answer, a part of your bio can be displayed at the top, which is a good opportunity to expand your brand. Quora will display the first 50 characters of your profile as a label above your answer. It is recommended to mention your brand name as much as possible at the beginning and make the most of your 50 characters. Your bio can contain clickable links and even @ -mentions from other users.

To set up bio for a specific topic, click on the profile page. In the right column you will see a list of “Understanding” topics. Next to each topic is a link to “Describe your experience.” Click here to set bio for a specific topic.

After that, continue to complete your Quora configuration file as much as possible.

· Add a detailed “About Me” section;

· Add your area of expertise;

· Add your interests;

· your city;

· Connect with your other social media accounts.

All of this helps users find you on Quora, and it’s easier to find people when they are looking for Quora users to answer their questions.

If you are a newcomer to Quora, take some time to quickly review the answers and vote for the answer that catches your eye. Upvotes will appear in your public profile immediately, which may be a good sign of your activity on the site.

2>Create a Quora page

Just like Wikipedia, anyone can create a page on Quora about anything. This provides a great opportunity for your business to build a Shopify store page.

First search for your Shopify store name in Quora. In the results page, if you don’t see the name listed as the topic, you can view it in the right column below the Add Question box and click the Create Theme link.

You can choose to name the theme and add a brief description. Once your theme is online, you can ask the Quora community user to view the topic. This is especially useful for wondering if they should invest in a service. For you, this is a great way to add some social proofs and recommendations to Quora for your Shopify store brand.

3> Discover new headline ideas

Just as you can do some headline searches by entering keywords in Google search, you can do the same for Quora. Enter your keywords in the Quora search and on the search results page you will see how people ask questions about your chosen keywords and how you build the content.

The most popular question answer and support is a signal of the value of the title wording, which can help you write the title of the next blog post.

4> Analyze Quora data

Quora provides free analysis for all users, showing you the following details:

· views;

· Upvotes;

· share times.

And display statistics for each of the following categories:

· The question you asked;

· The answer you gave;

· The blog post you wrote;

· All the content you contribute.

5> Format the answer in a compelling way

If you can include some visual effects in Quora content, there may be a big chance. Many top Quora users add images to their answers to help support their views, which are very appealing.

In addition to the photos, we suggested that the seller can also add some custom formatting to your answer to help it be more readable and hope to get more Upvotes. Here are some suggested formatting tips:

· title or italic title;

· a number or bulleted list;

· Hyperlink text;

· @ -mentions Quora user or theme.

Once you know more about Quora, it is a great way for you to build your brand and attract high quality free&paid traffics to your Shopify store.

How to import product from 1688 to Shopify for cross border dropshipping

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There are more and more Shopify sellers switch suppliers from Aliexpress to 1688 for cross border dropshipping business due to there are more rich products with quality suppliers and manufacturers with more lower price. However, the product description are in Chinese and many Shopify sellers do not know how to import product from 1688 to Shopify. In this article we will introduce 3 tools to help you import product photos, vi-rants and description from 1688 to Shopify for cross border dropshipping.

Oberlo+Aliexpress+1688

That’s the way most Shopify sellers used for cross border dropshipping. Shopify seller select products on Aliexpress and import to Shopify store via Oberlo, then source the same product supplier from 1688, due to the product information in English thus dropshippers do not have to translate nor proceed product photos via photoshop.

Import product from 1688 to Shopify via Shopmaster

With Shopmaster Shopify sellers can easily import products and virants from 1688 to Shopify. It could help you find winning products based on your store niche and list in Shopify store to sell worldwide countries.

However, due to 1688 is in Chinese, all its product info and photos might have Chinese description, you may need to find people who know Chinese or use google translate to modify product information and processing photos with Photoshop before release the product in Shopify store.

Import product from 1688 to Shopify via Importify

Smiliar with Shopmaster, Importify also could help you import product from 1688 to Shopify for cross border eCommerce purpose. Firstly you need to install Importify Chrome plugin, then search products on 1688, and go to the product url, after you find the right product prefered to add to Shopify, press the add button at the top left corner of the browser, then you can edit product information such as title, description, price then add to your store.

Of course, for the photos include Chinese characters, you need photo processing before adding to your store.

No matter which way you choose to import product from 1688 to Shopify, it is the very first step for your dropshipping busiess. When you select products on 1688, you need pay attention to the following aspects:

No fakes and counterfeit goods

Skip any famous branded products to avoid accidental resale of counterfeit goods. Unless you establish a legal partnership with a related brand, you will not be a licensed distributor, and even if the product is legal, the risk of selling a product with any other person’s logo is not worthwhile. Therefore, you don’t have to be obsessed with whether the product has a recognizable logo, such as electronic accessories or clothes.

ePacket delivery

Provide ePacket delivery as a shipping methods in your Shopify store as ePacket delivery is not only the most economical but also one of the quickest ways to ship small items to the US and Europe.

When you choose ePacket as free shipping method for cross border eCommerce, be sure to choose light weight goods with relatively high profit margin.

Product with more than 100 sales

Products with a large number of orders can explain that, first of all, the market has demand for this product; secondly, suppliers are more reliable than the industry average. When looking for new products, you can filter from products with a large order quantity.

Supplier credits above 4.5

There are 4 indexes in 1688 for buyers to judge the credits of the suppliers. They are product description, respond speed, delivery speed and repurchase rates. Among the 4 indexes the repurchase rates is the most important one for you as a reference. Usually we choose the suppliers that have at least 25% to 30% repurchase rates. Unlike Amazon and Aliexpress, 1688 is a B2B platform thus there has very few product reviews.

Product with low wholesale price but high profit margin

Products with low prices (such as between $5 and $20) can make your marketing costs more floating. Because the price of these products may be between $20 and $100. For example, an approximately $20 running shoe on AliExpress will eventually be sold for $80 to $100 with a profit margin of $60 to $80.

High quality, unbranded product photos

When you import product from 1688, be careful to make sure the photos come from your manufacturer, not from other retailers. And make sure the product photos in high quality and unbranded or without Chinese description, else you may spend too much time to processing the photos.

1688 dropshipping procedure

Although the product price is much more cheaper on 1688, however, mostly Shopify sellers will encounter the language, product sourcing, payment, after sale and shipping issue, thus a reliable 1688 dropshipping agent is necessary to assist you fulfillment the Shopify orders. For example, 86Deal offer one stop 1688 order fulfillment services to help Shopify sellers dropship from china:

● Sourcing

● Sample/purchasing

● Quality inspection

● Label/ads removing

● Repacking

● Package return(goods with flaws or damages)

● Private label and packaging customization

● Shopify order printing

● Pick and pack

● International shipping

● Tracking upload

● Package return(from overseas to China)

You can take a look at the 1688 dropshipping procedure in details.

Once you have completed the previous sales, it’s time to start researching how to grow your direct sales business and earn more money. In the end, you will clearly identify which suppliers are reliable. You should consider establishing a reliable relationship with them, which will give you a more favorable price and order priority order.

The biggest benefit of dropshipping from 1688 is that you can quickly verify that the store’s ideas and products have the potential to meet market demands. If you are not sure if you have the ability to sell a product, add it to your store and test it. If there has no response, you simply remove the product from the store and start testing others. Because you don’t have any inventory pressure and there is no upfront cost, the risk of investment is small.

Tutorial|How to get free traffics for Shopify store

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Many small business sellers asked on Quora does Shopify dropshipping dead in 2019? Why is so difficult to do Shopify dropshipping in 2019? Because there is no traffics for Shopify store, unlike the platform, there may be orders on the new product update. If the Shopify store wants to do well, the traffics must be considered first. Speaking of Shopify traffics, the most common traffic methods for Shopify store are nothing more than these: SEO, SEM, SNS marketing, EDM marketing, press release marketing, affiliate marketing, etc. The following is divided into two parts to highlight how the new stores get the first batch of visitors. How to deploy SEO to bring more traffic to Shopify store.

