Black Friday is no stranger to Amazon sellers, one of the most anticipated festivals of the year. It is no exaggeration to say that on the occasion of Amazon’s Black Friday, sales of a good product can reach several times the previous sales. Sellers are now preparing for the battle and looking forward to its arrival. For Shopify sellers it is also the best selling season of the year. In this article 86Deal would like to share with you some trending products in 2020, as well as the most popular products and recommendations.
Let’s take USA for example, the most popular five categories with excellent product sales are Home (home furnishing), Wireless&Electronics (electronic products), Auto (auto parts), Pet products (pet products), and Home Improvement (home improvement). According to the above summary, in fact, the best-selling categories are all around people’s daily life, that is, mobile phone cases, tempered film, and mobile phone data cables under Wireless&Electronics (electronic products). Strap series, Bluetooth series, earphone series, mobile phone holder series, wireless charging line series. The above categories are basically monopolized by leading sellers in the industry. Most of these categories require relevant qualifications. Some Shopify beginners are more difficult to do. If you are interested, you can also try to find some niche product to sell.
Trending products for dropshipping
Consumer concerns: smart cleaning methods, whether it is convenient to disassemble and clean, battery life, cleaning area, suction, low noise, whether to support smart home
Suggestions to sellers: sweeping robots have high requirements for product technology, such as no manual intervention, autonomous navigation systems and memory systems, and the price range is very large.
Compliance requirements: To meet the certifications of UL in the United States, CE in Europe, and PSE in Japan, please consult Amazon Seller Central for details.
It is a hot-selling product throughout the year, with a price range of US$150-600.
Hand-held vacuum cleaner
Because most of the foreign residences are apartments and villas with a large area, it takes longer to clean by yourself.
Recommendations to sellers: The weight of the product should not be too heavy when choosing the product, it will become sour after a long time, which will cause a bad experience for buyers, and it is easy to get bad reviews. The garbage storage space should be large enough, which is also one of the important selling points for the cleaning power of pet hair. Most people keep pets abroad. At the same time, the multi-purpose intelligent electric mop with one machine is on the rise, and sellers can consider the development of the product selection direction to broaden the category.
It is a hot-selling product throughout the year, with a price range of US$40-400.
Bedding textiles (gravity thermal blanket)
Hot products: quilts, blankets, pillows, pillowcases
Consumer concerns: superfine fiber, machine washable, anti-static, good breathability
Its hot selling month lasts from September to March of the following year, with a price range of 20-200 US dollars.
Consumers’ concerns: milliampere hours, number of supported key devices, charging speed and duration, examples of sad charging devices, examples of application scenarios, list of products in the package, overcharge/discharge and high temperature power failure protection, product size, shell material, Portability
Advice for sellers: Because the market is chaotic, the safety and capacity of the selection is very important.
It is a hot-selling product throughout the year, with a price range of $10-50.
The demand for wireless chargers is on the rise in 2020, and this trend will continue to rise, and the market prospects are good.
It is a hot-selling product throughout the year, with a price range of US$10-50.
What self-media people love, as short videos enter people’s lives, everyone likes to record vlogs, and the demand is great. Many people go out to play and take selfies.
Main product features that consumers pay attention to: camera pixels, anti-shake performance, lightness, image quality, adaptability, maximum shooting angle, waterproof, battery life, remote control, and related accessories.
Suggestions for sellers: Understand the corresponding technical thresholds and difficulties according to the needs of buyers, and prepare for new products to compete with well-known brands.
It is a hot product throughout the year, with a price range of US$100-200.
Main product features that consumers pay attention to: size, weight, applicable people, applicable environment, audio connection method, sound transmission/noise reduction technology, audio quality, maximum use time, charging method and time, standby time, waterproof rating and wading Environment, ergonomics, comfort, etc.
It is a hot product throughout the year, with a price range of US$20-100.
Main product features that consumers pay attention to: size, weight, applicable people, audio connection method, sound transmission/noise reduction technology, audio quality, maximum use time, charging method and time, standby time, waterproof level and wading environment.
It is a hot-selling product throughout the year, with a price range of US$40-150.
Auto accessories dropshipping
The auto accessories dropshipping mainly focus on light weight products like key chains, hanging ornaments, tire pressure detectors, car tools etc.
Pet products dropshipping
People like to keep pets such as kittens and puppies. Because they are not at home during the day, they will use a monitor to see what they are doing and whether they are safe. In order to prevent emergencies, it is to protect the pets themselves.
American residents like to decorate homes, parties and the like, so decorative light strips are indispensable, and the demand is relatively large.
Recommended products for Shopify dropshipping
Indoor sports (aerobic exercise, anaerobic/stretching exercise, home sportswear)
Consumer concerns: whether the sports equipment is easy to install, weight, length, adjustable, waterproof and non-slip, product quality, easy to store and store, material, washing method, size, and functionality as the entry point.
Consumer concerns: easy disassembly, complete assembly tools/accessories and installation instructions, sturdiness, material and appearance.
Household disposable tableware
Consumer concerns: When disposable products are degradable, whether there is a combination option (for parties), whether the material of non-disposable products is stainless steel.
The above product selection recommended for dropshipping is based on the Amazon Black Friday big data sales analysis. Many categories are more suitable for shopify dropshippers too. Choose to do some category extensions or Peripherals, such as home smart sweeping robots, small sellers with no supply can make some cleaning appliances, floor cleaners, polishes, cleaning sponges and other supplies, because they are just needed supplies and the demand is large. As long as the product selection is done well, you can expect big sales in the end of 2020 for your dropshipping business.
It is estimated that by 2025, the global overall apparel consumer market revenue will reach US$2.3014 billion, with a compound annual growth rate of 5.3%. Among them, the overall consumer market revenue for women’s clothing will reach US$1.1791 billion, accounting for 51%; the overall consumer market revenue for men’s clothing will reach US$757.4 billion, accounting for 33%. For Shopify fashion apperal sellers it is very big market to make profits.
Global Women’s Clothing Consumer Market Overview
The top five subcategories of market share ranking from high to low are: women’s pants; women’s sweaters/knitwear/pullovers; women’s skirts (dresses/skirts); women’s accessories and others; women’s sportswear and swimwear .
Global Menswear Consumer Market Overview
The top five categories with a compound growth rate of 2020-2025, from high to low, are: men’s sportswear and swimwear; men’s T-shirts; men’s pajamas/housewear/underwear; men’s accessories and others; men’s jackets and jackets.
Portraits of online consumers in fashion-country differencesbetween USA and Germany
Gender/income segment is similar: the ratio of male to female consumers, high, middle and low income groups all love online fashion shopping.
Age groups are different: the largest proportion in the United States is 25-34 years old, and in Germany it is 45-54 years old.
For different target markets, it is necessary to study the characteristics of consumer portraits in their respective markets, and then design and develop different products according to their different characteristics.
2020 Autumn Winter women’s clothing trends
Customer Portrait Analysis of Women’s Clothing
Gen Z 18-25 years old
1) High school, college students, women who are new to the workplace
2) Rapid growth in consumption capacity
3) Emphasize self and pursue fun
4) Compared with others, they shop online twice as often
Millennials (Gen Y) 26-44 years old
1) Working women, usually with families, children and pets
2) Main consumer group of women’s clothing
3) The consumption concept is cautious, emphasizing lifestyle and taste
Gen X 45-54 years old
1) Focus on high quality and high consumption capacity
2) The generation of women with the highest brand loyalty
3) Email marketing is the preferred channel of Gen X-generation
With the gradual spread of the COVID-19 epidemic in countries around the world, working from home has become a mainstream global trend, and some companies have even decided to allow some employees to work from home permanently. This has also given birth to a strong demand for home sports categories. This change in pursuit of a healthy lifestyle will not disappear with the easing of the epidemic, but will make people pay more attention to exercise.
Women’s hot selling sub-categories in 2020
The Shopify sellers can create small and beautiful brands with moderate prices and complete functions. Fujian is the industrial belt of China’s sportswear. Among them, Shishi has complete upstream and downstream enterprises of sportswear, and Shishi Clothing City also has a large number of styles.
In addition, Hangzhou, Yiwu, Guangzhou, Dongguan, Xiamen and other places are also the main industrial belts of sportswear. Shopify sellers need to pay attention to the brand effect of mature and new brands in sportswear, avoid competition with super brands, and find breakthroughs in terms of price, style, and specificity. You can find all kinds of women sportswear dropshipping supplier on 1688.
Women’s sportswear selection dropshipping tutorial-United States (Hot season: all year, Q4 is slightly higher)
Consumer behavior characteristics
1) Consumers pay more attention to quality and can accept high prices for high quality
2) Functionality for different sports is the core requirement
3) They tend to choose high-quality fabrics, strong tailoring, and hope to withstand high-intensity activities and weather conditions (rain, snow, heat, wind)
4) Versatility, a multi-purpose, also has great appeal
Women’s Sportswear Selection dropshipping tutorial -Europe (Hot Season: All Year)
European women hope that sportswear can have both sports and fashion concepts, and can seamlessly switch to other daily life scenes after sports. Therefore, they hope that the design of sportswear can be easily matched with other daily clothing styles.
Legging: Design with invisible pockets or side pockets, plastic effect of abdomen and buttocks, high waist style
Sports tops: summer sports underwear, tank tops and T-shirts, long-sleeved functional tops (yoga clothes) with waist exposed in autumn and winter, warm hooded sweaters
1) Pay attention to the fashion elements, such as animal patterns, including leopard, snake, zebra, etc., but be careful not to pile up too many elements
2) Functional support effect, detachable chest pad, comfortable and softness, perspiration and breathability, stretchability, light and easy to carry jackets, etc.
Valentine’s Day, Mother’s Day/April spring promotion in the first half of the year, Coupon summer in June; the second half of the year starts from Prime Day; autumn and winter: the second half of the back to school season, Q4 holiday as the main promotional node.
Women’s Underwear Selection Guide-Europe
Recommended categories: shaping underwear, invisible bra. Hot season: all year, May-August (bra)
Product selection suggestions
1) No steel ring, no chest pad, invisibility is quite popular
2) In recent years, outer wear and large-size underwear have gradually become a popular trend. Appropriate attention can be given to styles
Body sculpting underwear is mainly black and flesh-colored, focusing on breathability and support performance, and washing is also a selling point. The invisible bra is washable, non-degumming, and perfect fit is the main selling point. In product pictures, use product detail drawings (such as hook design), size drawings, and plastic effect drawings
In the first half of the year, Spring Sale, Coupon Summer, and Prime Day will have sales opportunities in the second half of Q4. It is recommended to continue to plan for the whole year. China is a big country producing underwear, and its industrial belts include Guangdong Shantou, Nanhai, Shenzhen, Zhongshan, Fujian Jinjiang, Zhejiang Yiwu, etc. which you can source the dropshipping supplier on 1688 easily.
