1688 dropshipping tutorial

How to dropship Cosplay products from 1688 and Taobao

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Cosplay is short for Costume Play in English, Japanese Cosplay. It refers to the use of costumes, accessories, props, and makeup to play characters in animation works and games. People who play COSPLAY are generally called cosplay. The earliest Chinese translation of cosplay is from Taiwan, which means role play. Its form and content generally refers to using clothing, trinkets, props, and makeup to play agg (anime, comic, The character in the game) or some Japanese visual bands and some characters in the movie, the spider man that everyone known is cosplay.

Why I dropship cosplay products? Basically everyone who knows how to access the Internet knows that there are three major diffusers in Japan, Naruto, One Piece, and Death, the United States has Marvel, Captain America, Spider-Man, Iron Man, and X-Men. These works, from film and television to surroundings, are all over the world. As for the profession of coser, there are not many professional cosers in the world, most of them are amateurs, and the fan base is large, so this group is also very large. In addition, European and American countries have festivals like “Halloween” and various masquerades. Because of cultural relations, they like playing movie and animation characters very much. Therefore, the market for cosplay clothing is very considerable.Thus Cosplay is a good niche for cross border dropshipping, futhermore, the cosplay niche products usually sell high price for higher profits.

Because cosplay involves a variety of content, it can also do a lot of platforms and related content when doing promotion. On the website, you can put some articles related to information and skills, and then promote it to increase the site’s exposure. The content can be: how to DIY good-looking COS costumes, how to modify pictures, ps skills, posing skills, background selection skills, etc. You can even write the contents of the ball, such as how to use cosplay to surprise her husband Information soft articles such as children’s surprises can be published.

What are the best seller cosplay products for dropshipping?

Based on the hottest anime works we listed the following:

1> Naruto

2> Final Fantasy

3> Kingdom Hearts

4> Vocaloid

5> One Piece

6> Gintama

7> Fairy Tail

8> Code Geass

9> Black Butler

10> The Prince of Tennis

Also there are many other kinds of cosplay products, for example, clown,pumpkin, halloween style, witch,skull etc.

How to select cosplay products for dropshipping?

From the data of the big platform, we can see the age stratification of netizens who often use website shopping. For example, from the perspective of wish, people aged 90 ~ 00 are more than 60% of the age. Young people in this age are familiar with smart electronic products. It is the highest. In the game industry, people in this age group also account for the most. Therefore, when choosing products, cross-border e-commerce can also consider the game and animation peripheral product market.

In mobile games, gaming games generally have more male players, most of them are over 25 years old. Therefore, when promoting, these users can be selected for targeted promotion and marketing. In the product details of the website, you can also write instructions for players of this age. Game games are more commonly used in APPs in countries such as the United States, Italy, and the United Kingdom. In fact, customers over 25 years of age will do better business. Most of this customer base is already in a stable state of economy, and they can pay more for entertainment products. In addition to game games, there are similarly strategy games.

Female players focus on virtual games, such as growing up, treasure hunting games, and so on. Also choose products with an age range of 25 or above. For women of this age group, you can also pay attention to the surroundings of mother and baby products and children’s games and anime, because people above this age are mostly married and have children, and the average age in developed countries is higher. Some peripheral products can be bundled for sale, or special projects can be done independently. Looking for children’s animation periphery can refer to foreign animation ratings and other data, or download viewing rankings, you can also find many product categories.

Cosplay Wig

Cosplay Wig is divided into plastic brushed (this is the cheapest) and animal hair. Cosplay Wig is divided into a variety of types: Good: Cass and Malunsi are of good quality, feel smooth and easy to comb, and there will be no strong flashes. The former has thinner hair with a flying feel, while the latter has thicker hair and dangles. Poor: Hair that has been in poor contact is Korean silk, also known as pp silk or K silk. This kind of silk is not smooth, easy to knot, and the same length of wig. The price of Korean silk is almost one-half to one-third of that of card silk. There are Japanese silk, domestic silk, mixed silk, etc. Quality is somewhere in between.

Cosplay gadget kit

Especially refers to the uncolored model kit, which requires players to polish, assemble, and color a series of complicated craftsmanship, and it is more difficult than ordinary model making. The main material is resin.

Cosplay costume

For cosplay, the most important thing is not how the coser looks, but the production of the costume. Generally speaking, there are four ways to get cosplay costumes: they are sent by others, bought at specialty stores, do-it-yourself, or tailor-made.

Cosplay props

The coser use of props, accessories and costumes to play animated characters in cartoons, comics or games. Thus there are many popular props available.

How to dropship Cosplay products from 1688 and Taobao

Taobao and 1688 are the best platform for cosplay products dropshipping as there has anything you want to dropship at affordable price. How to dropship cosplay products from 1688 and Taobao? It is easy with google translate if you dont know Chinese well.

1> If you do not know products and supplier well, just search keywords cosplay on the search bar, you will see hundreds of thousands cosplay products, then you can take your time to select and compare;

2>If you want to dropship certain cosplay costume or props, use google translate into Chinese then search on taobao and 1688. For example, Halloween costume, you can google translate and search 万圣节服装 on taobao and 1688;

3> Next steps would be order and ship from Taobao and 1688, if you cannot pay directly or worry about the quality, you can find a Chinese dropshipping agent like 86Deal, we offer one step dropshipping order fulfillment service to help you ship the products to clients directly.

IP Infringement for cosplay dropshipping

Due to the strict restrictions on copyright in USA and EU countries, it is best to ask about copyright when choosing the source of supply. You can choose a more secure distribution, or you can purchase directly from copyrighted manufacturers. With copyright, a lot of disputes are avoided and it is more convenient for promotion. Of course, there is really no way to find a copyrighted manufacturer, and you can also make some related products, such as cosplay small objects, let customers DIY themselves, you can avoid copyright problems.

Because cosplay involves a variety of content, it can also do a lot of platforms and related content when doing promotion. On the website, you can put some articles related to information and skills, and then promote it to increase the store traffics. The content can be: how to DIY good-looking COS costumes, how to modify pictures, ps skills, posing skills, background selection skills, etc. You can even write the contents of the ball, such as how to use cosplay to surprise her husband Information soft articles such as children’s surprises can be published.

In addition to the release of store content and copywriting, the necessary paid promotion is sure. The early stage of external chain promotion is relatively hard. After an order is issued, you can try EDM email marketing or auction promotion. As a single type of product mall, the effect of paid promotion is definitely more direct than that of external chain promotion. Of course, the premise of paid promotion is best if the product has no copyright disputes.

In addition, due to cosplay restricted to certain people, you can also find Cosplay influencers on Ins or YouTube as well as Facebook group to promote your store.

15 ways to select winning products for Shopify dropshipping

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The sales of Shopify sellers are not always smooth, including internationals shipping, rising prices, etc. To be a successful Shopify seller, there are still many obstacles to overcome. One of the main issues, especially for new Shopify sellers, is to select the winning products to sell. If you are lucky, you will at least have an idea of where your niche market is, but for others, the idea of finding products and niche markets can be daunting and time consuming. Many Shopify sellers found that when they analyzed a product, they found that the market was saturated, or the profit margin was prohibitively high. The following are the 15 ways to help you select winning products for Shopify dropshipping.


Kickstarter is primarily a crowdfunding site that allows people to raise money for personal projects and philanthropy, and it is also a useful tool to help private brands achieve product ideas. Kickstarter has many search options, and users can search by category or genre. In addition, its features are very beneficial for Amazon sellers, it has a very convenient “everything section” section, users can browse all current products.

In addition to important sources of choice and niche creativity, some Shopify sellers have also partnered with Kickstarter fundraisers to give them exclusive rights to sell fundraiser products.


Like Kickstarter, Indiegogo is a crowdfunding site that has started many entrepreneurial careers at the time of its creation (founded in 2007). The site is initiated by a fundraiser and public or corporate members can contribute to it to help start the project.

Users can easily browse websites by category, or use the “explore section” section to see which items are currently in progress and how much money has been raised so far.

Global Deals

eBay has many features that are ideal for Shopify sellers looking for a private brand.

eBay’s Global Deals is tailored for Amazon and Shopify sellers. Global deals provides real-time transactions, including headsets and homes. This means that there are always thousands of products available for you to browse, so this is a list worthy of collection.

Watched Item

Watched Item is another invaluable asset for Shopify sellers because it is packed with product ideas. Users can choose to search by country or region to see what is currently popular. The site uses eBay’s “watch” feature, which potential buyers can use to specify the products they are interested in.

Watched Item allows users to search by popularity to see which products are being viewed, and the number of people they view, to understand what consumers are looking for.

Trend Hunter

Trend Hunter is the place to look for cutting-edge and quirky products and niche ideas. Its mission is “innovation” and “trend hotspots” to provide valuable ideas and insights to Amazon sellers who want to sell differentiated products.


Angel offers users an overview of new and popular startups and products and services in the world. The range offered is a wealth of ideas for Shopify sellers looking for new products.

YouTube Trending

Like eBay, you’ve certainly heard of YouTube, but may not realize the potential it offers to Shopify sellers. Its Trending section is a source of inspiration for Shopify sellers, giving them access to thousands of new products and services.

One of the great advantages of YouTube Trending is that it offers a lot of ideas, usually seen in a 2 minute to 3 minute video clip.


Although Pinterest has a lot of fantastic locations and amazing selfies, it’s also a great tool for those looking for products or niche inspiration. Users can search through various sections to find new and eccentric products.

Google Trends

The Google Trends feature allows inspiration seekers to search for the latest trends by country.

Google Trends takes a little time to adapt because it not only provides product information, but also provides breaking news from politics, finance and other fields. Still, it’s worth a try, because once you master the trick, there are plenty of products and niche ideas to choose from.


Oberlo is a one-stop shop for Shopify sellers, serving people who research specific products or just look for some private label product ideas.

Users can search for specific products or simply browse, and the site also includes a wealth of useful articles, tips and guides for all sellers from beginners to experts.

Amazon Best Seller list

If you are looking for inspiration from Amazon sellers, who is better than Amazon itself? There are many very useful features on Amazon’s website, and the Best Seller list should be on the list of sellers for each private brand.

As the name implies, BSR offers a list of the best-selling products on Amazon, along with rankings, sales information and product details. Users can search by rank or category to quickly see what the savvy consumer is looking for in real time.

This is especially useful for Shopify sellers looking for inspiration, as the results are often surprising. Of course, we can all guess that the latest Apple Watches will be sold, but you will often encounter unexpected product ideas that are moving a lot of products.

