How to Instagram marketing for free and paid traffics to Shopify store

How to Instagram marketing for free and paid traffics to Shopify store

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When it comes to Instagram, as a Shopify seller you may not be unfamiliar. It is also one of the best social platforms with huge traffics need to be tapped. In addition to advertising on Facebook, there are still a lot of fan economy (fan marketing) traffic acquisition methods, then we have done such a long time works to get traffics, what are the methods or skills to get huge Instagram traffics to Shopify store?

About Instagram

When we sell goods on Shopify, we must know how to get traffics to our stores. Usually we know to pay google or Facebook to advertise, but the expensive advertising costs will scare you after a few days of display in your ad group, we must find a kind of the method of free traffic, many people do e-commerce traffic always want to get the shortest time to get the benefits, and in the process he is just lazy, want to just advertise to complete. But in fact, no matter what method is used, it must be refined. Here we will introduce you to how to get huge traffics from Instagram, which will help you.

4 rules to get free Instagram traffics

(1) Take a beautiful picture of the product and let the picture speak for you

Instagram users are looking forward to beautiful pictures that are eye-catching, rather than ordinary products. You can take pictures of the product’s usage scene, product details, behind-the-scenes footage, and add elements to the story and life.

(2) Using Hashtag for user search

The Instagram tag is very important. Every time we post, we must try to have a hot topic tag. This allows people to find our images in the crowd. The keywords of the tags try to use hot topic keywords. Whoever masters the basis of these traffic sources has mastered the premise of large traffic. You can use 30 tags per post. Of course, we sometimes use 10 hot ones, and if you are brand-operating, you can create your own labels to increase your brand exposure.

(3) Schedule posting time, and it is not allowed to post when most users sleep.

So how do you calculate the best time to post? The best moment I can sum up for you: Take the US user as an example: China time: 5:30 am to 7:30 am (except weekends). From midnight to 3 am. These are for American customers. It is not difficult for us to find these times. It is usually the morning to work, the noon break, and the time after dinner. We can find out the timetables of each country.

(4) Increase interaction and increase user attention

The biggest highlight of Instagram is the high level of user engagement. Want more people to pay attention to you, the title should be interesting, the content should be in line with the popular taste; often interact with the fans, if the fans reply more, then pick a few responses, the fans reply less, just reply, so the people who interact with you will come more.

7 skills to learn instagram marketing

(1) Connect Instagram to other social media accounts

If you connect Instagram to your Twitter and Facebook accounts, any images you share on Instagram will be automatically posted to your other social media accounts.

(2) Pay attention to Instagram video uploading

Instagram allows users to upload videos, and of course you need to make sure your videos are short and interesting, as the viewer’s attention will not last more than a minute.

(3) Re-emphasize the use of # label

Since people sort images by #tag, you can use this feature to tag your images for more new attention. There can be no spaces between the keywords after the #tag, such as #weddingdress, can not be written as #wedding dress.

(4) Responding to comments

Your followers like you to respond to their comments and opinions, so after you come up with a point of view, you need to check and respond regularly within one day. After someone else follows you, you can follow them and try to connect with them on other social media.

(5) Shape your brand connotation

For example, your company’s business is about wedding dresses, then uploading happy and happy wedding photo photos and showing others’ love for them, compared to uploading some product photos, telling the company’s story will make you gain more attention.

(6) Satistic the number of favorite pictures

If you focus on the “like” (small heart) buttons that people click on, you can better understand your fans’ preferences. This will not only help you decide the type of image to be released in the future, but also make a small market research for your product.

(7) Regularly updates post

Like all social media sites, insisting on regular updates is the key to success. This will let your audience know when to expect your new content.

5 tips for improving Instagram marketing

(1) Clear market positioning

In terms of the number of young users, Instagram has surpassed Facebook and Twitter. 53% of Internet users aged 18-29 use Instagram, and 25% of those ages 30-49 use it. Before using it, make sure your target customers are active on this platform.

(2) Edit wonderful pictures

In fact, you don’t need to think about how to make some rich and interesting photos, even you don’t need to prepare a professional camera, because Instagram itself supports photo editing, and there are many options to choose from, you can use it directly. Take a photo and upload it, then edit it.

(3) Thanks fans

Share your growth and achievements with your fans. When fans reach a groundbreaking number, they can do content with a thank-you fan theme.

(4) Create a unique brand image

When you manage your homepage, all your social needs need to match your brand image. The style of the title and the tone of the response, and whether or not to use emoji and which type of emoji to use, will help you shape the brand image you want to show to your customers.