Women’s Underwear Selection Guide-Japan
Japanese consumers have high requirements for the quality of skin-friendly textile clothing, and the comfort of underwear and pajamas is the primary motivation for buying styles.
Underwear: without steel ring>with steel ring.
Pajamas: Split> Siamese.
Invisible underwear: bra without steel ring, comfortable material.
Shaping underwear: lace, gathering function, etc.
Underwear: cotton, silk;
Pajamas: Modal, silk, coral fleece
Mainly single color, the best-selling colors are white, flesh color, pink, red, blue, gray and black. New life theme in April, Mother’s Day in May, Prime Day in July and Black Friday and Cyber Monday on 11/12.
Women’s Fashion Trends for Fall Winter 2020
2020 popular color keywords
Neo-Mint New Mint Green, Purist Blue Clear Water Blue, Cassis Black Currant Purple, Cantaloupe Melon Orange, Mellow Yellow Ancient Golden.
Popular elements/prints and materials/styles
70’s wallpaper printing, thousand birds pattern, check pattern, Disco Collar wide retro collar, puff sleeves, large shoulder pads.
The overall market share of menswear has been steadily increasing year by year. The penetration rate of Chinese sellers is moderate, and there is a large market development space.
Men’s clothing consumers pay more attention to quality, and can accept high prices for high quality; high quality and functionality are the core requirements, while paying attention to style and aesthetics; the return rate is lower than that of women’s clothing.
Shopify sellers can innovate differentiated product design from the dimensions of the combination of quality and price, new fabrics, new functions, and new technologies, and enter the market in combination with brand building and appropriate marketing skills.
Men’s Sportswear Selection Guide-United States (Hot Season: October-December)
The consumer groups of men’s sportswear can be classified according to sports items, which are mainly divided into the indoor fitness family and the outdoor family. Indoor fitness can cover yoga, running, equipment, etc., and outdoor can be divided into mountaineering, camping, cycling, boating, rock climbing, and sailing. Consumers pay more attention to quality, in order to be able to accept the price of high quality, functionality is the core demand; but style and aesthetics should not be ignored, high-quality materials, strong tailoring, can withstand intense weather conditions (rain, snow, hot wind) , Versatility, multi functional.
Mainly made of polyester fiber, emphasizing breathability, quick-drying, mesh material, seamless technology, and good elasticity and ductility.
Men’s sportswear selection guide-Europe
The best-selling season is concentrated in Q4, reaching the highest annual sales peak in December, The market target population is concentrated between 25-35 years old. European consumers pay more attention to comfort, function (warmth, windproof, perspiration), simplicity and convenience in the choice of men’s jackets.
Hot styles: Jackets, winter jackets, mid-length down jackets
Material: Poly fiber, cotton, nylon, etc.
The colors of the best-selling models are mainly dark and other basic colors. The design of zippers, pockets and hats may become selling points. Emphasize the waterproof and windproof performance and heat preservation function of the product. Machine washability is also a selling point for consumers.
Men’s Sportswear Selection Guide-Japan
Hot season: concentrated from September to February, reaching the highest peak of annual sales. The market target population is concentrated between 25-35 years old. In the choice of autumn and winter jackets, the pursuit of simplicity, convenience and functionality. The consumer change from the pursuit of high-end brands to the pursuit of cost performance and functionality. The style design is also inclined to European and American styles, and no longer insists on a formal sense of rigidity. But emphasizes warmth, leisure, fitness.
Subdivided categories include down jackets, coats, jackets, vests
Down jacket: The style is mainly fit, and the basic requirement is to keep warm;
Coat: simple style, mainly for business occasions with suits, pursuit of texture, slim style;
Jacket: The main color is plain, which constitutes a casual style that matches the windbreaker and sweater, and the overall simple/slim design. Vest: V-neck sweater vest with shirt suit, electric heating vest.
In 2020, the outdoor sportswear market will reach 43.5 billion U.S. dollars, of which: the United States will reach 21.7 billion U.S. dollars; Europe will reach 18.45 billion U.S. dollars; and Japan will reach 3.34 billion U.S. dollars.
The compound annual growth rate for 2020-2024 is expected: the United States will reach 8.6%; Europe will reach 6.2%; Japan will reach 5.4%.
As a Shopify seller, when you dropship men’s and women’s sportwear you need to think about the consumer demand for sportswear to select the sub-categories for dropshipping business.
There’s an old saying selection is more important than effort. This is especially true in cross-border e-commerce dropshipping business. How to choose a profitable niche market with little competition for Shopify dropshipping business is something that many people want to know. However, it is always difficult to find the perfect niche market for Shopify dropshipping, especially for beginners, you will encounter many confusing questions: What niche product is profitable? If the selected niche market does not generate profits as expected, what should I do? Professional dropshippers usually recommend choosing a niche market that suits your interests and passions. This will be a good start, you will put your expertise and patience into this field. If you want to do a profitable Shopify dropshipping business, you need some reliable and measurable indicators to choose niche products. This article will tell you step by step how to analyze whether a niche market is worth doing in from 4 fields and 11 dimensions.
Take advantage of Aliexpress
When we choose a niche market for Shopify dropshipping business, there are several indicators on Aliexpress could help us easily to evaluate its potential. We use five stars as the evaluation scale. A rating of 5 stars indicates great potential; a rating of 1 star means that this niche is not optimistic.
product quantities on Aliexpress
When we select products on AliExpress, we measure these parameters:
Number of AliExpress products: We use specific keywords to find niche markets. We only choose free shipping and ratings above 4 stars.
If we can find more than 2,000 products, then this niche market scores 5 stars;
If there are 500 ~ 1999 products, this niche market scores 4.5 stars;
There are 100~499 products, and this niche market is rated 4 stars;
There are 1 to 99 products, and this niche market is rated 3 stars.
The popularity of niche markets on AliExpress
The popularity of the niche market on AliExpress:
Filter conditions: free shipping, score 4 points and above, sorted by sales. We select the top 10 products and calculate the average of their sales.
If the average sales volume is greater than 2000, then this niche market scores 5 stars;
The average sales volume is 500 ~ 1999, 4.5 stars in this niche market;
Average sales volume is 100~499, 4 stars in this niche market;
The average sales volume is 1~99, and this niche market is 3 stars.
Number of reliable dropshipping suppliers
Trusted dropshipping supplier: The filter conditions are the same as the previous step. Select the top 10 stores and use the evaluation parameters of AliExpress itself:
How long has the store opened
What is the store rating
What is the percentage of positive reviews
Whether the product and description are consistent
Is the seller willing to communicate
— Delivery speed
We will consider all these parameters. However, in my personal opinion, the praise rate is the most important. Customer satisfaction is a key factor in the success of a store. This is why I calculate the average feedback of the top 10 stores.
If the average rating is >96%, then this niche market is rated 5 stars;
95% ~ 95,9% rated 4.5 stars
94% ~ 94.9% rated as 4 stars
93% ~ 93.9% rated as 3 stars
Profit estimation When we start dropshipping business we need a niche market that can bring us considerable profits. In most cases, AliExpress can satisfy us and provide us with high-quality and inexpensive products.
The prices of products sold on AliExpress are really low. This means that we can set a relatively high price on our own independent station (of course, this price is lower than that of competitors). In the end, there will be a happy ending: our customers are satisfied with shopping, and we are happy because we made money.
How to estimate the potential profit dor Shopify dropshipping? We select the most popular products in the niche market. Then select 10 other online stores. We calculate the average value of the same product in other 10 online stores and compare it with the product price on AliExpress:
If the price difference is more than 250%, then the niche market scores 5 stars;
The difference is 100%-249%, and the rating is 4.5 stars;
50%-99%, rated 4 stars;
Spread 1% – 49%, rated as 3 stars
Take advantage of Google Trends
Fashion often changes with changes in public interest. Therefore, you have to observe: in a niche market, whether your audience’s interest is stable. Google Trends is a great tool for understanding public interest. When designing it, the purpose is to analyze trends. It can also be used for product trend analysis, because it can tell us:
How does search volume change over time;
Search geographical distribution;
What are the most popular search terms;
Whether the search term is seasonal.
Google trend for niche products
How to use google trend to check the niche product popularity?
Choose a product category. The easiest is to rely on AliExpress data and collect all possible categories. (For example, electronics, home and decoration, jewelry, etc.).
Enter Google Trends and enter keywords. Let’s take ‘knitting’ as an example:
Check the results and try more settings.
For example, in the image above, you can see that the search volume changes over time. If you want to know more specific information, you can change some settings:
The area you interested
Scoring reference standard:
If the trend is rising, give this niche a 5 star;
For a steady trend, score 4 stars;
For the downward trend, score 3 stars
Curiously, this example shows seasonal changes in search volume. Some types of products are seasonal (such as Halloween decorations, Christmas gifts, etc.), and they are only in demand during a certain period of time. Some products are non-seasonal, for example (birthday cards, wedding decoration products, etc.).
If we sell both seasonal products and non-seasonal products, there is actually no problem. It is not recommended to sell only seasonal products.
You can also learn where these search terms are more popular.
In addition, you can also see the most popular related searches and the rate of increase in search volume. This is very important for people who want to promote the store, conduct SEO and advertise.
Assess advertising potential
We should estimate: Can we successfully promote our products by advertising on popular social platforms. For example, the most popular Facebook and Instagram.
For example, when we want to evaluate: on Instagram, can we promote specific categories.
You can use the data provided by Websta.
The usage is very simple, just enter the keyword in the search box.
Search results will be divided into 2 categories: users who contain this keyword in their account name, and keyword tags. This is easy to understand:
Which tags you need to use to get the most audience (those numbers represent the number of times the tag has been used).
Which accounts can be cooperated with to increase the visibility of the online store.
We use the following criteria to see if the niche market is promising:
If there are 10 accounts and each account has more than 30,000 fans, then give this niche a 5-star rating;
If there are 5-9 accounts, score 4.5 stars;
If there are 1-4 accounts, score 4 stars;
If there are 0 accounts, score 3 stars.
The account we want to cooperate with usually has at least 30,000 fans. The most common way of cooperation is through shoutouts: We ask the owner of the account to pay for him to post our advertisements.
Number of Facebook groups
When we evaluate the promotion potential of a niche market, don’t forget Facebook. Facebook, as a social application, is an artifact that makes your online store famous.
In order to check whether the niche market we have selected has the potential to make money, just enter the keywords of the niche in the search box and select the group.
You will see many groups that contain the target keyword in the group name, and you can also see the number of group members.
We usually think that a good niche market has at least 15 groups, and each group has at least 30,000 members.
In addition, we can also view the “Public Homepage”, which allows you to better understand the popularity and opportunities of the niche market.