How to get the first visitor traffics to Shopify store

The Shopify store traffics generally comes from two parts, one is paid traffics, the other is free organic traffics, the traffic brought by advertising is the most direct and most effective traffic, free traffic may not be so direct and fast, it takes time to accumulate and precipitate. But free traffic can’t be ignored. First, these traffic is free. Second, these traffic is long-lasting. Here are a few free methods for getting free traffic to Shopify store.

SNS marketing

SNS is Social Network Services. The most popular SNS platforms are Facebook, Twitter, YouTube, Linkedin, Instagram, etc. SNS marketing is to get traffic from these social platforms.

SNS marketing has a lot of routines, but the essence is still “eyeball economy”. Be more specific, it is to share good and interesting content to people who might interested. Good content is attractive content, and it ensures that people are not offended; people who are interested in your content, maybe your fans, or potential fans.

How do you send the content to the people you need? First of all, we must determine our own positioning, publish different content on the social media platform according to different positioning, and thus be a loyal fan of our own brand.

If your positioning is marketing, you should generally post advertising posts, new products, offers, and more on social media. Suitable for most e-commerce products, its delivery effect is good, but you need to accumulate your fans in a short period of time. If you want to accumulate fans in the short term, you will inevitably need to use paid advertising.

If your positioning is a service category, you should generally share pre-sales and post-sales information and services on social media. Generally, B2B companies use more.

If your positioning is a professional technology product, you should generally share product out-of-box evaluations, competing product analysis, etc. on social media. Generally, 3C products are suitable for sharing these contents on social media. There are many evaluation communities and websites in China. Fans in such communities generally have strong purchasing power.

If your positioning is a hotspot, you should generally share industry hotspots, news, and more on social media. Because it is generally a hotspot, it will bring a lot of traffic, and use these traffic to quickly drain and realize the realization.

If your positioning is entertainment: you should generally share pan-entertainment content on social media, suitable for sharing fishing, custom, and modified content.

EDM marketing

Many Shopify sellers still don’t pay much attention to email marketing. Email is the mainstream communication tool in our daily life. Many people use email every day, so email marketing is also a very important marketing method. Regularly produce beautiful and attractive email content as well as promotional ads, send it to customers, and set the email content to jump to the Shopify store.

Affiliate marketing

The Shopify seller pay a certain commission on the affiliate platform and issues the goods. The members of the affiliate platform receive the tasks such as browsing assigned by the alliance platform. If the member is interested in this product, they will receive the coupon code to purchase the goods, and the seller will pay the alliance platform according to the preferential code. commission. Before the affiliate marketing, the public number article has also been discussed in detail. You can click on the high conversion traffic channel that the article cannot ignore.

Commonly used affiliate marketing platforms

Https://www.pepperjam.com/

Https://www.outbrain.com

Shopify store SEO deployment

SEO is a search engine optimization method that makes the basic elements of the website suitable for search engine search principles and is more user friendly, which makes it easier to be indexed and prioritized by search engines.

What is the role of SEO? In short, it is divided into two types, allowing more users to find what they want faster; it also allows customers with needs to find you first. As a seller, the more concerned is how to let the customer in need find you first, then you need to understand the customer’s needs and think about the problem from the customer’s point of view.

SEO label writing specification

Usually the label is divided into three parts: title, keyword, and description. First of all, you have to say in the title section, “Who are you, what do you do, what are the advantages?” Let people know you at first sight, so In order to retain a valid user in the first step. The title generally does not exceed 80 characters; secondly, the keywords should truly cover your products and services. Generally no more than 100 characters; finally, in the description here, the supplementary title is clearly expressed information, generally no more than 200 characters.

Title + description

It is worth noting that the title + description is generally an introduction to the search engine search results. So the title and description must fully express the characteristics and advantages of your product and brand.

Product keywords

The setting of keywords is also very important, because most users buy products without directly searching for your products, and usually search for the keywords that you want to buy. Keywords are generally divided into the following four categories. We recommend that the target keyword should be brand + product, so users can find your product regardless of search brand or search product, thus improving the hit rate.

Target keyword. You prefer users to search for that keyword to access your Shopify store;

Long tail keyword. Target-based traffic, able to bring traffic to your store;

Hot search keywords. Keywords with high search volume and high search heat based on target keywords;

Related keywords. All relevant keywords based on target keywords.

How to choose keywords for Shopify store? Take the example of the target keyword we use most often. First of all, we must dig out all the relevant keywords, and select keywords that are directly related to the store itself, and determine the target keywords by analyzing the selected keywords’ heat and competitiveness. Generally, we analyze and determine the target keywords through keyword analysis tools, search engine guide words, search engine related searches, weight index, and analysis of keywords of competitors.

Commonly used keyword analysis tools:

(Free) MozBar: https://moz.com

(Paid) SimilarWeb: https://www.similarweb.com/

Link anchor text

What is the anchor text? A keyword, with a link, is a link anchor text. The key word with the link is the anchor text. The anchor text plays a fundamental role in the SEO process. Simply put, SEO is constantly making anchor text. The page pointed to by the anchor text link is not only the best way to guide the user to visit the website, but also to tell the search engine that who is this page.

Insite anchor text

Publishing the text in the store is conducive to the spider quickly crawling the webpage, increasing the weight, increasing the user experience, reducing the jump out, and facilitating the search engine to judge the original content. The more effective links you have on the entire site, the higher your ranking.

External links

What is an external link? The external link in SEO is also called import link, referred to as outer chain and reverse chain. Is a link to your website by other websites. How do I know how many external links a Shopify store has?

1.Google Search Console

2.MozBar

3.SimilarWeb

How do I post external links for Shopify store? You can publish external links through friendship links, self-built blogs, press release articles, forums, and Q&A platforms. Here are a few things to note:

A url corresponds to a keyword;

The external chain website is related to itself, such as fishing rods and baits, wigs and wig care solutions, but it is best to not compete;

Find more quality websites, big portals (like New York Times, BBC, WDN News);

Content diversity, a post should not be repeated;

The frequency is natural, two or three articles a week can be;

Don’t cheat, you can’t use the hidden link, two-way link, etc. to release the outer chain;

Don’t send out the chain for the outer chain, the “good” content can really retain the customer.

ALT label

Edit the ALT tag in the product or image management. When the user searches for the relevant image, you will see the image source and image description. This will increase the keyword density of your website and thus increase the weight of your store.

Page update status

If the store updates the content frequently, it will speed up the inclusion of this page. In addition, you can add some “latest articles” section and message function on the website. Don’t just sell products for selling products, which can increase the user’s stickiness on the one hand, and speed up the collection speed of the website on the other hand.

Search bounce rate

The higher the bounce rate, the more search engines will think you are a junk website. There are two reasons for the high bounce rate. The user experience is poor and the advertising effect is poor. The user experience is generally improved by the following five aspects:

Optimize website opening speed

The content of the website is neat and tidy.

The material attracts the eye

Guided function is perfect

The search logic is normal and the product classification is clear.

The poor performance of advertising generally improves through these two aspects. The first one is real propaganda, to ensure that your product is real, don’t hang the sheep and sell dog meat. The second is to accurately target the audience. If your product is good, push it to someone you don’t need, and he won’t go to buy your product, so the bounce rate will definitely be high.

Pay attention to the following points when doing SEO for Shopify store:

Do not delete the product, unless the product is a problem, the previously released product has been included in Google. If the product is deleted, the corresponding search weight will disappear.

Festive marketing static page production It is recommended that holiday marketing be done on the same page. Whether it is black 5 or net one, all activities are done on the same page, which is beneficial to improve the search weight of this page.