Amazon New Releases list

Amazon’s new product list is for Shopify sellers to find the beginning of the product life to maximize sales. Amazon’s new products can be searched by type and category to quickly and easily view all of the products that are just on the shelves.

Amazon Movers and Shakers list

The Movers and Shakers list refers to Amazon’s products that have achieved the highest rankings on the sales charts in the past 24 hours. The list is updated hourly, which is a good tool for identifying new trends.

Amazon Most Wished For list

When shopping on Amazon, users can list items that they are not ready to buy but are interested in on the wish list. The Most Wished For list lists the products that platform users want to buy, which is a great source of inspiration for sellers.

Alixpress weekly best selling

Among the many ways, the most common one is probably using the platform to find winning product, which can quickly find the right target. Go to the AliExpress homepage and click on Bestselling on the AliExpress home page to see the interface below. You can choose Hot product or Weekly Bestselling to view the products that are selling well on the platform.

If you have Aliexpress account you can also view the product data by using the Shujuzhongheng tool. Click on the hot sale products, choose the main industry of the store, choose the country and time, and analyze which categories of the current industry have more market advantages.

If you need to find best selling products from China, 1688 cross border eCommerce market is also a very good way for you to find the winning product, there you can see the hot sale and trending products for each product category.

Product selection is the first step for Shopify dropshipping business but it is very important step especially for new shopify sellers. There are many ways and research works you need to pay attention during the product selection period, you are welcome to inquiry 86Deal if you are interested in dropshipping from China.

How to apply influencer marketing for Shopify dropshipping in 2019

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As more and more online brands use the influencers to promote products, brands and succeeded, many Shopify sellers have seen the huge potential of online influencer marketing, and plan to start online marketing activities. But we have to admit that influencer marketing is not as simple as we imagined. Through this article, you will be able to effectively launch influcer market campaign for your shopify dropshipping business in 2019. The article includes the following 9 parts:

  1. What is influencer marketing?
  2. Why do we have to do influencer marketing?
  3. How to judge whether your product is suitable for influencer marketing?
  4. How to conduct influencer marketing?
  5. How to make influencer marketing strategy?
  6. How to find product potential audiences?
  7. How to find Influencer online?
  8. How to contact and cooperate with influencer?
  9. How to measure the effectiveness of influencer marketing?
  10. What is influencer marketing?

What is Net Marketing?

Influncer Marketing relies on influential people or opinion leader to deliver products and brand information to attract potential audiences to convert. Influencer marketing is one of many digital marketing tools, and it has a very close relationship with social marketing and content marketing. Influencer marketing campaigns are usually launched in the following ways:


Product display


Celebrity endorsements


In short, influencer marketing refers to find a well-known and influential person in a particular field or community to promote products or brands.

Why do we have to do influencer marketing?

Before the advent of the Internet, television was undoubtedly the only mass media that consumers could reach. But with the development of the Internet and mobile internet, the popularity of social platforms such as Facebook, YouTube, and Instagram, consumers can freely choose what they want to watch. This has brought problems to the brand – it has become increasingly difficult to reach consumers.

The influencer marketing just solves this problem. There is no doubt that influencer marketing has became one of the most popular marketing methods. As a brand or an online store, the sooner you start this activity, the more obvious effect will be obtained.

Influencer marketing – build trust

More and more choices make consumers unable to start, they are increasingly skeptical about the brand and its marketing strategy, so building trust is essential. Through Influencer Marketing, the fluencer will share the brand with people who have established a relationship of trust. Consumers will dispel their skepticism about the brand and believe in the products recommended by the fluencers.

Marketing results can be quickly visible

How long can you persist in a long-term marketing campaign that does not generate sales revenue?

At the end of the day, the ultimate goal of marketing activities is to achieve a high return on investment.

Influencer marketing is a very effective marketing tool that can help you increase sales and conversions in the short term.

Enhance brand awareness

Improving brand awareness is one of the important goals of marketing activities. Influencer marketing is effective in enhancing brand awareness. Effective online marketing campaigns will make the brand look more authentic and popular.

Create new content

As we all know, brand companies hire large marketing teams to generate creative content, and marketing plans are built around content. With the launch and upgrade of marketing campaigns, branded content will have a viral effect. The influencer marketing just makes up for the shortcomings of content marketing – from the user’s point of view to prove the effect of the product, but also become an important part of content marketing.

How to judge whether your product is suitable for influencer marketing?

We all know that influencer marketing is a very effective marketing tool. But unfortunately, Influencer Marketing does not apply to all products, industries, content and scenarios. So, how to judge whether your product is suitable for influencer marketing? We will start from the following aspects:

Does your product attractive and topical?

Before you start influencer marketing, you must first determine if your product can attract the attention of consumers. Each product has a theme, and only if the topic is popular can it be successful. So how do we know if the product is attractive?

Do you often see product-related topics on news or social media?

How many similar products are there in the market? What is the competition?

Does the product have a broad audience base?

Are consumers excited about understanding or using your product?

If your product meets these conditions, then OK, your product has at least 50% chance of success.

However, if your product is a niche product (Niche Product, a product that is very specific and very professional), then influencer marketing is not suitable in large scale. General or extensive products tend to achieve better results in influencer marketing.

Does the brand have a professional design marketing style?

After determining the attractiveness and topicality of your product, the next issue to consider is the positioning of the brand design. Professional brand design and style positioning make it easier for consumers to identify your brand. At the same time, it can also play the following roles:

Deliver clear brand values and information

Build trust with consumers

Establish brand reputation among consumers and enhance brand loyalty

Previously, you may have already had related marketing campaigns with little or no consideration of brand positioning. But it is different now because the competition is too intense. Having a professional brand design and positioning is the key to long-term competitiveness of brands and products.

Whether it has social marketing or not

Social marketing is the lifeblood of the influencer marketing. There are a lot of social platforms: Facebook, Instagram, Pinterest, Youtube, Twitter, Snapchat, Vine, etc. Hundreds of social networking sites, you don’t have to go through all of them. Picking out a platform that works well, or using a social platform to manage the tools is a good way to save time and effort.

The social platform will help you with your online marketing campaign. When Influencer forwards and recommends your product, you can use it to interact with consumers more deeply.

Is there an industry influencer that affects consumers

Influencer marketing begins with interaction. And what we need to do with influencer marketing is to interact with potential audiences of the product in order to attract targeted traffic.

Therefore, when looking for related influencer, we are looking for an influencer related to the industry. If our product is a lipstick, then we should choose a beauty blogger, not an application marketing expert. Ensuring that you choose a network based on audience type, content, style, and engagement, this will ensure a smooth marketing campaign.

How to conduct influencer marketing?

Before the advent of the Internet, television was undoubtedly the only mass media that consumers could reach. But with the development of the Internet and the popularity of social platforms such as Facebook, YouTube, and Instagram, consumers can freely choose what they want to watch. This has brought problems to the brand – it has become increasingly difficult to reach consumers.

How to make influencer marketing strategy

Without a practical influencer marketing strategy, you can’t go too far. But unfortunately, most brands and marketers ignore this. They take a step by step, but because there is no clear strategy, everything becomes very complicated, which seriously affects marketing progress and marketing results.

A complete and detailed influencer marketing strategy involves goal setting, audience positioning, platform, network red selection, activity budgeting, activity tracking and performance analysis.

How to find product potential audiences

You must first understand your audience so that you can find the influencers that affects these people. Research on audiences has long been a major issue for marketers. This means that finding a potential audience is not that simple.

How to find Influencer online

The social platform is a big activity platform, which means that the number of influencers are also very large, and the quality of the influencers are even more uneven. So how do we judge the quality of the influencer and choose them that suits our products?

How to judge the influencer quality

a> Relevance

The first step is to make sure that the influencer we find are product-related, so that we can attract potential audiences and traffic. You can access the influencers online social account to find out whether the posts sent before are consistent with the information you want to deliver. Read influencer profile carefully to find out what type of consumer her fans are.

b> Trueness

The number of fans is an important indicator of our social branding effect. No one can accumulate tens of millions of fans in just a few days. Although purchase fans helps to enhance the brand’s social influence, its value in promoting brand value and sales conversion is almost zero. You can use the software such as FollowerCheck to check if influencer account has zombie fans.

c> Fans quantity and coverage

As mentioned above, the number of fans is one of the important indicators to measure the brand effect of the influencers. The actual number of fans can provide an effective reference for us to choose them. The coverage of posts is an important reference for the quality of fans and the quality of content. But it’s important to note that coverage should not be used as the only indicator of measurement. Relative to coverage, we should pay more attention to the traffic that the posts bring to our website, the fans of the homepage, and the increase in sales.

d> Post frequency

In general, there is a direct link between the frequency of postings by Influencers and their traffics and return visit rates. Same as website marketing, content needs multiple exposures to allow visitors to click on your site or even go back to your site.

Influencer regularly publishes high quality content, and fans are more likely to participate, share and add to favorites. The influencer who is not often posted, fans will be lost.

e> Engagement

More important than influence is the participation of fans. why? Because this shows how many of their fans are really interested in their content. Basically, it can reflect the impact of influencer on fans buying decisions. Now that we know what kind of net red is the high quality net red, then where do we find the influencer?

How to find Influencer online

Google search

There is no doubt that search engines are a very powerful tool. Through the search engine we can easily find the type of influencers we want, such as beauty bloggers.

It’s easy to find information about beauty bloggers, but if you want to hire them, you have to do an investigation one by one, which might take long time.

Social media

The easiest way to find the right net for your product or brand is to find people who are talking about similar products. Usually we can find the influencer we need through the search function and the #tag function that come with social media.

Influencer platform

There are a lot of influencer platforms on the Internet. Some of them are free of charge, which can help us quickly find the influencer we want. Compared to Google search and social media, through the tools and influencer platform to find them can be more intuitively see the social media status of the influencers, it is convenient for us to search and filter.

Here are 10 powerful influencer marketing tools and platforms:

#1 – BuzzSumo

BuzzSumo is a very powerful social marketing tool for popular topic research and influencer selection. It is worth mentioning that the platform supports the influencer search function. We can find the influencer related industries by searching for relevant keywords.

BuzzSumo supports two ways to find influencers – blogs and published content, and We can sort the influencer as follows:

Page weight

Domain name weight

Twitter fans

Twitte post forwarding rate

Response rate

Average retweet quantity

Instagram weight

#2 – Upfluence

If you want to manage your influencer marketing campaigns in one stop, then Upfluence is definitely the best option. It not only helps you find high-quality influencers related to your products, but it can also manage your advertising accounts and measure their effectiveness.

Upfluence has a huge network of over one million influencers. You can choose the right one through the advanced search functions and filtering functions provided by the platform (such as geographic location, social platform, language, etc.).