Reference scoring standards:
If there are 10 groups, each with more than 30,000 people, then give this niche a 5 star;
5-9 groups, rated 4.5 stars;
1-4 groups, rated 4 stars;
If there is no group with more than 30,000 people, score 3 stars.
It needs to be emphasized here that these parameters are not only useful for judging specific niche markets, but also useful for judging related niche markets. For example, when judging the knitting market segment, you can also consider sewing and knitting patterns, craft materials, etc.
It is also a good way to choose a product category that can be easily promoted through PPC advertising and SEO tools. This means that we need:
Generate some valuable content for the niche market of the online store;
Optimize images and videos;
Choose keywords that are sufficiently relevant to the category and competitive. Search engine optimization (SEO) is very important for the promotion of Shopify stores.
There are several very important points to pay attention to when choosing a niche market for Shopify dropshipping.
We need to consider: which niche markets have the potential to do SEO, and which ones are completely unsuitable for SEO.
The first step is keyword research.
The name of each niche market is actually a keyword. Therefore, you must first estimate the search volume of this keyword (or similar keywords) on Google. You can use Google Keyword Planner to solve this problem.
Google Keyword Planner search volume
Step 1: Log in to your Google account and open Keyword Planner;
Step 2: Select the “Discover new keywords” option;
Step 3: Enter the name of the niche market and click “Get Results”.
You can get Google search volume for keywords related to the niche. The default time range is 12 months. You can set it according to your actual situation.
If the search volume is between 10,000 and 100,000, then this niche market is very good.
Niche markets with too much search volume, such as more than 100,000, should also be skipped. Because this niche market is too broad and competition is huge.
If the search volume is less than 5,000, skip it too: there is probably no competition and no profit.
We usually use the following methods to score:
If the search volume is 50-50 million, this niche market is suitable for dropshipping, and give this niche market a 5-star;
50,000-100,000, with a rating of 4 stars-the competition is relatively high, but there is likely to be a place for you;
The search volume is less than 5,000, and the rating is 3 stars-this niche market you can dominate, but there is no profit;
The search volume is greater than 100,000, and the rating is 2 stars-this market is too competitive to win.
As you can see, the search range of Google Keyword Planner is only 3 intervals. Therefore, you should refer to the search volume of related search terms.
If the search volume for many words is between 100,000 and 100,000, we are likely to count it as a 4-star rating (search volume between 50,000 and 100,000);
If the search volume for many words is between 10,000 and 10,000, we are likely to count it as a 5-star rating (50-50,000 searches).
The number of results with keywords in the URL
In the next step, you need to search manually to gain insight into the niche market and possible competitors.
Open Google search engine, enter the command, and then click search:
allinurl: niche name (for example: allinurl:knitting)
The result page will display the page that contains the keyword in the URL.
The number of search results can give a general understanding of the competition in the niche market.
We usually use the following methods to score:
If there are 10,000-100,000 results, this niche market is suitable for dropshipping, and give this niche market a 5-star;
There are 30-10 million results, rated 4 stars-you need to work hard to win the competition, but it is worth it;
Less than 3,000 results, score 3 stars-low competition, but also low for example;
More than 100,000 results, score 2 stars-competition is too exciting, chance of winning.
It’s also recommend some professional keyword research tools, such as MOZ. It needs to be registered in order to gain access.
How to use: Enter keywords in the search box, and then click “try free”. This tool will tell you very useful competition information.
Although all indicators are very important. But let us first take a look at the “Difficulty” indicator: through this indicator, we can know whether this niche market is beneficial to us.
We usually use the following methods to score the difficulty:
If the difficulty value is between 0-40, score 5 stars;
Between 41-60, rated 4 stars;
Between 61-80, score 3 stars;
Between 81-100, rated 2 stars.
I suggest you study all the features of this tool. Note: The free version has usage restrictions, but it is enough to evaluate some niche markets.
Analyze the niche product competition on Amazon eBay
The last step is to manually analyze the search results page. Enter keywords, we need to check the first 2 pages of search results to understand the degree of SEO competition with retail giants.
If the entire first page is occupied by Amazon, eBay and some other retail giants, your chances of making a profit will be very small. After all, these giants took away about 90% of their customers.
If the search results page does not include competitors, but includes some services: such as Yahoo Answers, or other spam marketing articles (such resources are called simple targets), this means that this niche market is free. You must seize it well. If most of the first page is occupied by retail giants, but there are at least 4 easy targets with a rating of 5 stars-this is the most ideal result, you can occupy a place in the competition and get huge profits;
If the first page is completely occupied by retail giants and scored 5 stars-this means that the competition is quite high and the chance of winning is small;
If most of the first page is occupied by easy targets, score 3 stars-you can win the competition, but the profits you get are not worth doing.
If the first and second pages are occupied by the retail giants, the score is 2 stars-the competition is huge and the chances are slim.
What niche markets should be avoided for Shopify dropshipping?
There are some niche markets need to be treated with caution. Before attempting to enter, it is recommended to think twice.
Products that need to be checked carefully before buying, such as complex electronic equipment, sneakers, exquisite clothing, etc.: When we buy these products in physical stores, we need to try them in person to see if they really suit us. If your store has these products, be prepared for a large number of refunds-your customers may not be able to determine the correct model when they first buy it.
May cause legal problems and be detained: Products such as knives, fishing tackle, shotguns, bows and arrows may be classified as problematic by the post office and detained by the customs. Therefore, make sure that the transportation will not be troublesome before shipping.
It should be noted that these requirements vary greatly from country to country/region. Therefore, it takes some time to study the problem of the target area.
Products that are easily damaged during transportation: For example, fragile glass, porcelain products, and food. These products are not suitable for long-term transportation. When a customer receives a broken product, they will be very disappointed, which will have a negative impact on your store.
Oversized and overweight products: This type of product may have unforeseen shipping problems. Moreover, the freight will be high. Buyers can’t see: buying from you is an advantage over buying directly from a physical store.
This is how we choose a profitable niche market for Shopify dropshipping. How do you choose your niche market for dropshipping business, you are welcome to comment.
Shopify dropshipping business is very hard in 2020 due to the COVID19, however, there are many shopify sellers still earn big profits from their best seller products, we will mainly introduce the 2020 hot sale products categories for Shopify dropshipping, pet products and elderly products.
Pet products market analysis
In recent years, the pet products category on various Amazon sites has grown rapidly, while the average unit price and purchasing power of products have increased, and the use rate of pet products is very high, and the repeat purchase rate is also high.
In the past five years, the US pet supplies market has grown by 30%, and in the second quarter of 2018, pet food sales on Amazon increased by 34% year-on-year to more than $360 million, which is almost half of all pet supplies sales.
In the entire U.S. market, the food category accounts for two-thirds of the pet supplies industry. On Amazon America, 30-pound bags of dry dog food are the best-selling food category. In addition, dry cat food has also begun to rise. chase.
According to the 2017-2018 pet owner survey, 68% of American households have pets, with the largest number of households with cats and dogs. It is estimated that the number of cats and dogs in the United States will reach 94.2 million and 89.7 million, respectively.
Because of the hot pet market, Amazon launched Pet Profile in 2017. After clicking “Pet Profile”, follow the prompts to enter the pet’s name, species or breed, complete the pet’s age, upload a beautiful photo of the pet, and help yourself Of pets create a homepage.
In addition, in May 2018, Amazon also launched its own pet supplies brand Wag, while launching dry dog food products, and Amazon also plans to expand its product selection to include other pet supplies.
At present, pet products are extremely hot. From a large scale, food has always been the largest category of pet products in Meiya Station, while from a single ASIN, health care products perform the best.
Specifically, pet supplies include food, health, beauty, clothing, and electronic accessories. At the same time, pet supplies have a greater correlation with the season. Take clothing for example, pet clothing also has winter and summer In addition, dog coats may sell well in winter, while life jackets or swimsuits are more popular in summer.
In addition, some foreigners like to take their pets to outdoor sports, so pet products related to travel or cars (such as trolleys) are also very popular, seller friends can pay more attention.
Wholesale Markets for Pet Products
Pet Supplies Wholesale Market-Guangzhou
The largest pet supplies wholesale market in Guangzhou is the Qingping Wholesale Market, located on the banks of the Pearl River, at the intersection of Qingping Road and Tiyun Road. Qingping Wholesale Market is also one of the three major pet supplies wholesale markets in Guangzhou.
Dongmen Pet Products Wholesale Market-Shenzhen
The Dongmen Old Street Pet Products Wholesale Market in Shenzhen, half of which is for customers from Southeast Asia, Europe, North America, Africa and the Middle East, and half for pet shop owners in the Mainland. It is a global pet products wholesale market, which can be said to be today. Dongmen Old Street Pet Wholesale Market is an international pet franchise market for global customers.
Pet Supplies Wholesale Market-Yiwu
Yiwu Pet Products Wholesale Market has inherent platform advantages. Yiwu Yuanyuanyuan Pet Products Co., Ltd., which was originally located in the factory direct sales center in District 2, moved to District 5. The business area has more than doubled and more than 300 kinds of pet products are produced. After the industry agglomeration, it can attract more target customers to come to one-stop shopping, and the passenger flow and information flow are more concentrated, and the Yiwu pet supplies wholesale market industry will gradually become stronger and bigger.
Pet Supplies Wholesale Market-Beijing
Beijing’s largest pet supplies mall is located in the International Auto Parts City, Yunjing South Street, Liyuan Town, Tongzhou District, Beijing. There are a large number of first-class pet supplies wholesalers and manufacturers, and many pet stores buy from there.
Pet Supplies Wholesale Market-Xi’an
At Xi’an Wenwen Road Market, there is a dog market on weekends, and there are also some fixed stores that do wholesale and retail of pet supplies, completely separating pet supplies from live sales.
Pet Supplies Wholesale Market-Shanghai
The Shanghai East China First Street Pet Products Wholesale Market integrates the pet products supply chain across the country and even the world, and gathers pet product distributors and brand owners across the country. Based on the concept of honesty and high service quality, the Shanghai East China Yijie Pet Products Wholesale Market has become the world’s leading pet products wholesale market.
U.S. Pet Products Wholesale Market
Wellness (USA) is the most popular pet products wholesale market tOP30. This includes all products such as pet food, toys, and furniture. The innovation is MidWest Homes for Pets’ dog crates, small animal modular habitat system, bird cages, pet fence furniture, pet bedding and accessories, to meet specific needs for pet comfort, health and other specific needs through innovation MidWest Homes for Pets can pass on the cost savings provided by production efficiency to customers at a lower price.
Pet supplies wholesale website 1688
1688 has gathered a very large professional wholesale and retail company of pet-related industry products, and has a complete and scientific sales management system. Organize the market with the wholesale distribution of dog food, pet supplies, snacks, toys, kennels, and grooming tools, and enjoy a high position among e-commerce.