Page deletion and redirection, no matter what the activity, you can modify the relevant chain and activities in the background of the website, so even if it is a new activity, his search weight will be higher.

Review. the review of the website is equivalent to the inner chain. If your comments are updated frequently, users will search for related products and your comments will appear, which will increase the search volume of your store.

The above are the methods of how to obtain free traffics for Shopify stores. When you are planning to run a Shopify store, you must first deploy free traffics, lay the foundation of the website through free traffic, and then introduce accurate traffic through paid advertising. In this way, it isn’t hard to make money for your Shopify dropshipping business.

Shopify product selection|39 Amazon winning products with 2000+ reviews 2019

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When we select products for Shopify store, the consumer preferences must be a priority factor to consider. In order to help Shopify sellers better understand the consumer’s mind, the following we will list 39 best selling products on Amazon’s 2000+ products reviews for you as a reference on Shopify product selection.

Coffee machine

This product uses a permanent filter that eliminates the need to waste filter paper, demonstrating its environmentally friendly design philosophy. Its matching stainless steel travel mug is designed to fit in most cup holders. Plus, it’s perfect for small offices or small kitchens, and it takes less than 4 minutes to brew coffee.

Vogek Desktop USB Extender

This product has a total of 6 USB ports, and its smart charging technology will automatically identify any devices connected, and adapt to the optimal charging speed, and its LED indicator will show whether it is connected correctly.

Physix Gear Sport Socks

The product is a mixture of nylon and spandex that helps the user’s foot stay comfortable during the day’s activities, and it also has the function of venting, moisture wicking, and does not make the user feel overheated. The product can also help relieve inflammation and even help treat other foot problems such as heel tingling.

Sycees Smart Night Light

Unlike other night lights, this product has a built-in sensor that automatically turns on when the room is dimmed. Its design is very scientific and will not affect the normal use of the second socket in the immediate vicinity. In addition, the product uses LED bulbs, which have a life span of more than 10,000 hours.

Everlasting Comfort Memory Foam Cushion

Use 100% pure memory foam without any added ingredients. It combines ergonomic design to help relieve pain such as sciatica and arthritis. The product features a non-slip rubber sole that holds the seat cushion in place and even adjusts shape to hip temperature and motion. In addition, the product can also be used for machine washing.

Live Infinitely with filter cup

Up to 32 ounces water can be loaded, and the non-slip design on both sides of the bottle prevents the bottle from falling out of the hand. Its built-in filter design allows for a variety of fruit or tea, and it also features a leak-proof design.

Sport2People running belt

When people go out for running, the storage of items such as cell phones, keys, wallets, cash, and headphones becomes a major problem. This product has two pockets for storing all valuable items, which is a good way to eliminate this problem. The zipper on the pocket is specially designed so that it does not penetrate into the interior even if it comes into contact with water.

Cuisinart ice cream machine

A typical ice cream machine can take an hour to make an ice cream, and this product can be completed in 20 minutes or less. Its transparent lid design allows the user to see the progress of ice cream making without having to open it again. In addition, the product has a capacity of 1.5 quarts (about 1.4 liters).

Beckham Luxury Linens Gel Pillow

The inside of the pillow is filled with polyethylene gel fiber for a comfortable feel. It is resistant to dust mites, mold and fading, and is hypoallergenic. An Amazon buyer commented: “I used to spend hundreds of dollars to buy some brand-name memory foam pillows, but those pillows did not alleviate my neck pain, and this pillow did.”

AUKEY touch table lamp

This is a light-adjustable desk lamp with three brightness options. This product automatically switches between different light colors, including red, blue, yellow, green and purple. In addition, the user can turn the console lights on and off and brightness by touching.

Cabales Sports Underwear

Unlike other sports underwear that can cause itchy and inflamed skin, this product is made of smooth nylon and spandex, so that the wearer does not feel the discomfort of rubbing against the skin during exercise. The product is available in sizes ranging from XS-3X.

Rocketbook rewritable notebook

Traditional notebooks are “retired” after all the pages have been written, and this product (32 pages in total) can be wiped clean with a damp cloth or a wet tissue, allowing users to reuse them. More importantly, both the marker and the highlighter can be erased. In addition, users can also send the contents of the notebook to the cloud of Google drive, Dropbox, Evernote and Slack through the accompanying APP.

Chef’n Mini Fruit and Vegetable Machine

Buyers can pull the rope to break up the fruits and vegetables, which can be used to make garlic sauce, hummus, salsa or guacamole. Its small size makes it suitable for smaller spaces such as small kitchens, motor homes and even student residences. If you add fruit and ice, it can even be used to make smoothies.

WateLves wading shoes

This product uses a sleek fabric that allows the user to feel the discomfort of skin friction while walking. In addition, its non-slip rubber sole is soft but thick enough to protect the user from high temperatures, sharp objects or rocks.

Hair Serum Hair Care Serum

Aloe vera and argan oil help moisturize dry and damaged hair, and it also helps to improve bleached and dyed hair. Unlike other hair care products, the product does not feel greasy, and many commentators say it can last for months.

JavaPresse manual coffee grinder

Made of durable stainless steel, the product does not rust over time. Unlike other grinders, the product has a total of 18 different settings, so the user can control the grind of the coffee beans to create different flavors of coffee. In addition, it has almost no noise when used, so it does not disturb others.

Revlon one step hair dryer styler

It not only has the function of combing hair, but also helps to use it as a hair dryer (power 1100 watts). At the same time, it uses ion technology to reduce hair dryness and enhance shine. The product has two heats and speeds, as well as an air-conditioning option to choose from, and hair care style is no exception.

180 Cosmetics Facial Serum

This product is not only rich in nutrient-rich vitamin C, but also contains hyaluronic acid, which helps reduce edema and replenish moisture. The added retinol component also helps to promote the production of collagen in the skin, and a single dose can be used.

Perfect Curve baseball cap storage rack

Supports the use of the product behind the door without the need to take up valuable storage space in the cabinet. Its main frame is an adjustable belt, so it can be adjusted according to the door of various sizes, plus the belt and each hook are double-needle sewing, and the durability is also increased. The product can hold up to 18 caps at the same time and does not require any tools for installation.

Dental Expert Bamboo Charcoal Toothbrush

Made from mild bamboo charcoal bristles, this product does not irritate the gums. In addition, it can penetrate deep into the gaps that are not accessible to ordinary bristles and remove up to 99% of plaque.

Cooluli mini fridge

It’s small enough to fit on any tabletop. It’s only 4 pounds, but it’s not too small, so it’s easy to load canned soda and beer. It can also be placed on the dresser for storing skin care products such as lotions and masks, and its motor is quiet and energy efficient.

Takeya coffee maker

It has a capacity of 1 quart (about 0.946 liters) and can be used to make cold extract coffee. Its built-in compartment has a very high density to prevent powder leakage. More importantly, the product does not contain bisphenol A and is very environmentally friendly.

SIPWELL silk eye mask

It is breathable and has low allergenicity and does not irritate sensitive skin. The design and fabric used in it minimizes the friction between the face and the eye mask, eliminating the user’s discomfort during sleep.

In addition, the strap of the product is adjustable so that the user can adjust it according to his or her face.

Vont camping light

The built-in LED bulb has a lifespan of up to 10,000 hours, and the product itself is aircraft grade material with excellent durability and water resistance. The battery life of the product can be more than 30 hours, and the loop can be folded down for easy storage.

Flux Phenom magnetic mosquito screen door

This product comes with an assembly kit for easy installation. By using a magnetic design, one can turn it on and off without using a hand, and such a design is friendly to pets.

Super Natural Goods Natural Organic Deodorant

Traditional deodorant products may contain potentially harmful ingredients like aluminum, but this product does not contain any aluminum ingredients or synthetic fragrances. The formula is formulated with essential oils, so it has a hint of lavender and eucalyptus.

