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Why 99% Shopify sellers failed on cross border dropshipping?

Why 99% Shopify sellers failed on cross border dropshipping?

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There are various discussions about How to become rich with Shopify dropshipping. However, the reality is that 99% of Shopify sellers have failed to make big money with the cross border dropshipping business, which is quite inconsistent with the promotion of many Shopify masters. So how do you avoid repeating the mistakes of 99% shopify sellers and join the 1% successful people? There are some suggestions for the Shopify sellers.

Choose a distinctive Niche

The No.1 principle of Shopify dropshipping is the goods Niche, no matter Shopify, Amazon or any other eCommerce business you must first consider what kind of market segment you want to choose. In short, you have to choose the products to be sold.

Social media marketing also follows the principle that 20% of work determines 80% of results. 99% of the people’s mistakes are in follow-up. The Niche conclusions obtained by various analytical methods are products that are sold in countless stores.

For a specific example, like a dog collar. People or most people don’t buy generic products from Shopify stores or Facebook ads, just as you don’t buy toilet paper from Facebook ads. What you should do is to use the search engine’s auto-fill term feature to find inspiration when searching for Niche. For example, add a space a after the generic product dog collar, and choose one of the following automatically generated entries to be Niche.

Like the dog collar army, you can test your army-style dog collars with Facebook ads, including dog collars inspired by some of the most famous generals. They are all very good Niche.

For another example, like earrings, don’t choose the general product earrings, but use the method we mentioned above to find inspiration from the terms that the search engine automatically fills. For example, the earrings animal search for animal-shaped earrings is a good Niche. Imagine if a Facebook user has an upcoming birthday, her husband might want to buy such a pair of earrings to send her as a birthday present. On the contrary, if you choose a universal product such as dog collars and earrings, it is unlikely that someone will buy these products from Facebook ads.

Before you start the Shopify dropshipping business, you need to think about how to accurately target your audience and find the target customer base. So your Niche should never choose some general merchandise.

Shopify stores also need operation

99% of people have the wrong idea that Shopify stores can make people rich overnight. These people think that they can realize their e-commerce business from one day or one week without knowing anything about Shopify. What they don’t know is that successful e-commerce companies test hundreds of products every day, change the various settings of the store, and summarize which products are successful and which are unsuccessful; like all business activities, Creating a successful e-commerce company also requires a lot of time investment, a lot of work and a certain amount of capital investment.

Don’t think that just using Oberlo to import merchandise to your Shopify store, you can wait for the successful Dropshipping to become the next richest millionaire. You need to do a lot of tangible work, such as creating mailing lists, building good relationships with your customers, relocating customers, sending coupons to old customers, and more.

Gave up once failed

Many people put a total of less than 10 items in the Shopify store, created an ad group for each item, the result is no one sold successfully, and then abandoned the Shopify store. Regardless of online and offline, the key to determining the success of an entrepreneur is how strong his willingness to succeed.

Many people may spend 100 dollars, 200 dollars, or 500 dollars to create a Shopify store and place Facebook ads, but they don’t work, so they give up. Maybe you only need a successful goods. And you don’t know that the e-commerce industry has the snowball effect. Once you have a breakthrough, you will soon face the dilemma of out-of-stocks. 99% of people gave up before they successfully sold their first item.

Workload gold distribution ratio

Our 20% activity determines 80% of our results. For Shopify stores, which are the focus of our work? Below I will analyze how the workload should be allocated from the three main tasks of the Shopify store:

20% of the workload is spent creating stores; (in my own case, I am familiar with the creation of the Shopify store, I am familiar with the placement of Facebook ads, and have a wealth of e-commerce sales experience. I usually spend a day creating a Shopify shop.)

30% of the workload is used to select Niche and merchandise;

51% of the workload is used for marketing (I deliberately emphasize more than half of the workload);

What about the order fulfillment? Just find a professional order fulfillment agent to outsource the jobs which could make your dropshipping business more effective. 86Deal is a reliable Chinese order fulfillment agent who provides one stop order fulfillment services including sourcing, purchasing, warehousing, QC, label and packaging customization, order printing, consolidation packing, shipping and tracking upload etc.

Separate the primary and secondary jobs, spend time on productive things

Before you create a Shopify store, make sure you have your Niche and merchandise. Otherwise you may have spent a lot of time and money creating a Shopify store without any sales. You have to spend your time testing product and ad targeting, both of which are about store profitability, rather than spending a lot of time creating attractive Twitter or Pinterest accounts.

The above points are the analysis of the 5 reasons why 99% of people failed on Shopify dropshipping business. I hope that the suggestions I have given above will help you join the 1% success list as soon as possible!

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