Elderly Products Market Analysis
The elderly products market is recognized as a sunrise market with huge potential. With the increase of aging, in the foreseeable 20 to 30 years, the elderly products and services market related to elderly consumption will achieve rapid development. For example, China has entered the stage of an aging society, and the number of elderly people over 60 has been increasing. As of the end of 2017, the number of elderly people in China has reached 240 million, accounting for 17.3%. The aging of the population has become an extremely serious problem in China. Social Issues. As the proportion of the elderly population in my country continues to rise, the consumption potential of the elderly care industry is huge, and the future development prospects of the elderly products market are broad.
The aging population in foreign countries, especially European and American countries, is particularly prominent, and the demand for elderly care is also increasing. Many products related to the elderly are quietly occupying e-commerce platforms such as Amazon and eBay.
Elderly products cover a very wide range, involving medical and health, nutrition and health care, food and clothing, cultural media, daily household and other fields, and the industrial chain is extremely long. With the increase of age, the elderly’s demand for health products, rehabilitation aids, entertainment products and other products continues to rise, and the consumption potential is huge. In the consumer market for the elderly in my country, the consumption of health food accounts for more than 30%, the consumption of daily necessities such as food and clothing exceeds 50%, and the consumption of other products accounts for a very small proportion. This shows that the types of products for the elderly in my country are relatively scarce, the options for the elderly are small, and the consumption structure is relatively simple.
But for the elderly abroad, many small things that many people think are useless are highly sought after abroad. On Amazon.com, there are many products developed for the elderly, many of which are very popular products and sellers. When selecting products, cross-border e-commerce sellers can use google adwords, google trends, JS and other tools to conduct detailed investigations, and develop several products based on the actual situation of the company/store, and test the water more. Always find a product with potential.
elderly market product selection
When it comes to supplies for the elderly, the first thing everyone can think of is crutches. This thing is light in weight. If it is a foldable type, it is more convenient to transport the product, and it can also reduce transportation, packaging, storage and other costs.
Some elderly people with lower limbs are inconvenient to use the toilet as a problem. Then a toilet suitable for the elderly can be said to solve this problem, or products suitable for paralyzed patients such as potty are also a good starting point. One-time etc. Lightweight products may be more popular with foreign customers.
3. Adult diapers
Children have diapers, and there is no shortage of adult diapers in the elderly products, and this kind of thing may not only be used by the elderly. Except for patients who must use it due to physical reasons, I have read a report before. Many office workers in Japan buy adult diapers because they can save time…
The magnifying glass is not the kind of simple magnifying glass that we play daily. This magnifying glass suitable for the elderly has a clearer image and is equipped with LED lamp beads. It can be used normally even in a darker scene. If you can develop a more usable upgraded version, I think it will be a better potential product.
The survey found that elder people like to listen to the radio very much, so they will also love products with radio function. The picture shows a wake-up light with radio function, which has similar functions with radio/sunrise/projection, etc. Products with other functions can be said to have attracted a large number of fans of all ages.
6. Alarm clock with reminder function
This kind of clock with calendar and alarm clock is very suitable for families with Alzheimer’s syndrome (Alzheimer’s disease) patients, especially products with multiple languages, multiple alarm clocks and other functions are very suitable for the needs of the elderly products market Of course, if you can develop more functions and make it suitable for use by young people, the sales channels can be said to be broader than those of the peers.
7. Elderly handrail
This kind of handrail can be installed in the bathroom, toilet, corridor, attic, etc., to facilitate the safe entry and exit of the elderly or children. In the elderly product market, it is a product with low cost and few after-sales. This type of product cannot be sold at a high price, but it can be quite good if sold in a package.
The series of massager products are not only suitable for the elderly, children, and adults, especially for office workers from 9 to 5. The products have various styles, shawl, waist pad, body… etc.
Of course there are also many other products available for Shopify dropshipping. You can also find some more cost effective pet products and eldly products with very good quality on 1688 then dropship to worldwide countries via Shopify platform.
Clothing, shoes, jewellery, watches and bags are known as the five “magic weapons” of cross border ecommerce fashion category. During the 2019 Prime Day period, the sales of fashion category in the United States exceeded 300 million US dollars. As the year-end peak season approaches, what will be the trend of fashion consumption in the second half of 2020, not only in the US, but also in Japan and Europe. What are the opportunities for fashion products for dropshipping business? Firstly let’s take a look at Amazon hot sale season fashion consumption trends.
Amazon USA fashion consumption trends
Firstly, social appeal. Clothing extends from the basic “consumption” function to the “social” function. Consumers hope to match different clothes in different scenes. Because consumers are looking for new tastes and changes, they are more willing to try new and niche brands. Amazon has many brands of retail e-commerce, so it has become their favorite channel for buying clothes. For example, the younger people is born with social media, emphasizing self and pursuing fun; while the working generation usually has families, children, and pets, and emphasizes lifestyle and taste.
Secondly, social media influence. Consumers’ aesthetics and consumption outlook are becoming more and more susceptible to the influence of social media. Follow new designers and social media opinion leaders’ suggestions on clothing trends, design details and outfits. In addition, the requirements for design can be summarized as beauty, province, beauty, and beauty but not expensive.
Thirdly, environmental protection concept and sustainable development. Among clothing brands, Alternative Apparel, which uses organic cotton and recycled materials, promotes that the entire life cycle of clothing is environmentally friendly, from raw materials, dyes, finishing agents, to factory environment, after-sales care, etc. Especially organic, sustainable, recyclable, renewable, and socially responsible materials are now more and more popular with socially responsible consumers.
The figure below shows the volume and average annual growth of the fashion category of Amazon US, UK, Germany, and Japan. Among them, the clothing category maintains a steady growth trend. Shoes and boots account for about half of the clothing category, followed by jewelry, watches and bags.
Analysis of Fashion category on Amazon USA
In 2020, the annual consumption of fashion products in the United States is about 123.7 billion U.S. dollars, of which the annual consumption of American apparel will reach 82.1 billion U.S. dollars. According to forecasts by market consulting agencies, it is estimated that in the next three years, the average growth rate of the U.S. fashion category market will reach 12.0%, reaching 194.4 billion US dollars by 2024. Online users will have the fastest growth rate in purchasing power per capita. Consumption can reach US$2120.
The Amazon fashion product selection recommendations in the United States divided in four main types:
The first one is mature category, find its own shining point, and compete with competitors for differentiation; For example, Men’s sports clothing, shirts, socks, women underwear, sweatshirts, pants, boots, high heel shoes;
The second is the growth category, constantly researching and developing new products, fully grasping and even guiding consumer preferences; for example, women tops, swimsuit, sweater, dress, leggings，winter boots and sports shoes;
The third is the latence category, to build a brand with great concentration and win the trust of consumers; for example, children coat, children sports, children sweatshirts, rainning coat and slippers;
The fourth is the opportunity category, using various marketing methods to seize growth opportunities and develop new products. For example, children jeans, sweaters, swimsuit, shorts and shoes.
American holidays and promotionsfor dropshipping:
New Year in January: Winter accessories
Valentine’s Day in February: Jewelry, Underwear
Easter in March (sports season): children’s clothing, sportswear
Mother’s Day in April: Mother’s Day jewelry, T-shirts
Father’s Day in May: Wallets, watches, Father’s Day T-shirts
June: Women’s skirts, swimsuits
July: PrimeDay (postponed in 2020)
Back to school season in August: women’s clothing, school uniforms
September back to school season: school uniforms, casual wear
Halloween in October: Halloween accessories
November Black Friday: sweaters, sportswear
Cyber Monday in December: sweaters, sportswear
Recommended items for evergreen product selections of American apparel include: sportswear, dresses, suits/tuxedos, belts, maternity clothes, T-shirts, underwear, shirts, shaping underwear, and accessories.
Recommended seasonal selections for autumn and winter in the United States: winter clothes (coat/jacket/vest), pajamas, winter accessories (hats/gloves), socks (socks/tights), pants (jeans), sweaters, skirts, pullovers.
American women’s sportswear: This category sells well throughout the year, of which Q4 is slightly higher. The market target population is concentrated in sportswear in the next 5 years, and sports women’s clothing is a very fast-growing category. American women between the ages of 18 and 40 have extended exercise to their daily lives. A person can have two identities: a daily exercise group and a fitness group. Therefore, casual sportswear has become a big winner in sports women’s clothing because it covers a wide range of people.
USA consumer behavior characteristics: First, consumers pay more attention to quality, and can accept high prices for high quality; second, functionality is the core demand; third, they tend to choose high-quality fabrics, strong tailoring, and hope to withstand high prices. Intensive activities and weather conditions (rain/snow/heat/wind); fourth, versatility, a multi-purpose is also very attractive.
American women’s pajamas/home wear selection: The target group of women’s pajamas can cover 18-50 years old. Among them, Generation Z (18-25) and Millennial (26-40) are the main ones. At the same time, pay attention to the market segment of family parenting. Consumers are looking for comfortable, relaxing, and lightweight home wear and pajamas, and have special seasonal requirements (such as perspiration in summer and warmth in winter). In addition, home wear is an important clothing for family life scenes. More and more consumers pay more attention to the unified intimacy of the family, and family suits of the same color or design are becoming more popular.
Amazon EU fashion consumption trends
The annual consumption of European fashion categories is US$112.1 billion, of which the annual consumption of European apparel is US$73.6 billion. According to forecasts by market consulting agencies, the average growth rate of the market volume in the next three years is expected to reach 6.7%, reaching 145.1 billion U.S. dollars by 2024. The fastest growth rate of per capita purchasing power is online users, and per capita annual consumption by 2024 759 dollars.
Fashion product recommendation in EU festivals
New Year in January: Winter Sale
February Valentine’s Day
Father’s Day in March (German and Italian)
Easter in April
Mother’s Day in May: Underwear
Father’s Day in June (English and French)
July: outdoor, swimwear, summer sales
August: Back to School Day
September Oktoberfest (Germany)
Halloween in October
November Black Friday
Christmas December: Party Party
European Evergreen fashion product selection for dropshipping
①Clothing: jeans, socks, long skirts, casual business shirts, formal suits
②Footwear: fashionable sports shoes, high heels, ballet shoes, insoles, loafers
③Jewelry: handmade custom jewelry, pearl inlaid jewelry, diamond inlaid jewelry, pearl necklace, silver necklace
Recommended items for the seasonal selection of European autumn and winter clothing: jackets, blazers, formal socks, knitted pullovers, sweatshirts, headwear, sweaters, belts, scarves, pajamas (tights), winter clothes.
Women’s jackets recommendation in Europe: October-January is the hot season. The market target population is mainly concentrated in the 18-45 years old. Compared with other clothing, for European consumers, a jacket means longer time to wear, more times, and a more expensive single piece. Therefore, they have higher requirements for jackets and choose more carefully. This type of consumer group emphasizes the functionality of clothing and can protect themselves in winter or extreme early conditions (such as rain, wind, snow), but at the same time they must meet their own aesthetic needs and pay great attention to design. Most European customers There can be more than one jacket in different weather conditions, and when buying a jacket, the first thing that is attracted is the design, and then the function.