Cuisinart burger pressing mould

It can be used to suppress hamburgers and pies, can hold 3/4 pounds, and has a non-stick coating. In addition, it can be washed in the dishwasher.

LoveHome Waist Cushion

The curved back of the waist is designed to relieve low back pain. The inside is filled with breathable memory foam, which can be adjusted according to the shape of the body. In addition, there are two adjustable straps on the back of the product, which are tied to the seat back, chair, sofa cushion and wheelchair.

Roam bicycle phone holder

By attaching the product to the handlebar, the rider can easily use the GPS while riding. This product is suitable for most smartphones, and the silicone anti-slip pad inside the clip can effectively prevent the bracket from sliding or scratching the handlebar.

PowerLix handheld milk bubbler

This product can make milk into a delicate foam in 20 seconds or less, and the mixing head is made of durable stainless steel, no need to worry about rust. The handle design of the product is ergonomically designed to give a soft and comfortable feel when held.

Pumie pumice toilet brush

Made from pure natural pumice, it is effective in removing stubborn stains and cleaning dead corners that are difficult to clean.

Eve Hansen Vitamin C Facial Essence

Rich in vitamin C, it helps to eliminate dark circles, eye bags or acne scars and brighten skin tone. In addition, it also helps to shrink pores and firm the skin. More importantly, the product is formulated without any Paraben preservatives or sulfates and is not irritating to the skin.

Luxe Bidet toilet flusher

It is worth noting that the installation process of this product is relatively simple, and the water can be supplied to the flusher by connecting with the toilet tank. The user can open the switch after the user to rinse the private part. Its pressure control knob also adjusts the strength of the water flow, and its water pipe is a stainless steel braided hose instead of a plastic water pipe.

Handy Laundry clothing wool drying ball

The highlight is that it can speed up the drying time of the clothes, effectively absorb the batt and thread on the clothes, and fluffy clothes to reduce wrinkles. More importantly, it is reusable.

Deco Brothers kitchen storage rack

Through this product, users can effectively store kitchen items and bid farewell to the chaotic state. The highlight of the product is the stackable and stretchable design, so users can not only stack the shelves upside down, but also extend the expansion space laterally.

Squatty Potty Toilet Aromatic Spray

Made from nano-mineral crystals, this product also contains essential oils without any toxic ingredients. Each bottle can be used up to 200 times, and the user only needs to spray some after the toilet to eliminate the bad smell.

QIAYA selfie light ring

This product can help fill light when the user takes a selfie, and take the selfie effect to a new level. The product is also available in three brightness levels, which can be selected by the user. It can be charged via USB, so don’t worry about the need to replace the battery. In addition, the product uses LED bulbs and has a lighting life of up to 10,000 hours.

Simply Fit Board Sports Twist Balance Board

ABS plastic can withstand up to 400 pounds, but the balance board itself weighs less than 5 pounds, so it’s very easy to carry while traveling. All the user has to do is to stand on the waist and twist the waist and tighten the abdomen to achieve fitness.

Hamilton Beach Breakfast Sandwich Machine

This product can be said to be a “lazy artifact”. Users only need to put the ingredients in order, it can make two delicious sandwiches in a few minutes. The product has a built-in timer so you don’t have to worry about overcooking. All of its components are detachable, so it is easy to clean.

The above are the top 39 Amazon winning products with 2000+ reviews in 2019, it might be different with your niche, but it can be a good reference for Shopify product selection, as a Shopify seller, you may half successful once you selected the right products.

8 tricks to quickly increase Shopify convertion rates

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Every dropshipper knows that shopify doesn’t have the natural traffics like other online shopping platform. The traffics needs to be acquired by Shopify sellers themselves. After a long time, it will gradually generate organic traffic to the Shopify store. In this point of view, let’s look at the world’s first sources of traffic, among which the first source is organic traffics.

As you can see the Shopify store Fashionnova which already has great organic traffics. There are many Shopify sellers complaint that the traffic is really expensive. Actually, it’s not the case if you can make some good content on YouTube/Instagram/Pinterest, etc., I don’t think it’s possible to do some paid traffic, more importantly, multi-channel traffic acquisition, which is also a long-term branding procedure which will became a trend that has already formed! Every channel should have your brand name.

So in this article we want to explain today is how to achieve a high conversion rate of traffics. First of all, we must make a clear statement: the conversion rate is high, clients buy, not they decide to buy or not, but you let him decide.

Many people may not understand, why do clients buy or not controlled by Shopify sellers?

First of all, the traffic comes in, most of them are keyword search, why should someone search for this keyword? It is because there has demand, otherwise it should be meaningless for them to search.

Secondly, it is a matter for customers to enter store or not. Buying or not buying is also their business. So what can we do? The answer is, let them have no reason to leave, let them not be willing to leave, sorry to leave!

For example, if you go to the barbershop to cut your hair, the service can be said to be from the first foot into the door and you will be treated like a god. When you finally leave, you will feel I am embarrassed to go without buying something. This experience does not require me to multi-render. Generally, some barbershops should have the same feelings.

Thirdly, the reason that customer buyers enter our Shopify store is the same as entering our physical store, so you have to wait for them, as a Shopify seller we need pay attention from the home page to the footer of the store. The following are 8 tricks to quickly increase Shopify convention rates.

Determine the store theme color and direction

The correct color can improve the conversion rates of the landing page, what direction your store focuses, what series is the main series, etc. After you have the direction, you can go down with the line.

For example, Blue color is the main color of PayPal and Facebook, determine the main series of your Shopify store, the color of the entire website, etc. It is recommended that the European and American styles / free and unrestrained / exaggerated style, more suitable for EU and USA clients.

Landing page color matching and panel design

This is also a prerequisite for your template. Generally, the headline below is the product, then various modules and small product categories.

Yes, it is to put the big discount directly in the most eye-catching place. For example, fashion nova use the main black and colorful, and their products are also a kind of EU USA women who are more unrestrained.

Discounts and promotional offers placed on the sliders, capturing traffic instantly

This is one of the best ways to keep clients in your store. When you enter the door, a free coupon will be available, then it shown you that there are discounts everywhere. You will not be tempted for the search purpose?

This is not an accident. The discounts are very common in Shopify store we seen. As long as the Shopify stores have better marketing strategy, they are all kinds of promotional activities every day. Because the Shopify stores are not like the B2C platform. Shopify stores are always available to receive coupons, discounts at any time, because the it is yours, you have the final rights.

Create a countdown promotion plugin

Without a sense of urgency, our buyers are easy to forget, we must always remind him to complete the order, so there must be a sense of time and urgency. At this time a good Shopify store, you have to set a countdown on sales! In addition, there is also a shopping cart that does not buy, we have a shopping cart offer supervised button, supervised payment to complete the order!

Discount coupon is everywhere

Buyers have to be heart-warming and feel that I have earned. The smart Shopify sellers will always be in the square where the peak of traffics, the audience will get 50% discounts, buy one get one free, the discount is definitely a good strategy, but I think more it is a compromise between the buyer and seller, a completed transaction. Letting our buyers calm down in a discounted shopping environment is one way to increase conversion rates.

Give priority to products that customers have purchased and reviewed

The front row display typesetting is also very particular. In the middle or the end position, give the buyer a reference for others to buy, so many people have chosen, I also want to see is the psychology. This is why many platforms such as the platform will be ranked according to sales volume and product heat.

Of course, some better product reviews will also increase the trust of customers, so that your buyers are 100% convinced.

Build membership system to improve repurchase rate

The membership model is not only mutually beneficial, but in the end it benefits the seller, because the customer has become your fans. At the footer of the store, you can invite people subscribe to become a member. Then You can send them an e-mail reminder that there are discounts, free shipping, new arrives, etc., they will eventually place order on your store.

With so many tricks, what if the customer still doesn’t buy?

