9 operational skills Shopify seller should know for dropshipping

9 operational skills Shopify seller should know for dropshipping

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Running a Shopify store was a very interesting experience. If you don’t know the shopping skills that will allow you to create a better online store, it may make you a little nervous. One of the fatal mistakes made by Shopify seller is to over-optimize the wrong things and forget some basic things. In this article, we’ll break down Shopify’s 9 operational skills that will help you master the basics Shopify marketing while ensuring that you are following the right things.

9 basic skills Shopify seller should know for dropshipping

Remove the watermark with drawing tool

As a Shopify seller, you can now draw on product photos. A convenient way to use this feature is to remove the watermark from the photo. As the red stamp in the image below, you can clearly see that this line is covered, which is done by using a white brush overlay. If you have a watermark on a white background photo, use a white brush to easily remove it.

However, not all photos have a pure white background, and sometimes the watermark is placed on the product. Fortunately, the color picker allows you to add any color code to match and draw accurate colors.

The easy way to know the exact color code is to use a Chrome extension tool like ColorZilla. It allows you to hover your mouse over the colors in the image and capture the exact color code. Then use this color code to place it in the “Color picker” box, where you can see the letter “#ffffff”, which allows you to delete the watermark on the photo with a colored background.

Bulk modification price changed from 26.99 to 27

Most online retailers want their product prices to look good for buyers. Wal-Mart tends to end with “97”, while online retailers end with an average of “99”. If you want to position your brand as a bargain price, adding a cent may make your brand look more affordable. However, not all dropshipping brands need to play this price game. You can position your brand and make it look more reputable, just like Nike, give it a real price.

Fortunately, you don’t need to manually create a price end for the product on Shopify. If you want all your prices to end at $0.97, such as Wal-Mart, ending at $0.99, or a seemingly more professional fixed number, you can use the Shopify settings to automate it.

Then you can set it by Settings > General > Store Currency > Change Formatting.

Add all store policies to the footer

One of the important things that Shopify beginners forget to do is to add policies to their website. Often, when customers browse the site, they want to check the return policy to ensure a refund if the product is defective. The policy also adds a legitimacy element to your website to help build trust with consumers before.

You don’t need to manually create your own policies from scratch. You can create or modify it in your Shopify management. However, please remember that you will be required to follow the policies on the website. If you indicate a refund in the policy, you will also need to receive a refund when the customer requests a refund.

Update product inventory every month

Mostly Shopify sellers tend to be a bit eager, usually using Oberlo’s one-button product introduction, adding hundreds of products at the beginning. Even the old sellers often make this mistake. He added 423 products to the store, but the result was overwhelmed by this process.

Novices should be controlled below 25 items when adding products. Although adding a lot of products may seem tempting, if you focus on a small part first, you are more likely to succeed.

Then, you can add some new products on a weekly or monthly basis depending on how long you have worked in the store.

Because the signal you need to send to Google is that you will regularly update your Shopify store. If you release all the products on the first day and have never released other products, Google will think they don’t have to crawl your website. When you add new products, blog posts, or pages on a regular basis, Google’s crawler will notice it.

The more products you update, the more active your site will be, so you’ll get more traffic.

So, as an online retailer, you need to create a timeline to manage the frequency of adding new products. You need to maintain or maintain a timeline for product updates as much as possible to benefit from the increase in organic search traffic.

If you don’t have ads budget, you can promote store in free channels

Most people who opened their first online store wanted to make a profit as soon as possible, so they turned to Facebook ads. But if you have never advertised on Facebook, your first ad is likely to fail.

In order for your profits to grow, you need to invest in advertising carefully.

First, add your Facebook account information to your website. Then, create a redirect ad on your website, which can be a redirect ad added to the shopping cart.

To avoid spending too much, you can focus all your efforts on driving free traffic to your website. If you post a large number of products on your Pinterest account, be sure to lock in other images so you don’t trigger your account as spam. Although you want to work hard to promote the product, you still follow the terms of service.

Then you can post your product on Instagram. If you have already gained fans on Instagram, you can share your product links on Instagram Stories. If you don’t have fans, go to the niche fan page like “ashion lovers” and ask if they can share an ad story on their account. Fan pages tend to have lower advertising rates than influencers.

If you have already created blog content for your website, you can share it on Twitter. You can run redirect ads specifically for blog content in case people don’t realize what you have online business.

By repositioning your ads and focusing on driving free traffic, you can keep advertising costs low during the first few months of learning how to promote your online store, which will prevent you from overspending costs. At the same time, this is also the basic marketing skills that ensure you develop long-term success without losing money.

Always test the store’s mobile settings

Before running the first ad campaign, you need to check again to see what your site looks like on the mobile side. For example, when you create an ad, not everyone will browse the site on their laptop, and some people may see ads on their phones or tablets.

For example, when you browse your site on a different device, you may notice that the size of the image has not been adjusted. By understanding the problem with the image model, you can choose to crop the image in a different way to make it appear in the same format as the desktop version.

Mobile testing is especially important if your primary source of traffic is advertising, online marketing, or applications such as Instagram or Pinterest.

To test on your phone, you only need to access your website on your phone or tablet. Browse through every page of your site, view problematic images or hidden CTAs, and monitor the number and timing of scrolls you need to scroll through each page.

Add hot sale products to Shopify store

If you have just signed up for Shopify or are considering signing up for Shopify, you may not know what to sell. Some Shopify sellers may consider selling unique products that they create themselves, and other online retailers may purchase large quantities of inventory at wholesale prices. In addition, you can create on-demand products to customize your product.

The quick way to do online business is to sell proven products. You can view the product volume by Oberlo to see the popularity of the product. You can also view popular products to find current bestsellers. By selling proven products instead of trying to create your own products.

Customize Shopify theme as little as possible

Shopify allows you to customize the theme as needed. If you are a new seller, one of the shopping tips you are advised to follow is to customize the store as little as possible.

The professional designer created the theme you installed in the store, and if it works well enough, you can install it so that it can work better on converting customers.

When it comes to theme design, you need to focus on changing the picture to make them relevant to your brand. If your theme is suitable for a certain number of products, then consider optimizing your store or changing your theme.

If you lack design skills, you can rely on the theme designer. Try to keep most of the theme design, the image changes slightly, and the home page layout needs to be modified, but the overall look of Google fonts, color palettes, and the store will remain the same.

Create a text logo

Most new Shopify sellers lack logo design skills, so you can use the logo maker, which helps you design your logo without design skills.

However, one of the common mistakes is that when you have a colored store background and your logo is in .jpg format instead of .png format, a sly white box will appear around the logo. This exposes you to being a complete novice.

You can use a text-based logo, that is, the logo does not need to be an image mode at all.

For example, the logos of brands such as Lulus or MVMT Watches are very simple.

As a Shopify seller, you will have several roles. If you want to build an on-demand production store, design skills are one of them.

In addition, you also need to pay attention to the image resolution. Each theme has its own size, you need to optimize the logo for it, you can contact the theme designer to get the correct logo size.

The above are the 9 basic skills Shopify seller should know for dropshipping.

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