(5) Homepage design

If you look at it from a mobile device, this usually depends on the last 6 photos you uploaded. The effect of this interface determines whether the user will continue to browse the next content.

Tips for Instagram ads

(1) Rethinking the playback environment

While it’s important to create ad content that is suitable for both sound and mute playback, it’s worth noting that more users will turn on the sound when watching an Instagram snapshot than silent playback.

(2) Time-use effect

Since the posts shared to the dynamic will be saved forever, the dynamic content created by the user should not only reflect the value and personality of the brand, but also stand the test of time. Instagram Snapshots capture audiences in a completely different way, by displaying ad content for a limited time (photos last 5 seconds, video plays 15 seconds).

(3) Designing ideas for vertical screen mode

Mobile video is a powerful marketing tool. Video Ads is especially suitable for display on mobile phones. It not only fills the entire screen after maximizing, but also does not require the viewer to actively adjust the orientation of the phone.

(4) Design according to space

There are three formats to choose from when posting: square, landscape or portrait. Instagram ads support a variety of ad formats, such as Carousel Ads, which add up to 10 cards to tell a brand story.

8 useful tools for Instagram marketing

(1)Instagram Shoppable Posts

Instagram launched Shoppable Posts, which allows users to easily tag and purchase products from Instagram. To sell items on Instagram, Instagram accounts must be converted to corporate profiles and connected to the Facebook directory to be created and managed on Business Manager.

(2)Instagram Stories Shoppable Stickers

Shoppable Stickers is a tool that makes it easier for Shopify seller to sell products through Instagram Stories. Companies can apply stickers to physical products or to images and videos.

(3)Curalate Like2Buy

Like2Buy is a tool from Curate that is implemented by generating links in the user’s resume. When fans click on it, they will be taken to Like2Buy to buy products, read stories and more.

(4)Shop Social

Shop Social helps fans find your product in Instagram photos and click to buy. Mark multiple products to your post, direct all of your visitors on Instagram to your Shopify store or integrate your Instagram feed into your website.

(5)Postcart

With Postcart, you can convert any Instagram post into a purchaseable product or convert an Instagram feed into a purchaseable store.

(6)InstaOrders

InstaOrders is an easy-to-use tool that quickly converts Instagram feeds into purchaseable stores. Sign in to your Instagram account, upload photos, and your Shopify store will sync with Instagram.

(7)Inselly

Inselly is a platform for Instagram that brings together all of Instagram’s sales offers for search, sorting and buying. Sellers can easily open their own stores and create purchaseable items.

(8)Soldsie

With Soldsie, Shopify seller can sell products to consumers on Instagram in two ways. First, they can upload photos and descriptions to the Soldsie dashboard, post to Instagram or Facebook, and fans can purchase them by typing “sold” in the product’s comments. After the comment is posted, the customer will receive an invoice to complete the purchase.

Finally, let’s talk about Instagram software analysis tools. These are the fundamentals for us to improve and improve instagram traffic. These tools are very important. You can search for related usage methods yourself. The social account is actually very intuitive, but it is only two points: First: understand what the user wants. Second: constantly overcome their needs to understand what the user wants, it is very important to study what users are paying attention to. What are the characteristics of the user before they can be operated accurately.

Ideas about Instagram/Facebook ads

1. It’s important to conduct competitive research before you start creating your own Instagram ads. The best way to do this is to access the competitor’s website through the Instagram app to get a label with remarketing Facebook pixels.

2. The goal of a campaign is to see what people do when they see an ad. The goals you choose play an important role in how well your ads are optimized, how they are paid, and how they’re tracked.

3. If a user who visits your site serves a conversion goal or a campaign for a remarketing campaign, you must first create and install a Facebook pixel.

Instagram ad targeting is to find the person most likely to perform the actions you specify in your campaign goals.

4. Instagram ads offer the same targeting as Facebook ads. The best ways to target include creating custom audiences and Lookalike audiences, and using Audience Insights and Google Analytics to get the most out of them.

5.When developing your Instagram advertising idea, you should consider what your goals are, who you are trying to reach, and what kind of information and tone will motivate your followers to participate in your advertising.

6. Once your Instagram campaign begins, you need to constantly edit and optimize it. If you are a beginner, then the best tool is Facebook traditional ad manager.

7. Always starts with a small advertising expense. If your Instagram ads are active, please increase your spend every three days. If not, please don’t hesitate to pause it.

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