Note that in all cases, it is impossible to convert 100%. There will always be some people who will not buy it, then you only need to do it yourself, that is, the sentence we shared with you before: he/she came to your store, buy or not it is his/her business. It is your business to do good service to keep them stay. And clients buy or not depends on your service, and there should be something in your store does not make him feel like to buy. Continue to refuel and perfect every step and process.

Orders = (product +traffics) × conversion rate

The order is assumed to be quantitative, then the variables are two, one is the traffics and the other is the conversion rate. Although the product is a variable in the formula, but the degree of influence itself is not the other two, it can be regarded as one of the quantification, then we increased conversion rate, the next step is to increase the flow of traffic again.

The advantages and disadvantages of Shopify store are very clear. One is that there are few restrictions on the rules and regulations, unlike the platform. The disadvantage is that there is no platform traffic, but he is always a long-term plan. At present, I have heard that many platforms have given up, and the Shopify brand stores that have not done well have given up because the platform has bottlenecks and Shopify brand store only will get bigger and bigger.

6 steps to create Shopify winning products

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The first step in doing Shopify cross-border e-commerce is how to choose the right product. In the Shopify ecommerce field, winning products can be seen as the ultimate dream of every seller. Because the actual benefits brought by a best selling product are far more than the sales it has achieved, it is a powerful stimulus to the store traffic, which can win a steady stream of attention for the store and the brands. How to create winning products in Shopify store? The following are 6 steps for you as a reference.

Product selection

At the beginning we said how to choose the right product is key to shopify cross border ecommerce. A winning product means hot sale product in Shopify store, then the product selection is of course the primary condition. In fact, there are many factors for the success of Shopify cross-border e-commerce operations, such as professional team, capital, and the choice of the right platform to operate, but we believe that the first step in doing Shopify cross-border e-commerce is how to choose the right product.

When we select products for Shopify business the core principles is high-quality goods, competitive prices, consistent with cross-border sales characteristics, meeting the needs of target clients, and highlighting their own competitive advantages.

Unlike the dropshipping business, you need to know the purchase and even the production channels as much as possible, and to make some localization improvements for the products; it is recommended to choose products that are closely related to life, preferably select the high usage rates, and there is not much difference in culture. The product selection is the pursuit of sales, so the small cultural products need to develop a separate operating plan, we will pass here, to create a Shopify winning products must be the public goods related to daily life such as clothing, food, housing and entertainment etc.

Product pricing

Choosing a good product is a prerequisite for Shopify cross border eCommerce, and product pricing is the key to success.

The winning product belongs to the products have high sales volume, the product price needs to be tempting to stimulate the purchase. The best selling products must work hard on the price strategy, you can reduce the profit moderately, and rely on attention and traffics to the store to make profits.

Whether you sell in mainland or overseas countries via Shopify, clients get used to compare price when they shopping online, the price needs to be attractive enough to impress more consumers, it is the common rule suitable for people in the world.

Product photo and video processing

If the product and price is the precondition of the winning products, product photo and video must be the decisive factor attract clients to place order.

This is a sight era, but also an era of reading pictures and videos. Of course, the picture and video have become the primary condition for attracting buyers’ attention. How to make the product eye catching and intuitive in a wide range of products is a question that must be considered.

If your clients located in the Asian cultural circle (East Asia, Southeast Asia), the product image needs to focus on the experience, production style and brand characteristics. If the target customer is in the Western cultural circle, the design of the product image and video needs to focus on practicality. It is best to display the product in multiple angles and all angles.

In addition, the simple, modern and stylish design is universal.

Promotional ads

There’s an old saying, the wine is also afraid of the deep alley.

In the big data era, there is countless information that is flooded in the rolling data, not to mention overseas that have cultural differences.

Shopify sellers can purchase advertisements on Facebook, google or Instagram, pay attention to the data, and summarize the traffic volume caused by the time and location of the advertisements. Because there is often a time difference between operators and customers, this is especially important.

Product listing optimization

Product listing optimization from keywords to titles, don’t neglect each details.

Optimized product listing is good to attract click rates and traffics. Shopify sellers need to sort out the keywords that suit products according to their product characteristics and platform data, and match them to each other and distribute them reasonably to the listing title.

However, it should be noted that the selling point of the product must be contained in the listing. This is the key point that distinguishes you from other products. It is likely to hit the user’s pain points, so that clients are more likely to place order.

Product inventory

If the creation of the product is the basis of the winning product, then sufficient inventory is the last step to complete the best selling product in the Shopify store. Enough stock for the winning products not only improve the delivery speed but also increase profit margin by wholesale from the factory suppliers.

Excluding the stocks, ongoing product updates and R&D are also very important. Regardless of the online shopping platform, ongoing transactions and clicks will cause the seller to be identified as a high quality seller by the system and the clients. In this step you will gradually setup the store brands.

86Deal offers one stop Shopify order fulfillment services include:

Sourcing service
Sample service
Bargain and purchasing service
Warehousing
QC service
Goods returning service
(goods returning from overseas to China)
Label service
Order printing service
Consolidation shipping service
Tracking upload service
Flexible shipping methods
Professional customs clearance service

The above are the 6 steps to create Shopify winning products, you are welcome to share your opinions.

Product research|4 product market locate tips for Shopify dropshipping

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There is no doubt that product selection is the most important factor decides the success or failure of dropshipping business. As a Shopify seller it is very important to choose products that meet the needs of customers. How to choose products for Shopify dropshipping business? The following are 4 product market locate tips to help you select the right products for Shopify dropshipping business.

Product price

For the price of the product, the product with a price of between 30 and 300 US dollars is generally better. First of all, cross-border transactions need to take into account international shipping costs. If the unit price of the commodity is too low, and the freight rate is much higher than the product price, then the buyer’s desire to purchase will also decline. Moreover, the unit price of the product is too low, and they can’t make any profit. They are tired, and low-priced products are easy to attract competitors.

Moreover, the unit price of the product is too high, such as some luxury goods, valuables, it is difficult to form a trust relationship, and it is not easy for buyers to place orders.

The price of the product needs to have sufficient profit, and the product in this price range has enough profit margin.

Product category

When choosing the product category, you need to choose those products that are “small, light and light”, or consider the freight price of international express delivery. The product with too large volume and light weight will produce the weight of the goods. Will produce the price of the goods, so the freight will not be able to draw. The product should be easy to transport, so it is not easy to damage in transportation. Otherwise, this return will be a headache, and a transaction dispute will arise. One needs to invest in manpower to solve it. Another reason transnational freight is more expensive. It is very likely that the international shipping fee will be lost a lot.

Another problem is customs clearance issue. Some products cannot be accepted by customs or international express delivery. In addition to items prohibited by national laws, such as liquids, powder, drugs (requires special express delivery), flammable explosives and so on are not express. In addition, it is necessary to find out which countries do not accept which products are imported. (For example, Australia does not accept the clearance of cosmetics, jewelry, etc.) This detailed can consult the relevant logistics companies according to their own products, and can also consult the same industry veterans.

There is also the choice of some consumable products, such products are likely to cause repeated purchases, easy to cultivate consumer spending habits, but also conducive to the spread and retention of customers.

Product market research

If you choose a product for Shopify dropshipping, then you must have some understanding of this product. At the beginning, you must choose a product and category that you are interested in. Only products that you are interested in and that are more understandable can be better. To gain a deeper understanding of the product characteristics and product market, have a keen insight into the product and the market, but also better to grasp the buyer’s needs.