European men’s jacket selection guide: the hot season is concentrated in Q4, reaching the highest sales peak of the year in December. The market target population can cover 18-50 years old, and a large number of them are between 25-35 years old. European consumers pay more attention to comfort in the selection of men’s outerwear, with functions focusing on warmth, windproof, and perspiration, as well as simplicity and convenience.
Amazon JP fashion consumption trends
The annual consumption of Japanese fashion products is 38.3 billion U.S. dollars, of which, the annual consumption of apparel reaches 18.3 billion U.S. dollars. According to forecasts by market consulting agencies, the average growth rate of market volume is expected to reach 5.1% in the next three years, reaching 46.7 billion U.S. dollars by 2024. Online users have the fastest growth rate in per capita purchasing power, and per capita annual consumption by 2024 Up to 1265 US dollars.
December Cyber Monday/Christmas: Scarves, gloves, winter jackets
Men’s autumn and winter jackets in Japan: The hot season is concentrated from September to February of the following year. The market target population is concentrated in 16-50 years old, but mainly young and middle-aged customers 28-35 years old. With the progress of informatization and economic conservativeness, the younger generation of Japanese customers are increasingly approaching European and American customer groups. Japanese local consumers pursue simplicity, convenience, and functionality when choosing autumn and winter jackets. From the pursuit of high-end brands to the pursuit of cost-effectiveness and functionality. The style design is also inclined to European and American styles, no longer insisting on a formal sense of formality, but emphasizing warmth, leisure and fit.
Japan Men’s Clothing Selection: This category is a hot season throughout the year. The target population of the market covers 18-50 years old, but mainly young and middle-aged workers aged 28-35. The workplace is a very important life scene for Japanese men, and it is also the scene that they attach most psychologically to. Therefore, for the image of the workplace, white-collar workers must highlight the texture and sense of elites to create a professional and capable image. Blue-collar (or professionals) prefer to choose professional and work clothes that suit their working environment and characteristics, highlighting professionalism and functionality.
Based on the Amazon USA, Europe and Japan data analysis, we can also apply those fashion categories in our dropshipping business. In the 1688 cross border eCommerce market, we can also find some very good fashion clothing dropshipping suppliers to dropship from China to USA and EU countries.
In 1688 cross border ecommerce market you can find quality products for dropship at cheaper cost than Aliexpress. You can select the products on 1688 for dropshipping based on Amazon trend fashion category products.
Along with the COVID19 issues lots of dropshippers turned into dropshipping agent instead of Aliexpress to help them dropship from China for faster shipping, the first thing they may need to know is 1688 Taobao dropshipping procedure. I used to write a blog about 86Deal order fulfillment procedure but it was lost due to server attack, thus I spent 2 days to write a new one with 86Deal dropshipping services and procedure in details.
86Deal mainly provide 1688 Taobao dropshipping and wholesale service to help small business dropship and wholesale from China. Due to the different business mode the service and fee are a little different. I will explain the dropshipping and wholesale service respectively.
1688 Taobao dropshipping service
86Deal provides one step order fulfillment service to help small business dropship from 1688 Taobao, our service includes:
Sourcing service. We can help you source from 1688 Taobao as well as other Chinese online shopping platforms based on your products photos, keywords and budget, then help you filter quality dropshipping suppliers on 1688 Taobao. You do not have to suffer hard time from the language issue as we can write and speak fluently English and Chinese to help you search and communicate with suppliers;
Purchasing service. Once we source the dropshipping supplier and confirmed with the product price with you, then you can send us the money for us the purchase, the money you sent will be based on your order quantities. We will need to confirm with 1688 Taobao sellers about the product color, size, weight, volume, quantities, stock and delivery time as well as the product condition before we pay;
Quality inspection service. It is one of the biggest difference between you dropship from Aliexpress and 1688 Taobao. It affects user experience greatly however when you dropship from Aliexpress there are higher aftersale rates caused by the product quality. During QC we will help you:
1. Check product has flaws or damaged. The warehouse people will mark all the products have flaws or damaged then send to the purchase worker, she will contact suppliers to show the photos and ask for return exchange address to send them back to exchange;
2. Remove Chinese characters and promotional cards. It might affect the user experience and secondary purchase in your store. During QC the warehouse people will help you remove them;
Please bear in mind, the QC service we can only help you observe and pick out the products not in good condition. It doesnt include functional test, if you need simple test before shipping, you can contact 86Deal sales in advance.
Label service. 86Deal provide label service to help the Shopify sellers brand their store. For example, if you are fashion clothing seller and you need to label the clothing, we provide label service to help you sew the brand labels and hang tags on the clothing, however, it isnt free, we charge 3 yuan/pcs for label sewing and tag hanging service. If you are selling digital products we can help you contact supplier for OEM label service or customize stickers for cheaper cost.
Repacking service. Once the product being checked in good condition, warehouse will repack them based on the products. If you sell fashion clothing we will repack with new transparent packaging, other products will be repacked with its original packaging. If you have customized packaging such as plastic bags, cardboard boxes in our warehouse, we will help you repack with your own packaging.
Barcode service. After the products repacked, the warehouse will print and stick barcode based on your store product SKU then put them on the rack and update inventory as well as the rack ID in ERP system;
Warehousing service. 86Deal offers free warehousing service for clients as long as you have stable sales. Meanwhile, you can check real time inventory for your store.
Packing list and shipping label printing. The order fulfillment people check orders to match warehouse stock, if the orders have stock they will print order list and shipping label.
Packaging customization. There are many Shopify dropshippers prefer to customize label, sticker, Thank you card, letters, gifts, coupon card, packaging to help them marketing their store. And it helps the secondary purchase and social distrubition for free traffics.
86Deal also helps Shopify sellers customize packaging, label, stickers, thank you card, letters, gifts, coupon card to assist the store marketing, however, those material have very high MOQ, if you do not have stable orders it will increase the cost greatly. Thus we suggest Shopify sellers with at least 30 to 50 orders per day to apply for this service.
Pick pack service. The warehouse worker will pick different items from the rack in the warehouse and put the order list together with shipping labels in the basket, another people will check the items with the packing list, then pack them together and stick shipping label.
Shipping service. We offer different shipping service to meet faster delivery requirements.
DHL. 3 to 6 days delivery from China to worldwide countries. Suitable for high value products and orders need fast delivery;
4PX, Yunexpress and Yanwen. The small package lines from these 3 couriers mainly shipping from China to EU and USA, Canada and Australia, 7 to 15 days delivery and relatively faster and stable than ePacket. You can inquire 4PX, Yunexpress Yanwen shipping rates from China to EU and USA via with product name, weight and shipping countries at any time.
China post air mail and ePacket. Suitable for light weight packages and no requirements on delivery time. ePacket used to be stable ship from China to its 39 destination countries, however, it is very unstable since the COVID19 period, it takes months delivery, if you need faster and stable delivery service you may ignore China post air mail and ePacket.
Tracking upload. Once the warehouse fulfilled the orders, they will upload tracking to Shopify store automatically. Then Shopify will notify clients with tracking.
Return service. The return service here means product has flaws or damage during QC, we will help you contact supplier and return them to exchange a new one, 1688 Taobao only offer 7 days free return and exchange service.
We also offer package return service from overseas to China. However, the package return cost would be expensive and the package may have tax when they return to China, we will not afford the package return cost and tax, thus if you need to return to our warehouse in Guangzhou, please contact us for more details in advance in case there has extra cost.
With the dropshipping service list above, Shopify sellers only need to focus on the store product selection test and marketing, 86Deal will take care of the order fulfillment part. Unlike other dropshipping agents, we charge service fee per order, MOQ 100 orders per month, the more orders the cheaper service fee.
1688 wholesale service
1688 Wholesale is slightly different from dropshipping. 86Deal 1688 wholesale service includes:
Sourcing. We will source based on the product photo, keywords and its budget price, then filter 1688 supplier based on the product sales, secondary purchase rates, years of experience as well as other factors;
Sample/Bulk wholesale purchase. Before bulk wholesale purchase, we will filter different suppliers to make samples, then check the quality, take photos and compare samples from different 1688 suppliers to select the best one to bulk wholesale;
When purchasing on 1688, we will need to confirm the bulk wholesale price, stock and delivery time.
Quantities check. Once the bulk wholesale products arrived, we will help you check the quantities and color, size to match the orders, pick out the damaged products.
Consolidate service. Once all the bulk wholesale products arrived 86Deal warehouse, we will consolidate products from different suppliers together to reduce weight and volume.
International shipping. Currently we mainly help our clients ship from China 1688 to EU and USA via air, sea, train and courier, each of them has their own advantages and disadvantages.
Courier DHL, FedEx and UPS. 3 to 6 days delivery from China to EU and USA. It is fast but also the most expensive way shipping from China.
Tax freeair delivery. It need to book civil airline in advance, unlike cargo delivery, the air delivery take two parts, first part shipping from China to destination country city via airline, then clean customs. The second part is to deliver to cleints door via UPS, FedEx, DHL or local courier.
The tax free air delivery usually takes 10 to 20 days, shipping cost cheaper than courier, door to door delivery, tax included in the shipping cost.
Tax free sea shipping. Only for packages at least 1 CBM or 200kg. It takes 30 to 40 days, shipping cost more cheaper than air delivery, door to door delivery, tax included.
Tax free train delivery. Only available for EU countries. Package at least 50kg, it takes 30 to 40 days delivery, door to door delivery and tax included.
Since 1688 wholesale service isnt the same with dropshipping, we charge service fee 5% of the total value, minimum 15 usd per order. If you need make sample since it is time consuming we charge 15 usd service fee per sample.
1688 dropshipping order fulfillment procedure
86Deal provides one step 1688 dropshipping service, the order fulfillment procedure list below:
When we fulfill orders on Shopify, there are usually two ways, the first way is Shopify integration, another is csv files to fulfill manually. Manual fulfillment is only for clients who we working with at the beginning and daily orders less than 30. We will need the items with order ID, photos, color, size, quantities and shipping info like receiver name, address, city, province, post code, phone number etc. We mainly talk about the Shopify integration for order fulfillment.
Shopify integration. There are 3 steps to integrate shopify to update orders for us to fulfill them.
Firstly, we will need Shopify sellers to install dianxiaomi app in Shopify app store;
Secondly, ask 86Deal to get an email address to invite as staff or admin with orders and apps access;
Thirdly, we will integrate Shopify with Dianxiaomi to update orders from Shopify.