On the platform, we can clearly see the statistics of the Influencers, including the number of social media fans, the latest posts, participation, monthly visitors and personal social therapy. It is worth mentioning that the platform allows batches to send contact information to the influencers.

#3 – BuzzStream

The operation method of BuzzStream is similar to the above two platforms. Find product-related influencers by searching for keywords, and find influential people by language, country, and content type.

We can rank results based on overall ratings, PageRank, MozRank, weights, links, or social metrics. Of course, we can also access influencer social accounts and blogs on BuzzStream.

In addition, it is worth mentioning that BuzzStream provides a variety of mail templates, which can send mail to the influencers in batches. At the same time, you can set up automatic follow-up or follow-up reminders.

#4 – FameBit

FameBit will match the brand to the relevant YouTube influencer based on content requirements.

If you want to use exciting video content to attract potential customers, this platform is undoubtedly the best choice. It can help you reach out to top content producers and publishers and easily customize all kinds of great video content. At the same time, it can also realize integrated marketing of multiple social platforms and manage various comment information in a unified manner.

#5 – Pitchbox

Pitchbox is a comprehensive content marketing platform. We can find the right influencers for our products or brands through keyword search. You can use the platform’s custom campaign to let the relevant influencers take the initiative to find you. Pitchbox also has an email template to use and automatically follow up those influencers that don’t respond.

#6 – NinjaOutreach

NinjaOutreach is a global online marketing tool with 25 million bloggers and social media influencers.

You can search for relevant net red by keyword and filter through blogs, companies, influencers and other tags. This platform also provides email templates for contacting relevinfluencers, as well as automatic follow-up.

#7 – GroupHigh

GroupHigh is a marketing platform with 15 million active bloggers and influencers. You can filter related influencers through filters such as content, coverage, social attention, location and so on.

On the platform, we can also see the promotion strategies used in the daily marketing of different online influencers, such as gifts and sponsored posts. The platform supports multiple social platform accounts are managed at the same time and provide a free email template.

#8 – HYPR

HYPR is a free influencer marketing tool with more than 10 million influencers. On the platform, we can find the relevant influencers of the products through the search filtering function and view their social account information.

#9- Popular Chips

Popular Chips is also a free influencer marketing tool that shows us demographic information (including language, country, age, etc.) for online fans. The platform also provides marketing optimization reports to help optimize ad KPIs. At the same time, the platform also provides competitors’ marketing strategies and information.

#10 NeoReach 

The NeoReach platform has 3 million influencers data, they provide search functions, influencer social marketing post content, real-time reports and other functions. It is worth mentioning that the platform provides more than 40 filters to filter influencers.

How to contact and cooperate with influencer

The most direct and effective way to contact influencer is to contact the them in batches through the email template provided by the influencer platform. Of course, the simple way of text is difficult to impress them, so you need to provide a little rewards to them, usually in the following ways:


Exclusive content or endorsement

Free product or sample

Long-lasting promotional discounts or privilege, VIP

Traffics to influencer web site or social account

Of course, if you don’t want to go through the platform, there are solutions, but you need to be patient. Common skills are shared as follows:

Step1: Find the influencer and establish contact: You can establish contact with the influencer by paying attention to the social media account, forwarding the red post, blog, and participating in the interaction.

Step2: Make initial contact. After establishing a preliminary contact through social networking, we will directly contact them through messaging and personal email.

Step3: Determine the reward: Once the blogger or influencer is interested in working with you, then the next question is to consider the reward.

Step4: If influencer is satisfied with the reward you gave, then you will come up with your request. It is best to make a formal explanation by email. For example, if you want to sell 1000 lipsticks at 20%, then you should stipulate the number of posts, platforms, time periods, and purchase links of the red-haired posts. When communicating with influencers, be sure to explain them one by one.

Step5: Influencer marketing campaign follow-up and effect tracking. As with all marketing campaigns, you need to make sure you have a way to measure whether your efforts are worthwhile. This will take into account the achievement of the previous set goals and the ROI situation.

How to measure the effectiveness of influencer marketing

Any marketing campaign is for profit. So how do we measure the effectiveness of the influencer marketing campaign?

First of all, what we have to consider is our investment return ratio, referred to as ROI. The formula is like this:

Profits(Return)/Total amount spent(Investiment)*100

Another important thing we need to consider is the achievement of our goals. At the beginning we talked about the importance of developing a influencer marketing strategy, then the measurement of the target is actually our test of the entire program and activities.

From coverage to convention, we can divide the whole process into five parts: the consciousness stage, the consideration stage, the purchase stage, the loyalists, and the supporters.

The influencer marketing activities mainly involve the first three stages, which is what we need to focus on.

Consciousness stage: You can get information on coverage, viewing, display, etc. We are more about achieving brand awareness.

Consideration stage: We need to focus on important indicators such as clicks, content viewing, participation, etc.

Buying stage: The indicators we need to focus on are sharing, clicking on websites, links, adding shopping carts, payment and other key indicators.

In most cases, we only value the data for the third phase. However, please don’t ignore the first and second phases. These three parts are an organic
entirety. Only each part can be optimized to the extreme to achieve better results for the influencer marketing.

Tutorials how to dropship wholesale from China 1688 cross border market

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Alibaba’s Wholesale Platform 1688 launched a cross-border supply source market for cross-border e-commerce sellers in 2017. The cross border market (kj.1688.com) is mainly targeted at small and medium-sized dropshipping and wholesale businesses opened on AliExpress, Amazon, Wish. Shopify as well as other cross-border e-commerce platforms and provide high-quality supply chain resources and data analysis. Currently, the main product categories are fashion clothing accessories, bag and luggages, toys and maternal babies, home textiles, digital home appliances, sports outdoor, pets and gardening, cosmetics, Auto accessories and security products.

Advantages of dropshipping wholesale from 1688

Mostly small business dropshipping from Aliexpress complaint 2 aspects, one is that the goods price are too high for low profit margins, another is the shipping delivery took too long time. Would be even more slower and expensive if dropshipping wholesale from 1688?

Firstly, 1688 is the supply market for Aliexpress suppliers, which means there will be more goods suppliers and factories with more goods SKUs on 1688 compared to Aliexpress, the dropshipping wholesale price of the goods would be much more cheaper. Furthermore, it doesn’t require big MOQ compared to Alibaba English website which is perfect for small business dropship and wholesale.

Secondly, if you stick to the traditional dropshipping procedure, the delivery time might be 3 to 4 days more than Aliexpress, however, if you wholesale best selling products in your store, the goods wholesale price would be much more cheaper and the delivery time should be also faster than Aliexpress delivery. We will explain more details on how to speed up dropshipping delivery time from 1688.

However, 1688 is in Chinese and currently only support mainstream payment in China currently, Compared to Aliexpress, small business who want to dropship and wholesale from 1688 will have a few problems.

5 main issues overseas small business dropship wholesale from 1688

Language issue. Since 1688 is in Chinese, for overseas small business who do not know Chinese it is a big obstacle to search goods with product keywords and communicate with 1688 sellers. To solve the language issue, you may use google translate the product keywords and product description page, but it isnt that accurate, thus it can be translated for you as a reference. The second way is to find a Chinese friend or 1688 agent to help you source and negotiate with suppliers on 1688.

Payment issue. Unlike Aliexpress you can pay via paypal and credit cards, those payment ways are not work on 1688. Currently 1688 accept Alipay and Union Pay as well as China bank debit cards. Even you can pay on Taobao with your Alipay international credit cards doesnt work on 1688. How to pay for the goods on 1688? Try 1688 agent or recharge Yuan to your Alipay balance account, you will be able to order goods from 1688. Another way is to pay via USD, but it is only for big sellers wholesale from 1688 currently and only restricted to those suppliers has Kuajingbao account.

Shipping issue. The international shipping is another big issue for small business dropship wholesale from 1688 as it is mainly deliver in China. You can find an agent to help dropshipping from China via ePacket and small package direct line.

After sale issue. In another words it is the quality issue, in order to keep their products competitive to get traffics, low price is always the best strategy for 1688 suppliers. However, goods with low price also means low quality material. Although mostly 1688 suppliers offer 7 days return and exchange policy, it takes at least 1 month for the goods shipping from China and returned by the clients from overseas which surpassed the 1688 return and exchange policy. Thus, the Quality inspection or sample service should be applied when small business dropship wholesale from 1688.

Here refers to other frequently asked questions, how to source quality goods at low price on 1688? How to find reliable suppliers on 1688?

How to select reliable 1688 suppliers for dropshipping

9 questions to select a reliable dropshipping supplier on 1688

How to dropship from 1688

That’s the most frequently asked question by many small business overseas, in previous article how to dropshipping from 1688 via Shopify we shared the basic dropshipping procedure.

Of course we do not restrict only to Shopify shopping cart, if you have Woocommerce, Shoppee, Lazada and other shopping carts we can also integrate with our ERP system to fulfill the orders.

China 1688 Pick and Pack Order Fulfillment Procedure for Shopify Dropshipping

How to wholesale from 1688

Compared to dropshipping order fulfillment, wholesale from 1688 is relatively easier, except the order fulfill works, the other parts are procedure are the same. All those works can be done by a reliable Chinese shipping agent.

Sourcing ->Sample/Purchasing->Quality inspection->Consolidate packing->Packing list and invoice->international shipping->delivery.

Advantages to outsource dropshipping order fulfillment wholesale works to 1688 agent

There are many advantages for you outsource the dropshipping order fulfillment and wholesale work to 1688 agent.

increase order fulfillment efficiency. Once you have more and more daily orders, the order fulfillment efficiency will become important to improve the user experience, the faster the better. If you fulfill the orders yourself, you will get more people in the warehouse and training them to speed up the order fulfillment work, compared to the agent, they will be more professional on how to improve the order fulfillment efficiency;

Reduce order fulfillment cost. The agent could help you reduce cost in 3 ways if you are dropshipping from China. Firstly the agent could help you source the same goods with cheaper cost compared to Aliexpress dropshipping. Secondly the agent could help you consolidate multiple items in one order to save international shipping cost; Thirdly the agent human cost is much lower compared to overseas human source overseas, which means the order fulfillment cost will be also lower;

Improve user experience. In addition to order fulfillment, the agent could also help you inspect the goods quality, remove supplier labels, promotional cards, repacking and consolidate shipping them which will reduce the after sale works and improve clients satisfaction.

Assist your marketing. The agent warehouse could help you customize label and packaging, thanks card, coupon card to help you execute the marketing strategy.