After selecting a good product, you need to study the market that is suitable for this product. Unlike B2C platforms, Shopify dropshipping espectially cross border dropshipping is quite different. Basically, there is no essential difference in domestic culture. Consumers’ consumption habits are also easy to study. As long as the exposure is increased and there is traffic, there will be orders. After all, we can reach out to the people, and people in different countries, we will need to study the user habits to understand the market, there are many people who are just starting cross-border e-commerce don’t necessarily understand them. Even many of their consumption habits will make us scream. Many people have reflected that you may not be able to ignore what you think is very popular. You feel very arrogant. Very popular items have become their explosions. What’s more, there are so many countries in the world, each country has its own different cultures and habits. Which country is suitable for your product and what kind of consumers are suitable for it? It still takes time to study.

Different products and different markets are different when choosing a platform. For example, Shopify is more suitable for some developed countries in Europe, America, Australia, UK, etc., suitable for some more distinctive products, while AliExpress is more suitable. Go to select some products with relatively low prices and do markets in Brazil, Russia and so on.

When the market does not go abroad for field visits, it mainly relies on the analysis of data. Where does this data come from? From the data source, the data is divided into external data and internal data. External data refers to data generated by companies, markets, etc. outside the company. Internal data refers to the data generated during the internal operations of an enterprise. Knowing ourselves and knowing each other is not a problem. If you want to make scientific and correct decisions, you need to conduct thorough research and analysis on internal and external data.

Product selection tools & external data analysis

Analysis ideas: Flexible and comprehensive use of each analysis tool, comprehensively grasp the data basis of category selection for Shopify store.

Combined method: Analyze the periodic characteristics of the category through Google Trends tool, grasp the product development opportunities; use the KeywordSpy tool to find the category search heat and category keywords, and use Alexa tools to select at least three of the categories to use the market as the main The competitor’s website in the target market serves as a reference for the analysis and product selection in the target market.

1) Google Trends

Search conditions: keywords, country, time;

For example: Take the keyword Swimwear as an example. The countries selected are the United States and Australia. The search results show:

In the United States in the northern hemisphere, May-July is the peak of swimwear search, while in the southern hemisphere of Australia, September-January is the peak of swimwear. Therefore, for product development in the US market, we will complete it in March-April, and for product development in the Australian market, it will need to be completed in August-September. If you don’t know the periodicity of the target market, you will miss the market peak.

Another example: Christmas’s attention, globally: Christmas has only one hottest point in the year, and in September of each year, the market has gradually increased its attention, and it has grown rapidly in October and November. It reached its peak at the end of December and then quickly fell to a low point. If you can prepare products and related promotional activities in advance, you can capture the market from the entire heat cycle of the product, otherwise you can only catch a Christmas tail.

After obtaining the time rule of category development, we began to find the competitor websites that need reference through tools. Standing on the shoulders of giants, you can stand even further.

2)KeywordSpy

The search results show that in the US market, Swimwear’s monthly search volume reached approximately 2.74 million times, and the market is hot. The most searched keywords are the main keywords of swimwear, such as Swimwear, Swim wear, Swimsuit, Bathing Suit, etc., while other keywords can be used as long tail keywords. These keywords are used in product naming and naming and description in product information processing, which will greatly improve the Shopify store SEO.

At the same time, the search results page will also display the list of sites of the main competitors’ websites corresponding to the keyword Swimwear, with a focus on sites with more original keywords, which will be based on a competitor’s website discovered by keywordspy, using Alexa tools. Further analysis of the site to determine if it is a suitable reference site.

3) Alexa – website target market and distribution

On the query results page, we focus on the daily average ip traffic of the landsend.com website (representing the overall popularity of the site) and the ranking of the site in each region (representing the site’s popularity in each region):

Through the search results, we can conclude that this site is targeting the United States and has a high reputation in the United States. Combined with the analysis of the KeywordSpy tool, we can confirm that this site can be used as a reference website for our swimwear category in the US and North America to study the appearance and price of swimwear products suitable for the US market.

Internal data analysis

Gain sales information (traffics, conversion rate, bounce rate, customer unit price, etc.) for the products that have been put on the shelves through GA analysis tools, analyze which products are sold well, and how the overall sales rate is… and gradually accumulate from the successful and failed products. Selection experience, combined with external data, step by step to become a selection master.

Use keywords and appearances to identify product owners and suppliers to meet and guide customer needs with the final product while achieving personal value and corporate value.

Popular product category for Shopify dropshipping

The popular product categories for Shopify dropshipping are clothing, 3C electronics, wigs, electronic cigarettes, auto parts, home, accessories, health and beauty products, etc. These are the more popular product categories, and the competition is fierce. In a fiercely competitive environment, you need to use your own unique vision to pick out products and select some distinctive products that can highlight your own personality, such as personalized accessories, special bags, custom dresses and so on.

In the beginning, the product selection is more difficult. So many products don’t know which ones will sell well, and which ones are not good to sell. So after choosing the products of your favorite category, scale a large number of distribution goods and test them via facebook or Ins ads, such as a large number of products, and check the data to analysis, remove the poor data products, finally choose some good convention products for dropshipping business.

13 marketing tips to increase Shopify store sales

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This article is suitable for Shopify store within 2 years, including the transformation from Amazon to shopify, dropshipping and private label sellers. Before we start, let’s take a look how to small business operate Shopify store:

Step1. Find someone to build a Shopify site;

Step2. Upload product information and photos via Shopify apps;

Step3. Run Facebook ads;

Step4. Check sales data;

Step5. Optimize ads.

Continue cycling the steps of 3, 4, 5…

If you pay attention you will find that the nature of the business that these Shopify sellers are doing is: earning the difference in traffic, not the e-commerce in the true sense. Once the cost of ads is rapidly rising, they will be difficult to maintain, and they will not be able to build a sustainable Shopify business, which is doomed from the beginning. And now the ads cost is already raising.

The following are 13 marketing tips to help you to open up the solid operational thinking and help you to successfully build Shopify store with increasing sales avenue.

Optimize Shopify ads with A/B Test

If you’re advertising on Facebook, don’t neglect to use A/B Test to test your ad performance. Using A/B Test can help you optimize your ad presentation and your advertising budget.

Find the best creatives by testing the different creatives in the same ad group and PK based on the data. Thereby achieving the effect of increased sales obtained under a fixed budget.

Enrich product review in Shopify store

Imagine if you enter an e-commerce website and find that the product has no review, will you buy it? You may be worried that I am the first person to buy this product. If the product is not good, wouldn’t I become a white mouse? Therefore, it is very important to add review to the product.

Fortunately, Shopify app plugin is very smart, we can update it by importing Etsy, Aliexpress and other platforms, so that our product review is more rich.

Optimize Shopify shopping cart abandonment rate

Customers who generally add goods to their shopping carts are potential customers. But when we carefully analyze the website data, we will find that the abandonment rate is not low. If we don’t optimize for these user groups, then we will be in vain and wasted the advertising costs we spent before. If you can optimize this abandonment rate, it will greatly increase the Shopify store sales.

Let’s take a look at the possibility of Shopify shopping cart abandonment rate:

a. Can’t find coupon

b. There is no logistics method he wants

c. Very poor user experience billing page

b. Considering the security of payment

e. Need to create a new account

f. Unexpectedly high cost (tax, fee, shipping)

g. Can’t see the settlement amount until the check out page

h. Return policy does not meet the needs of sellers

i. Not enough payment methods

j. Delivery time is too long

k. The website has a technical error

l. Credit card is rejected

According to the above question, what we need to do is to optimize the payment process (technology, payment diversification, SSL certificate, etc.), and then set up a group for users who have joined the shopping cart but have not successfully paid, and do remarketing advertisement or EDM. Advertising, by giving coupons, etc., let these customers return to purchase.

Create user loyalty rules

The user loyalty is actually a rule that needs to be cultivated. If there is no rule, it is difficult to form loyalty. The rule is actually very simple. The user is rewarded for the following behaviors.

a. Repeated purchase customers

b. Share your product content on social media

c. Recommend friends to grow up to register (requires affiliate system)

d. Create a product review for your website

You can reward your clients with different credits or coupons based on the above behaviors. Over time, these customers will become your loyal users and bring you a steady stream of free new customers.