After Shopify integration, the next steps will be sourcing, purchasing, QC, repacking, barcode, warehousing, pick and pack, shipping and upload tracking to Shopify. If you need label and packaging customization service, we can help you too, but you will need to have stable sales on the store.
1688 wholesale procedure
The wholesale procedure is much more easier than dropshipping. When you need to wholesale from 1688, you will need to send an inquiry with the product links, photos, color, size, quantities as well as your budget price, if you do not have the inquiry format, you can ask 86Deal to get the xls format, fill the product information then send to us, we will help you source, sample and purchase, consolidate to ship from China. Please check 1688 wholesale service list above in details then send us inquiry.
After we listed 1688 Taobao dropshipping and wholesale service as well as procedures, mostly dropshippers or wholesalers may have many questions, here we also listed the dropshipping wholesale FAQ for you as a reference.
1688 Taobao dropshipping wholesale FAQ
1. Why dropshipping from 1688 Taobao? Does it cheaper than Aliexpress?
1688 Taobao have at least 10 times products and suppliers than Aliexpress, if you just start dropshipping and the product you selelct under 15 usd, dropshipping from 1688 Taobao wont be cheaper than Aliexpress as there has 1688 Taobao agent service fee and higher shipping cost. But if you have stable sales with best sellers, you can greatly optimize the product cost to reduce the cost for higher profits and faster delivery than Aliexpress.
2. Does 86Deal have moq orders for dropshipping order fulfillment?
Yes we have 100 orders minimum requirements with daily average 3 to 4 orders as the human cost is high these days and we need main efforts to guarantee faster fulfillment service for clients with stable sales.
3. How much is the 1688 Taobao order fulfillment service fee？
Different dropshippers have different product categories and SKUs which has different cost during order fulfillment procedure. We charge fashion clothing dropshippers 25 yuan service fee per order since there are many skus and virants, other products categories we charge 15 yuan service fee per order. The more orders the cheaper service fee.
Our service fee charged on per order, it includes sourcing, purchasing, repacking, warehousing, pick pack, packing material and tracking upload service, you do not have to pay each service respectively.
When you inquiry service fee via email, please provide your store url and monthly order quantities, we will quote more accurate cost.
4. What’s the fee structure dropshipping from 1688 Taobao?
When you dropshipping from 1688 Taobao, the cost mainly include 4 parts, product cost, domestic shipping fee from supplier to 86Deal warehouse, service fee and international shipping fee.
5. How do I estimate the dropshipping cost from 1688 Taobao?
It isnt hard to estimate the cost as long as you provide the products photos or 1688 aliexpress product links. We will help you source on 1688 and confirm the product cost, domestic shipping, weight and volume for international shipping, plus service fee you will get a general ideas for the product cost dropshipping from 1688 Taobao.
6. How long does 1688 Taobao dropshipping takes? How long 86Deal processing my orders？
Similar to dropshipping cost, the order delivery time include 3 parts, supplier deliver time, warehouse processing time and international delivery time.
Since 86Deal located in Guangzhou, South China, since China is very big, if your supplier located in South China, the delivery time usually 1 to 2 days, if your supplier located in , middle China or East China, it takes 3 to 4 days, if your suppliers located in West, North East, North China, it usually takes 4 to 6 days to our warehouse. Our warehouse processing time usually in 1 day, when it comes to vacation, it may take 2 days sometime. As for international shipping delivery time, currently most packages shipping from China to EU and USA could be delivered in 7 to 15 days, more stable than ePacket and China post air mail.
How to reduce 1688 Taobao dropshipping order fulfillment time？Firstly when we sourcing products we usually choose suppliers in South and East China as the distance between us closer and the logistics more faster. Secondly we suggest Shopify sellers wholesale best seller products in store as they have stable sales and wholesale for higher profits and faster delivery from our warehouse. Thirdly, choose courier service as paid shipping service in Shopify store.
7. Can I pay via Paypal?
Sorry, we do not accept paypal. 86Deal accepts wechat and Alipay if you can pay via Chinese Yuan, Transferwise and Payoneer if you can pay via USD or EU, we also accept bank transfer via west union or Moneygram.
8. Where I can get 86Deal reviews?
Frankly speaking we didnt ask our shopify seller clients to review our service in the past as we mainly provide B2B service instead of B2C service, unlike shopping on Shopify or Amazon eBay, people get used to check product reviews to help them made decision, our clients information might be confidential. We suggest you compare our service with others mainly from the professional communication service, dropshipping service, respond time and fee and other things you may concern.
9. How do I private label my products and branding packaging?
We can help you private label and branding packaging, however, you need at least 600 orders per month or above. Unlike the products you can dropship 1 pcs, the label and packaging all have very high moq, if you do not have stable sales, it will increase your cost.
If you private label clothing, we can help you sew label, stick tags and exchange customize packaging. If you need private label other products you may need to have stable sales then we help you contact the manufacturer as they have hundreds of moq for private label.
Of course the service isnt free, we charge 3 yuan/pcs for sewing clothing label and hanging tags.
You will need to provide PSD file or CDR file if you need customize label and logo, size as well as material. Then we can help you contact the printing factory to prototype and print.
We can help you customize label, tag, stickers, packaging bags, carton box, thank you card, coupon card, letters etc. But be sure to provide the design file.
10. Which countries you mainly ship and shipping rates? Can you dropship from South America, Middle East and other countries?How do I track the orders?
Currently 86Deal mainly optimize shipping solutions from China to EU and USA, Canada, Australia and Singapore, Malaysia. We can also ship to Middle East, South America via China post, but if you have stable sales we can help you find small package line to ship to your clients in those countries at cost effective and stable way.
Currently EU countries shipping rates 90 yuan/kg to 130 yuan/kg to different countries EU, 7 to 15 days delivery, UK, France, Germany deliver relatively faster; USA 120 yuan/kg, 8 to 15 days delivery, Canada 135 yuan/kg, 10 to 20 days delivery, Australia 130 yuan/kg, 8 to 15 days delivery. Singapore and west Malaysia, 60 yuan/kg, 7 to 10 days delivery.
The shipping rates changed week by week during the COVID19 period, you are welcome inquire the lastest shipping rates.
All the packages we shipped from China has tracking number and we will update to Shopify after we fulfilled, it will be sent to clients via email automatically.
11. What are the best products your clients dropship from 1688 Taobao?
Sorry that’s our clients business secrets and we wont suggest any products. Once you dropship from 1688 Taobao you need to do your own research on the products you want to dropship, it is more responsible for your business.
Once you decided the products you want to dropship from 1688 Taobao, we can help you source and filter suppliers. Also we will also suggest some trending products on Aliexpress Amazon regularly for you as a reference only.
12. What dropshipping platforms you support in addition to Shopify?
In addition to Shopify, we also supports Amazon, eBay, Shopee, Lazada, Tophatter, Wish, Woocommerce and Mengato.
13. Do I have to stock in 86Deal warehouse to dropship from 1688 Taobao?
No you do not have to. Currently our clients who dropship from 1688 Taobao have stock in our warehouse mainly are the best seller products with stable sales, for one thing they can get wholesale price to make more profits, for another thing we can ship from warehouse directly if the products have stock to reduce delivery time from 1688 Taobao suppliers.
Thus whether to have stock in our warehouse or not totally based on the product sales in your store.
14. Will you compensate if the package broken or lost?
If the clients report package broken please ask them take a photo for the package, we will send to the courier to ask for compensation; if the product lost in our warehouse we will compensate based on the product value, if it lost during international shipping please provide the tracking number we will negotiate with courier company to compensate based on their policy.
15. In addition to 1688 Taobao can you also source from Aliexpress Alibaba and other Chinese online platform or offline wholesale market?
Currently we mainly source from 1688 Taobao for dropshipping and wholesale, if the products cannot being found on 1688 Taobao you can send us Aliexpress Aliababa links we can contact the supplier if they can ship to our warehouse in Guangzhou. If they can then there’s no problem else you may need to convince the Aliexpress Alibaba supplier to ship to our warehouse.
Since Guangzhou is one of the biggest clothing fashion wholesale market, bag and shoes wholesale market, if you have bulk wholesale orders need we source for you, we may go to the wholesale market to source suppliers, but for dropshipping orders we dont source online.
16. How long time you can warehouse for my products? Can I check real time inventory?
We have no warehousing time restrictions as long as you continually ship from our warehouse. Once we fulfill orders for your store we will export the stock inventory based on your requirements, if you need real time inventory, we can also create a member account on our ERP system for you to check the stock inventory.
There are hundreds of new Shopify sellers inquired 86Deal about the product selection tips in the past few months. What’s the best seller products? How do I find hot sale products for dropshipping? What’s the best dropshipping supplier on 1688? After years of dropshipping order fulfillment services, we listed 7 product selection tips which applied by the high profits Shopify sellers dropshipping from China.
Product selection tips No.1 Product prices range from 10 to 50 US dollars
The selling price of goods is very important. This is the place that buyers will definitely see and consider before placing an order. The price range of 10 to 50 US dollars can be said to be the sweet spot (the best range), because this price range is easy for buyers to make impulsive purchases.
Of course, the dropshipping cost increased a lot in 2020 during the COVID19, especially the shipping cost increased a lot, the product price can be increased to 20 to 80 usd if you offer free shipping service in the Shopify store.
Product selection tips No.2 Product must be light weight
As we mentioned the shipping cost doubled or 3 times as 2019 especially in April, May 2020 during the COVID19 in EU and USA. The more heavy product the more higher shipping cost.
The ideal situation is that the lighter the weight of the product, the better, 4 to 5 pounds must be too heavy, unless the price of the product you intend to sell is too high.
When choosing products, you can try to find similar products of the same size on Aliexpress, and estimate the shipping cost according to their shipping weight.
Product selection tips No.3 Product ranked within 5000 in main category
Why？ The higher rank means higher demand. When we dropship on Shopify we cannot choose products to sell without any demand.
The ideal situation is that after entering your product keywords, the first page of search results can have at least 2 to 3 products in the big category ranking within 5000, which also means that this product has a certain demand in the market. Remember to confirm whether there are other similar products within the ranking of 5000, to ensure the demand level of this product on Amazon.
If you refers to Aliexpress, you can also apply tools to check the product ranking.
Product selection tips No.4 Confirm product category or niche does not have a big brand
How to confirm whether there are big brand products in this category? Quite simply, go to the Amazon front desk and search for your product keywords to see if your eyes are caught by the brand. If you have a recognized brand on the first page of the search results, it is not a good phenomenon.
Ideally, you would want the products on the first page of the search results to come from different brands and be small and unknown brands! This is also a very important condition in the selection of products. There are no commodities and product categories that large brands compete with, which can reduce the adverse factors of competition. Product categories to avoid as much as possible:
Grocery and Gourmet Food
Movies and TV
Product selection tips No.5 quality product should be durable, not easily damaged or deformed
It is very important for product dropshipping from China as it may damage during internationally shipping. This is very important. Many of the nagetive reviews come from the damage of the goods. It is very important to select the goods that are not easy to be damaged during the transportation process.