Focus on product selection and store marketing. When you launch the cross border eCommerce, all you need to do is to pay more attention on the goods selection and marketing strategy, these two aspects will affect your business. Thus outsource the order fulfillment work will help you focus on the core works.

Save human cost. Once your business grows, you will need to recruit more people and hire bigger warehouse if you want to fulfill the orders yourself. Which means extra human cost will affect your profits margin.

86Deal 1688 dropshipping order fulfillment and wholesale service includes:

● Sourcing

● Sample/purchasing

● Quality inspection

● Label/ads removing

● Repacking

● Package return(goods with flaws or damages)

● Private label and packaging customization

● Shopify order printing

● Pick and pack

● International shipping

● Tracking upload

● Package return(from overseas to China)

Along with 1688 cross border market opened more quality resources for dropshipper and wholesalers, there will be more and more small business dropship wholesale from 1688 in the future, what you think?

4 Product Selection Strategies and Skills for Cross-border Dropshipping

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The favor of foreign online shoppers for “Made in China” goods has led many small and medium-sized sellers as well as individuals seek business opportunities and invest in cross-border e-commerce industries. As the saying goes, “70% of the cross border dropshipping success based on product selection and 30% on marketing operation.” Product selection is a very important part of cross-border e-commerce business. Good product means half of the dropshipping business being succeeded. In contrary, if the products are not good, it will waste a lot of manpower and resources, not only do not operate well, but also easily punch the enthusiasm of the dropshipper. The right direction is often more important than the method, and the choice determines the direction of cross-border e-commerce, just like the helm, only the right direction, it is possible to reach the other side. Successful product selection of cross-border e-commerce sellers requires strategic skills. In this artical we will share 4 product selection strategies and skills for cross-border dropshipping.

Find trending products via big data from cross-border e-commerce platforms

The purpose of the product selection is from the perspective of consumers, while the cross-border e-commerce platform provides a lot of data about consumers. Through the analysis and mining of these data, we can find products that consumers need, the product selection skills listed as follow:

Take advantage of platform information to understand foreign market demand. Take the DHgate as an example. There are industry dynamic columns on the seller channel page. This column has detailed introductions and trending product analysis of an industry. For example, when choosing the maternal and child toy industry, the first thing to see is the latest products. It is a new product release platform created by DHgate. The industry manager carefully selects the hot products that are urgently needed by overseas market. Followed by industry information, it includes cross-border e-commerce maternal and child toy industry buyers structure and appeal analysis, the female roleplay toy in the industry increase year by year, and entity + virtual leads the United States New York Toy Fair guide children to play with AI. Next is the industry report, you can see 2019 maternal and child industry category planning, toy industry products and categories as well as the toy industry report”, through the analysis, you can find new exotic toys and female character toy demand has great potential.

Analyze buyers’ hot and potential needs with the platform built-in search function. Basically, each cross-border e-commerce platform has a search bar, the demand can be judged through product keyword search volume. Take AliExpress as an example, open the AliExpress buyer page, below the search box will display mechanical keyboard, camera drone, rings for women, cat eye sunglasses, 3d printer and many other product keywords, refresh the page, every time The words will be different. These words are popular product keywords. In addition, enter the product keywords in the search box, such as sandals, the box will automatically pull down a series of hot search words related to the core words and the corresponding search results, such as sandals women, sandals girls, platform sandals, shoes women sandals and gladiator sandals Women and so on. It can be judged that women’s sandals and sandals with waterproof feature are in great demand.

Explore the potential needs of buyers with a variety of data analysis tools. Commonly used tools are in-site data tools and off-site tools. Cross-border e-commerce platforms will have their own on-site data tools, such as eBay plus, Amazon’s four rankings, AliExpress’s data latitude, wish’s cross-border merchant data analysis platform and DHgate data think tank.

A tool commonly used is Google Trend. Google Trend is a Google-based search analytics product that analyzes Google’s billions of search results worldwide and tells users how often a search keyword was searched for Google at various times. In short, see what people are interested in on the web through Google Trends. Take the super-explosive fingertip gyro in the dropshipping industry as an example. Enter the keyword fidget spinner, you can see the trend curve. The curve starts to rise in January 2017, and it starts to soar in March. It peaks at the end of May and then slowly falls back. August It has almost fallen back to the level of March. Through the graph, you can judge whether the product has demand and whether the demand is rising or falling. If it is rising, it must pay attention on time.

In addition, VOTOBO is also a good analytics website that monitors the hot-selling and soaring rankings of eBay, AliExpress, Wish and Amazon in real time, and can be emailed to view hot product data analysis under specified product keywords.

Using the overall concept of the hot sale product to develop its derivative product market

The existing market consists of two oceans, the Blue Ocean and the Red Sea. The Red Sea represents a fierce, brutal and bloody market in which there are many competitors and limited profit margins. The Blue Ocean is a market with little competition and demand and profit potential. For the dropshippers, it is necessary to avoid the Red Sea market and look for the Blue Ocean market.

The overall concept of the product consists of five levels: core product, tangible product, additional product, desired product and potential product. It is recommended that new dropshippers research the expected products and potential product levels of the hot sale products, looking for gaps to seek for profit margin. For example, there is an hotsale Bluetooth headset S530 on the Wish platform, which is sold by many businesses. By analyzing the user evaluation of the product, it was found that many people had insufficient power capacity. From the expected product level analysis, the hot sale product did not meet the customer’s expectations very well. The capacity of the power is a blank, you can fully develop the new upgraded S530 Plus, the capacity is larger, the upgraded Bluetooth headset is more cost-effective, attracting users who originally purchased the S530 but suffer from insufficient capacity, and are uniquely competitive.

Similarly, there is a “Mens Sketeton Mechinial Watch” on the Wish platform, which sells well. The cumulative sales volume is as high as 90,000 pieces, since this watch is so popular, why not continue to dig deep into the demand for this product and explore the potential product level? Each person’s wrist is not the same thickness, the table is not suitable for the size of the watch, naturally there is the need to adjust the length of the strap, then the splitter is a very promising explosion of peripheral products.

The first choice for using this strategy is to find the hot sale product, and then analyze the overall concept of the explosion and look for a blank area. For example, summer is coming, and products such as swimwear and sunglasses are bound to be hot. Using the sunglasses as a keyword in the AliExpress search, find the results of 19907, choose to display by orders, the first order quantity is 35061, and the order quantity ranked tenth is 12561. There is no doubt that the first product is a hot sale product, browse the product details page, the product is priced at $3.06 each, titled “UVLAIK Night Vision Sunglasses Men Women Goggles Glasses UV400 Sun Glasses Driver Night Driving Eyewear”, from the title It can be judged that this product is available in both men’s and women’s models. The product is both eye-catching and suitable for night driving.

From the detailed description of the product, we found the following information: the lens material of the product is resin, the frame material is alloy, the lens has four colors of yellow, red, black and silver, and the frame has four colors of gray, black, gold and silver, frame and lens. There are 8 products in different color combinations, including 5 yellow lens products and 1 color lens product. View customer reviews for a total of 1205 reviews, giving a score of 4.6 out of 5, and browsing 1 to 3 stars for evaluation. Summarize useful information: packaging is too simplistic, of poor quality, color is not correct (not transparent yellow), slow and functions are not as described at night.

How to find the gap for the hot sale products? First, look for blanks from the use of objects, the glasses are for men or women, then can you develop the same product for children or pets? After all, people in the west still like to keep pets. Those who buy this kind of glasses will have an expectation that their children or pets can bring the same glasses. In the AliExpress platform, we found 931 search results, which were displayed in the Orders ranking. The first order volume was 1762, and the tenth order volume was 187. From this, it can be judged that the competition in the market is not intense. In order to determine whether there is demand in the market, look at the first transaction record, only 50 sold on May 30 and 31. In addition, the shape of the lens of the product is a perfect circle, which is different from the explosion of the previous analysis. In the search results of the pet glasses, no glasses like the explosion are found. Therefore, it is a blue ocean market to use pets as a target to develop hot sale products for your dropshipping business.

Secondly, looking for the blanks from the colors and materials. Browse the Sunglasses search results and find that the black, red, yellow and blue colors of the lenses are the mainstream colors, which are popular, but the analyzed hot sale products are not blue. The second and third hot sale sunglasses are the main blue lenses, but the shape and material of the frame are different from the first one. Browse other products and find two popular shapes and borders on the second page. Similar, but the color of the lens is blue, the sales quantity are 5421 and 4599, respectively, the price of each piece is 8.88 US dollars and 11.57 US dollars, the frame material is stainless steel and aluminum. In addition, both products are beautifully packaged. It can be seen that these two products are products developed by other sellers based on the material, color and price on the basis of the first hot sale product, and they are sold very successfully.

Thirdly, think about it. Since sunglasses are so hot, what about the sunglass case market? Searching for the sunglasses case on AliExpress, we found 15564 results, the first sales volume was 3112, and the tenth sales volume was 920. Among the top ten product advertisements, there are five products with similar appearances and small boxes with ropes. Searching for the same keywords in the GHgate, there are only 122 products, the first product sold 17,250 pieces, 500 pieces from the order, is a simple cloth bag. The top 12 were all similar bags, and the thirteenth appeared in the fourth line of AliExpress. The first-ranked product of AliExpress was found on the second page of the Dunhuang website search results, and sales were low. The mainstream of the GHgate glasses box is a style, that is, cloth bags, and this is still to be sold wholesale. Therefore, the glasses case is a blue ocean market.

Follow cross-border e-commerce rules to avoid infringement of selected products

The identification of infringing products on each platform is similar, and the types of infringements that sellers often encounter are mainly divided into several types:

The first is trademark infringement. Did not get the official authorization of the product brand, use the other party’s trademark or LOGO. For example, the more popular Peppa pig infringement incident, the seller only sold a Peppa pig puzzle worth 12 dollars, the account was frozen, the store also has 10,000 dollars in payment. As long as there are pics of the pigs on the product, such as the plush dolls of the pigs, the cake molds, the clothes ornaments printed with the pigs, the toy cars, etc., it is possible to be accused. In addition to the product, the occurrence of the Peppa pig trademark in the attribute and description is also an infringement. Therefore, for a well-known brand of products, unless you have the authorization of the brand, you can not sell, do not appear brand name in the description of the advertisement.

The second is the patent infringement. The invention patent means that the inventor applied for patent protection for the invented product, and the seller could not produce and sell without authorization, that is to say, the imitation product could not be sold. For example, once a very popular balance car involved in patent disputes. The owner of the balance car patent, the American brand olowheel authorized the patent to the local Razor, Razor sent a letter to Amazon, Amazon took the off-the-shelf product, frozen the seller account, hundreds of sellers involved in and suffered losses.