Build user model in Shopify store

How much do you know about your users? I believe that most of the sellers did not group different buyers in the background, and did not do segmentation.

It’s easy to do data grouping. We can use GA to set goals and Segement. We can distinguish between different factors such as buyers with repurchase rate and buyers with low complaint rate. This makes it easy for us to have different depths for different user behaviors.

When you do a good job of data analysis and distinguish between quality buyers and inferior buyers, your promotion and target audience will have a clearer direction.

And based on the data, you can also get an idea of what the user portrait of a quality buyer looks like.

Tips: We can also import quality user data to Facebook and do look like audience ads to target more similar quality buyers.

Building Shopify content marketing system

If you continue to use advertising traffic to get customers, then your traffic is not precipitated, and now more and more Shopify sellers uses content marketing to get customers, which is a low-cost way and you are able to precipitate clients in your Shopify store.

The benefits of content marketing on Shopify store:

a. Can help us bring potential buyers

b. Good article, readers will volunteer to share with you

c. Can help us bring free search engine traffic

d. Be able to wake up potential users with low demand and let them know that they need these products.

Build Shopify KOL marketing system

It is also a step to obtain customers, but if you work with KOL, the content is precipitated.

We have found hundreds of Youtube influencers who have worked together to do the product review project. Later, we found that even if we stop the KOL channel, YouTube will continue to bring traffic to our Shopify store, because the content has always existed.

I have also encountered some Shopify stores relying on the KOL road to make the brand, and now even if you do not advertise, there will be a steady stream of orders.

For more details you can take a look How to apply influencer marketing for Shopify dropshipping in 2019 .

Do Shopify EDM marketing

After the ad traffic comes in, if you don’t make them your subscribers, you may need to spend the same advertising costs next time to attract them, so your traffic costs are very high.

Encourage them to be your subscribers, and then differentiate users according to the user’s performance behavior according to the user model. This will help us to do precise marketing, activate user purchases again, and increase traffic usage.

Provide subscription product service

Product repurchase rates are highly likely, but consumer purchases may be low-frequency, and consumer loyalty is not high, he may choose to buy products in different places.

There is a model that is very popular online: subscription services.

The Shopify sellers encourage consumers to subscribe to their monthly products, and then send a batch of products to consumers every month, such as:

Case 1: Dogs’ toys, they send a box every month, and there are different toy product combinations in the box.

Case 2: Regularly send different men to match the clothes to the customer, without the user to consider wearing troubles.

Through subscription services, we will greatly increase the repurchase rate of our products. And subscription-based customers allow us to maximize traffic, and we can also feed back benefits to our customers to achieve a virtuous circle, such as Amazon’s subscribe service. (suitable for products with high repurchase rates: such as clothes, accessories, pet toys, daily necessities, etc.)

Guest blog for Shopify store

The Guest Post here is not a Guest Post that we understand in SEO. Its purpose is not how to get an external link, but how to bring us a lot of exposure and traffic through submission.

Find a large site for your target audience, reach out to the writer and discuss how to write an article and successfully publish it to these sites, which will bring us effective and long-term traffic.

Generally check the traffic, we will use similarweb, ahrefs and other tools, which can help us judge the traffic of the website.

Shopify store SEO and improve keyword rankings

Shopify store SEO can help us bring accurate search traffic and increase user trust.

Especially trust, the ranking of brand words is particularly important. If a buyer can’t search for your brand name on Google, his trust in your website will be greatly reduced.

The trust of the Shopify store itself will be weaker than that of the third-party platform, so we need to always pay attention to gaining more user trust in the details.

What we need to do is to optimize the architecture of the site, the content of the copy, and the construction of the external links. This can infiltrate the concept of SEO in daily operations, and does not need to deliberately set up a team to do this because the formation team is doing SEO, the return on investment is definitely a loss.

Planning Giveaway event in Shopify store

A successful giveaway event can help us bring a lot of exposure to Shopify store, which will increase brand awareness and trust.

You can create a giveaway activity through facebook or ins or Youtube, increase the exposure through ad placement, and let more people participate. Since the participation condition requires hashtag his friend, the event will be seen on the friend’s timeline.

Of course, we can also do giveaway by cooperating with the influencers (I personally prefer this), so that you can cultivate a group of influencer fans to grow, and maintain long-term cooperation, which can help you reduce marketing costs.

Manage reputation of the Shopify store

When a user sees your Shopify store, many people will try to search for your brand name on google first. If the review is bad feedback, do you think they will buy your product?

You may lose this potential customer forever, because people tend to be “stereotyped” about new things. Once he thinks your brand is not good, you are very difficult to convince him to go to your store to buy, the cost will be very high, so It is also very important to make a good reputation for the brand.

You can search for the brand words +review on google to see if there are bad comments on the major reviews sites.

If there is, just find someone to help you with the outsourcing method, and remove negative comments.

The above 13 Shopify marketing tips can be explained by the AARRR traffic funnel model.

Through the AARRR traffic model, we can clearly understand how to optimize the Shopify store in each step to create a powerful brands for Shopify independent store to make profits. Are you ready now?

4 advantages of private label for Shopify dropshipping

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In 2018, private label sellers brought 51% of Amazon’s revenue to $4.5 billion in revenue. Shopify’s Top100 sellers are all private label sellers. Private label is an established trend of e-commerce in the future. If private-label sellers can choose the trend products, then the double trend stacking will have great economic benefits.

The establishment of private label brand is an inevitable trend in the development of e-commerce sellers. Private label such as Gym Shark (fitness clothing brand) are taking the market step by step, and it has achieved sales of 52 million US dollars in 2017. So if Shopify sellers who want to make a difference in the e-commerce market must be aware of the fact that it is impossible to defeat the competitors by relying on general-purpose products to occupy the market. The private label brand is the king. What’s the advantages of private label for Shopify dropshipping business?

4 advantages of private label for Shopify dropshipping

Control revenue growth. By creating a brand, Shopify sellers can increase product pricing, thereby increasing profit margins and accelerating business growth.

Control product categories. Shopify Sellers can launch any product they want to sell according to their own brand, but if you sell someone else’s branded products, you can’t guide them what products to sell.

Control brand value. Setting up your own brand is a way for Shopify sellers to build relationships with their customers. Selling someone else’s branded products does not belong to you.

Control brand sales. By setting up your own brand, you can control where your products are sold and let platforms remove other third-party sellers that sell your products.

You might say that you are already considering launching your own brand, but there is no product inspiration, what kind of products suitable for private label via Shopify?

Top10 private label products for Shopify dropshipping

Water bottle

Social responsibility and environmental awareness make people more willing to buy environmentally friendly products, such as reusable water bottles. Water bottles from Hydroflask and Swell are becoming more and more popular. It is estimated that by 2025, the market value of the water bottle will reach 10.4 billion US dollars.

Essential oil

Essential oils are not only used in the food and beverage industry, but also in aromatherapy, massage and more. Now, the crazy growth of the cosmetics industry has also promoted the sale of essential oils.

Every year, about 200 different types of essential oils are used worldwide, and the United States is a major oil demander. According to statistics, the US essential oil market reached 3.36 billion US dollars. It is estimated that from 2016 to 2024, the US essential oil market will grow by 9%.

The profit of essential oils is very impressive, you can launch your own brand in this market, but be careful not to violate federal regulations.

Card game

Party games are one of the fastest growing categories of private labels. Adult card games like Cards Against Humanity and What Do You Meme? are popular with all ages, with adult card game sales reaching $9.6 billion in 2016, according to estimates Between 2016 and 2022, the market will grow at an average annual rate of 9%.

Party games have great branding and brand value, so you can try to set up your own brand.