Simple product condition list:
strong and sturdy
No electronic parts
Easy to find manufacturers in China
There is no detachable part
Can be used without instructions
The product only has a single function
Product selection tips No.6 Product search page 1 contains at least 2 to 3 products Review less than 50
Give yourself a chance to win, choose at least 2 to 3 products on the first page, the review is less than 50, so that you have the opportunity to squeeze to the first page. The more products that have less than 50 reviews, the greater the chance of getting to the first page. Suppose a product with a large market demand, but there are very few reviews on the first page of the search results, which may be less than 5 reviews. Congratulations on finding a product with potential. The chance to rank the first page is very big. It’s also a very good way to select products for Shopify store.
Product selection tips No.7 The goods cost should be less than 25% of the selling price
Will the cost of 25% be too low? Why should we keep 75% of profit margin? Will 75% be too much? The answer is no. To maintain a certain profit, this 75% is absolutely necessary. Including international shipping cost, ads fee, platform fee, transaction fee, value-added tax and your profit, so the total of zero and zero add up to 75%.
For example, when you dropship from 1688 for a dress cost 30yuan, you can sell 30 usd to 40 usd in your store which could guarantee you have enough profits when deduct all the cost.
The biggest misunderstanding of new Shopify sellers is to consider too many factors during product selection period, and in the end, it often delays the best time for listing. The most important thing is to test product first, choose the product with the lowest unit price, test the market first, and then accumulate the account’s Feedback, then the second product and the third product will be considered for best sellers. Following the above 7 product selelction tips, the probability of product selection failure will be much lower.
2020 is a difficult year for dorpshipping business since the COVID19 virus, the cost and delivery time doubled while the profits being cut down, thus more and more Shopify sellers give up low value products and turn to high profit products for dropshipping business. Here we list hhe high profit margin products and blue ocean product data in May 2020 on 1688 cross border eCommerce market, you may keep up with product trends and scientifically develop good products that the market needs today.
From the 1688 top 100 GMV subcategories, we selected a list of subcategories with stable sales growth and better than the overall market performance, and screened them according to the two dimensions of new product sales and sales growth, and selected the top 20 GMV rankings. List of hot new products.
The average unit price of new products on 1688 in May＞$8
May new product sales = total GMV of products uploaded within 30 days
We ranked the above 20 hot-selling new products according to the size of “sales”, and added “new product listing competition”, “PB + refund cost”, “PB cost ratio” and “refund rate” and other indicators that affect profit, so that Merchants can better determine the product’s developable value.
Green hook: the value is lower than the average standard
Red cross: the value is higher than the average standard
Yellow exclamation point: slightly higher than the average standard
PB + refund rate = PB cost ratio + refund rate
PB cost ratio = PB cost / total sales
Refund rate = refund amount / sales
New product listing competition degree:
The ratio of the number of listings of new products to the sum of the number of listings in this subcategory. Subcategories with lower indicators such as new product listing competition, PB cost ratio, and refund rate mean that the lower the platform cost and the higher the profit level, it is the ideal new product development target.
The following are the 1688 high profits subcategories:
Outdoor camping accessories
However, due to the virus the average delivery speed far more slower than 2019, which cause high return rates. How to optimize Shopify return rates?
Refund rate = refund amount / sales
Product Rating: Rating
Customer price: average selling price per order
Days due: TTD, the time from order release to order due
The refund rate is a key latitude that affects the profit level of a product. Effectively reducing the refund rate helps increase the profit level of the product.
“Product rating”, “customer unit price” and “proper investment days” are considered to be the three major indicators that affect the refund rate.
Since the high-price unit price products are usually delivered through logistics channels with proper delivery and guaranteed timeliness, the delivery rate is relatively high. Therefore, “product rating” and “customer unit price” are the strong correlation indicators that affect the refund rate.
Currently 86Deal mainly ship from China to USA and EU countries via DHL, small package line from 4PX, Yunexpress and Yanwen, which is relatively stable than epacket and other China post line. For example, small packages shipping from China to UK, France, Germany usually takes 7 to 12 days, other EU countries 10 to 15 days. USA and Canada 8 to 15 days.
1688 Top20 subcategories of high-margin blue ocean products
For the same product pool, when we screen from low to high based on the standard of “PB cost ratio + refund rate”, we get the Top20 list of high-margin blue ocean new product sub-categories in May on 1688 cross border eCommerce market.
After sorting out the above 20 subcategories, we will summarize them into the following four major categories:
Makeup & Beauty: Body shapers, Slimming, Skin care
Hobbies: Games, Fishing tools, Gardening supplies, Bug repellents & Pest control
Home decor: Slipcovers
By comparing the PB cost ratio of the above subcategories, we can easily find that the PB cost ratio of new products within 30 days fluctuates within a lower range, and the PB cost ratio of the Necklaces category is the highest, but it does not exceed 20%. .
Thanks to the natural flow of old products, the overall PB cost ratio of the top 20 high-margin blue ocean subcategories is less than 5%.
You can do more research on Aliexpress, Amazon for the hot sale products based on these 1688 high profits subcategories then test them in your Shopify store, you will find the best seller products more easier.
During the coronavirus outbreak, many people in the EU and North America countries who did not go to the gym rushed to their homes to exercise and exercise, which led to a surge in online orders for products such as kettle bells, treadmills and stationary bicycles. Increased demand before. According to Adobe Analytics, online sales of fitness equipment increased by 70% from February to March last year. By comparison, sales have increased by 535% over the same period this year. Despite strong demand for all types of fitness products, demand for products such as dumbbells and free weights is higher than for larger and more expensive products such as treadmills. The following are the 18 best seller sports fitness products for Shopify dropshipping.
For fitness people, a complete list of home fitness equipment must have one or two sets of dumbbells. Most dumbbells weigh between 2 and 15 pounds, and dumbbells with easy-to-grip neoprene-coated compartments are popular.
Aerobic exercise is not necessarily violent and boring. Skipping is a fun way to increase your heart rate. The comfortable grip and lightness of this skipping rope below make it a high score on Walmart.
No need for strong weight training, the elastic rope can also bring good strength training. The elastic rope usually includes 5 different degrees of resistance. Most people say that consumers like elastic ropes that are difficult to use, not easy to tear, and versatile.
The tow bar is simple to install and easy to carry, and can usually be fixed to a door frame in a home. In addition to pull-ups, you can also do push-ups and sit-ups on the floor.
Whether doing abdominal tear exercises or simply replacing more stable bench benches, flooring and other training environments, the stabilizer can train core muscle groups and stability well. This stabilizer from Wal-Mart has been praised by many buyers for its durability and high quality.It can maintain a good shape and burst resistance even in daily use (if punctured, it will slowly deflate to avoid injury).
Sit-ups and crunches are not the only ways to improve core muscle tone. The abdominal wheel is usually more practical for exercisers. The Abdominal Wheel has built-in resistance and can roll in any direction, allowing all movements from the lower abdomen to the oblique abdominal muscles. Usually ergonomic handles allow the bodybuilder to hold and manipulate comfortably, and the extra wide wheels provide moderate stability.
The resistance band is a good way to assist the bodybuilder in resistance exercise. It is made of thick non-slip fabric and is designed to increase the resistance of the legs and buttocks. It is usually used for squats or hip bridge training.
Exercising on hardwood floors can be very damaging to your bones, and yoga mats can be very protective. Yoga mats are made of a variety of materials, such as TPE, PVC, EVA, and natural rubber. Compared to Lululemon’s more expensive yoga mats, consumers are more inclined to choose budget-friendly products. Whether you are doing yoga or HIIT exercise, its anti-slip effect can provide appropriate cushioning.
Kettlebells are a kind of fitness products loved and hated by many fitness enthusiasts. The difference between them and dumbbells is that kettlebells are more suitable for explosive training and have high requirements for physical stability. Its material is generally made of cast iron. At present, the more popular outsourcing rubber materials on the market can play a non-slip effect. Together with the ergonomic handle, it can be more easily held by the bodybuilder.
The foam shaft is also one of the common fitness products. It is often used to relax and stretch muscles and tendons. The sturdy foam shaft can provide the best pressure during massage to effectively relieve muscle swelling and soreness.
To supplement daily protein, most fitness enthusiasts make their own beverages such as healthy protein shakes, and most blenders are time consuming and difficult to operate. The portable mixing bottle is simply a gospel of lazy cancer. Just a few shakes can fully fuse the protein powder or milkshake. Its leak-proof cap is very suitable for carrying around.
Yoga brick is an auxiliary tool for yoga training, which can help the body to complete some difficult asanas. When doing some basic movements, yoga bricks can also support different parts of the body well.
Ankle punching bag
Ankle punching bags are generally used to raise legs and increase training intensity by increasing the weight. Most consumers like the neoprene fiber material that removes sweat and the easy-to-adjust belt to better fit the wrist and ankle.
Steps were very popular in the 1980s, and they are still the same today. The exercise equipment is an auxiliary device for aerobic exercise, and exercisers can perform low-intensity or high-intensity aerobic exercise in accordance with their own conditions. Many consumers are keen on adapting steppers with non-slip and sturdy platforms.
The solid ball is also a commonly used equipment for core strength training, generally used for training such as Russian swivel or sit-ups. But often the solid ball is more expensive, about $ 30 or more, and the compact and soft solid ball filled with sand is more economical for the bodybuilder and easy to grasp.
Fitness enthusiasts usually place the slide under their hands or under their feet to improve physical stability and make the core of training more active. As shown below, this fitness slide can be used in different fitness environments due to its double-sided use, such as the plastic surface for carpets and the foam surface for wooden floors.
During the virus outbreak, most buyers were unable to go to the Pilates training room and chose to do Pilates at home. Pilates rings are essential. Below, this Pilates ring has been well received by many buyers. This product has a cushioned foam handle and a soft rubber coating, and provides ideal resistance. It can train the inner thighs, biceps and more Locations.
For consumers, weightlifters and barbells are budget-friendly options. They typically weigh between 5 and 30 pounds and are made of strong steel, so they won’t bend or warp, and have a soft foam coating so they don’t slip when lifting the weights.
If you are dropship the sports fitness niche you can take a look the best seller products above, it might be useful for your shopify dropshipping product selection.
For a long time in 2020, as the COVID-19 epidemic in countries around the world changed, shopping trends will continue to evolve, and further changes in demand are expected to depend on the evolution of the coronavirus crisis. Earlier March 2020, the WHO escalated the outbreak of the 19th World Health Assembly from a global emergency to a global epidemic. Since then, the spread of this virus and the control of countries around the world have meant that our daily lives some major changes. If you are dropshipper you should also know how to adjust your business to adapt the changes.
