10 tips for Shopify store video marketing

10 tips for Shopify store video marketing

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Video traffic is expected to account for 82% of all Internet traffic by 2022. At the same time, video production and releases are increasing in all industries. As a Shopify seller the video marketing is essential to help us get traffics to store and increase conversion rates. But the problem is: in an oversaturated modern world, social media users are also increasing, and sellers may only have two seconds to attract the attention of potential customers. That’s why creating “thumb pauses” is so important for video marketing. The upgrade from a product seller to a brand creator is the ultimate goal. Every Amazon product seller who wants to succeed in the long run should figure out how to achieve this powerful transformation.

10 tips for Shopify store video marketing

The goal of video is to create emotional connections between consumers and brands, and then use this video to create sales opportunities, build emotional connections with brands through multiple channels, and promote high-speed growth.

Video marketing begins with building emotional connections, but it is not easy to do. To understand which video content is effective and what can resonate with people, the first thing to do is to test the creativity of the video. How can I stop the viewer from scrolling and continue watching? Here are 10 tips for video marketing to help you create video ads and increase conversion rates for Shopify store.

Embed logo

The logo should be part of the video content, embedding it and making it stand out without diverting the viewer’s attention to the video itself, and the user will associate your logo with the video content.

Close-up every 10 seconds

Taking close-up shots every 10 seconds ensures that the viewer is aware of the focus of the video, which is a major factor in selling products in Amazon or any other e-commerce environment. The user’s attention duration is short, so make sure your video is lively and interesting.

Call to action (CTA)

After successfully attracting viewers to watch the full video, the importance of the call to action will be reflected here. Usually you will want the viewer to want more information after the end.

5 alternative introductions

Creating 5 alternative presentations for each video adds diversity to each content and ensures that it is not oversaturated on the platform. Once a video becomes popular, the user’s favorite segment will be known as your symbolic marketing asset.

Background music is an enhancer, not an interferer

While music can make video content more vivid, it shouldn’t be the main focus because it distracts the viewer. Also before using the music for any video, you are sure to have the license for that music.

Shooting modularity

Your video marketing material should not contain slender single clips, but instead edit multiple clips in succession. It can place different aspects of a marketing campaign in a single piece of content.

Fast cut

To further emphasize the importance of video design, you can take advantage of fast cuts, including clipping into this editing technique, which is important to keep the audience’s attention.

Speed up playback

Many people recommend increasing the video speed by 1% to 12%. It may be cleverly stylizing the video, which is very subtle for the viewer, making the viewer interested in watching the entire video playback without noticeable.

Comparison and demonstration

Product comparisons and demos are recommended for video content because users are more likely to have emotional attachment to something and compare it to other things. In addition, the demo also allows viewers to imagine themselves in the same scene, which helps to stimulate the brand’s memories and development.

Including social proof

Trust is an important factor for consumers, and video marketing should follow this theme. To build trust through video, you can include social proof that the evidence can be anything, such as news features and testimony, but it must be credible and instill confidence in the audience.

Following the 10 video marketing tips will undoubtedly create a video that goes beyond the competition. What makes modern video marketing stand out is that it doesn’t need to be expensive, in fact, by using your own team and resources, you can save lots of money.

Niche multi-channel, help marketing upgrade

One of the main pillars of video marketing is multi-channel marketing. If you only focus on Shopify or Amazon, it is a big mistake. According to the survey, 80% of young people between the ages of 18 and 29 are active on YouTube, and 70% use YouTube to help them make purchase decisions, but only 9% of US companies use YouTube to advertise. From such an unsaturated space, this is a huge opportunity for marketers. So you have to make sure your own brand and products are posted on YouTube, Facebook, Display and other websites like Tiktok.

Video ads should promote brands through website sales, retail sales, and Shopify sales, and focus on your brand through multiple channels, not just Amazon. Tracking engagement metrics such as comments, likes, and sharing can tell if people really like this video, and turning video into actual product sales is the key to brand growth.

Often consumers will choose brands rather than products. Imagine that consumers do not look for cottage brands when they shop online, but instead look for products that represent one of their brands.

If you can make yourself one of these brands, it has laid the foundation for the future success of e-commerce. Once you start to think of Shopify as a partner and platform, not a facilitator, you will start asking for it. Brands give some respect, which promotes long-term growth and return on investment.

All of this is not to create a one-off video to drive sales to Shopify store. Effective video marketing is about building brands, not creating one-off sales. Restricting yourself to a product seller on Amazon violates this philosophy. While Amazon is an effective and powerful e-commerce tool, a useful way to achieve and sustain long-term success is to create a valuable, trustworthy, and high-quality brand through multiple channels.

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