Mobile phone accessories

It is estimated that by 2022, the mobile phone accessories market will reach 107.3 billion US dollars.

It is not difficult to create a private label mobile phone accessory, and the profit margin is very high.

Tracking device

It is estimated that by 2023, the GPS tracking equipment market will reach 2.89 billion US dollars, with a compound annual growth rate of 12.91%.

The continuous growth of car sales has driven the development of the tracker market.

People can also attach trackers to personal items such as cell phones, keys or dogs.

Eco Bag

In order to have a positive impact on the environment, many consumers are turning to reusable green plastic bags.

It is estimated that this market is growing at a rate of 4.66% per year, with North America accounting for the largest market share.

E-cigarette

The number of American smokers has reached a record low, accounting for only 15.1% of the total population.

The improvement of health awareness has prompted smokers to start looking for ways to quit smoking. E-cigarette smoking has become a way for people to quit smoking. According to statistics, from 2015 to 2025, the compound annual growth rate of the electronic cigarette industry will reach 22.36%, and the market value will reach 50 billion US dollars.

The rise of this industry has created new opportunities for private label brands.

Glass container

Living in the world of reinforced concrete for a long time, people are eager for nature and “green”, which has stimulated people’s interest in indoor plants and gardening.

According to reports, 37% of millennials will plant some flowers and plants indoors.

Glassware allows people to put a variety of plants together, just like an indoor small garden that satisfies people’s desire for nature. In addition, planting green plants with glass containers can also be a great home decoration.

Glass containers vary in size and shape as well as their features, giving Shopify sellers big chance to search for potential business.

Smart backpack

Whether it is for students or professionals, backpacks are used. Compared with ordinary backpacks, smart backpacks equipped with modern technology (with charging function, etc.) are a newcomer.

According to statistics, by 2021, the global smart backpack market will grow by 4.89%. And research shows that many consumers do not have a backpack brand that is particularly popular, this is a big opportunity for you.

LED light

Whether it is lanterns, neon lights, or Christmas lights, LED bulbs are being used. The demand for LED lamps is increasing. Compared with traditional incandescent lamps, LED lamps are more energy efficient and safer and stronger.

LED lights are versatile and you can build related products such as gloves with flashing lights.

When you select products category for private label business, the first rule is to keep up with the trend, secondly pay more attention on its feature and design, thirdly in line with your Shopify products, fourthly focus on marketing and outsource the order fulfillment works.

86Deal provides one stop order fulfillment services for Shopify sellers dropshipping from China:

Sourcing service
Sample service
Bargain and purchasing service
Warehousing
QC service
Repacking
Goods returning service
(goods returning from overseas to China)
Private label and packaging service
Order printing service
Consolidation shipping service
Tracking upload service
Flexible shipping methods
Professional customs clearance service

2019 Father’s Day gift product selection for Shopify dropshipping

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Father’s Day, as the name suggests, is a festival of grateful fathers. It began in the early twentieth century and originated in the United States. It has been widely spread around the world, and the date of the festival varies by region. The most extensive date is on the third Sunday of June each year, and 52 countries and regions in the world are on Father’s Day on this day. There are various ways of celebrating the festival, most of which are related to giving gifts, family dinners or events.

According to eBayCBT’s latest data report, in the United States, Father’s Day is expected to total spending of $15.5 billion in 2018. It is expected to cost an average of $134.75 per order, and 34% of consumers will complete online shopping, setting a 15-year history of the survey. new highs. It is no exaggeration to say that the overseas related consumer market on Father’s Day is like a tempting big cake for Shopify dropshipping business.

Father’s Day Gift Selection Guide

Watch

There aren’t many Men’s clothing accessories available, watches are one of them, a stylish and design-like watch, you can make you more attractive, is one of the first choice for giving father gifts. Gartner, the world’s leading IT research and consulting firm, said the wearables market is moving into a new phase. At present, the global wearable device sales volume is 310 million pieces, and by 2021, the wearable device market will reach 504 million pieces. In the case of eBay, the watch is one of the best-selling categories on eBay, and it sells a watch every 5 seconds on eBay in the United States. It is estimated that the global second-hand watch market is worth $5 billion.

Wallet

The wallet can reflect the taste of a man, so “when the man pay for the bill, it is the most handsome time.” According to research that the global compound growth rate of the global luggage market will reach 6% in 2016-2020. Due to the increase in the disposable income of the global population, the tourism market has developed rapidly, the number of people traveling abroad has increased, and the development of low-fare tourism; in addition, tourism is conducive to GDP, so countries are very supportive of the development of tourism. During the peak tourist season, the demand for luggage has increased significantly.

Wine cooler

According to The Hustle’s research, more than 2,000 Americans who are drinking are asked about their online shopping habits. The following is the result: 79% of respondents said they had bought things at least once when they were drunk. Compared with 78% of men, 80% of women are more likely to buy alcohol products online. The millennial generation of drinking (82%) likes to shop online, followed by the X era (79%) and the baby boomer age (69%).

85% of people with annual incomes of more than $100,000 are more likely to buy alcohol online, followed by 80% of the population with annual incomes of $75,000-99,000 and 78% of $50,000-$74,000. And most men who buy alcohol online will buy wine cabinets to preserve the drinks.

Sunglasses

On Father’s Day, sunglasses are also a good gift. In their view, sunglasses are a cool match of their time.

According to statistics, glasses network sales revenue increased by 27%, totaling 210 million euros. The total sales of glasses and contact lenses amounted to 5.6 billion euros, including sunglasses in trendy accessories, while the US glasses market exceeded $1 billion. Although glasses currently purchased online account for only 3%, they are growing very rapidly.

Massager

Massager products gradually enter the field of vision of European and American buyers. The sellers of the first batch of massage machines can be said to lead a group of new sellers to do massage devices, but the types of massage devices are more and more, as small and medium sellers. We can consider making products that are lighter and less expensive, which saves money and opens up the market.

Memory foam pillow

This type of home/bedding is a good idea. There are more and more people paying attention to health, and people who pay attention to sleep quality are also showing a rising trend. It is better to improve the products of sleep. It is also a trending Father’s Day gift for Shopify dropshipping.

Blood pressure meter

In the healthy ages, monitoring blood pressure is especially important. The electronic sphygmomanometer is very close to the people in terms of operation and price. Relatively speaking, the upper arm type is more accurate than the wrist type measurement. Foreigners tend to pay special attention to health, and products of health category are never outdated.

Outdoor products

Outdoor products are actually more extensive, and fishing gear, mountain climbing, skiing, etc. all belong to the outdoor category. The choice of such products requires consideration of seasonal issues. However, since it is selected for the Father’s Day gift, it is nothing to worry about.

perfume for men

According to market research firm NPD Group, sales of US perfumes in Q1 increased by 5% year-on-year in 2019, driven by strong sales of men’s fragrances (+6%). While beauty products may not be the first choice for consumers to prepare for Father’s Day, NPD Group research shows that sales of men’s fragrances usually increase during the holiday season.

In fact, in the first two weeks of Father’s Day in 2018, sales of men’s fragrances increased by 10%, which is equivalent to nearly $8 million in growth. Larissa Jensen, beauty industry analyst at NPD Group, said: “The men’s fragrance business will continue to grow steadily, and this growth will not only be reflected in the holiday gift. In addition, some high-concentration perfumes from well-known brands are driving the growth of this market. “

Shaver

The face of a man is the most important. A set of easy-to-use shaving tools to keep father full of energy every day. Electric razors are always the first choice for classics Father’s Day gift. Many fathers are too busy to repair their beards because they are too busy.

The above are the product selection for Father’s Day gift. When festivals become an important part of people’s social life, holiday marketing has become an indispensable part for both online and offline business. This is a good time for Shopify sellers to take advantage of the opportunity to make profits.

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