The third is the appearance patent infringement. Appearance patents refer to new designs that are aesthetically pleasing to the shape, pattern, color, or combination of products and are suitable for industrial applications. More than 60% of the appearance patents are considered to be infringing fakes. For example, last year’s hot-selling fingertip monkey, this toy was submitted on April 12, 2017, and was approved on August 22. Brand Wowwee settled in the autumn, and traced the legal responsibility. A large number of sellers’ fund accounts were frozen, and even the stores were closed one after another. Hundreds of sellers received letters from overseas lawyers, with a frozen amount of over 10 million usd.

For dropshippers, you should carefully check whether the products you want to sell are infringing. First, use keywords to search on the platform to see if there are similar or similar products. If so, check the product for trademarks and patents or use Google’s map search to analyze. If you can find many products with LOGO, And similar to the products sold, it is necessary to pay attention to whether the product is infringing. Secondly, search for Baidu or WeChat in China with the Chinese corresponding to the keyword to see if you can find some information about the product and find out whether the product is infringing.

Once again, consult a few suppliers to see if their products are developed independently, whether there are patents, and the legitimacy of the supply channels. Finally, you can go to the patent website of the market country to inquire, take the US appearance patent inquiry as an example, enter the US Patent Office website https://www.uspto.gov/patent; in the open webpage, select Quick Search or Advanced Search; After the page, select Application Type to 4 (design) and then retrieve it with other information.

Improve the profit margin by utilizing the characteristics of the product portfolio

It is impossible for every seller to sell only one product. When selecting a product, it must have a product portfolio thinking, rather than selling what it is. There are two main ways to use the product portfolio strategy: the first product portfolio is to determine the store’s traffics and profit products. The so-called drainage model, which is a product that provides traffic to the store, has high exposure, high click-through rate, and low general profit, and is not a major source of profit. It is recommended to set about 5 pieces per store, and the profit margin expectation should be set at 0 to 1%. The discount space for the drainage product is set at around 30% to 50%. The profit is a product that can provide profit for the store. The sales volume is driven by the drainage, and the flow is not much, but the profit of the product is high, and the reserved discount space is set at 5% to 20%. In this combination, it is necessary to make the associated sales of the traffic products and profit products.

The second product portfolio is bundle sales. Take the popular sports camera on the Wish platform. The price of this sports camera is between $10 and $20. Given that many people do not have the supply chain advantage or the patience to find cumbersome accessories and combine them, As well as big sellers who often specialize in their own superior categories, they are not interested in such a combination of products that require a lot of energy but whose profits may not be as good as their own. This gives many small and medium sellers a chance to take advantage of them. The accessories of the explosive sports camera (including charger, bracket, lens, etc.) are sold together. After the combination of low-priced accessories, the unit price has reached $43. With the advantages of convenience and affordability, it is often able to attract a large number of users, so small and medium-sized businesses selling such combination products can usually earn considerable profits.

Take the children’s toy alloy car as an example to illustrate the specific application of the product mix strategy. The product has the characteristics of low unit price, many styles and light weight. The average selling price in Aliexpress is about 5 dollars per piece. If a single item is free of shipping, the net profit will be close to zero. In order to increase the profit of the business, there are the following practices. The first quantity is matched, and the minimum order quantity for free shipping is set. The minimum order quantity is set to 4, and the buyer can freely choose the style of the alloy car, and the profit is greatly improved. The second type is a combination of similar products. Four alloy cars are selected as a set of toys and packaged for sale. The third type is a heterogeneous product portfolio, which sells products in the form of a blessing bag, and puts the toy car together with a lightweight toy product such as a ball or a small doll into a blessing bag. From the psychology of consumer psychology, parents are more willing to spend money for their children. When buying toys, they often don’t just buy a toy. Reducing the unit price of each toy and selling the toy combination can constitute a competitive advantage and increase the profit of the business.

In addition to the 4 product selection strategies mentioned above, it also needs to take into account the product life cycle. It is generally recommended that sellers enter the market in the growth period of the product. It is not recommended in other time periods. Because of the investment period, customers do not know much about the products, and the sales volume is low. In order to expand sales, a large amount of promotion expenses are required. During the saturation period and the recession period, the sales growth was slow until the decline, the competition was fierce, and the profit margin was limited. The life cycle of a cross-border e-commerce normal product is 1 year, and the product life cycle with less competition may be 2-3 years. If a product cycle is 1 year, it has been sold for 8 months. At this time, it is not recommended.

For seasonal and festive items such as swimwear, sandals, Christmas trees and string lights, the product life cycle is shorter, and the sales season is only 2-4 months, which means sellers need to come in the peak season. Enter before, layout three months in advance. The life cycle of a product can be obtained through sales history, price trends, and ranking trends. If a product, its price is getting lower and lower, the ranking is getting lower and lower, the sales history shows that there is a transaction record in the previous year, then the product is coming to an end.

At the same time, the product selection needs to be suitable for its own situation, choose the products and industries that are familiar with them, and avoid products with potential safety hazards. In addition to the infringement, the balance car and the fingertip gyro are also concerned about the safety hazards. Once the platform is identified as a safety hazard, it may be removed from the shelves, and even severely. In the selection of toys and 3C and other safety incidents, it is best to carefully check whether the supplier has obtained the relevant certification. You can also check the Ultimate product selection tutorial for shopify dropshipping.

Ultimate product selection tutorial for shopify dropshipping

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Dropshipping is a very popular ecommerce model currently. If you search for Dropshippig on YouTube, there will be a lot of video tutorials like “How to do Dropshipping via Shopify to make million dollars a month”. What’s dropshipping? It is a kind of e-commerce mode in which the seller opens the store online without having any inventory, and the supplier directly delivers the goods from the warehouse to the buyer after placing the order. For the dropshipper, the cost and risk is low, also the management is free and simple. Without inventory pressure, there is not much need to prepare funds. The most important thing to do Shopify dropshipping is the product selection. Only by choosing the right product can you get profit easily. In this article we will show the ultimate product selection tutorial for shopify dropshipping.

The product selection of Shopify dropshipping is better to meet 3 conditions:

Trending products

High marketing demand

Easy to ship

If the product you selected meets the above three conditions, then it is more suitable for Shopify dropshipping. In general, when you select product you can go to some e-commerce websites such as AliExpress, eBay and Amazon to view hot products, and to social media to see what is popular now. Then, calculate the profit margin and finally choose shopify to start dropshipping.

Product price for shopify dropshipping

The price of the product selected by Shopify Dropshipping is preferably between $15 and $200. Although the two price gaps are quite large, this is also a feature of Dropshipping.

Cheaper products mean small profits but quick turnover. Such products can lead to greater sales. These large sales volume can bring orders and customer evaluations to the store. Helps increase the credibility of the store. But the downside is that the profit is relatively low and there is some pressure on the inventory, the seller must ensure that there is enough inventory.

Products with more than $200 will have difficulty in sales. And, if the customer asks for a refund, it is also very difficult.

If you have daily 30 or above orders, the daily order fulfillment takes lots of time, you can start to outsource the order fulfillment works, thus you can focus on store marketing. You can take a look at China 1688 Pick and Pack Order Fulfillment Procedure for Shopify Dropshipping

If you choose order fulfillment agent to help you fulfill the orders, the product price would be better high than 20 usd, else your profits might be cut down. We suggest the product price above 25 usd.

Profit margin for shopify dropshipping

Dropshipping product margin must be at least between 20% and 40%. Ideally, the profit should be higher than 60%.

If your Dropship product retails for $200, then your profit margin may be 30%, so you can get a profit of $60, but if your product retails for $20, then the profit margin should be higher. Since profit margins need to take into account transportation, packaging, marketing and other costs, it is safer to choose a high-margin product.

Product Weight and size for Shopify dropshipping

The best choice for Shopify dropshipping is a product that fits into the size of the shoebox. Any product that exceeds this standard is likely to cause shipping costs to be too high. For those who want to do dropshipping, pay attention to the lighter and smaller the better the product, and avoid those fragile products. This product is prone to a large number of refunds and complaints.

Potential repeat purchase rate

This is a problem that many new e-commerce companies will ignore. Good products will bring repeat purchase customers. In the past few years, the subscription model has become more and more popular. From basic household items to luxury goods. The subscription model is a way or means for a company to obtain a stable income stream. As the traffics cost increase higher and higher, the product selection strategy also should be considered to help you increase potential repeat purchase rates.

Quality supplier

Product selection is just half of the Shopify dropshipping work, another challenge is to find quality suppliers. This is especially important for Dropshipping, because a trusted supplier is the one that ships the item to the customer after the order is placed.

The ideal dropshipping product needs to be a product that can be stably produced for a long time. In this way, the cost of the product will be reduced. Frequent replacement of products requires constant updating of the listing of the Shopify store, which is very time consuming and labor intensive.

What are the common mistakes made in the Shopify dropshipping product selection?

Mistake 1. Choose big brands and well-known design products for shopify dropshipping

Many people may feel that well-known brands have their own visibility, so there will be sales. Because of his fame, the demand is large and expensive.

But the truth is that it is difficult to profit from the products of these brands, because big brands are very cheap, and the profits of the products are extremely low. Unless your purchasing power can keep up with big stores, it’s best not to choose these brands.

Mistake 2. Select counterfeit products for Shopify dropshipping

Selling fakes can be very attractive because they are very marketable. However, this will lead you into legal disputes, which is not conducive to the long-term development of the store. Therefore, in the selection of products, we must be cautious of those products with unusual price advantages.

Mistake 3. Select a highly competitive product for shopify dropshipping

This is a common mistake made by many new Dropshipping novices. Because we may feel that selling well, competition and fierceness indicates that it has a market. But the truth is that the market share we can get from this product is small! It will force sellers into vicious competition.

So, how do you choose a good product for shopify dropshipping?

The product selection is a matter that needs to be studied and planned. Let’s take a look at the perspectives from which the selection can be made!

First, familiarize yourself with the best-selling products on Amazon, Ebay, AliExpress and other people platforms. This allows us to understand the market trends. Here we suggest a tool called SaleHoo. This website was previously used by “small business who are looking for Chinese suppliers on Alibaba?” This article also shared, is a website for dropshippers looking for suppliers.

SaleHoo Market Research Lab

SaleHoo has tens of thousands of products in more than 25 categories you can view:

The degree of competition between each product on Amazon and ebay

What is the average retail price of each product on the Internet?

Sales volume of each product

This makes it easy for users to research product competition on the market and help with the selection.