Impact of the epidemic on the economy in 2020
As the epidemic mainly affects China, Euro and USA, the Amazon brand purchases products from major producing countries, which is expected to have the greatest economic impact on supply.
Because countless factories in the affected areas are completely closed, Amazon and eBay sellers have reason to worry that this blow to the supply chain may mean insufficient inventory and eventually lead to product sold out. On Amazon, sold out is a very bad thing.
As of the end of February, reports showed that Chinese factories were slowly returning to production. But as the global situation changes, the concerns of Amazon’s visionary sellers and our call to action as global citizens also change.
Focus on the impact of the outbreak on demand
So what do these changes ultimately mean for the dropshippers and ecommerce sellers.
May be an increase in demand. Some people speculate that these changes may push habitual brick-and-mortar shoppers to switch to the Internet when necessary, thereby pushing e-commerce into the future.
After all, consumers who are accustomed to buying essentials online are unlikely to switch to physical stores after spending has returned to normal. Online shopping may become the new normal for most consumers.
However, facing the changing realities of the economy, the risks facing Amazon’s business are not so obvious now.
Although consumers have time and need to shop online, the need for home isolation in the foreseeable future will naturally limit demand for certain product categories.
In addition, as the economic situation remains uncertain and may continue to decline (at least in the short term), concerns have shifted to demand. In a recent survey of Sellics users, 48% said that demand has declined.
Whether potential customers buy more or less generally depends on whether the surge in online shopping can make up for the general decline in purchasing power.
We can’t help but guess what the future will bring, and how the current environment will transform e-commerce as we know it. Now that we can’t predict, we turn to a good method: data.
With the epidemic raging, are consumers shopping more or less online?
To find out, let’s look at Italy, one of the Amazon sites hardest hit by the epidemic, and see how online shopping demand there has grown.
In contrast, the decline at the beginning of the chart in January was normal. After a wave of consumption before the end of the year, purchases in the first month tend to stabilize. It is worth noting that the recent one-third of the population has tilted.
If we can use Italy’s development trajectory as an indicator, serious calls for action to alienate social relations and shut down government officials could lead to a relatively steep decline in Amazon sales.
In fact, this growth rate seems to coincide with these changes. On February 23, Italy began a limited segregation, and on March 9, confinement extended nationwide.
Of course, more data is needed to determine anything statistically.
Although it is too early to draw conclusions, these early data do indicate the possibility of increased market demand, which is currently facing similar social alienation measures.
But people shopping online are only half the problem. To better understand the business situation on Amazon and what suppliers and sellers should expect, we must have a deep understanding of what people are buying online which is important for the dropshippers.
Online shopping trends during the outbreak: What did people buy?
The current situation in Italy may have profoundly affected shopping behavior on Amazon, both in terms of demand and product selection.
However, in the United States and Germany, there is a strong awareness of the threat of the epidemic, and we can already observe significant changes in demand for certain products.
To highlight the strongest trends, Sellics has identified five major categories for each market.
In Italy, in addition to significant market growth, the percentage increase in trend categories is also the most significant.
It is worth noting that Sports & Outdoors at German and Italian sites saw significant growth, but Italy’s growth rate was 674% higher than Germany’s.
This implies that as the United States and Germany are now facing more and more domestic isolation, the established trends may continue.
Current shopping trends in the US, Germany, and Italy include:
● Groceries & Home Basics
● Survival Shopping
● Backyard Betterment
● Entertainment & Activities
● Indoor Fitness & (Solo) Outdoor Sports
● Home Office
Online Shopping Trend # 1: Grocery and Household Essentials
There are two ways to understand the surge in online shopping:
● As an alternative to shopping, it is likely to be purchased in a physical store before the need for home isolation is urgent;
● To store essentials, especially non-perishable items, both for safety reasons and to limit the frequency or necessity of future shopping.
● Food and home lakes (47% increase in Italy)
● Groceries and food (26% increase in the United States and 34% increase in Germany)
Online Shopping Trend # 2: Survival Supplies
Survival items are items that have an intuitive connection between viruses and product requirements. More generally, medical supplies, and more specifically, air purifiers:
● Health and Family (13% increase in the US)
● Health and personal care (19% increase in Germany)
● Household appliances (14% increase in the United States), mainly air purifiers (74% increase)
● Industry and science (39% increase in Italy, health and safety products sub-category + 98% increase)
Online Shopping Trend # 3: Backyard Improvement
Many people may be inspired to transfer funds that are usually spent on out-of-home care. Especially with the cancellation of the Spring Holiday Program, there is no doubt that Amazon customers are coming up with creative ways to make the most of the time they spend at home.
By purchasing garden supplies, consumers have shown a willingness to invest in their homes and backyards:
● Terraces, lawns and gardens (44% increase in Italy, 35% increase in Germany, 9% increase in the United States)
This trend is expected to intensify as travel restrictions tighten.
Online Shopping Trend # 4: Entertainment and Events
Perhaps the least surprising of all the trends, people are certainly looking for ways to entertain themselves in the way they do.
● Video games (31% increase in Germany)
● Toys and games (10% increase in the United States, 36% increase in Germany, 30% increase in Italy)
Looking at the fastest-growing subcategory in each site, consumers are also looking to create and create connections.
Online Shopping Trend # 5: Indoor Fitness and Sports
There is no doubt that one thing consumers in all three sites have in common is their love of sports.
This, and the understanding that social distance does not strictly mean staying indoors, means that buying outdoor sports that can be done alone or with limited contact is a popular choice.
● Sports and outdoor (236% increase in Italy, 35% increase in Germany)
Indoor fitness equipment is of course also popular, as consumers are forced to give up going to the gym.
This trend is expected to continue as sports events in the United States and Germany are cancelled.
Online Shopping Trend # 6: Home Office
In the United States, although state orders and regulations vary widely, major initiatives such as (mandatory) school closures and closures have been announced, and the CDC (Centre for Disease Control and Prevention) has issued recommendations to cancel activities for more than 10 people.
School closures in Germany followed roughly the same timeline, with closure dates on March 13 and March 16, respectively.
At these two sites, companies appeared shortly after the closure of the business, followed closely by time urgency, which led to business closures, with early and voluntary shutdowns and home office requirements.
Apart from that, few of these markets feel the urgency of working from home before the 13th. Of course, these dates have not been reflected in this data set (the data set has been tracking purchase trends until March 9th).
Having said that, it is clear that in Italy, those who are capable have to bring work to their homes due to isolation, so furnishing this space would be a natural investment point:
● Home office (43% increase in Italy)
We have now identified this trend because we have good reasons to expect that Germany and the United States will soon follow suit.
Best selling sub-categories
In fact, a closer look at these subcategories can verify the identified trends. At the same time, this more detailed perspective reveals differences between the spread of coronavirus and preventive measures, and some cultural differences. Therefore, we will introduce by site.
Top 10 best-selling sub-categories in the U.S.
In the U.S. market, there is a clear online shopping trend for groceries for perishable and fresh food (# 1):
● Meat and seafood (+ 173%)
● Canned and bagged food (+ 101%)
● Agricultural products (+ 40%)
● Breakfast food (+ 36%)
● Snacks (+ 36%)
● Dairy products, cheese and eggs (+ 36%)
We have also seen a significant increase in air purifier purchases (ranked second) with a 74% increase. With more and more serious attention to health and the air we breathe, this makes sense.
Outdoor sports is the top choice for American shoppers who are considering spending more time near home (# 5):
● Sports and outdoor games (+ 54%)
Finally, in order to have a good time indoors, perhaps considering children, some consumers invest in creative and educational activities (# 4):
● Arts and Crafts (+ 44%)
● Learning and education (+ 38%)
Germany top ten best seller subcategories
Obviously, Germans focus on fitness and entertainment, while Germans seem to be involved in the grocery shopping trend, and their participation is lower than that of Americans. Also, depending on the food they buy (rice and legumes + 160%), they may have been “hoarding” food all the time.
This fact may be due to the large number of grocery stores in Germany. Although the population of the United States is approximately four times that of Germany, both countries have approximately 35,000 to 40,000 grocery stores.
There is a grocery store in every corner of Germany, so while German consumers hoard food locally (at least for now), they may not have to take public transport or drive too far away from home.
Table tennis (+ 209%) is a national sport in Germany. As table tennis tables are increasingly appearing in public places, people have a new need to take this hobby home (# 7).
Other notable outdoor sports (# 5) include:
● Sports and outdoor (+ 160%)
● Basketball (+ 86%)
● Inline skates and roller skates (+ 72%)
● Fitness (+ 796%)
● Skateboard (+ 53%)
Similar to the growth in Arts & Crafts in the United States, German consumers’ interest in Crafts & Painting has also increased (+ 92%), ranking fourth.
Finally, people look for a “heaven” in their backyard (# 3):
● Pool, garden sauna and whirlpool (+ 88%)
● Barbecue stove and equipment (+ 55%)
Top 10 best seller subcategories in Italy
Since the strictest requirement for Italian consumers is to stay indoors, they should want to invest in fitness (+ 347%, # 5) for basic exercise, which makes sense.
And, just like the German obsession with table tennis, the growth in martial arts (+ 82%) reflects the widespread popularity and tradition of Italian martial arts, as well as the desire to bring once-public events indoors (# 7).
All three sites are interested in crafts (# 4)), and creative and hobby materials have grown by 119% in Italy, as well as paper and notebooks (+ 134%).
As more and more Italian citizens have to deal with the outbreak of e-commerce infections, it is not surprising that health and safety products continue to grow (+ 98%, # 2).
For some, ordering groceries online may already be a necessity, and toast may be a pastime (# 1 and # 4):
● Food and nutrition (+ 48%)
● Kitchen and baking materials (37%)
Finally, household necessities (# 1) and courtyard necessities (# 3), and the possibility of loving gardening (# 4):
● Garden (+ 71%)
● House cleaning and care (+ 50%)
● Garden decoration (+ 19%)
In all, the demand for e-commerce appears to increase during the pandemic—at least in many product areas. What we cannot determine now is how changes in the global economy will affect this factor.
Of course, these changes are a short-term blow for most sellers and sellers, but in the long run, they may bring greater benefits to health and economic growth, and are expected to encourage the country’s socioeconomics to move faster from the epidemic Recovery from the destruction.
For now, the trends observed to date are expected to continue. Consumers are expected to continue:
● Go to Amazon to buy in place of physical stores to get essentials;
● Reserve commodities to help fight the spread of the epidemic;
● Drive the outside world by investing in their home space in home improvement and entertainment.
Of course, for a long time, as the world’s countries change, shopping trends will continue to evolve, and further changes in demand are expected to depend on the evolution of the coronavirus crisis.
If you do not know which products to dropship in 2020, you may take a look at the Top 10 best seller subcategories in USA, Germany and Italy, it may help you easily to find the best seller products for dropshipping business.