Social shopping sites

The social shopping site is an online market generated by the user’s evaluators, so what is popular now, you can basically find out here.

These sites can save dropshipper a lot of time to filter millions of items compared to Amazon and Ebay.

Study successful stores for inspiration

Study what those good shops are doing. How they select products, how they write listing, and store style and so on. Try to look at the online stores of big brands and small outlet stores so that you can see the different approaches companies take.

Finally, do a good job in the price market research of the product, as well as the degree of competition. Check prices for similar products on ebay and Amazon, it’s best to choose products that cost between $15 and $200. Research competitor products and product prices. If the same product is sold in more than 15 fairly mature stores, you may need to change one.

In addition to the Ultimate product selection tutorial for shopify dropshipping, 86Deal also listed other articals for product selection:

2019 summer Europe USA Asia product selection tutorial for Shopify dropshipping

How to dig best selling product in Shopify store

How to select and test products for Shopify dropshipping

5 ways to select hot sale products for Shopify dropshipping

10 ways to select hot sale products for shopify dropshipping

34 useful tips for Shopify dropshipping beginner

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There are lots of beginners who want to do shopify dropshipping business have no idea where to start, and there are various different dropshipping questions on the forum and quora, here we collected 34 useful tips for Shopify dropshipping beginner as a reference.

Choose a popular and reliable niche for dropshipping

It is the first step and key to your success on dropshipping business. It is risky to start a store with best selling products. First of all, most people find a trend in the peak, so your sales may not rise. Second, it’s hard to know if something is hot now, or if it will always be hot.

When you want to choose the right model for Shopify dropshipping, be sure to consider continuity. If you have a product that is currently hot, add it to your store as a product line to promote sales, but don’t build the entire store on a short-term basis. Focus on niche that can stand the test of time, such as fashion, fitness, pets, phone accessories, beauty or jewelry. Stick to a popular, stable niche market, and your business is more likely to survive in the first, second and fifth years.

2019 summer Europe USA Asia product selection tutorial for Shopify dropshipping

How to select and test products for Shopify dropshipping

5 ways to select hot sale products for Shopify dropshipping

Find a good competitor to imitate

It is important to look for quality competitors at the beginning. For example, if you want to be a customer-centric company, you can imitate Disney. If you want to master the brand art, you can imitate the Dollar Shave Club. If you want to create a large platform, you can imitate Amazon. Instead of copying their niche or style, just find the specific pattern you like and apply it to your own website. As for how to find a competitor, we will explain in the future blog.

Website visual design should be attractive

It is very important the entire site should be very visually appealing. The product page should have multiple product images showing different angles and uses. The home page should have a compelling banner image that allows customers to bring themselves into the product. Even your blog post should be very beautiful. There should be a few images in each post, GIF or even video to separate the text body.

Product catalogs should be accurate

If there are only 15 products in the early stage of the dropshipping business, all products can be classified into one large category. However, as the store develops, it needs to be more specific in the product category. Product categories such as female, male, and children don’t make much sense for search engine optimization purposes, but these categories are common on many websites. Even worse, some websites use female on all women’s fashions, and there are no subcategories at all. Most people don’t like to browse the entire store and find that they don’t have the dress they want in their store. Take a look at how Amazon classifies products so that customers can easily find very specific items.

Make product videos

Good product video can help increase conversion rates and increase store sales. There are two ways to use product video. First, you can add product videos to the product page to show different product perspectives or demonstrate how to use the product. Second, you can use product video as a marketing tool. Facebook’s video ads show a high level of engagement, clicks, and purchases. While creating video content can be time consuming, it will ultimately help you effectively increase sales. This also gives your brand a competitive advantage because many brands don’t have a lot of video content.

Encourage product review

Product reviews add trust to the dropshipping brand. When you get the first few sales, you should contact your customers or use the Shopify app, such as Product Reviews Addon, to automatically send messages to customers. Encourage customers to leave photo comments on the product page. If customers share your product on social media, they can leave a comment on your site and attach their photo. The more people who show products to potential customers, the more customers they can build. Knowing that someone else buys from your store and loves your product can help new customers convention rates.

Optimize store niche product keywords

Most Shopify sellers focus on short-term money-making strategies, such as Facebook or Google advertising or online marketing. However, the most important thing they ignored is the search engine optimization strategy. If you plan to run your website for a long time, then search engine optimization can help bring organic traffic. Don’t rely on a platform. You need to make sure that even if your advertising account is locked for a day, you can still make money in other ways. A search engine optimization strategy, if executed correctly, can help drive a lot of free traffic to the store.

Recover expired shopping cart

Try different APP and email formats. Although it is not possible to recover all abandoned shopping carts. However, even with a 1-5% success rate, it is good enough. According to Baymard, the average shopping cart abandon rate is between 60-80%. Although this probability is normal, you should do everything possible to generate conversions. Sending the first email within six hours of the customer abandoning the shopping cart can help with the conversion and then send at least 3 more emails. Additional discounts can be provided in the email to help with the conversion. Starting with a 10% discount, if the customer has not resumed the shopping cart, they will continue to offer a 15% discount.

Optimize navigation bar

The navigation bar on the top of the store is a menu where you can list product categories such as home, fashion, jewelry, accessories, special discounts. The first and last item in the top navigation bar is the most clicked. While most people put home in the first place, adding a product category is actually more strategic. Customers like to browse discounted items, so it’s also good to put it in the end. No matter which product line or page you want to attract more attention, you should be in the first and last position.

Make sure customers can find relevant information

When you officially launched the store, you need to make sure that customers have access to everything they need to purchase a product. Contains shipping and return information so customers can understand these policies before purchasing. Make sure you have a contact page so that customers can easily reach them when they have problems or questions.

If you are doing cross border dropshipping business, you may also note the customs tax, shipping terms, delivery time etc.

Add Flash sale

A sense of urgency can help increase sales. One of the easiest ways to do this is to add a time-limited snap to your site. All products should have a countdown timer. The added product should be rotated once a week, so that there are always new product options to attract more customers. Add a time-limited panning area in the top navigation bar so people can easily find your limited time snapped up items. Place it in the last category of the top navigation because the first and last categories get the most clicks.

Store automation

Simplify your work with e-commerce automation tools. For example, Buffer help you automatically post to social media. Kit could automate marketing. Shoelace can automatically retarget ads. The more automated the business, the more time it will focus on creating sales or a free and flexible dropshipping lifestyle. Be a boss, not an employee. Don’t be a business person because it will consume your time. Be a person who has his own business, makes money, and lives in his own way.

Marketing is the most important thing for dropshipping

Marketing and advertising bring money for your store, so don’t waste your time optimizing the store day by day. Actively post on social media every day, at least once a few days to post. Next, contact the magazines and blogs similar to your product features. In addition, you can create Facebook or Instagram ads for the products. Regularly writing blog content can help improve your store ranking.

Test ads

To really get the successful operation of the dropshipping business, you need to do a lot of experiments. You need to create different ads for different products. Test different copies, formats, and images. A large number of ads are used to test different advertising dimensions, which ultimately leads to customers and orders. Once you’ve earned money through advertising, you can start improving your site. Many people have focused on improving the website in the early stage. But if you don’t know the customer’s reaction to the website and the product, it is no good to improve the website through your own obscenity. Don’t be self-righteous to speculate on your customers’ ideas. Without seeing the data coming back, it is impossible to know where things need improvement.

How to select and test products for Shopify dropshipping

How to use Facebook ads promote Shopify store

Start social networking when you running your store

Once you’ve purchased your store domain, you can start building your audience. You can start with posts on social media to increase your fan base so that when you launch your product, you already have a target customer. After the website is online, it is time to start collecting email addresses and start building external links. Doing this from the beginning will expand your customer base faster. By focusing on building social media, email lists and links, it seems to reduce investment in advertising in the long run. In the end, you can also promote your products to your audience through your own social channels.

Keep in touch with influencers

It takes a few months to find the most influential people to promote the product, and even then there is no guarantee that the promotion will be effective. Finding a better influencer is actually very difficult. Sometimes they give a high price, but the conversion rate is very low. You can take advantage of Famebit to distinguish the influencers.

Try multiple social networks

When it comes to social media, many stores make the same mistake: there is only one social platform. For example, some people may only post on Instagram and focus their customers on ins through Influencer marketing. Still others are completely marketing on Facebook because they find Facebook ads more effective. While using a combination of platforms can be a bit time consuming, it gives you a competitive advantage. About 3-4 social platforms such as Facebook, Instagram, Twitter Youtube are the best. Don’t rely on one platform, because one day the platform may disappear and you have nothing left.

Marketing strategy in addition to ads

Advertising is very likely to be the most profitable way for your store. But you don’t want to limit marketing channels just by Facebook, Instagram or Google. Spend time optimizing traffic for the store through search engine optimization, popping products to blogs and popular magazines, content marketing, active posting on social media, email marketing, and more.

Marketing is more than just creating ads. Increase your organic traffic by optimizing your keywords, create a blog list related to your niche, contact them to mine your products, and more. Engage potential customers on social media by using hashtags, post multiple times a day and share valuable and interesting content. Create an email list and send promotional messages to customers on a regular basis. Establish a loyalty program to offer special discounts to loyal customers.

Retargeting ads have to run all the time

Publish a lot of content on your blog and show it in the web. When influencer shares content with its fans, the store’s traffic will increase dramatically. Use retargeting ads to show the most popular products to customers. In the early days of operating a store, there will be a lot of abandoned shopping carts, and by repositioning add to cards, you can try to win back lost customers. This method is much better than using an abandoned shopping cart app to send emails. Retargeting ads are usually less expensive and help promote conversions for customers who haven’t purchased for the first time.

Publish product to discount websites

For many online shoppers, product prices are important. They use tools and applications to find discount codes, saving more money. Give your product a high enough price so you can give customers a discount without losing money. Hire people on Fiver to submit your discount code to the most popular websites. Some stores include a discount page with a discount code for the store in their top navigation bar or footer. You can also use a discount code on social media such as “FB10” or “INSTA15”. There are specific discount websites, you can google yourself.

Build external links

To increase sales revenue while reducing ads cost, it is important to establish external backlinks. Do this by promoting your product on a related blog or magazine or writing a guest post on a blog. The more such traffic sources, the less you spend on advertising. For example, even if you write a guest post on another blog, you may not mention a particular product, but you may get a click on your site. Once someone clicks on your store, they can re-locate them with the best-selling products, which is much cheaper than trying to find new customers. After the store has been open for a long time, you can use this method to get some orders.

Create a blog to earn money

Open a blog for your shopify store can help you find new customers, increase customer loyalty and trust, and make more money for the store. With SEO and social media, your blog content will bring more traffic to the store. You can use retargeting ads to make money and let viewers see your products because they bring high quality traffic. Next, bring the best products to your blog as a gift for special occasions and holidays. You can also make money by embedding related product links in your blog.

Constantly update content to attract customers

When running a new store, publish content at a fixed time so that customers know when to come back. For example, if you add a new product every week, you should do it on the same day of the week so that customers can return to your site to view relevant content on a fixed day of the week. If you insist on updating your blog content, you should post the content on the same day. Once there is no fixed time, customer loyalty will be lost.

Spend more time on content marketing

It is impossible to increase the conversion rate by writing basic information such as products name. By writing a short paragraph detailing how the product benefits the customer, mentioning the feature, and explaining how to use the product, it would be better to convince the customer to make the purchase. For example, if you are selling a dress, you can mention how good the customer will look when wearing this dress for the next party, mentioning how the fabrics show their figure and recommending the shoe color or jewelry style to add points to the dress.

Make your content attractive

If you are doing Shopify dropshipping, you need to find a way to stand out from the competition. The easiest way is to create unique content. Publishing blog posts several times a week is a great way to build an audience and keep your site fresh and active. You can also upload videos to build your own brand. Luxy Hair has achieved great success by producing distinctive YouTube videos. Today, their YouTube channel has more than 2.9 million subscribers. Good content can bring huge profits.

Join Facebook group to get assistance and advice by other dropshippers

For dropshipping beginners, it’s best to join some e-commerce Facebook groups. Ask for feedback about your new store, tips on how to get sales, and share new tips you’ve learned. Become a member of the community, follow the trend, and build relationships with other sellers to become a more competitive seller. For example, Shopify Entrepreneurs, Ecommerce Entrepreneurs, and many other similar groups, please search for yourself.

Be kind to your clients

If you treat your customers in the right way, they will repeat purchase and introduce you clients. Be sure to keep in touch with your customers! Tell them you are very grateful to them! You can hold a “Customer Appreciation Campaign” to post new products and distribute VIP code during the event. Think of ways to do it, make them happy, and strengthen your connection with them.

Keep in touch with customers and understand their needs

Building relationships with customers is very time consuming but very important. Manually email each customer and ask them what they think about the product they are buying. If the customer wants our store to have any other type of product and suggests adding the blog content they want to see, you can provide a VIP in the email. Code thanks for their feedback as an additional reward for providing this information. Not everyone will respond, but once a customer responds, it will help us better understand our customers’ needs.

Loyalty plan

It is very important to build customer loyalty to your dropshipping brand to improve the Repurchase rate. You can offer multiple ways via discounts or gifts etc. to encourage old customers repeat purchase on your store and share with their friends.

Add upsell promotion

By upselling, you can not only increase the average order value, but also earn more profits per order, making your advertising spending cheaper. One tip: offer similar products as upsells, and if they buy now, they can give away gifts for free.

Share product reviews

When you getting the first few sales, ask the customer to take a photo with your product with their reviews. If you sell clothing or other accessories, collecting as many photos as possible from people using or wearing your products can help you get the customer’s favor. What the customer wants to see is the appearance of the actual product received, not the polished image. Contact your customers and let them share their photos with you on social media. If you pay the Reds to buy their photos, you can use them in your ad. Don’t run ads with customer-reported photos, but you can share them on your social platform as well as on your website. Remember to tag your customers when sharing photos.

Offer free shipping service

It is very important to test the different effects of free mail VS paid mailing. However, when you open a new store, it is best to provide free shipping to stimulate purchases. People are tired of placing orders in stores they don’t trust, so providing free mail will make customers feel less risky and willing to buy. About 50% of websites offer free shipping, which is where your store is better than other competitors. For example, AliExpress, many suppliers offer free shipping or ePacket, which is a low-cost courier service that does not have much impact on profits.

Dropshipping via ePacket

Too much shipping costs will scare away customers. If the price is too high, they may not buy it. If the waiting time is long, they may ask for a refund. These two issues can be solved by using ePacket distribution. This is one of the fastest shipping services in China and one of the lowest cost. Most products can be shipped for a few dollars.

Outsource order fulfillment jobs

When it comes to dropshipping business, there are things you can do better than others. Some things cannot be done better than others. Whether it’s a good product description, accounting, or marketing, you need to make sure you’re doing what you do best. Outsource the work you are least good at. If you have 20 to 30 order per day, it may took too much time for order fulfillment each day, then you can outsource the order fulfillment to save more time for store marketing.

86Deal offers one stop order fulfillment service include sourcing, purchasing/sample, quality inspection, warehousing, pick and pack, order printing, shipping and tracking upload as well as package return to China. you can check China 1688 Pick and Pack Order Fulfillment Procedure for Shopify Dropshipping for more details.

2019 summer Europe USA Asia product selection tutorial for Shopify dropshipping

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The hot summer is coming, the hot sales season of summer fashion classification is coming soon, have you worried about can’t keep up with the latest fashion trend for your dropshipping business? Have understand the fashion preferences of people in the EU, USA and Asia? Do you have idea how to select trending fashion products for Shopify dropshipping? Today we will share some hot sale product selection tutorials as well as our predictions in 2019 summer and we hope Shopify sellers can grasp this hot sales season.

Ladies’ tops for dropshipping

There are many styles of women’s tops, and European American consumers prefer clothes that have a sense of design in terms of details and styles. Comfortable wrap tops, lace fabrics and off-the-shoulders, we anticipate those tops will be the favorite of girls in 2019 summer. The light colors are dominant colors, and light brown, white, pink, and blue are common colors. $20-40 is a common price range.

Women tops

Ladies’ dress for dropshipping

Dresses is the best-selling category for women all year round. White, blue and black are the main colors of European and American women’s daily dresses. The bright and colorful print design is the first choice for vacation. In 2019, we predict that crochet, retro style, denim tooling and other popular elements will appear more in the design of the dress. The mainstream customer base will choose a flat price of 20-30 dollars.

Swimwear and its related products for dropshipping

Swimwear and beach skirts are still the hottest items to be missed in the summer of 2019. The sales of swimwear will last from the beginning of March until the end of August. Red and black French bikini (Bikini), blue and black geometric patterns (waves, stripes, etc.) Tankini (top body is a vest, the lower body is a bikini), and a simple one-piece swimsuit that is more suitable for swimming. They are all timeless styles. 2019 new swimwear trend, we will vote for high-waist bikinis and color vintage lines. According to the 2019 major brand swimwear conferences, we predict that the use of stripes in swimwear will be more abundant from color to style. Yellow, cool metallic, oblique cuts, pleats and laces will appear more on the beach. Currently in North America, online bikini prices are mostly between $10 to $30, while Tankini is generally above $20.

Rompers for dropshipping

2019 jumpsuits will still focus on the simple and tailored cut, shaping the handsome and handsome modern female image. The design of small details such as belts, shoulders, pleats, slits, and puff sleeves will give women a unique elegance! Special tips for sellers: Because the rompers are relatively strict on the body, the main group of jumpsuits will focus on the S and M. With regard to size, European and American people are generally 1-2 sizes larger than Asians. Buyers’ demand will focus on M and above sizes, while for some dresses, split swimwear and other body styles that are not so strict, sellers consider making some options for people with very large numbers.

Men’s shorts for dropshipping

With the popularity of social networks and the increasing demand for clothing for men, the styles of men’s summer clothing are also becoming more diverse. We have seen the men’s shorts category in recent years with constant innovation in color and length, but the most classic best-selling styles are still fit and knee-length (9-11 inches) simple casual shorts and loose and comfortable shorts.

The best selling shorts in the North America market are mainly beige and gray, while the black and blue options for sports shorts are more popular. Combined with this year’s New York Fashion Week fashion trend, it is recommended that you choose a sleeveless vest, cotton shirt or Hawaiian shirt for matching sales recommendations. In terms of the price of shorts for ordinary materials, the choice of less than $30 is the mainstream choice for consumers.

Women’s shoulder bag for dropshipping

Among the luggage categories, the women’s shoulder bag category ushered in sales peaks in the summer. In order to match the summer’s slim clothing, medium-sized leather satchel with flowing tassel accessories, as well as a classic color chain bag, are welcome. At the same time, the more practical multi-pocket Mummy bag, the beach must-have dumpling bag, is also the new choice for summer bag selection. Volkswagen is also accepting shoulder bag options from $20 to $40. In addition, this year’s fashion show has a short shoulder strap shoulder bag, you can consider the choice of shorter shoulder straps based on the shoulder bag.

Ladies sandals for dropshipping

Whether it’s going to the beach or for a daily leisure life, summer is inseparable from the sandals and slippers, light and easy to wear and without a sense of restraint. Among them, the flip-flop is still the most classic best-selling style. Prices are generally below $30. The color is mainly brown and black. For added comfort, some brands have replaced the tow with a one-piece composite that has been woven into a woven material. From the trend of fashion, thick sandals and multi-strap straps designed sports sandals, this year’s women’s sandals category sales of dark horses, it is recommended to use the classic color matching with soft touch of the upper fabric.

women sandals 2019 summer

In summary, we predict that the colors that are popular this year in Europe and America will be mainly bright and simple color:

Women’s popular fabrics and patterns in 2019 summer will be:

2019 summer Japan product selection for dropshipping

We predict that this year’s Japanese men’s T-shirt classification will continue the design that was common in previous years. Straight cuts and slim fits are the most common, and now more and more young people prefer loose and spacious coats. The comfortable cotton texture on the material is the first choice for consumers, and the price range we usually have is between 1,500 and 6,000 yen. White, earthy, blue, and black are common colors. The island style/coco print is a classic style every summer. Also remind you that the Japanese are thinner than the Europeans, so the S and M products are more popular.

Japan 2019 summer men’s clothing

Golf apparel for dropshipping

Playing golf is a popular sport in the summer, so the demand for golf apparel is gradually entering the peak season as the temperature rises. Common golf shirts and trousers are mostly cotton-woven fabrics, which ensure comfort on the one hand and perspiration on the other, and the price is generally between 4,000 and 15,000 yen. In addition to the necessary golf shirts and trousers, due to the arrival of the rainy season, the rain jacket is also an essential equipment for playing. The price of a rain suit is generally between 12,000 and 26,000 yen. In order to be more eye-catching on the grass, the common colors of golf apparel are light and bright.

2019 summer Indian product selection for dropshipping

Along with the dropshipping business are more and more popular in India, we have India fashion product selection guide. As everyone knows, India has more than 1 billion people, second only to China in the world. On the back of India, there is a tall Himalayas as a barrier that blocks cold air from the north, so India’s temperature is slightly higher than that of the same latitude. India is one of the world’s largest textile exporters, but India’s factories produce mostly Indian fabrics and hemp yarns, so the local market demand for cotton and cotton fabrics is high. Although India is located in the Asian continent, Indian consumers prefer European and American style clothing. Today we will focus on the three categories of women’s clothing that will enter the sales season immediately.

India Women’s tops for dropshipping

Women’s tops in fabric colors and patterns, high-saturation bright colors, flower prints and stripes are the consumer’s favorite choice. The upper half of the sleeve and the sleeveless are the most popular, and the large hem can be used for slimming. Cotton, cotton and rayon are the most popular fabrics.

India women dress for dropshipping

Shirts and high-waisted dresses are the most popular among consumers, and designs with sequins, zippers or laces are more popular. Floral prints and classic black and white are good choices.

India women pants for dropshipping

Multi-dimensional considerations in terms of style, fabric, fashion color, decorative elements, price, etc. are the key to making product selection for your shopify dropshipping business. The above is our recommendation and forecast of 2019 Europe USA and Asia summer hot fashion product selection, We hope to help Shopify sellers to grasp the summer fashion trend to make good profits for the dropshipping business. We hope that in the summer when the temperature is not high, your sales will be hotter than the weather!

Top 16 free and paid apps for Shopify dropshipping 2019

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We know that using shopify to open a store is now a very straightforward process especially for dropshipping business. However, the shopify store itself has limited functionality, so we sometimes need to add some plugins or apps for more features to facilitate the store marketing purpose to increase sales. Here we list the Top 16 free and paid apps for Shopify dropshipping in 2019 to help you increase customer experience and sales, all of them can be easily found at the Shopify apps store.

Bundle Upsell

$47/month, one week free trial period. (a little expensive)

Bundle Upsell is mainly to recommend some products related to the products in the customer’s shopping cart. For example, if you have a pair of running shoes in your shopping cart, I will recommend sportswear for you, recommend sports headphones and so on. In this way, customers are encouraged to spend more at one time.

Beeketing Checkout Boost

$20 per month, 15 days free trial period. This plugin can add some buttons for social sharing on the billing page, as well as some gifts, discounts, and a countdown to make the customer settle.

Plug in SEO

It has free and paid version. 7 days free trail. Plug in SEO can monitor Shopify store traffic in real time, as well as some problems with the store, and regularly report website SEO performance. All SEO optimization factors are continuously detected, including page name, title, meta description, website loading speed, blog structure, content freshness, and more. It could help you increase free traffics in long terms.

Sumo List Builder

This plugin is mainly to help us collect the user’s mailbox information. I have said before that the importance of email marketing is no longer repeated. The app could help you capture the visitor emails in the most delightful way and increase order value with discounts or coupons.

Yotpo Reviews

Yotpo allows us to show more user-generated content, which is the user reviews. If a product in the store has a lot of reviews, it can directly increase the trustworthiness of this product; if these evaluations are better, you can even increase sales directly. Let’s take a look at the features of this plugin:

Send tracking email to customer, request evaluation

Show reviews in a small section

Fully autonomously controllable

Helping to drain from Facebook and Twitter

Show product reviews at Google shopping

And the above mentioned are just the features provided by the free version,

A praise can increase sales by 10%.

Therefore, this plugin I recommend everyone to use when designing the store.

MacAfee Secure

Free, paid versions are available. This plugin is mainly used to protect our customer information. After installing this plugin, a safely certified banner will appear on our website, increasing the trust of our customers in our store. Of course, this is definitely not just for good looks, the role is also real, MacAfee Secure can check our website for viruses, to ensure the security of the site.

Product Recommendations

$9.99 a month, one week trial period. It is true that a store with product recommendation is much better than a store without any recommendations. Because there are product recommendations, customers will stay longer in the store and browse more products, so they are more likely to buy. And my favorite thing about this plugin is that it’s very flexible. We can choose to recommend products by type, or you can choose to recommend them by hot sale. The products that users have recently viewed, new products, or similar products are similar to the products they are looking at. In short, everyone chooses the most useful for themselves.

Persistent Cart

$3.99 a month, with a one-month trial period. I don’t know if you have those kind of shopping experience. When you shopping for a longer time and all the shopping carts in front are gone. That’s really annoyed and it will definitely lose a lot of orders. This plugin is to allow our store to avoid this situation. It automatically associates the customer’s shopping cart with his account to prevent customers losing their shopping cart, so there is no chance that the shopping cart will disappear.

One Click Social Login

$4.99 a month, half-month trial period. With this plugin, users can log in to our website directly with a social account without having to re-register, completely simplifying the user registration process. Social accounts that can be logged in include:

Facebook, Twitter, LinkedIn, Pinterest, Amazon, Google+, Instagram, Meetup.com, Outlook and Yahoo.

This is not only convenient for users to register, but also convenient for us to record user information.

Audience Push to Facebook

Facebook ad redirects, especially tracking those users who have visited our store but eventually abandoned the purchase. The benefit of this plugin is that it can be used to redirect ads to customers who have visited our store for a long time, thus establishing a long-term relationship with customers. We can also choose which objects to send ads to, including those who have registered for our website, have entered the checkout interface, shopped once or more times.

Edit Order by Cleverific

$19 a month, 14-day trial period. When we usually shopping online, did you find that you have filled in the wrong address just after placing an order, or the color is wrong, and you have chosen one more and so many wrong mistakes? So in order not to let our own customers encounter such things, it is necessary to modify the order. This plugin, as long as it has not been shipped, can be modified directly through this plugin. This is for the user experience, but also can reduce the return rate.

WishList Plus

It has both free and paid version. Two-week free trial period. Many users sometimes come to browse our stores, but just look at it and don’t really want to buy it. Maybe it’s because there is no money, or there is no need. But if I like it, I still want it. So this plugin is to allow this type of customer to add a wish list, and users can even add a wish list without even logging in, so we know which products are more popular. And we can also sync this wish list to different devices, and even give these users occasionally emails to remind them that they have not bought anything they like.


Cross-border dropshipping have one of the biggest concerns, and sometimes the biggest trouble – logistics. Sometimes the freight is too high, which will cause the customer to abandon the purchase or directly cause us to lose profits. Easyship is a plug-in for shipping that I personally like, which gives us discounts on shipping rates for over 100 logistics companies (including FedEx and UPS). And he even calculated the tariffs along with other fees to be charged, so there would be no expenses that we didn’t know, and it would cause losses. There are a lot of automatic functions, we can set the rules ourselves, such as UPS with less than one kilogram of goods, or choose the lowest price every time.

Pre-Order Now

$14.99 a month, two weeks free trial period. Sometimes when a hot item being sold out, but there are still many customers who want it, and the result is the item can’t be bought, so they will choose other brands and we will lose some customers. In this situation, the customers are lost, and this part of the customer will basically not come back. So how to avoid this embarrassing situation? With Pre-Order Now, you can directly pre-sell the product, even if it is not available yet, or is currently sold out, no stock, you can directly pre-sale.

Tidio Live Chat

Both free and paid versions are available. In general online shopping, the real time customer service will increase user experience, and any problems can be solved immediately. This plugin is an automatic customer service plugin I like very much, and it has many useful features:

See who is browsing our website, you can go straight to say hello;

The problem will be automatically answered within 10 seconds;

Support mobile terminal;

Support for multiple languages.

Product Compare

$5/month, one week free trial period. Sometimes you encounter two products are very similar and don’t know which one to choose. The role of this plugin comes. You can compare two products together to help customers make decisions. The clients could share the compare list to friends and ask for help before ordering.

Ok, the above are the Top 16 free and paid apps for Shopify dropshipping 2019,Here I would like to remind everyone don’t put all the plugins installed, pick the ones that you think are useful for your dropshipping business. You can uninstall the apps without any practical meaning. Installing so many plugins will definitely affect the speed of the website.

10 free useful marketing apps for Shopify dropshipping

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When we launch the shopify dropshipping business it is necessary to apply apps for the marketing purpose. There are many free and useful Shopify apps available to help you optimize your Shopify store. Here we collected 10 free and powerful apps for Shopify dropshipping business.

Privy – Free email popups

Mailing list marketing is a very important measure that Shopify sellers should pay attention to. Its main function is to collect the target customer’s mailbox and pave the way for subsequent remarketing. Privy provides pop-ups to collect mailboxes, use coupon codes, and increase the convention rates.

SEO Image Optimizer by Booster Apps

Role: Picture SEO optimization. E-commerce platform, the general text content is relatively simple, the content is repeated, and the high-quality text description is rare. Therefore, optimizing the picture is more important. Image seo is one of the important things that Shopify sellers must do to attract free traffics.

Product Reviews

Everybody knows the importance of product reviews for Shopify store convention rates. A very effective way to promote on the Amazon platform is to increase product evaluation to improve ranking and conversion rate. Shopify does not rank this metric, but a detailed and reliable review can greatly increase product conversion rates. In addition, Product reviews can also improve Google search rankings for free traffics, reflecting rich text in search results – showing metrics in search results.

Social Sharing Buttons

This app is for social sharing. If your product is attractive enough, sharing can lead to an increase in direct traffic and SEO rankings. In particular, Google’s weight in social sharing has become increasingly important in recent years.

Facebook Store

The most powerful part of Shopify is the combination of many social Facebook sites. This plugin allows your product to be purchased on Facebook, which is a great place for Facebook promotion to increase traffics and sales for your store. To understand that most of Shopify’s promotion is currently done on the Facebook platform.

Google shopping

In addition to Facebook store, you can also link your store to Google Merchant Center and sync your Shopify products to Google Merchant Center for free traffics.

Better Coupon Box

Coupon is always the most effective way for Shopify store marketing in Europe and the United States. The power of this plugin is to let customers submit emails or join Facebook fans in exchange for coupons.


The app sign show in the lower right corner of the website, the online store is trusted – providing encrypted information protection. Increase user confidence and increase conversion rates.

Tracking & Delivery Updates by AfterShip

Aftership is a company that provides package tracking services. Its automatic query system includes mainstream express and small packages. Make your customer service easy to track the status of its packages. Improve the shopping experience and reduce customer service workload. These emails are annoying if the customer asks where your package is.

Auto Currency Switcher

This plugin is useful if your Shopify store is international and has customers from many different countries. Automatically switch the currency unit of the customer’s location.

The above are the 10 useful marketing apps for Shopify dropshipping business for you as a reference, you are welcome to comment and share your ideas.

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